MYB103: How Effective Is Your Marketing Team?
In this episode of the Max Your Business Podcast, Ben and David ask the question every business owner should be asking: is your marketing team actually delivering the leads your business needs?
From the Yellow Pages era to today's AI-driven tools, lead generation has evolved fast, and the old one-person marketing team just doesn't cut it anymore. They unpack why brand awareness alone won't keep your sales pipeline flowing, and what it really takes to build a lead generation system that functions like a conveyor belt feeding your sales and operations teams with consistent, high-quality…
The skinny
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