Latest / Sharp Strategies Sweet Success / August 2026 Sharp Marketing Mastermind - Jeff Hampton’s YouTube Playbook for Turning Views Into Law Firm Cases

Transcript

August 2026 Sharp Marketing Mastermind - Jeff Hampton’s YouTube Playbook for Turning Views Into Law Firm Cases · Sharp Strategies Sweet Success

• 0:01
  SPEAKER_00: Duff's here to talk a little bit about YouTube marketing,
• 0:04
  SPEAKER_00: which is what we're going to talk about.
• 0:05
  SPEAKER_00: So here next month, actually, I've invited another marketer, Miles Cuss.
• 0:12
  SPEAKER_00: Some of you in the group may know him.
• 0:15
  SPEAKER_00: A lot of you probably don't, at least not quite yet.
• 0:18
  SPEAKER_00: I invited Miles to talk about what he's done for the Client Advisory Board Center
• 0:25
  SPEAKER_00: that he's put on for Scott McNair that ended up being A huge source of referrals for
• 0:31
  SPEAKER_00: the law firm.
• 0:34
  SPEAKER_00: And so he's going to be talking to us next month.
• 0:36
  SPEAKER_00: And today I have Jeff with me on the live stream.
• 0:41
  SPEAKER_00: And he's going to lead off talking with you guys a little bit about YouTube marketing.
• 0:47
  SPEAKER_00: And Jeff,
• 0:47
  SPEAKER_00: just for a recap for you,
• 0:48
  SPEAKER_00: because we have scarcely emailed,
• 0:51
  SPEAKER_00: you know,
• 0:52
  SPEAKER_00: we're talking with a group of mostly law firm, personal injury law firm marketers.
• 0:57
  SPEAKER_00: We have a few attorneys who subscribe to my Substack and watch my stuff.
• 1:04
  SPEAKER_00: But, you know,
• 1:05
  SPEAKER_00: I think when we first set this up,
• 1:07
  SPEAKER_00: we said like, hey,
• 1:09
  SPEAKER_00: like if you could give advice to this group of people who are trying
• 1:13
  SPEAKER_00: to get stuff started for their law firm.
• 1:16
  SPEAKER_00: So I'll let Jeff take it over.
• 1:19
  SPEAKER_00: And also just I keep thinking of stuff that I should cover.
• 1:23
  SPEAKER_00: But we have this slated for an hour and a half on our calendars.
• 1:27
  SPEAKER_00: But I'm going to let Jeff go through and do his thing,
• 1:30
  SPEAKER_00: and then I'll give you some updates at the end of the call.
• 1:33
  SPEAKER_00: So we may not go all the way to 2.30,
• 1:35
  SPEAKER_00: just heads up, if you have something you urgently need to do this afternoon.
• 1:41
  SPEAKER_00: I have to pick up my son from kindergarten.
• 1:44
  SPEAKER_00: But without further delay,
• 1:45
  SPEAKER_00: thank you so much, Jeff, for being on the show with us, or the livestream.
• 1:50
  SPEAKER_01: Of course.
• 1:50
  SPEAKER_01: No, it's my pleasure.
• 1:53
  SPEAKER_01: Yeah, so depending on if people have questions,
• 1:56
  SPEAKER_01: you can interrupt me as I go through some of this.
• 1:59
  SPEAKER_01: I think the hard part for me is I want to make sure and lay out kind of
• 2:02
  SPEAKER_01: the people know about YouTube and social media,
• 2:05
  SPEAKER_01: but I think a lot of people don't understand the multiple areas.
• 2:08
  SPEAKER_01: And I'm going to share my screen and go through
• 2:37
  SPEAKER_01: Part of a little bit of a just not formal presentation,
• 2:40
  SPEAKER_01: but some stuff I just wanted to go through with some visuals as opposed
• 2:44
  SPEAKER_01: to you guys just getting bored listening to me talk about this.
• 2:47
  SPEAKER_01: And this is part of a PowerPoint here, but I'm going to start back.
• 2:51
  SPEAKER_01: One of the things I do is I like to present.
• 2:53
  SPEAKER_01: I have done this for my own firms.
• 2:57
  SPEAKER_01: You know, yes, I have a business, YouTube Rainmakers, where we help attorneys do these things.
• 3:01
  SPEAKER_01: But the part for me is,
• 3:03
  SPEAKER_01: you know, I have the fourth largest legal YouTube channel in the country.
• 3:06
  SPEAKER_01: And what I've been able to do is learn a lot of lessons.
• 3:08
  SPEAKER_01: This became my lab, right?
• 3:10
  SPEAKER_01: So my own YouTube channel and my own social media platforms,
• 3:14
  SPEAKER_01: I was able to dig deep into and really learn about this.
• 3:17
  SPEAKER_01: And now this was actually taken,
• 3:19
  SPEAKER_01: this snapshot was taken back in,
• 3:22
  SPEAKER_01: you know, it's a year from February 21st, 2024 to February 19th, 2025.
• 3:27
  SPEAKER_01: So this is old,
• 3:28
  SPEAKER_01: but even then when I pulled this up,
• 3:31
  SPEAKER_01: if you had told me that it was possible I could get 156 million views a year,
• 3:36
  SPEAKER_01: add an extra 281,000 subscribers and be able to have over 400,000 subscribers over
• 3:42
  SPEAKER_01: the life of the channel,
• 3:44
  SPEAKER_01: it would have been hard for me to imagine that that was possible.
• 3:47
  SPEAKER_01: For a legal YouTube channel, because this is Hampton Law is the name of the channel.
• 3:51
  SPEAKER_01: But this is really the future is limitless on YouTube because
• 3:57
  SPEAKER_01: so very few attorneys are attempting to do this.
• 4:00
  SPEAKER_01: And most marketers,
• 4:01
  SPEAKER_01: quite frankly,
• 4:02
  SPEAKER_01: are not integrating video marketing in properly into a lot of what I'm seeing
• 4:06
  SPEAKER_01: that could be done and what I've been able to test.
• 4:09
  SPEAKER_01: So myself, I'm now up to 657,000 subscribers.
• 4:12
  SPEAKER_01: The channel gets 15 to 20 million views a month.
• 4:15
  SPEAKER_01: And I don't run ads on this.
• 4:17
  SPEAKER_01: I will tell you,
• 4:17
  SPEAKER_01: there's a way where you can do an ad campaign strategy where you tie
• 4:21
  SPEAKER_01: in great organic content.
• 4:23
  SPEAKER_01: Because what I have found is great organic content really helps your ads.
• 4:29
  SPEAKER_01: If you have really good organic content that really grabs attention and it also is
• 4:33
  SPEAKER_01: a great place to test Good content for ads.
• 4:38
  SPEAKER_01: And so that's a big part of what I've done there.
• 4:40
  SPEAKER_01: And so for my own firm,
• 4:41
  SPEAKER_01: it's made us,
• 4:42
  SPEAKER_01: it's a criminal offense firm here,
• 4:43
  SPEAKER_01: it made me an extra $3 million a year in client revenue.
• 4:46
  SPEAKER_01: We get an extra 300 to 350 local leads a month.
• 4:51
  SPEAKER_01: Not all of them can afford what we offer as our services,
• 4:54
  SPEAKER_01: but we do have a lot of them that call in pretty ready
• 4:57
  SPEAKER_01: because they've already watched a lot of our contents.