Latest / Elite Agent - The Edit / When no one’s watching: Stavros Ambatzidis on real community investment
Transcript
- 0:00Would you still do it if no one's watching?
- 0:01Community isn't a marketing strategy, it's an operating system.
- 0:04The Japanese have a different concept.
- 0:06Buyer, seller, community.
- 0:08Goodwill isn't an invoice, you're doing it because it's the right thing to do.
- 0:13Real estate agents do not understand how much power they have.
- 0:17We haven't invented penicillin or cured cancer.
- 0:20A lot of us are acting like rock stars, and we're not rock stars.
- 0:24We're there to help and assist.
- 0:26I also think that there are some people that kind of misunderstand this idea of community and giving back.
- 0:45Welcome everyone to another episode of The Edit from Elite Agent.
- 0:48We started out calling this a podcast, but after recording the first couple of episodes, we're now calling it a mixtape, a collection of interesting questions, different voices and honest conversations about the market we're all working in.
- 1:01I'm Samantha McLean and with me is my co-host for this series, Chris Hanley.
- 1:05Today's question is, what does real community investment look like when no one's watching?
- 1:11So Chris, before I introduce Stav properly, you are very clear that you wanted him in this series.
- 1:16What made you want Stavros on the podcast and why is he the right person for this particular question?
- 1:22Okay, I've thought about this so that I don't want people to think that a lot of thought didn't go into this, but very little went into it factually because he does community as good as I've seen it done in real estate is the short answer, and I've seen him speak.
- 1:38But there's another reason.
- 1:39The great advantage of having been in our profession a long time, there's this knowing in your gut.
- 1:44And I've met everybody over the years.
- 1:47I know the caring, good people.
- 1:50community people because you meet them and there's something in them so the second reason Stavros is here today is I knew the first time I ever had anything to do with Stavros I asked him or told him about something you might remember it Stavros but it was to do with Rise years and years ago and I asked you or told you about it and you said yes without even I didn't get to finish all the details so you're here talking to Samantha and I because you're a really good person who does good community that's the answer Sam
- 2:19There you go, Stav.
- 2:20So you're a good person that does good community.
- 2:23Is there anything else you'd like me to add to that intro?
- 2:27Look, no, I do remember and I do recall that, Chris.
- 2:31As real estate agents, we haven't invented penicillin or cured cancer and we're just real estate agents and we're there to solve people's problems.
- 2:41I think that's foremost and key.
- 2:43We're dealing with some people in the most difficult times, whether it's births, marriages, deaths, job transfers, whatever it is, and we're there to help them.
- 2:51I think where it's been lost in translation is that a lot of us are acting like rock stars and we're not rock stars.
- 2:58We're there to help and assist where we can.
- 3:01So that's probably the intro.
- 3:02And I've been in real estate since 1991.
- 3:04So I've seen all the ups and downs in real estate and I've seen all the different types of agents.
- 3:09So there you go, Sam.
- 3:10I'll give you the official intro anyway, and I have asked you how to pronounce your surname, but you said to me off air that people just know you as Stav from O'Brien.
- 3:19So everybody that doesn't know Stav from O'Brien, this is Stav from O'Brien, co-founder, board chairman, corporate auctioneer.
- 3:27He spent more than three decades, as he just said, in the industry and called more than 4,000 auctions.
- 3:31But today we're obviously interested in the part of his work that happens beyond the auction floor.
- 3:36So Stavros founded the O'Brien Foundation in honour of his late father and has made community involvement part of the group's operating culture.
- 3:44So officially, welcome to the edit.
- 3:47Thank you.
- 3:47First of all, like I always start with the hard questions, right?
- 3:51And then Chris comes in and softens it somewhat.
- 3:55Real estate constantly talks about this idea of community.
- 3:59This is one thing actually that grinds me a little bit is that the mainstream media never, ever sort of focuses on how much the real estate industry gives back.
- 4:09I'd love to do a survey one day just to find out how much we actually give.
- 4:13I also think that there are some people in the real estate industry that kind of misunderstand this idea of community and giving back.
- 4:23So what does good look like in terms of community?
- 4:27I think if you can make a difference and you can give back to the community that's helped you over the years.
- 4:34So every successful business in real estate has been supported by their customers and their local community.
- 4:41So I think it's important to give back.
- 4:43And you'll hear me say this probably a couple of times, but I think we have a responsibility.
- 4:47The ones that are able have a responsibility to help those that aren't able.
- 4:51And what I mean by that is one day I'll need help.
- 4:53You know, I'm still young, healthy, fit, fit enough anyway.
- 4:57I'm not that young anymore.
- 4:58But regardless, I'll get to a stage where I'll need someone to support me and help me.
- 5:02So that's our responsibility.
- 5:03And I think that's been instilled in us regularly.
- 5:06I grew up in the country on a farm and I am of ethnic background, of Greek background, so I think that's got a lot to do with the community spirit that we do give back.
- 5:16And I think that's pretty much the crux of it.
- 5:18I mean, we could talk about it all day, but that's the crux of it.
- 5:20And, I mean, look, I've learned from Chris, I think that the first interview that I ever had with Chris, he talked about, was it St Paul and the give-to-give community?
- 5:33Yeah.
- 5:34Mindset rather than the give to get.
- 5:36So, Chris, I might get you to explain that for anyone who hasn't read that article or seen it.
- 5:42Yeah, there's a few pieces here.
- 5:44Good works is the phrase, and it's in Vincent de Paul's.
- 5:49And I saw it on a side of a building in Cleveland Street 15, 16 years ago on a rainy night.
- 5:54I was sitting in a taxi and I looked out and then I went and found out what it meant.
- 5:58But good works.
- 5:59But Stavros has hit on three or four things there and used some really important words.
- 6:04Responsibility is one of them or return to.
- 6:06But
- 6:07Let's go back to the basic idea that I think in our profession we maybe, I won't say misunderstand, but maybe has never been explained.
- 6:16The Japanese have a concept.
- 6:18It's called senpo yoshi.
- 6:20I found this years ago by mistake.
- 6:22I was looking for something else.
- 6:23And I love the fact that, and I'm not a linguist, but I love the fact there's all these words that exist in other languages, but...
- 6:31that better describes things than we've got English words for.
- 6:34Nunchy is another one.
- 6:35But Seba Yossi is very important.
- 6:38If you look at every transaction we do in real estate every day, every transaction,
- 6:44We just think that we are taught buyer and seller, and we are taught that that's enough.
- 6:48The Japanese have a different concept.
- 6:50Their concept is there's buyer, seller, community.
- 6:55Every transaction has three pieces, not two.
- 6:59Now, it's one of those things, if you stand back to it and think about it, it isn't an extra then.
- 7:04It's an extra.
- 7:05It isn't like marketing or something else.
- 7:08This is integral to what we do.
- 7:10If you reposition your business with that in mind and use Stavros' word of responsibility, it's just that's what you do.
- 7:19The second piece that he touched on before, and I'll say it in just a different way, is this.
- 7:25When you set up any business in any community, whether you're in a suburb of Melbourne, whether you're in where Stavros is down in a beautiful part of the world in Victoria, whether you're up where I am, doesn't matter.
- 7:36Here's how it works.
- 7:37When you build an organisation, you get a choice.
- 7:41you put your organisation smack bang in the middle of the community or you put it on the edge.
- 7:48Now, some businesses, no offence, their model is to take from the community as much as they can.
- 7:55There's nothing wrong with that.
- 7:56They're transactional.
- 7:57But the best business model for longevity and sustainability is to put yourself right in the middle of any organisation or any community and see what you can do
- 8:09to help that community on an annual basis and regularly.
- 8:13Stavros, talk to us about your fundraising activities over the years because you're very good at this.
- 8:20So tell us how you do that because it's an essential part of what you do in your business, isn't it?
- 8:25It all started with MND.
- 8:28If I go back to the very beginning, it started with MND.
- 8:31My father got diagnosed with MND.
- 8:33The famous Neil Danaher had MND for many years.
- 8:36Everyone would know Neil Danaher and he's recently passed away.
- 8:39And I got very involved with MND because I found there was a lot of money going towards finding a cure for MND, but nothing for those that actually had it.
- 8:47So until there's a cure, we wanted to provide money for care.
- 8:51And that's how it started.
- 8:52And
- 8:54In total, we raised over a million dollars over the years for MND.
- 8:59We did things like 150Ks across the Great Wall of China, which was a big challenge.
- 9:04And at the time, it was a lot larger than I am now.
- 9:07So for me, I wanted to make my enemy my best friend, to do things that made me feel uncomfortable for it to be a challenge.
- 9:16I ran the New York Marathon, which was very difficult.
- 9:19And we did Kokoda.
- 9:20So they were probably the three catalysts and the first things.
- 9:23From there, the O'Brien Foundation was born.
- 9:26We wanted to then bring it more locally rather than just nationally to things like breast cancer and MND.
- 9:33And we started getting more into a micro and a community level in each suburb.
- 9:39And we did things like contributions from each sale.
- 9:42So across our 40 offices, every sale that occurred would take $50 off the top.
- 9:47And we started building a tally.
- 9:49We did fundraising events.
- 9:50We did golf days, fun runs.
- 9:53We do an annual fun run every year.
- 9:55We were doing an annual golf day every year.
- 9:57We did charity auctions.
- 9:59We sold merchandise.
- 10:01We had keep cups with the foundation.
- 10:04That's the foundation badge, and that's the foundation logo that we had.
- 10:08and we still do.
- 10:10We sold, we had fundraising challenges like the push-up challenge, and I think we raised, we did 978,000 push-ups across the group, direct donations, and we offered time and resources.
- 10:23We even started a couple of little side, little hustles as well.
- 10:28So more importantly was the $50 off the top of every sale.
- 10:32I think that was the most important part because it gave everyone ownership
- 10:36and they would take it as a file fee off the top, and that really was something that connected us all together.
- 10:44I raise money and I've been doing it for 30 years.
- 10:46More than a million dollars is not any substantial, it's awesome.
- 10:51One of the things that pops up when I talk about community, and I often don't talk about community, and I'll tell you why later, but one of the things that pops up is people...
- 11:00They slide down and they say, I haven't got any money.
- 11:04How do I do community, right?
- 11:05Easy.
- 11:06There's always my act, real easy, because there's three parts to community.
- 11:11There's raising funds from third party.
- 11:14There's putting money in from your own mob team, your own pocket.
- 11:18And then there's the third one, which is the most important.
- 11:21It's called toil.
- 11:23Right?
- 11:24Toil.
- 11:25And this is the piece, in my view, Savarosa, I'm interested in what you say.
- 11:29Real estate agents have these amazing capacities to do things, to connect other human beings, to run auctions like you do.
- 11:35You're a fantastic auctioneer.
- 11:37What did I see?
- 11:374,000 auctions or something you'd done.
- 11:40Is that right?
- 11:40Is that the right number?
- 11:41Yeah, over 4,000.
- 11:424,000, like, that's amazing.
- 11:44But here's the thing.
- 11:45The third piece is toil.
- 11:47So if you're out there now and you're a salesman on your own or you work in an office where nobody wants to do that or you're a young boss out there, it's all good.
- 11:55I started with toil.
- 11:56I bet you started with toil.
- 11:58Like, that's all you got at the start.
- 12:00You got your skills.
- 12:01Now...
- 12:02What do people say to you?
- 12:04Do they sidle up to you after you've given a talk on community?
- 12:07Do they ask you questions?
- 12:09And what do they ask you?
- 12:11They ask me that question you just asked them, what are the most important things?
- 12:16And you mentioned three things.
- 12:18I found the most important thing,
- 12:20is when you get to the other side of the fence.
- 12:23Sure, you can have your signage up.
- 12:24Sure, you can have all that stuff.
- 12:26But what I mean by that is getting on the other side of the counter.
- 12:29And that's something my dad taught me, and I'll talk further on that.
- 12:32But it's actually participation.
- 12:34That's when you get on the other side of the fence and the other side of the counter.
- 12:37You know, the days that...
- 12:39probably mean more to me rather than the donations that have been made, are days where we had a group of us get together for Backpack for Kids.
- 12:48Now, these are kids that have been displaced, and it happens very quickly where they get displaced and they need to have a backpack with their essentials in there.
- 12:56And that day for me was a very special day because a huge group of our O'Brien people from all offices, not my office, but all offices got together and they went out to the suburb where it was and they started packing these backpacks.
- 13:10Now, for me, that's important.
- 13:12We've got a situation here in Chelsea in one of our offices where every Christmas they put together a pack full for people that don't get presents.
- 13:20And it's like a food bank.
- 13:21And our team gets together there and they box everything.
- 13:24You know, all the donations that have been provided by the local community from canned soup to presents.
- 13:30And then you've got the McKillor Foundation, which used to be an orphanage near just behind our head office.
- 13:35You've both been to our head office in Albert Park, South Melbourne there.
- 13:38Every year we give to their Christmas fund, which is usually toys and things.
- 13:42That for me is more important than all the other stuff is the participation of.
- 13:47and getting into the coalface of it all because you can actually see who you're helping and assisting rather than just pressing a button and giving a credit card over the line.
- 13:57Going and helping MND like I did, and Sam, I'm going to talk about this one because it was very special.
- 14:03There was one of our ladies that we sold a property for many years ago.
- 14:06She got struck with MND and she was a Commonwealth participant for Australia.
- 14:12And the last thing she wanted to do before, you know, it got to the end for her, she wanted to do the city to surf for one last time.
- 14:18And I remember I flew up to Sydney.
- 14:20She was in a wheelchair and we pushed Leanne all the way through.
- 14:24And that Heartbreak Hill, I think it's called in Sydney there.
- 14:27Yeah.
- 14:28Talk about pushing someone up a hill in a wheelchair.
- 14:31That was the hardest thing.
- 14:32Then it gets harder on the way down because you try to pull it back and there's no brakes on these things.
- 14:36So that, for me, is more important than everything else in the world, participation.
- 14:42Stavros, tell people listening who aren't involved in this about the inside of you when you're doing these things.
- 14:50And I mean in your head and in your heart.
- 14:53Tell people what goes through you when you're doing these things.
- 14:58At the end of the day, when we get to the end game, what is my family going to think of me?
- 15:03How would my kids see me?
- 15:05Is there anything in the closet?
- 15:07Have I done something wrong by people?
- 15:10I think doing the right thing is very important.
- 15:12So I want my father and my mother to be very, very proud of me.
- 15:15Now, my father's passed away from MND, but I want them to be proud of me.
- 15:19I think that's the key thing.
- 15:20I want, how can I put this?
- 15:21If I'm doing something for Facebook or for posts, I'm doing it for the wrong reasons.
- 15:26I'm, you know, so the right thing, and this is going to be touchy, okay?
- 15:31I think substance abuse is killing our industry.
- 15:34That's one thing.
- 15:35We've got this addiction to different substances, and whether it's gambling or drugs, that's one thing I stamp out.
- 15:44It doesn't fit my behaviours or my values.
- 15:46I'm sorry, it just doesn't.
- 15:47I think if you've got good values like that, you'll do really, really well in the community.
- 15:52You'll do well at your job.
- 15:53You'll do well as a leader because you've got to do what you say and say what you do.
- 15:57I think that's really, really important.
- 15:58Now, it doesn't sit with everyone, okay, so I do apologise,
- 16:03and we all make mistakes and we all do the wrong thing.
- 16:05But I think sticking to the path is so, so important.
- 16:09I got into this industry because my young wife was pregnant to my daughter and I had a responsibility.
- 16:16Again, there's the word responsibility.
- 16:18And I worked three jobs.
- 16:19I wrapped newspapers in the mornings at a news agency.
- 16:23I worked
- 16:24for a guy, Brett McEwing at Ray White, at the time who gave me an opportunity.
- 16:29And then at night I was pumping petrol at the Ampol petrol station at Baxter Hill because my wife was an immigrant and she didn't have Medicare.
- 16:38So I had to pay for the ultrasounds, I had to pay for everything.
- 16:41And I had a responsibility not only to her, but to her parents, who were back in Greece, who allowed her to come out here at 18.
- 16:48So I think you've got to remember where you started, where you're from, and we've got to give away any vices that we've got.
- 16:54Motivation is important, but having a routine and dedication, I think, is more important.
- 16:59Can I pick up on a word you used before?
- 17:01And I'm going to ask you a direct question.
- 17:03You used the word proud, and we'll circle back and talk about your dad later.
- 17:07He plays such a pivotal part in your life.
- 17:10You think if you're, I don't say this, I don't want people to take this the wrong way, but let's say you're a real estate agent who's very good at transactions.
- 17:18Do you think it's easy to be proud of being great at transactions without having,
- 17:25doing work in your community or work for others?
- 17:29Do you think it's easy to have a pride in being someone, for example, that writes monstrous GCI but doesn't do other things?
- 17:39I'm not saying you have to, but...
- 17:42From my point of view, from what I've observed, people like you, you're passionate, you smile, you're happy when you talk about and proud when you talk about, as you should be, about community.
- 17:52One of the things for me in our profession that is lacking is enough leaders like you who can talk about community to show the younger people you've got to find something that nourishes your soul and...
- 18:05Because GCI is not going to do it forever.
- 18:09What do you think?
- 18:10You've got to have a purpose and you can't just take from the well.
- 18:13You've got to give back to the well.
- 18:15I think that's very important.
- 18:17And GCI, if GCI was the most important factor, our industry would,
- 18:22wouldn't have some of the mental health issues that we've got because it doesn't actually fulfill you just you're just making money and and having things like things are important don't get me wrong and money you know gets me to travel back to Greece to visit my family and visit my daughter I think that's all important but it's not the be all and end all because the sun will come up tomorrow regardless of what day you're having and how bad your day is and and how catastrophic the market is at the moment the sun will come up tomorrow and you know you're going to be
- 18:51You know, we're a long time dead.
- 18:52So we might as well just see the most positive side of life, not the negative.
- 18:56I don't get negative often at all, Chris.
- 18:59I always see the positive side of things and it drives my wife insane and sometimes my team.
- 19:04But you know what?
- 19:05There's laws changing here in Victoria.
- 19:07And I'm the chairman of the ROV option committee as well.
- 19:11So and they're talking about all these changes in the rules, as you would know, Sam, you know, declaring the reserve seven days out.
- 19:17Guess what?
- 19:18Big deal.
- 19:19If it happens, we'll just find another way to play under the new rules.
- 19:22When dummy bidding was exiled, we all thought the world was going to fall apart.
- 19:26When statement of information came in in Victoria, SOIs, we thought, geez, what's going to happen?
- 19:31We found a way.
- 19:32The best teams in the AFL are the ones that learn to play under the new rules.
- 19:37They don't whinge about it.
- 19:38They just get on with it.
- 19:39It's so important that you've got to have a purpose.
- 19:42You've got to have a belief system, and you've got to stick to it.
- 19:45The problem we've got at the moment is social media is huge.
- 19:49And I see it with my team.
- 19:51They see what other people are doing.
- 19:52And comparison is the killer of joy, right?
- 19:55You've all heard that.
- 19:56But what they're doing is all of a sudden they've got all this information coming to them and they don't have their operating system.
- 20:03You've got to have an operating system.
- 20:04And I think that's what's different about us and about me is our operating system.
- 20:11You know, community isn't a marketing strategy.
- 20:14It's an operating system.
- 20:15So that's what I can say about that.
- 20:17I guess knowing that and hearing you say that, you probably get a lot of requests from all sorts of people to support all sorts of charities and things like that.
- 20:28Yeah.
- 20:28How do you decide what you want to support?
- 20:32We were hamstrung a little bit and there was a lot of red tape because there's thousands and thousands of foundations in Australia, registered foundations.
- 20:39We recently moved across from the O'Brien Foundation to...
- 20:43to the O'Brien Community Program.
- 20:45And the reason we did that, we became a community program, not a foundation anymore.
- 20:50With the foundation, you could have a local child in our community that's unwell with leukaemia.
- 20:58And we couldn't donate directly to him through the foundation because...
- 21:02There, there's red tape and you've got, they've got to be DGR, that they've got to have a DGR status, a deductible registered organisation status, whatever DGR stands for.
- 21:13And, and we couldn't do that.
- 21:14So we'd have to donate to the Leukemia Foundation of Victoria, which we in turn would choose whether that they would donate to local TIMI in the community.
- 21:24With the community program though, we've changed it and we're shutting down the foundation.
- 21:30We can now put those funds into our own account and we can give those funds accordingly and localised.
- 21:39Each office can do it localised rather than corporate doing what you've just said, giving to whoever puts an application in.
- 21:48So we did have to move because you want to be able to get that money quickly.
- 21:54Like there was a house recently that burned down out in Dean O'Brien's area.
- 22:00And we wanted to get that money quickly to that family because she was a single mother.
- 22:04Her husband had passed away.
- 22:06And we wanted to get it quickly to support them.
- 22:08And we band together as a foundation and a community program to get furniture funds quickly to her rather than going through the ring morale.
- 22:18When it comes to distributing the money, these are a couple of rules I've used over the years.
- 22:22If I've got staff member, lead agents, but other members of the team, it doesn't matter which part of the business they're in, and they come and ask me, generally I'll find a way to give something because it means they're involved in it.
- 22:36And the same people often come to me, but not always, but...
- 22:40Number two, anything to do with schools, they've never got enough money.
- 22:44So schools, we give a lot of money to.
- 22:47We have for 30 years and schools need supporting.
- 22:51The third thing is this.
- 22:52If you've got $5,000 or $10,000 or $20,000 and that's your yearly budget and whatever else, break it.
- 22:58Add an elephant one bite at a time.
- 23:00It's the same.
- 23:01Break it up into small pieces and share it around.
- 23:03Right.
- 23:04That way you're giving something to everybody.
- 23:07And I've got to forget sometimes $1,000 is still a lot of money.
- 23:11$2,000 is a lot of money.
- 23:13You know what I mean?
- 23:14And sometimes you think, oh, they won't want that or it's not enough to do anything.
- 23:18And the last thing is if we've got any extra money here, I get on phones.
- 23:22I just go and ring people.
- 23:24You know, do you need some dough?
- 23:25And there's a youth service here and there's a homeless centre and there's a place here and all near Stavros knows my town.
- 23:32Just across the road, my office, I can see what's going on in the street.
- 23:36So, Stavros, let me ask you another question that relates to this piece.
- 23:42You used the phrase before, it's an operating system.
- 23:45Right?
- 23:46I love that.
- 23:46Or an operating principle.
- 23:48I should have said operating principle.
- 23:50I get you.
- 23:50Explain what you mean by that, because I'm going to figure some people are thinking, okay, what does that look like?
- 23:56Tell us what that looks like, an operating principle.
- 23:59Goodwill isn't an invoice.
- 24:02You're doing it because it's the right thing to do.
- 24:05So you've got to have principles in why you do things.
- 24:08And you did say something before, you know, your budget might change, but your value shouldn't.
- 24:13So that comes down to the principles.
- 24:15So it doesn't matter what amount you've got.
- 24:18It's what you actually do.
- 24:20So your principles, I suppose your principles are your operating system as a person individually.
- 24:27And you've got to understand what do you stand for.
- 24:30Principles and operating system for us is doing the right thing, helping people.
- 24:35And I do find the ones that have the least do help the most.
- 24:39You see that in a lot of third world countries.
- 24:42You'll go there and they'll give you either if they've got a loaf of bread, they'll cut it and give you half.
- 24:48And they're not just Christian values.
- 24:49I think they're just human values.
- 24:51It doesn't matter which part of the world you come from.
- 24:53You've got your own values that you were brought up with.
- 24:56So you've got to have an operating system, not...
- 24:59not be everyone's ideal.
- 25:02And that's why I came back to social media before.
- 25:04Everyone's trying to be everything to everyone.
- 25:06You can't.
- 25:07We've all got to be individuals.
- 25:09And we might have a disagreement of opinion, but we can't have a disagreement of direction.
- 25:14And that's where I think a community bands together really well.
- 25:18Some people text me or ring me up and say I work in a company, an individual office or a brand, but they don't do any of that stuff, right?
- 25:27And you must get that too.
- 25:29What do you say to people when they're a salesperson or they work in an office?
- 25:33And I know you give advice to people.
- 25:35You're non-denominational.
- 25:37What do you say to them?
- 25:38It's an interesting one.
- 25:39I mean, if they're not giving back to the community, it's, I mean, you've got to have a why.
- 25:44What are you doing?
- 25:46It's a little bit, I suppose, selfish too.
- 25:47It makes you feel good.
- 25:49Like giving, giving does make you feel good.
- 25:53It gives, I suppose, fuel to the soul.
- 25:55It makes me feel good.
- 25:57Like giving rather than receiving.
- 25:59I'm a bad receiver, by the way.
- 26:01I hate it.
- 26:02And I don't know how to say thank you sometimes that I've got to get better at that.
- 26:05But I love seeing smiles on people's faces.
- 26:08That gives me a buzz.
- 26:11So when someone doesn't have that, it makes me wonder why.
- 26:15We're going through a difficult time here in Victoria and probably all over Australia where the cost of living is affecting everyone.
- 26:23And I get to see a lot of what people do to get listings.
- 26:27And they're giving away massive prizes.
- 26:30You go in the chance to win a prize.
- 26:32And I sat down with my business partner and with Fred Harrison, who is the CEO of Richie's Australia.
- 26:38He's always on the Channel 9 show.
- 26:40And he's a good friend of mine, too.
- 26:41So we sat back and we thought that Richie's do it really, really well.
- 26:45They have a slogan that says, you know, Richie's where the community benefits.
- 26:48Yeah.
- 26:49and they give back to the community.
- 26:50So we decided for every listing and sale that we did, we'd give everyone $1,000 Richie's voucher.
- 26:59They can use it for whatever they want in a Richie store.
- 27:01And that made a huge difference.
- 27:03Now, $1,000 doesn't make a big difference off our commissions, but it did make a big difference to that family for groceries.
- 27:09And there was one family with five kids and he said, that's going to last us a whole month, four weeks.
- 27:14So thank
- 27:19prize yes where you don't you don't want people because everyone does a little prize you know they do go the chance of winning x you know a holiday or or whatever it is you know but i tell you what giving everyone something feels a lot better
- 27:35Well, even if it's small, like, and here's an example.
- 27:38I was at Kmart, my favourite store, a couple of weeks ago.
- 27:42And at Pacific Fair, they've done as a lot of Kmarts have done lately because people are stealing their trolleys, is they've put in this Audi system.
- 27:53You've actually got to put a $2 coin in the trolley.
- 27:56Now, when I was leaving, I saw this mum who was juggling, you know, three kids and all the rest of it.
- 28:02And I took my trolley back and said, here, have my $2 coin, you know, because she didn't, she was trying to find one.
- 28:09She couldn't have one.
- 28:10And she was like overwhelmed with, really?
- 28:14Can I, like, you know, because nobody carries cash anymore.
- 28:16I just happen to have one in my pocket.
- 28:18Yeah.
- 28:18But, you know, it made me think if I was a real estate agent in this area, I'd just go and station myself outside of Kmart and hand out $2 coins.
- 28:28And, you know, like I might have spent $20 by the end of the day, but how many people would you have like actually have helped?
- 28:36I want to know, Davros and Sam, I'm interested in both your answers to this question.
- 28:41Can you coach, train people to give?
- 28:46Meaning it's like care.
- 28:49Is someone, can you help someone learn this?
- 28:53And for me, the secret source of giving has always been how it makes you feel internally and it's very hard to explain it to anybody because
- 29:03But at the end of the day, it makes you feel fulfilled.
- 29:08It makes you feel quietly.
- 29:11And there's a big difference between making noise about it and do it quietly, but that's someone's choice.
- 29:17I'm not saying one is right.
- 29:19I'm not saying if you give money, you shouldn't, I won't say leverage it, but you shouldn't tell people about it.
- 29:24That's up to you.
- 29:25It's your money.
- 29:26My view is, so do you both think...
- 29:29In your observations that you can teach, train, coach people in this space, do you believe you can teach this to people?
- 29:36Here's the thing.
- 29:37Like, I remember when I first wrote that story, I knew we were doing a round of Transform or something like that.
- 29:42Chris doesn't know this, by the way.
- 29:44But I was very inspired by what Chris said at the time.
- 29:47And so I introduced a challenge in Transform called Give to Give.
- 29:52and everybody had to perform some random act of kindness in their community and it was not allowed to cost them more than $20.
- 30:01It was interesting, like, you know, the things that people came up with when you actually pointed out there was a real estate agent that rescued that baby shark in Cronulla, we remember that, or the real estate agent that, you know, sat with a crying baby on the plane.
- 30:16But I think what's missing these days, and this is going to be an unpopular opinion, is people are so inward looking at the moment that they don't do the scan of the environment to understand what's going on around them.
- 30:29And if you stop for a moment and, you know, and did a scan of, you know, like, who's about to get a parking ticket or is that mum with three babies in a pram struggling?
- 30:40And I think it's like we're so wound up in our own stuff these days and...
- 30:44possibly how bad things are that we forget to look out there you go there's my view so i don't i don't know if the question is can you train it it's training for more external and self-awareness there you go
- 31:00I think you're right.
- 31:01The old question is always when you're recruiting, what trumps what?
- 31:05Does culture trump experience and systems, or does systems and experience trump culture?
- 31:12Now, I find that you can't necessarily teach culture, but I can teach systems and I can teach experience.
- 31:19Yeah.
- 31:19And I've done that with many agents here in Victoria where we've nurtured them and they've become great agents.
- 31:26And there's many of them that have come through our stables, that's for sure.
- 31:31But I think also people do change.
- 31:34I know people say leopards don't change their swaths, but I like to believe they do.
- 31:39And I think people can change.
- 31:41But you've got to understand from their lens and their perspective where they're coming from.
- 31:46We're all who we are because of where we grew up and our environment and experiences that we've had.
- 31:51People that aren't trusting is because they've had people in their lives that let them down.
- 31:57Okay?
- 31:58So it's not their fault that they're not trusting.
- 32:01Or people that aren't givers are because they've had experiences in their lives.
- 32:07So I'm very understanding that...
- 32:09And you're right.
- 32:09You know, you see it on the road all the time.
- 32:11Some have cut someone else off and they do the horn, they follow them and they stick their finger up and they like, they cut me off.
- 32:17Big deal.
- 32:18Is it going to change my life?
- 32:19Not really.
- 32:20Big deal.
- 32:21They got in front of me.
- 32:22See you later.
- 32:23And you just wave.
- 32:24Like, why ruin yourself by, you know, like what you said, you have people get upset over the littlest thing.
- 32:30So I think people are changeable when they see you.
- 32:33I can't change them, right, Sam?
- 32:35I can't change anyone, but I can change me that changes you.
- 32:39It's the way I express myself to you is that will change you.
- 32:42But I can't give you a piece of my mind.
- 32:45You didn't ask for it.
- 32:46You didn't ask for a piece of my mind.
- 32:47Why should I give it to you?
- 32:48But I can change me that will change you.
- 32:51And I think the change has to be in each of us, not in everyone else around us.
- 32:56And everyone else changes.
- 32:57Someone once told me, you want friends, be friendly.
- 33:02Whatever you want, be that thing.
- 33:04Yeah, be that thing.
- 33:06I was going to say, I think that's probably a great piece of advice to leave it on.
- 33:10But I'm going to ask you both one thing after sort of thanking Chris for inviting you on and also Stavros for your time and wisdom and everything in what you've given to us today.
- 33:21But let's just say someone out there is listening to this and they say, right, they've inspired me.
- 33:27I've got to get started in my community.
- 33:29What would your number one piece of advice or number one thing be?
- 33:33What do you think?
- 33:34What advice would you give, Stavros, to someone?
- 33:36Well, I've got two pieces of advice.
- 33:39And one is the last couple of years for me have been very difficult, right?
- 33:43But no one would know that.
- 33:44You've got to leave stuff at the door.
- 33:48When you come to work, you don't bring all your baggage along with you.
- 33:52So I think that's the most important thing.
- 33:54There's nothing wrong with people knowing about the good work you do, right?
- 33:58Awareness can actually help a cause.
- 34:01And that's what I love about people.
- 34:03The only reason I actually make things aware is because I want to help that cause.
- 34:06But the test is very simple.
- 34:08You know, would I still do it if there was a photo, Facebook, logo, database, like all that stuff, but...
- 34:16If the answer is that I would do it regardless, well, then it's probably genuine community investment.
- 34:22So for me, it's would you still do it if no one's watching?
- 34:26And that's the important thing for me.
- 34:27And you've got to help regardless of who's there.
- 34:31At the moment, every time someone does something and you see the memes, someone's taking a photo of themselves.
- 34:37And I think that's wrong.
- 34:38My advice, firstly, when in doubt, just help kids.
- 34:43So I don't care on what level.
- 34:45There's an awful lot of children and an awful lot of single parents and there's an awful lot of people who need help.
- 34:52So go to the schools.
- 34:53If you're sitting out there, go and find one school and help them do auctions, help their fates.
- 34:59help them raise money, do whatever.
- 35:00Just do that and just do one school.
- 35:03Like if that's where you want to start and they're your school and you help them raise money.
- 35:06I think the second thing, I'll make this as an observation, real estate agents do not understand how much power they have.
- 35:13We have...
- 35:14more power than anyone understands because we know everybody in every community.
- 35:19We can connect people, right?
- 35:21So people, I said toil before.
- 35:24I said you can give your own money, you can raise money from someone else, or you can do toil, right?
- 35:30Toil is also you pick up the phone, you connect people, right?
- 35:33So one of the places to start is,
- 35:35is you ring people around, you run organisations, volunteer, they might be a soccer club, they might be a PNC.
- 35:42And by the way, PNCs, if you go and look into a PNC, there's a lot of schools in our area here.
- 35:47They run everything.
- 35:48Everything's run by them.
- 35:49They're very good organisers and whatever else.
- 35:52So the second thing you do is you ring people and you find out where the need is.
- 35:56It's like practice for prospecting, right?
- 36:00And what's prospecting?
- 36:02Talking to people.
- 36:03So you prospect for people that you can help.
- 36:06Been really good talking with you, Savros.
- 36:08I've enjoyed listening to all of your story, mate.
- 36:10See you soon.
- 36:11Bye-bye.
- 36:12Thank you, mate.