Pain Is a Funny Thing

Gym Business Coach Podcast · Jan 18, 2024 · 20m

Pain is often seen negatively but can be a key ally for entrepreneurs, especially gym owners. Although this might sound counterintuitive, the truth is that it's pain, not pleasure, that really pushes you to succeed.

Take your gym clients, for instance. Many start their fitness journey motivated by a desire to get fit, lose weight, address back pain, you name it... Initially, they're disciplined and regularly attend the gym.

But after they see the first results and start enjoying their new look, they often start to make excuses, skip sessions, start treating themselves to junk food… and…