669: Scott Adams | Win Bigly
Scott Adams (@ScottAdamsSays) of Dilbert fame revisits us to discuss his new book Win Bigly: Persuasion in a World Where Facts Don't Matter. "Nobody ever won an argument with an analogy." -Scott Adams The Cheat Sheet: Is Scott Adams a Trump supporter? People don’t use facts to make decisions. They use emotion. Learn the three types of persuaders and how they operate. See how master persuaders move the topic to things they understand and can dominate (regardless of facts and details). Find out why master persuasion is effective even if the subject or target sees the technique. And so much…
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