Latest / Mostly Middle Tennessee Business Podcast / Homeownership Isn't Dead: A Mortgage Reality Check with Daniel Cruz
Transcript
- 0:00Unknown: I've been on this really big kick lately with
- 0:02people who call themselves leaders. Like, well, I'm a
- 0:06leader. Well, I don't think you can really say that about
- 0:09yourself. You know, other people. We're the number one
- 0:14whatever band in the country. You, according to who? I mean,
- 0:19you know, goes back to my radio day. We're the number one radio
- 0:22station, yeah, according to Women 3554 in this particular
- 0:26time slot. But okay, you know it's all these these claims
- 0:32where you got to be able to to to validate the the magnitude of
- 0:36the claim. This is the
- 0:39mostly Middle Tennessee Business Podcast, a podcast about Middle
- 0:43Tennessee business owners and professionals, mostly. You know
- 0:47what's really nice
- 0:48about allergy season in Middle Tennessee is that I'm going to
- 0:51do my best Sean Ryan impersonation. You ever listen
- 0:56to his show? No, not at all. I think I've heard the voice
- 0:59before. He's kind of talks like this the whole time.
- 1:02Yeah,
- 1:02very monotone.
- 1:04You don't know when it's beginning or ending. You
- 1:05don't know what's going to be said. It kind of just talks like
- 1:09this the entire interview. Tell me more about that thing we
- 1:15talked about earlier.
- 1:17Oh yeah, spray deadpan.
- 1:18That one thing. Yeah, it makes you
- 1:20wonder. And I want to throw shade at the guy, and he's
- 1:24obviously very successful for a reason. But it's like, my
- 1:26goodness, how did how did this happen? You know, because you
- 1:32remember, like a couple of months ago, maybe a year or so
- 1:35ago, he put out a clip that like this next episode is going to
- 1:39change the world, the the information. This is I'm doing
- 1:43my impersonation. The information that's going to be
- 1:46revealed is going to just completely change the paradigm
- 1:49of everything we thought we knew. Everything that you think
- 1:52that you know is about to change. It was one of those
- 1:54types of claims, and it's like, oh wow, okay. You know, as a
- 1:58skeptical podcaster and guy who you know came up and talked
- 2:02radio, I was even like, "Oh wow, okay, you know, that's that's a
- 2:07hell of a claim to make. And I went and listened to it. I'm
- 2:10going, "There's nothing in here that nowhere near merits the
- 2:15claim you made. Holy crap! Clickbait, total clickbait. So
- 2:20today, yes, we're. This is the mostly Middle Tennessee business
- 2:23podcast. I am Jim McCarthy, your host, coming to you from the
- 2:26It's Your show.co studios, powered by Mule Town Bikes. You
- 2:31been down there in the square?
- 2:33No, but I've I've heard of him.
- 2:34Yeah, yeah. He's old Vinny down there, Tavares. Nice.
- 2:38He runs it down there, and if you ever need a bike for your
- 2:40kids or something like that? E-bike. Yeah, I got my Aventon
- 2:45e-bike from him.
- 2:46Yeah,
- 2:46did 17 miles. I've got over 600 miles on that thing. It's crazy.
- 2:50Yeah, and you definitely get after it on the bikes. Yeah, you
- 2:53see, every now and again, you're
- 2:56you're in the adjacent neighborhood to me, so you beep
- 2:58your horn every now and then. You're in the what car do you
- 3:00drive?
- 3:02Honda CRV. CRV. You know, Mama stepped up and she got herself a
- 3:09new Nissan Rogue. You know how it goes. Mom always gets a new
- 3:12car. So something
- 3:13to that effect. Yeah. My wife's not a big car person, although
- 3:18she got spoiled with the Mercedes we bought in 2020,
- 3:21yeah, but it was a good deal, and we needed it to tow a
- 3:23camper, so we're not being bougie. There
- 3:25you go,
- 3:26but we kind of are. So Daniel Cruz, good friend of mine, yes,
- 3:31sir. It's always good to catch up with you. Yes, sir. We had
- 3:33you on not too long, probably about two years ago, I'd say.
- 3:35Yeah, and mortgages, man,
- 3:39yeah,
- 3:39crazy,
- 3:40yeah. It's a
- 3:41fun market to be in right now. Yeah,
- 3:43it's definitely been interesting for certain. You know, shout out
- 3:47to all the ladies and gentlemen who've been doing it even prior
- 3:52to 2020 20 and 2021. But to the ones who are still in it, yeah.
- 3:59God bless you. And would you
- 4:00recommend it as a career path for people still?
- 4:03Oh, I have to get to know them a little bit first, but you know,
- 4:08and not knocking on the industry. It's just it's been a
- 4:10very challenging time, and just kind of rolling with the
- 4:14punches, man. My
- 4:15a good buddy of mine, he just got into it not too long ago,
- 4:18and it's it's it's a long sales cycle. Yep, you know
- 4:22that's it.
- 4:22Not many people. I mean, there are people buying. I mean, is it
- 4:25are we kind of stagnant here in Middle Tennessee currently?
- 4:28No. Luckily, we're in a very insulated market. And with that
- 4:32being said, not just here in Middle Tennessee, we work with a
- 4:36lot of builders who do a lot of barndoes and bardominiums, and
- 4:39not just those, but the concentration is those, and even
- 4:43some modular. But East Tennessee is actually kind of blowing up
- 4:47too. That you get a lot more land than what you can get here
- 4:50locally. So we are insulated here in Middle Tennessee, and
- 4:55some of the other markets aren't faring quite as well. So
- 4:59now you. When you're at a networking event, how do you
- 5:02posture yourself? You someone know what what do you do? What
- 5:05do you say?
- 5:06You know, I I truly want to be. I am more interested in what
- 5:11other people do than than what I do. Now the the reptilian brain
- 5:15of mine side is really kind of figuring out, like, hey, you
- 5:20know, is this person a a friend or a threat? Not really, but
- 5:25truly trying to find out more about them than letting them
- 5:28know what I do. Because if if it's a good conversation, then I
- 5:33would hope they would set up one to the next one. You know,
- 5:37right?
- 5:37Yeah.
- 5:39Well, if when they ask you what you do? What do you say? What's
- 5:41your response?
- 5:42You know, I tell them that I'm in the housing industry. While
- 5:46you know we can pretty much do all the do all the same things
- 5:50that you know, and I tell people clients just the same. We all do
- 5:55about 80 to 90% of the same thing. Right. So when people are
- 5:59like, "Oh, well, you know, I do mortgage. Hey, that's great. You
- 6:02know, a lot of us do, but ultimately, it's that last 10,
- 6:0520% that really makes a difference, Jim. To hey, you
- 6:09know, like tell me why why you're different or why I need
- 6:12to work with you. And generally, that's where you know, hey, what
- 6:16are you trying to do? Because and I let people know. I was
- 6:18like, hey, I might not have everything that you need, but
- 6:22I'm really good at knowing who does. So that's where I set
- 6:26myself apart. And sometimes I'll say, "Hey, I'm a broker of
- 6:29brokers, meaning I probably may not have what you want or need,
- 6:35but I know who does. Or even if it's something that we do have,
- 6:39that maybe it's just not the strongest product. I know who's
- 6:42got the best one, and that's generally speaking where I can
- 6:48put them in the best situation that they never knew that they
- 6:52would never know the difference if they're just talking to their
- 6:55local lender.
- 6:56So a lot of so you're actually you have a lot of different
- 6:59options at hand,
- 7:01right? So
- 7:01you're a broker of brokers. Yeah, interesting. That's I. I
- 7:05didn't realize that was a thing in the mortgage industry. Yeah,
- 7:07and that's just my own little you know title to it because
- 7:11like ultimately it's really easy to be like, oh, you should call
- 7:14this guy. And no offense, you just gave somebody homework.
- 7:17If
- 7:18I can actually go, hey, you know, Jim, tell me what are you
- 7:21trying to do? Hey, Daniel, you know, like we're we're trying to
- 7:24expand this part of my one of my other businesses, and I I've
- 7:29heard an SBA loan might be what I need. Hey, that's great, and
- 7:33they're like, oh, do you do SBA loans? I was like, I do not. I
- 7:36go, but I actually know who I got three really good guys, two
- 7:41local and one in Texas, and let me tell you a little bit about
- 7:45them before I even cue up introduction. And then the
- 7:48biggest thing is making the introduction because it's really
- 7:51easy to oh yeah I should I should invite you or you know
- 7:55introduce you to this guy. It's another thing when you actually
- 7:57do
- 7:58it, right?
- 7:58And you know people they feel that and they're like, "Oh man,
- 8:01you know, like thanks for introducing. You're right, that
- 8:03guy Tom. He's a hoot, but he gave me what I needed. I'm like,
- 8:07awesome, you know. And what I do, the and not to sound like
- 8:12it's all for free, what I do is just remind them of, go, hey,
- 8:15the next time you have anything that has to do with finance or
- 8:19lending or investment, I was like, I would just ask that you
- 8:22would you would call me and let me, you know, even if it's not
- 8:26something I do, let me be that introduction to somebody who
- 8:28can, you know,
- 8:29right? Yeah.
- 8:31What do you find to be one of the more common questions these
- 8:34days that people are asking?
- 8:35Yeah, it's the same one that we get every day. You know, where
- 8:38are rates? They're moving. Are you? And you know, basically,
- 8:43it's just kind of like, hey, you know, like, and that's the whole
- 8:46thing. Is it's not me being callous. It's the fact that it's
- 8:49like, hey, unless you're actively looking in the market,
- 8:52or unless you're you're getting ready to put an offer in on
- 8:55something, and even then, you know, like you could literally,
- 8:58you know, you could wait two to four weeks before you even had a
- 9:03lock alone. So the the market moves used to be bond market was
- 9:07boring and predictable. I could look at a rate sheet on a
- 9:11Tuesday and on a Thursday it pretty much if it did change you
- 9:15couldn't tell unless you you look at the progress from
- 9:17Tuesday to Thursday. Now it's one of those things where like
- 9:20hey we we've got some activity in the market. It's looking
- 9:24good. I I think that it would be good for us to lock in now. But
- 9:28I still always give them it's their their button to push. And
- 9:32here's why I think that right now might be a better time to go
- 9:36ahead and unlock your loan now, opposed to a week from now, two
- 9:40weeks from now, so it's a moving target.
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- 11:03downtown Spring Hill. Do we even have a downtown in Spring Hill?
- 11:10It's always now is always a good time. I always hear that.
- 11:12Yeah, yeah.
- 11:13Mortgage people in real estate.
- 11:14Oh yeah, yeah. Let's
- 11:15do it now.
- 11:15Oh, you know, realtors hate me because like sometimes when you
- 11:20know we actually get. It's usually my client that I'm
- 11:23referring to them, but every now and again, they're like, "Hey,
- 11:26man! They're like, "You know, they've they've decided to put
- 11:30things on pause, and you know, what's that about? And I was
- 11:33like, "Well, you know, they they said that their budget was here,
- 11:36and then you know they were happy here, and they're able to
- 11:39manage it here, and then you start showing them houses that
- 11:42were priced up here, you know. And you know the the difference
- 11:45between that short, you know, the long fall really was quite a
- 11:49bit different. And you know, while I love rice and beans, not
- 11:53everybody else would like rice and beans every single day of
- 11:55the week to to not be mortgage poor. Well, you got a lot
- 11:59of people who you know you see it on Facebook a lot, and
- 12:05they'll come into the market and say, "Well, I'm looking for a
- 12:07home with five bedrooms. You know, 3000 square feet has to be
- 12:13in Franklin, and we only want to spend about $1,800 a month. And
- 12:17it's like, "Well, how much you putting down? You know, which is
- 12:21the car business is what we'd call that champagne on a beer
- 12:25budget. Oh yeah, those type of dreams. Oh no no no, and you'd
- 12:28have a lot of people that you know, and then they could start
- 12:31getting flamed in the comments and stuff like that. But the
- 12:34realism and it's like I don't even think you can get that in
- 12:38Tennessee anymore.
- 12:39No, you know, and and if you did, I don't know if you'd want
- 12:42to live there. You know, and and that's it. And you know, I will
- 12:47say I put this on our industry is that it's up to us to really
- 12:51educate our our buyers, and sometimes even even our realtors
- 12:56as to you know, hey, they might have told you what they told you
- 13:01when you guys were doing your your discovery, you know,
- 13:03conversation or your you know interview, whatever you want to
- 13:07call it. When we actually looked under the hood, it looks a
- 13:11little bit different, and that's okay. You know, like it's not
- 13:14terminal; it's just a matter of things have changed a little
- 13:17bit. And once they actually saw what what the monthly mortgage
- 13:20price tag look like versus what they were hoping for. I was
- 13:24like, it's a bit different, and that's okay. Now, are you able
- 13:28to kind of pivot and show them more of what's in their price
- 13:32range, and that's it?
- 13:33What's the going like? What's the threshold between? Okay,
- 13:37this is what you're where you're comfortable and approved in a
- 13:39mortgage, but you know, hey, you got a little bit of champagne on
- 13:43a you know decent IPA budget, right? You know, what's the the
- 13:50difference between like, hey, here's the upper part that
- 13:53you're approved on, but you know, the house that you want is
- 13:57about 30, $40,000 more. Is that a doable thing? I mean, I can
- 14:01you go to the realtor and be like, hey, it might be worth to
- 14:03ask them if they'll come down midway. I might be able to bump
- 14:06a little bit. Is that does that happen?
- 14:08Yeah, yeah. No, that's a really good question because, like,
- 14:11what you know during my conversation, and it's not just
- 14:15in that initial conversation. It's as a reminder and says,
- 14:18hey, you know, Jim, when we first had our discovery call, or
- 14:23you know, our sit down, what have you, you told me that your
- 14:27ideal payment was at about 2200, and you said your max payment
- 14:31was at about 2800. How does that still resonate with y'all? Now
- 14:36that's everything all in. That's taxes, insurance, HOA fees,
- 14:39everything that's out the door. That's what's coming out of your
- 14:42bank account. Is that still holding true? Or now that we've
- 14:45actually had a chance to look at all the numbers, and now you
- 14:48know, there's also the the emotional attachment to that
- 14:51house that you've you've been looking at. How does that
- 14:54resonate with you now? And then you know, sometimes they're
- 14:57like, well, you know, we we had a really long. Talk and now we
- 15:01we can actually probably bump up to like 3000. Okay, you know,
- 15:04like that's tippy top though, you right? So then also just
- 15:08laying you know laying that with the realtor as well, just
- 15:11saying, hey, I'm not you know I don't want I don't want to be
- 15:15you you know like I have faith in you to do what you're
- 15:18supposed to do, but this is where their their heads really
- 15:21at, I was like, I just want to kind of arm you with that, so
- 15:23that if they want to go look at a house that's way out of their
- 15:27budget, you can go, well, you put it on me. I was like, hey,
- 15:29you know, Daniel had said that you guys were comfortable at
- 15:32this, and then that was kind of like your, you know, this was
- 15:36your tippy top, and this is definitely out of out of the
- 15:38tippy top. They're like, no, you're right, you're right. You
- 15:40know, that's why we hired you, and that's it.
- 15:44It's funny when we first bought our house in Vegas. I don't know
- 15:46if I told you this story, but the real estate agent who we
- 15:50loved when we started seriously looking, we did the pre qual and
- 15:55all that stuff. She showed us all the quote used houses that
- 16:00we could afford, and both Courtney and I were like, "Oh
- 16:02hell no! He was just putting us in like you know the barrio and
- 16:05stuff like that. Yeah, and I guess because of new
- 16:08construction, it was almost similar to the car business. The
- 16:10used cars were yeah, they were better deal, but you you know
- 16:14you never knew what you were buying, and if it wasn't
- 16:16warranting and stuff like that, the new cars always came with
- 16:18all the dealer incentives and manufacturer incentives and all
- 16:21you know all those things. Similar with new home
- 16:23construction. So that was our first home because all of a
- 16:27sudden she's like, "Well, here's what you're actually qualified
- 16:32for if you were to buy quote used. But let's go look at these
- 16:35new homes I picked out and blah blah blah. And she showed us
- 16:37like a middle of the road home, and I'm going, "Oh, this is much
- 16:39better. You know, if we could do this, she's like, "Oh yeah,
- 16:43yeah,
- 16:43okay,
- 16:44yeah.
- 16:44When do we start here before?
- 16:45Yeah,
- 16:46you know,
- 16:46yeah. And you know what? Like, I appreciate the fact that she
- 16:49actually gave you the runway to sit there and go, "Hey, you know
- 16:52what? I don't want to be pigeonholed or pushed into just
- 16:55looking at new construction, what have you, or whatever it
- 16:58might be, or even entertaining a different neighborhood. And
- 17:02honestly, Jim. Like now, me and my team, we focus more so on new
- 17:08construction. Like I said, barn dominiums, barndoors, even
- 17:11modular builds. Jim, some of these modular builds, they're
- 17:14crazy. They're like 4000 square feet, and unless somebody told
- 17:18you what to look for, versus now not to be confused with
- 17:23manufactured modular is in its class by itself. It's still a
- 17:26stick-built home. It's just built off-site and then it's
- 17:30brought in and and seamed together and it's on a permanent
- 17:34foundation. Same thing with the barndominiums and the barndo's.
- 17:38You know a lot of it's prefabbed, not all of it, but
- 17:41you know, a lot of it on the Barndo's Bardominiums, you know,
- 17:43the trusts, what have you, and they bring them in. It's
- 17:46amazing, but the whole thing is, is that there's been about six
- 17:50or seven times in the last, I don't know, it's called not even
- 17:55a full three years, 30 months that it's actually been more
- 17:58affordable to buy brand new or you know have one built than it
- 18:02was to buy an existing because just call for what it is. The
- 18:06homeowners that are selling now they need to get every dime that
- 18:10they can out of the home because that lets them level up or get
- 18:14to the next stop, right?
- 18:15Yeah.
- 18:15So with a with a new new construction, the builder's
- 18:19like, I'll build it for this, and you know, after the land and
- 18:23and all the other things that go into building a new build,
- 18:25they're like, this is actually, if I'm right, this is actually
- 18:30more affordable than me buying, you know, that same amount
- 18:33that's existing. That's about right, you know. Not everybody
- 18:36wants to wait though, right? You know, some people there's like,
- 18:39I got to go now, you know, and other times it's like, no, we
- 18:42got some time. We can figure it out.
- 18:44Well, and that's the thing is that one of the models,
- 18:46especially with the middle class and now the upcoming generation
- 18:50wondering how they're they're going to buy a house or live
- 18:53near their family. One of the solutions that I've been kind of
- 18:57toying around with was like what you're talking about, building a
- 19:00barn,
- 19:01yep,
- 19:02and like it's almost like the single guy, or dare I say, the
- 19:06divorced dad, new solution instead of renting the
- 19:09apartment, find a couple acres cheap,
- 19:12yep,
- 19:13put a barn on it, and put a fifth wheel inside of it. Yeah,
- 19:16you know I mean that's those things are nice,
- 19:18yeah, yeah,
- 19:18it's protected.
- 19:19Oh, some of these builds, especially on the you know, and
- 19:24I think the misconception is everyone they they think that
- 19:27like oh you know like I don't want to live in a barn is like
- 19:30well you know the outside and some of them these are really
- 19:33sharp yeah exactly you know there's a a lot of amazing
- 19:36builders throughout Middle Tennessee that everybody's
- 19:39familiar with and you know, and you know, while they might be
- 19:43considered more medium to large builders, is that even the small
- 19:47to medium builders, those guys they put amazing work out. And a
- 19:512500
- 19:52square foot barn, it's 50 grand.
- 19:54Yeah, it's
- 19:56not with with a pad. You know, all you do is run electric. You
- 20:00know, water and and sewer to it. Yeah,
- 20:03and a lot of them are sometimes better insulated than what you
- 20:07can get out of like the cookie cutter homes. You know, if you
- 20:10got a custom builder, you got a custom builder. You know, and
- 20:13some of them they they just put the label in a custom builder.
- 20:15And I'm not knocking you know anybody. It's just the fact that
- 20:18across the nation, this isn't you know taking Middle Tennessee
- 20:21out of the equation just across the nation, there are you know
- 20:25some builders that yeah man they're they're not wanting to
- 20:28be the large you know builder they're very happy where they're
- 20:32at and they're doing very well. But that's
- 20:34the thing is that you know we bought a property a couple years
- 20:37back, just shy of five. It was 10 acres. Still have we're
- 20:41trying we're trying to sell it. About 10 and a half acres has a
- 20:45creek running through it. That's a big piece of property. You
- 20:49know, you don't need to go that big. But I would imagine that
- 20:52one or two acres around here was that going for about 200, 250,
- 20:56something like that.
- 20:58Yeah, but I
- 20:59mean, $50,000. Maybe once all said and done, electric and
- 21:03everything. Electric, you're not looking. You can literally have
- 21:05a a service panel put in, and you need to plug in a fifth
- 21:09wheel,
- 21:10right?
- 21:10And then water, all those things. You just need a spigot
- 21:14to plug it in, right? All those things can be built off of later
- 21:18down the road, you know. But at least you have a decent place to
- 21:21live. Fifth wheel goes for maybe I don't know 80 grand,
- 21:25right? A decent one for a nice one, yeah, yeah,
- 21:28yeah, dude. You're only but you're probably about 350 at
- 21:30that point.
- 21:31Oh yeah, right. Yeah, and it's funny that you say that because
- 21:35we've had a lot of customers over the years that they've
- 21:38they've done just that. They've which is ironic because there
- 21:41are some people that are, you know, and from outside looking
- 21:45in, they're like, "Oh, this person's out of their element. I
- 21:47was like, "You know, I was like, you don't give people, you know,
- 21:51overall enough credit because sometimes when you're when
- 21:54you're put into a situation, you're either gonna sink or
- 21:57swim, right? So some of these folks that you know come from
- 22:01states all around the nation that they come. They come from
- 22:05the suburbs, or they even come from the city, and now they're
- 22:08living in a fifth wheel while their house is being built, or
- 22:11you know, they're they're even living in a small ADU that has
- 22:15power, electric, water going to it. You know what I'm saying?
- 22:18And um, and they're perfectly fine. You know they they adapt
- 22:21very quickly, and which I think is awesome. You know,
- 22:24what can they do? I guess can you put a mortgage up against
- 22:27something like that? I mean, it's a depreciating asset
- 22:30on the ADU or the fifth wheel. Fifth wheel. No, so you know the
- 22:33fifth wheel is going to be like your personal right. But the
- 22:36whole thing is, it's like you know, if you do,
- 22:38you can finance them over 15 years anyway. Yeah, exactly. You
- 22:41know, so you basically take out a loan with the dealership,
- 22:43yeah, and then you know the barn, the barn, you could do put
- 22:46in a mortgage, right, with the land, and then there you go.
- 22:49Yeah, exactly. So, and one thing that you know, and it's not just
- 22:53if you're working with if you're working with anybody, you know,
- 22:56little pro tip: if you have the opportunity to buy the land
- 22:59before you actually go to try to do it all at once, find where
- 23:04you want to live first, buy the land, and then and then over
- 23:08whether it's months or years, then you know little by little,
- 23:12and especially if you already own a home and you've you've got
- 23:15a place, but you want to you want to maybe relocate to
- 23:19Lawrenceburg, Lewisburg, Coleoka, wherever it is that you
- 23:22want to push out further past the suburban sprawl, then buy
- 23:26the land because the land can actually, you know, not just us,
- 23:31but there's a lot of great lenders out there that allow you
- 23:33to use the equity in that land as your down payment toward the
- 23:36toward the construction loan, the one-time close, the two-time
- 23:39close. So you know, do yourself a favor instead of going. Well,
- 23:43we're not ready to bill yet, but I love that piece of land. Buy
- 23:45that piece of land.
- 23:46You doing commercial too?
- 23:48Yeah. We once again, you know, like some of the stuff that,
- 23:52like, hey, I could do this commercial loan for you, but I
- 23:55know somebody who's going to give you knock your socks off,
- 23:58and here's how they're here is how they help you, and I know
- 24:01this from experience because I, I send a lot of my clients,
- 24:04especially on the commercial side, to them, and and that's
- 24:07it, man. You know, like the without you know me trying to
- 24:12remember everything about what my referral partner does really
- 24:15well, I give them the bullet points and I go, hey, and it's
- 24:18no skin off my back if all of a sudden, you decide to go in a
- 24:21different route. But I know that he's always taking care of my
- 24:23people. Do
- 24:24you think the general public is distrusting of people in real
- 24:27estate business?
- 24:28You know, I think that you know with the with the introduction
- 24:33of like chat and everything else, people they're they're
- 24:37finding a lot more answers if they're asking in the right way,
- 24:42so really at the end of the day, if it's a trust thing, that's on
- 24:46that's really on them because there are some people out there
- 24:49that honestly they, I mean, heck, I still count my money
- 24:52when I get it out the ATM, but at the end of the day, like
- 24:55there are people who are always just going to have that in them,
- 24:58and you know, and I'm. Knocking those people, they probably have
- 25:01good reason to to be on guard. You know, you get burned a
- 25:05couple times, and it teaches you. This
- 25:08whole construction process we've been through, yeah, because we
- 25:11were going to move our business into that property, and we
- 25:14wanted to build a commercial building at first, but it was a
- 25:16little too rich for our blood. Right, and then we decided to
- 25:18build a house, and we could move into the house and do what we do
- 25:21here, yeah. But own the property, but it's probably
- 25:24better for us to just flip it and keep on moving forward that
- 25:27way. So it's one of those things that it's kind of like, all
- 25:29right, you know, that's interesting, but the the
- 25:34experience was eye opening. Like a lot of the stuff that we did,
- 25:38we wouldn't do again, right? You know, especially I mean, the
- 25:41banker's just been-he's only communicative when you know you
- 25:44got to pay him. You know, hey, you're you're need to make your
- 25:47payment. Yeah,
- 25:48and you know you
- 25:49try and solve problems, and well, I'm-you know-we have a
- 25:54this week. We're out, okay. What for? What you know? Right,
- 25:58ground groundhog foot day.
- 26:00Yeah,
- 26:01and then you take the entire week off,
- 26:02right? I mean, that's
- 26:03literally some of the, well, not that particular instance, but
- 26:07it's been one of those things where it's like, dude, this is,
- 26:10I would never hire you again. This is awful,
- 26:12Jim. Honestly, the and and this is to the ones who have been in
- 26:17this game for a long time, or have you know they really have
- 26:21built their business in in the housing industry? But here's the
- 26:25thing: it's not just the housing industry. This should equate to
- 26:28any industry. Communication is key, and that's it, man. Like
- 26:32even if you got nothing to say, hey, I was just calling to let
- 26:35you know that everything's all good to go. Like, is everything
- 26:38all right? It's like, yeah, actually, nothing's really
- 26:41changed, but I just wanted to check in with you. How is
- 26:43everything? Are you all right? And and sometimes you'll find
- 26:45out something that actually helps you do your job better.
- 26:48Like yeah, because you know what, we really got to kind of
- 26:50get this build done, or really need this to close quickly
- 26:54because I got my mother in law coming. You know, she's coming
- 26:57quickly. You know, she's coming to live with us. I was like,
- 27:00okay, good to know. So they're already under stress, right?
- 27:03Dealing with that that you didn't know about, and just
- 27:05those little things, man. If you'll listen more than you're
- 27:08talking, you'll pick up on a lot more stuff,
- 27:11especially on the front end. Yeah, because apparently there's
- 27:15this program that they use called Built. Yep, you're aware
- 27:18of it. Yep, it's a freaking nightmare. Yeah. Okay. The we
- 27:23went into it saying, okay, if we provide the upfront cost for
- 27:26materials, we buy flooring, we buy electrical, all the
- 27:30different things. We just submit a receipt and we get reimbursed.
- 27:33Oh yeah. Nope. Yeah. Well, you know, the inspector would come
- 27:37by. Well, it's not installed yet. Well, that's not what was
- 27:40told to us. Right. Here's the receipt. We bought it. The
- 27:42product's right there. Right. I understand why you're doing
- 27:45this. That people in the past have made it harder for people
- 27:49like us because they get a construction loan and all of a
- 27:52sudden they're buying brand new trucks. Right. I get it, but
- 27:55dude, yeah, our guy said that once we show you a receipt, we
- 28:00should be get no. Well, it's got to be installed first. Okay, so
- 28:02we got to come out of pocket even more.
- 28:04Yeah.
- 28:04What do we need you for?
- 28:06Right.
- 28:07What do we do? What are we doing here? Yeah. It's literally it
- 28:09was that aggravating.
- 28:10Yeah. And it's
- 28:11almost like to the point where they strategically do it, so
- 28:13they have their boot on your neck. Right. That's what I feel
- 28:15like. Yeah.
- 28:16You're beholden to them. You know. Yeah. And that's the whole
- 28:20thing. It's like you know, I'm and don't get me wrong. I'm not
- 28:25Terminator Two esque about AI and technology and what have
- 28:29you. But like, here's the thing: use it as a tool, but don't let
- 28:32that be the own the only voice for your company or your team or
- 28:36your group to, especially to your client. Oh, you should have
- 28:38got an automated email. I was like, you know what? I was like,
- 28:41hey, just so you know, you're about to get some automated
- 28:44emails. I go, but that doesn't mean that that's our only source
- 28:47of communication. Please, by all means, you call or text me if
- 28:51you have any questions, and that's it. And every time that I
- 28:54end the call with that, they're very appreciative. But that's
- 28:57the whole thing, you know. Good news, great. Bad news needs to
- 29:00travel quicker. It was like, hey, we we hit a little bit of a
- 29:04wrinkle. Here's what happened: the appraisal came in low, or
- 29:07hey, heard that you know there's a couple subject two items on
- 29:11your appraisal, or whatever it might be. You need to you know
- 29:15figure out first figure out a plan on what is possible on our
- 29:19end, you know, and then you need to communicate that, hey, this
- 29:22came up, but we're already doing these things to to try to get
- 29:26over it. Okay, and and that's it. I think that too many people
- 29:30they they turtle up right and they just go, oh man, they're
- 29:34gonna be so pissed. I was like, how pissed do you think they're
- 29:36gonna be if you sit on this for three days, three weeks? I've
- 29:40heard some horror stories, and I was like, "Can't get the guy
- 29:43back on the line. Yeah, you know, we're we're supposed to
- 29:45close in a week, and I haven't heard anything. I was like,
- 29:49"What? You know, yeah, it's sad. It's
- 29:52time. Yeah, so they're getting you know,
- 29:55yeah,
- 29:56they're living their best life.
- 29:57Yeah, yeah, yeah. And back to the. You know, I agree with you
- 30:01on the on the fact that like people are like, oh well, you
- 30:03know, it's you know it's calf's packed day, so we're taking a
- 30:08half day. I was like, well, you know what? I don't know about
- 30:11most other salespeople, no matter what you sell, but you're
- 30:14never really off, and and that's it. You know, I was like, if all
- 30:18of a sudden you're in line and somebody has a question about
- 30:21what your craft is. I was like, take the moment. You know, you
- 30:24might have just made a sale.
- 30:26How long you been doing this?
- 30:27Oh man, almost a decade.
- 30:29Almost a decade. Yeah. So starting out in a decade, when
- 30:32somebody begins, what's a realistic expectation? How many
- 30:36deals in the first year?
- 30:38Oh, you know, it's it's really it's really on you, man. And oh,
- 30:43sure it is. Yeah, it's
- 30:44typical.
- 30:45Yeah, you know, like I'd say if you can, it's starting out. If
- 30:49you can at least get a couple under your belt a month, you're
- 30:54you're doing okay. But you know, if you can get a handful a
- 30:58month, I think you would be all right. You know, saying like,
- 31:01and you just got to keep that. And the biggest thing is, and I
- 31:05had a hard time with this in the beginning. I'm just being
- 31:07honest. Track, track everything. Track how many calls you made.
- 31:11Track how many people you reached out to, who you got a
- 31:13hold of, and then the people who even showed a little bit of
- 31:17interest, you need to circle back with them. And even the
- 31:19ones that, hey, you know what? We're we're not in a position to
- 31:22buy. Then you just put them into a drip campaign, and because you
- 31:25never know, you know, like if you'll take care of them, like
- 31:28the ones who are the the the big deals to you, and you treat
- 31:33everybody the same, like they're everybody's a big deal, then all
- 31:37they'll feel that, and all of a sudden the guy who's got the 550
- 31:41credit score. His brother in law has an 800, and he's moving here
- 31:46from Texas, and he needs to buy land and a home. You know,
- 31:50what is the what's what's like a typical amount of deals per
- 31:55month? Like, what are you doing?
- 31:57Well, ours is a our team. We do, and I guess it's a little bit
- 32:04easier to go. I guess off of off $1 amount. You know what I'm
- 32:08saying? Like I think last month we closed around 8 million, and
- 32:13but because of the loan amounts, you know, it fluctuates, right?
- 32:17You could do I could do a 400,000, you know, smaller
- 32:21modular build, and then same type of modular build, but it's
- 32:25sitting on 40 acres, and now that deal is now double almost.
- 32:30You know, maybe it's like 900,000, and then on the
- 32:34barnaminiums, it's the same thing. You know, like when you
- 32:37start factoring the house, sure, that that's easy to go like
- 32:40we're gonna build for this much, but the land you incorporate
- 32:45that in as well. That's an extra wrinkle. But back in the day,
- 32:48you know, like I would say, you know, I was shooting for a
- 32:52handful of deals, you know, like and if you could at least make
- 32:55that your baseline, and hey, we're gonna close a handful of
- 32:58deals every single month, then you'll do well, and you need to
- 33:02just keep doubling, doubling, doubling. You know,
- 33:05you mentioned making calls and stuff like that. I mean, are you
- 33:10depending on real estate agents to bring your business? Because
- 33:12it's what a lot of mortgage people do. But going in the
- 33:15direct route to the end user is kind of unconventional. So, do
- 33:20you make cold calls, and if you do, what does that sound like?
- 33:24What kind of a cold call is that?
- 33:26So, and this is probably going to be unpopper opinion, but I'm
- 33:32I I'm not a cold caller. And you know, here's the thing: I've got
- 33:37any one of you. If you literally, if you'll scroll to
- 33:40the very bottom of your, at least on iPhone users, sorry
- 33:44Android, but you know if you scroll to the bottom of your
- 33:46contact list, it'll tell you how many contacts are in your phone,
- 33:50and most of us are sitting at least a couple 100 people that
- 33:54are in your phone, and here's the thing: you don't need to
- 33:57call them up and go, "Hey, you're looking to buy a house
- 33:59anytime soon? Looking to refinance, looking for some
- 34:02land. If you'll just sit there and remind them what you do,
- 34:06it's everything. You know, every time I think about podcasts, my
- 34:09friend Jim McCarthy. Oh, voiceover work, my friend Jim
- 34:12McCarthy. Oh, you want to make a podcast, Jim McCarthy? It's that
- 34:17top of mind that every time I hear your voice or I hear a
- 34:20voice that's even remotely near your voice. I'm like, Jim, you
- 34:23know, like, and that's it. You know, I I had the pleasure and
- 34:26opportunity to, you know, it would never fill the shoes at at
- 34:31your BNI group, but the fact that I was there on your behalf,
- 34:35it was like I was a celebrity. It was the fact that I'm like,
- 34:37oh, you're you're here for Jim? Awesome. All right, cool. I was
- 34:40like, yeah. I was like, it's good. I'm the Hispanic version.
- 34:42It's good, but it's good. You know, ultimately, and the whole
- 34:47thing is is that back to the cold calling. I don't knock it.
- 34:51It's just I'm not, and I don't even get upset when people cold
- 34:55call me, which is funny. You think I'd be like lose my
- 34:58number, and I'm just kind of like. Hey man, I get it. You're
- 35:00just trying to make a sale. I was like, I'm, I'm really, I'm
- 35:04not quite to the AARP age, but thank you for calling early.
- 35:07Yeah, that
- 35:08that seems to be getting earlier and earlier. Yeah,
- 35:10yeah, yeah. So that's it, man. Don't worry
- 35:12about that. Yeah,
- 35:13but yeah, just if you'll just let people know what you do and
- 35:18what you do really well, it it all kind of takes care of
- 35:20itself.
- 35:21Well, I'm not. I'm not really in a commoditized industry. This is
- 35:24this is a specialized industry. So it's almost like if you work
- 35:27in the music business, someone asks you, "Hey, what do you do?
- 35:30And you go, "Oh, I'm in the music business. That alone,
- 35:33instinct, like it, it leads to another. Oh, really? What do you
- 35:36do? You know. So those people who are in the music business
- 35:39have that luxury. When you're in a commoditized industry like
- 35:43what we talked about earlier, you got to come out of the gate
- 35:46like you know I help people fund their you know dream homes or
- 35:50whatever,
- 35:50right?
- 35:51And I believe that everybody should have a reasonable way to
- 35:56reasonably pay for the domicile where they live or whatever you
- 35:59say. Yeah, it's it's tough to say. Well, I do it with
- 36:04integrity, or I do it honestly. It's like you, I've been on this
- 36:07really big kick lately with people who call themselves
- 36:12leaders. Like, well, I'm a leader. Well, I don't think you
- 36:15can really say that about yourself. You know, other
- 36:19people. We're the number one whatever band in the country,
- 36:24according to who? I mean, you know, goes back to my radio day.
- 36:28We're the number one radio station, yeah. According to
- 36:31women 3554 in this particular time slot, but okay, you know,
- 36:36it's all these these claims where you got to be able to to
- 36:41to validate the the magnitude of the claim, right? And it's like
- 36:46I'm going on a tangent here. This is what we do. No, I filled
- 36:49this though. Please, you know, listen. My daughter this morning
- 36:53was asking me at school, or she was telling me at school that
- 36:56they were going through who's a good and bad leader throughout
- 37:00history and stuff like that, and I said, "Did they define what
- 37:03that means? She goes, "Yeah, we had to define what we thought it
- 37:06meant. And I said, "Do you want to know what I mean? I think.
- 37:11She goes, "Yeah, of course. I said, "Listen, a good leader or
- 37:14a bad leader is someone who says go, and they're sitting there
- 37:17like they're cracking the whip, so to speak. A good leader is
- 37:20someone who's saying let's go, and they're with you. Okay, a
- 37:24good leader is going to have people who will take a bullet
- 37:27for him. A bad leader is going to be one who gets killed in
- 37:30friendly fire.
- 37:31Yeah,
- 37:32you know. And I learned that in the car business. I learned in
- 37:35the radio.
- 37:36Yeah,
- 37:36I said you know I had a boss in radio the first go around. It
- 37:39was great. He was a mentor. The guy who followed him was kind of
- 37:42like,
- 37:43right.
- 37:44So I went to Vegas. Guy who hired me was a great leader,
- 37:47great, very inspiring. But still talk to him today. The guy that
- 37:53followed him basically said, you know, y'all are here to make me
- 37:56look good, and I'm like, the hell we are.
- 37:58Right.
- 37:58And I was gone within a year or so.
- 38:00Yep.
- 38:00And then I got hired here, and I've had really good leaders
- 38:04where I worked here, and didn't have that juxtaposition. Got
- 38:07into the car business, worked for Steve Brink over at Crest
- 38:10Honda, and he he was a great leader. But he was one of those
- 38:14guys that you know he would come in and start with the detail
- 38:18guys and the porters. Hey, how you guys? Shake their hands,
- 38:20look in their in their eyes, making sure they feel valued.
- 38:23And he worked through the service department and all
- 38:25through the sales floor and the F and I people and get to his
- 38:28office. And I mean, dude, the freaking place could be burning
- 38:31down.
- 38:31Yeah,
- 38:32and he would come out of the office with a big old smile on
- 38:34his face. He's just like, I have to shield you guys from the
- 38:37crap.
- 38:37That's it.
- 38:38Okay, that I have to deal with.
- 38:39Yep,
- 38:40and I don't get to take that out on you. He was a great leader.
- 38:42Yeah,
- 38:44and that wasn't something he proclaimed about himself. That
- 38:47was a mantle given to him by the people who followed him.
- 38:49That's right.
- 38:50Okay, it drives me nuts. Well, as leaders, you know, you see it
- 38:55on LinkedIn and all the time. Right. Okay. Who who who made
- 38:57you a leader?
- 38:58Right. You know, I'm a leader in my industry. I was like, "Are
- 39:01you? I was like, "You know what? Because you know, when you start
- 39:04talking about metrics and what have you, and once again, it's
- 39:07like it's it's up to each person's discretion. But I agree
- 39:12with you on the fact that it's like a true leader really is not
- 39:15proclaiming that of themselves. They're sitting there, they're
- 39:18leading by example, and they're saying, "Hey, you know, like I
- 39:22love the the fact that you know the detail guys and the porters.
- 39:25It's like, hey, you know, it's not just hey, I want to make
- 39:29sure that everyone knows I'm friendly with them. It's like,
- 39:30no, it's like you have value, you have value. The I'm
- 39:34acknowledging
- 39:34you. Yeah,
- 39:35hey, I I need the janitor to do their job because if our lobby
- 39:39looks like crap, nobody wants to sit here and wait while their
- 39:42car is getting repaired, you know. And it's those little
- 39:44details like that. And I'm horrible at quotes, but
- 39:49basically, I forget who even asked the dude. But basically,
- 39:53somebody asks a janitor at NASA and goes, "Hey, you know, like
- 39:59what?" What do you do here? He's like, "Oh, we're working to put
- 40:02a man on the moon, and I was like, "That's amazing, you know.
- 40:04I'm saying like, and clearly that was you know back in the
- 40:07day before they actually put the man that man on the moon. But
- 40:09the whole thing is, it's like, dude, that's what I'm talking
- 40:12about. It's like there are no small roles in in most
- 40:16companies, and this trickles down to it should really start
- 40:20with our family because you know I told my eight now nine year
- 40:24old and my 11 year old often I go hey I go check it out I was
- 40:29like you're not just our kids you're not just you know a young
- 40:32kid here at the house I was like you're part of this team I was
- 40:34like without you I can't we this household doesn't function I
- 40:38need you to take the dog out I need you to take the trash out.
- 40:41I need me to do all the things that your mom asked me to. But
- 40:45ultimately, at the end of the day, it's like we all have a
- 40:47role here, and you know nobody is more important than the other
- 40:50person, and that that means double for you guys because I
- 40:54need you guys to understand how important it is that you do
- 40:57what's asked of you, so that we can do what's asked of us. You
- 41:00know,
- 41:01you know it's funny. You ever been to a Bucky's? Yeah, yeah,
- 41:03yep. The signaling that they do is so interesting. I have this
- 41:08whole thing that I talk about called signaling. At any given
- 41:12time, we're signaling to other people. Yeah, you know, verbally
- 41:15or non-verbally. Yep. And it's a marketing thing as well. It goes
- 41:20back to the when when ID theft was really at an all time high.
- 41:26There was a company whose name I can't remember, which disproves
- 41:29my point. But either way, they had a an ad and a campaign that
- 41:34the owner of the company put his own social security number like
- 41:38in the ads on the sides of billboards, on the sides of box
- 41:41trucks driving around cities. That was how much he believed in
- 41:45his product and service. That go ahead and do what you need to
- 41:49do. And I I think two people might have tried to steal his
- 41:55identity and they were successful, but that was
- 41:56it. Yeah.
- 41:57So it's like, but him going out on that limb signaled this is
- 42:01how much confidence I have in this.
- 42:02Right.
- 42:03Yeah. Even I got a couple of black eyes because of it, but
- 42:05was quickly fixed and rectified. That's what you're buying
- 42:09into.
- 42:09So that's signaling. So you go to Bucky's. What do they have on
- 42:14the sidewalk? Little sign. You know that sign I'm talking
- 42:17about? Hey, this is what our positions pay.
- 42:21Oh yeah, yeah,
- 42:22yeah, dude.
- 42:23Yeah,
- 42:24yeah. You go in there, you have a good experience. Oh yeah,
- 42:27because they're hiring the cream of the crop.
- 42:29That's it.
- 42:30It's unbelievable.
- 42:31Yeah,
- 42:32people coming out of the woodwork to you know the new
- 42:34Murfreesboro location. Yeah, they're going to be covered up.
- 42:37Oh yeah, without an out.
- 42:38In and out, same thing. Yeah, yeah.
- 42:40You know, if if you'll take care of your people, and honestly,
- 42:44the the team that that I'm with now, you know, Bell Bank
- 42:47Mortgage, we the motto is happy employees, happy customers, and
- 42:51you're absolutely right because you know I haven't talked to a
- 42:54single person that's kind of like, eh, it's all right. You
- 42:57know, they're like, no, like this place, you know, and some
- 43:00of these guys are like myself. They've been in the industry for
- 43:03years, and you know we've bounced around, and it happens.
- 43:06But ultimately, at the end of the day, they're like, no, like.
- 43:08So I was like, all right. So how many years have you been here
- 43:10now? And some of them, they're like, five years, seven years,
- 43:13nine years, 10 years, 15 years. I'm like, wow, that's amazing.
- 43:17And but it really is that thing. It's like, hey, someone who
- 43:20feels valued will do more than someone who who does not, you
- 43:24know, and that goes right back to the family unit. You know, if
- 43:28you take stock in your spouse and you, you know, like, hey,
- 43:32you humble yourself and go, I I couldn't do this without you. I
- 43:35I know I couldn't do this without you, you know. And
- 43:37that's just me personally speaking, but to a lot of us,
- 43:41you know, even even to your kids, it's like, hey, man, it's
- 43:44like if you didn't do what I needed you to do, my life would
- 43:48be a lot harder. Well, thank you.
- 43:50Yeah,
- 43:50yeah, and and then especially when it comes to employees, it's
- 43:54like, I used to I used to shy away from this maybe 2526, years
- 44:01ago, and I stopped that, and I was working in a nightclub,
- 44:05which is bananas to begin with. But it was even in that you know
- 44:09kind of crazy atmosphere. The we had porters and we had bar
- 44:13backs, so it was porters, bar backs, bartenders, right? And
- 44:18you know the porters and the bar backs. It was always please and
- 44:22thank you. And I saw that some of the other bartenders wouldn't
- 44:25exactly reciprocate that same type of gesture. And I would
- 44:29just, and we would be all buddy buddy. And I go, hey man, I was
- 44:32like, you know, this dude makes a third of what we make. If you
- 44:37would just give him the common respect that they deserve to
- 44:40begin with, I go. I promise you that your ice will never go low.
- 44:43That's why you're always complaining, right? Because your
- 44:45ice is going low, and they're like, "Yeah. I was like, "Yeah.
- 44:47I was like, "It's because you're you're kind of a punk to him. I
- 44:50was like, "So you know, like you show him a little bit of
- 44:52respect, and I promise you, things will improve. Now, on the
- 44:55flip side, I'd also be like, "Hey, man, I get it. This guy's
- 44:58kind of a tool, but if you'll. You know, like if you'll give
- 45:01him the same type of attention that you give me, I think that
- 45:04there could be some extra money in it, and you know whatever
- 45:07that motivation is. But then both sides start coming up, and
- 45:10I was like, "Hey, look at this! Like we'll almost always get
- 45:13along. You know what I'm saying?
- 45:14It goes back to like what we talked about earlier:
- 45:17communication.
- 45:18Yeah,
- 45:18biggest crux of any business is lack of communication not
- 45:22enough, and it's you see it everywhere. Like what you're
- 45:25talking about, communicating even if you're a bar back, if
- 45:31you're a low man on the totem pole, and you don't like the way
- 45:34someone's treating you, then tactfully speak up.
- 45:38There you go,
- 45:38and let them know. Be like, hey man, you know, I did this in the
- 45:41car. I've told the story numerous times. Had a guy in the
- 45:44car business who basically postured to me, condescended to
- 45:48me, all that stuff. Yeah, and I said, "Look, I completely get
- 45:51it. Now, at that time, I was 37. You deal with a lot of new
- 45:56people. There's a revolving door. People, you're trying to
- 45:59discern who sees this as a career versus a job. Right now,
- 46:05I'm here because this has got to be a career. I've got a family,
- 46:07I've got a house, the insurance, all that stuff. I got a lot in
- 46:10the line. Okay, I appreciate you taking your time out and having
- 46:13the patience to show me how to do this. But then I got up on my
- 46:17fist on my hands and said, "But if you ever talk to me like that
- 46:20again, we're going to have problems. That's it. I am not 22
- 46:23years old. I'm not wet behind the years. I've had a couple of
- 46:26laps around the sun.
- 46:28Right. I
- 46:29said just take stock in that, and I'll show you that I'm a
- 46:32decent person to pour into. Does that make sense? And he was
- 46:36like, you know, one of these, and leaning back in his chair,
- 46:39and he's like, and we were great after that. Yeah. And I had to
- 46:41do that with somebody else in the in the dealership, and we
- 46:43were great after that as well. That's it. It's like, dude, you
- 46:46don't need to freaking talk people down. No, you know,
- 46:49especially in a in a business like a car dealership where they
- 46:53can just bounce and go up the street. I never understood the
- 46:56militaristic boot camp esque way of training people, like public
- 47:01embarrassment, dressing them down. Yeah, dude, they don't
- 47:04have to stick around. No, and all you're doing as a manager is
- 47:07shooting yourself in the foot. Yeah, because you gotta gotta
- 47:09hire again, train them. There's a lot of energy and effort and
- 47:12money that goes into that.
- 47:14Right,
- 47:15just treat them like a human being.
- 47:16Yeah, and the other part to that too is now you are starting to
- 47:21become known for being demeaning or what have you. As to where,
- 47:26like honestly, the the brokers that I was with prior to Thrive,
- 47:31they're amazing, man. And that's the whole thing. It's like, hey,
- 47:33you know, if there was ever anything that needed to be
- 47:36addressed, was the fact that it's like, hey guys, you know,
- 47:39like check it out. We we kind of we've seen a theme and we want
- 47:43to get ahead of it. And here's here's what's happening. Here's
- 47:47the issue with it. And here's what you know what we propose
- 47:51how we're going to fix it. What are your thoughts, right? And at
- 47:55least they made an open forum because ultimately at the end of
- 47:58the day, it's their brokerage. They could be like, well, we've
- 48:01taken that into consideration, and we're still going to do it
- 48:03the way that we're going to that we're saying. But that wasn't
- 48:06it. It was it was a matter of going, hey, you know, like just
- 48:09like any other family, your work family, there's not always just
- 48:13going to be sunshine, or even the fact that of course, yeah,
- 48:16we you you can't just stay in your lane and they stay in their
- 48:19lane, and hopefully you guys never see each other in the
- 48:21break room. No, why don't you get uncomfortable? And that's
- 48:25that's been my my word for this year has been uncomfortable. Get
- 48:30uncomfortable. Do the thing that you're you loathe or that you're
- 48:34scared of or fearful or you think that you're not good at.
- 48:38Do the thing and then still be bad at it, but
- 48:41do it,
- 48:41yeah. And don't let it whoop you, you know. And just be like,
- 48:44you know what? I'm gonna continue to do this bad, but I'm
- 48:46not gonna not do it, you know. So when it comes to
- 48:51communication and relationships, that's the other thing too. Get
- 48:54great at what you hate.
- 48:55Yeah, yeah.
- 48:56It's actually that's a. I tell my kids that all the time. It's
- 48:59like, well, I really don't like it. Well, whether you like don't
- 49:01like it, still needs to be done. Yeah, go do it.
- 49:03That's it.
- 49:04You know, and a lobster only grows when it gets uncomfortable
- 49:09in its shell. Yeah, break that shell
- 49:11off.
- 49:12They talk about American home ownership being quote the
- 49:15American dream,
- 49:16right?
- 49:16You know, and that was a concept developed by the real estate
- 49:20industry, or maybe hijacked, if you will.
- 49:24Yeah,
- 49:24is it still alive for a 25-year-old?
- 49:27It is, and you know, here's here's one thing that I will
- 49:31say, and you know, clearly, once again, maybe unproper opinion is
- 49:36the the fact that it's like it's always a great time to buy. It's
- 49:39like that's not true for everybody, you know. And and
- 49:42sometimes it's a mat it's a matter of timing for that
- 49:46person. It's not it's not about the market. The market's going
- 49:48to do what the market's going to do, but it's ultimately it's is
- 49:52it your time to buy? And and that's a that's the the more
- 49:56honest way of approaching it of just going, hey, you know. It
- 50:00still really is one of the best ways to build wealth. There
- 50:03still really is, you know, a way to set things up for not just
- 50:07your family but families to come. But you got to do it
- 50:10thoughtfully, and you can't jump in half baked and and not know
- 50:16what lies ahead, right? You know, because some people,
- 50:19especially people on my side of the equation. They only get you
- 50:23to the closing table, and then they're like, "All right, good
- 50:25luck. And you know, my thing is, is like, "Hey, let's let's
- 50:28really think thoughtfully for down the road, not just this
- 50:32transaction, but what does this set you up to do? You know, and
- 50:36you know, with that being said, it's still very much alive. It
- 50:40just it just looks different now, you know. I think the one
- 50:44thing that I've if I can you know if I can ruffle anybody's
- 50:48feathers or at least maybe hit them with a loving hammer is the
- 50:52fact that it's like hey, if it's your first house, it doesn't
- 50:56really shouldn't be your dream house because here's here's the
- 51:00one thing if you jump in, and it's not just about cost, but if
- 51:03you get everything that you wanted on that first go round,
- 51:07you won't appreciate the actual dream house. And you know, hey,
- 51:11start with a starter house, almost like practice, right? You
- 51:14know, like there's a reason why that firstborn, you know, like
- 51:19that firstborn kid, you know they get away with a little bit
- 51:23more. It's because they had more things happen to them. Because
- 51:26you, as a new parent, didn't know what you're doing, right?
- 51:29With a house, that's your first baby of a house. It's like, hey,
- 51:32things are going to go wrong, so why not it be a little bit more
- 51:36affordable? And then, hey, you know what? Now that the plumbing
- 51:40has has shot through the the ceiling, and we need to you know
- 51:44replace all this and do drywall anyways. I was like, now we get
- 51:48to paint, great, you know.
- 51:52So good way to look at it. Yeah. So on that same wavelength,
- 51:56somebody who is in their mid 20s or something like that, maybe
- 51:59two or three years away from making a decision,
- 52:02right?
- 52:03What do they need to be doing now?
- 52:04Oh man, study up,
- 52:06prepare.
- 52:07Yeah, study up on your credit first thing. Study up on your
- 52:10credit. Give us
- 52:12a crash course real quick on credit. Yeah, yeah,
- 52:14really good. So I'll give you three tips. Number one, free
- 52:19annualcreditreport.com. You get a you get a copy of each one of
- 52:23the Experian, TransUnion, and Equifax credit reports. Review
- 52:27it, see what's on there, you know. And ultimately, if you
- 52:30don't have any credit, then unpopular opinion maybe, but you
- 52:35know, take out a small gas card or take out you know if they're
- 52:38sending you something for a secured, you know, Visa,
- 52:41whatever, you don't have to run it up. Literally, guys, you
- 52:45could spend five bucks a month on this credit card, and then
- 52:48you wait until the statement comes out. As soon as the
- 52:50statement comes out, pay it off and just keep building credit.
- 52:55Second tip is Boost.com or ExperianBoost.com. If you, I
- 53:01don't know who doesn't, but maybe there are some people out
- 53:04there that don't have a streaming service. But if you
- 53:07have any streaming services, if you'll tie your account to that
- 53:12streaming service, you actually get positive points towards your
- 53:16credit score every month. So it's passively giving you, and
- 53:19you can tie your your major utilities, yeah, your your
- 53:24utilities, your cell phone, your insurance. You tie all this into
- 53:28that, and then the third would be you know like be mindful of
- 53:34just the biggest thing is 30 day late. You could be a couple
- 53:38weeks late, but don't be 30 day late. You know, and you know
- 53:41those are the biggest things. And I tell people the only thing
- 53:44about credit that you need to remember it's it's a time game
- 53:48as to where you know if you do have something bad happen in
- 53:51your credit, it's only a matter of time before it gets better,
- 53:54and you just need to keep monitoring it. Don't pay to
- 53:57monitor it because you can do it yourself. You know,
- 53:59you want to be a fat
- 54:00file. Yeah,
- 54:01yeah,
- 54:02and it's like the whole breakdown of the credit score.
- 54:07Ronde Lambeth, who's a guy out of Vegas, you had him on the
- 54:10podcast years ago, and we talked about the he he did a really
- 54:13great breakdown on what the credit score really means. Like
- 54:16a an 840 is just like all all the different points of a credit
- 54:21score is your likelihood of paying something back
- 54:24percentage-wise. There's an 84% chance on an 840 score that
- 54:28you're going to pay it back. Right, and the lower it goes, I
- 54:30just think of it that way. Yeah, yeah,
- 54:32yeah. And you know, with that being said, the one thing that I
- 54:36always let people know, I go, hey, you know, all finance, all
- 54:40finance, whether it's cars, homes, credit cards, mattresses,
- 54:44doesn't matter. Finance is just a measure of mitigated risk. How
- 54:49much of a risk are you to let me lend you this line of credit?
- 54:53How much of a risk are you for you to pay back this mortgage?
- 54:58And that's all it is, guys. Don't take a personal. They they
- 55:00don't they don't look at you as a human being. They look at you
- 55:03in black and white on a piece of paper. So if you'll if you'll I
- 55:07know it's hard because finances and credit are emotional. But if
- 55:12you'll remember that finance is not personal, it's just
- 55:14mitigated risk.
- 55:15Right.
- 55:16Yeah. The
- 55:18there's a lot of people out there TikTok, Instagram,
- 55:20YouTube, giving out information in all sorts of capacities,
- 55:24especially in the real estate industry, leadership, like we've
- 55:27been talking about. What's some mortgage advice that you've come
- 55:30across that absolutely drives you bonkers? Be specific.
- 55:36Anything come to mind?
- 55:37Yeah, you know, like when when people are like, hey, rates have
- 55:41gotten better. You should refinance. It's like, no. I was
- 55:45like, you know what? Like, if it makes sense for you, sure. And
- 55:48here's what happens: everybody gets marketed to. We all do, you
- 55:51know. And some of it, it's a, you know, it just hits at the
- 55:55right time. It's like, oh man, I was kind of thinking about this
- 55:58debt consolidation thing, and you know, there's more than one
- 56:01way to skin a cat, meaning he locks, he loans, closed in
- 56:05seconds, what have you. But the the whole thing is like, if your
- 56:09rate drops, or I'm sorry, let's say that you are at 6% and the
- 56:15rate environment drops, and now your rate technically would be
- 56:195.875, right? Heck, let's go five and a half, right? So now
- 56:25rates are at five and a half. Is that half percent really worth
- 56:28it to refinance? It's not, you know, and not usually. Now, if
- 56:32you got, if you just need this much of relief right now to kind
- 56:37of get you through this season of life, that might last a few
- 56:40years, maybe, but ultimately at the end of the day, and that's
- 56:43my whole thing. I was like, even when I was with my my first
- 56:46lender, big shout out to Kevin Watson when I was with Churchill
- 56:50Mortgage was the fact that you know, like sometimes they would,
- 56:54you know, hey, they they keep saying I need to refinance. I'm
- 56:57like, no, man. I was like, you know, we ran the numbers, and
- 57:00you're saving 17 bucks a month. It's going to cost you five
- 57:03grand to refinance. Does that make sense? And here's your
- 57:07here's your you know your break even point. And they're like,
- 57:09oh, it's that far out. Well, the other guy said that you know
- 57:12would be this. I'm like, sure. I was like, you could pay for
- 57:15points. Let me show you how much longer it take you to break even
- 57:18on that. And that's it. Is that you know it's always a good time
- 57:21to refinance. Is like that's not true. And the other thing is
- 57:26back to what we're talking about. It's always a good time
- 57:28to buy. It is, but not for everybody. You know, and there's
- 57:32always good deals to be had. That doesn't mean that that's
- 57:34your deal. And ultimately, you know, I've seen the same thing
- 57:38with houses. People, they get they're ready to go. They got
- 57:41their pre-approval. They're ready to go, and their first
- 57:44house, the inspection doesn't pass, or you know, like they
- 57:49can't come to terms with the sellers, what have you. And I
- 57:52get it. It's a natural reaction. It's emotional, right? You know,
- 57:55and they're like, "Oh man, I really love this house. I was
- 57:57like, "Wasn't your house? They're like, "What? I was like,
- 58:00"You know, trust me. I've been doing this long enough. Trust me
- 58:03that your house hasn't shown itself yet. And some people, it
- 58:07took years, like two years, before they found
- 58:10the one,
- 58:11and then they found
- 58:12the one.
- 58:12Yeah. So that's it, man. It's like, and I get it in our
- 58:16immediate society of like everything is right now, right?
- 58:19Oh, ding, ding. You know that that's hard for us to take a
- 58:24moment and temper ourselves. But if you will have patience, your
- 58:29house is out there.
- 58:30Here's the thing. Also, I was thinking things way to spur the
- 58:34market, the property tax argument. You know, because one
- 58:37of the things I've been, you know, we talk about the American
- 58:40Dream, home ownership, and I'm like, you never really own your
- 58:42home as long as there's property taxes, you don't own anything,
- 58:45right? That I love the fact that the property tax elimination
- 58:51conversation has gotten traction. Now you're seeing
- 58:53DeSantis in Florida. Yeah, they've got you know both sides
- 58:56of you know the house basically agreeing to move this forward. I
- 59:00really hope it sets a precedent because, man, yeah, talk about
- 59:04spurring the economy, yeah. And it's a lot of a lot of people
- 59:07were wondering, well, what do you replace the property tax
- 59:10with? And I'm like, guys, make get rid of the income tax, get
- 59:14rid of the property tax, make it a sales tax. Yep, you agree?
- 59:18Yep, I absolutely agree with that. And you know, and people
- 59:21like, oh well, you know, roads and schools. I was like, what if
- 59:25you, what if you don't drive, and what if your kids don't go
- 59:26to school? I was like, so you know, and I'm not saying, you
- 59:29know, hey, I get it, but ultimately, there's there's
- 59:32other ways, man. Yeah, you know, and I just think,
- 59:35you know, I'm not saying there shouldn't be any taxes. I'm just
- 59:37saying that the method, the methodology, my income should be
- 59:41none ya,
- 59:42right? It
- 59:42should be none of your business, right? Okay, my property value
- 59:46on unrealized gains and being taxed on unrealized gains should
- 59:50be fricking noneya. Get out of my pocket. That's it. Okay, if I
- 59:54go to buy something, I understand how much tax I'm
- 59:57going to pay.
- 59:57Right. It
- 59:58yeah, sure. It's probably. Going to be a lot more expensive than
- 1:00:01I'm paying now. I'm okay with that.
- 1:00:03Yeah, yep. The
- 1:00:04whole notion of you being well, you need to justify to us what
- 1:00:08you wrote off and how much. Screw you,
- 1:00:10right?
- 1:00:11Screw you.
- 1:00:13Yeah. Hey,
- 1:00:13you got a big pay. You got a big windfall. Yeah, that's great.
- 1:00:16It's mine. Yeah. I didn't realize it was in partnership
- 1:00:18with you. Get the hell out of my pocket.
- 1:00:20Right. And that's the whole thing. I work with a lot of
- 1:00:23self-employed individuals and owners of their own company, and
- 1:00:27my thing with that is it's it's really there's two times when
- 1:00:31it's not great, income tax time, and when you're trying to
- 1:00:36qualify for a mortgage, and the whole thing is like now the
- 1:00:39non-QM market has done amazing things, but it still comes at a
- 1:00:43cost. It's you know you can have a bank statement loan, you can
- 1:00:46have a P and L statement loan, you can have an asset depletion
- 1:00:49loan, but all those rates are definitely going to be higher
- 1:00:52than what you're traditionally used to. So there are routes
- 1:00:56forward, and I just let folks know I go, hey, it definitely
- 1:00:59comes at a cost? It's a higher rate, but it allows us to move
- 1:01:03forward. What's more important to you, the fact that you're
- 1:01:06you're more and because clearly affordability should be number
- 1:01:09one, the fact that your payment goes up by X, or you know the
- 1:01:13fact that we'll have to wait another year until you can show
- 1:01:16on your taxes that you know like you didn't write everything off,
- 1:01:19and that's it. And once again, we're guys call for what it is.
- 1:01:24We're working off an antiquated system, the mortgage system
- 1:01:28first. You know, probably income tax next. You're right. Income
- 1:01:31tax, what is it? 80,000 pages.
- 1:01:33Yeah, that's crazy. I'm not
- 1:01:34even sure the IRS can make heads or tails of
- 1:01:36it. No,
- 1:01:37you know,
- 1:01:37no.
- 1:01:39That's that's the thing is that why wouldn't the real estate
- 1:01:42industry start getting behind things like the fair tax, you
- 1:01:46know, property tax elimination? Okay, start with primary
- 1:01:50residences. That's fine.
- 1:01:52Right.
- 1:01:52Okay, and then let's go from there. Would they? Is there some
- 1:01:56sort of movement? Is anybody in that industry even saying, okay,
- 1:02:00maybe this is something we need to lobby and rally for. Right?
- 1:02:03Is anybody having that conversation?
- 1:02:05You know, maybe you need to
- 1:02:07start having that conversation. No, seriously, you know,
- 1:02:09because here's the thing that even with the new road, I forget
- 1:02:14the actual. Forgive me, but the the new act the for housing is
- 1:02:21that you know like the one of the key differences between a
- 1:02:25modular and a manufacturer modular is stick build and you
- 1:02:29know manufacturer is recognized by HUD right so you know it's
- 1:02:32got tags on it like like it's an RV you know I'm saying like and
- 1:02:37I'm not knocking on manufacturer there's some amazing builds out
- 1:02:40there for manufacture but it's stuff like that to where like
- 1:02:42now they're making they're going to be making manufactured deemed
- 1:02:47more like a stick build, right? You know because it's very
- 1:02:49similar to modular. It's built off site, and the difference is
- 1:02:53that it's brought in on a trailer. All right, so if we
- 1:02:56don't have it on a trailer anymore, and you you bring it in
- 1:02:59on a flatbed more like you do on a modular. It's those little key
- 1:03:02things that we could have been doing this a decade ago, and
- 1:03:05affordability wouldn't be as much of a problem as it is now.
- 1:03:08So you know, the and forgive me once again on popular opinion,
- 1:03:15but even the worst thing something good comes out of. So
- 1:03:19COVID quarantine, Fannie Mae, Freddie Mac, the whole housing
- 1:03:22industry overnight had to switch how we did business because of
- 1:03:27you know the the fact that we couldn't meet in person, we
- 1:03:29couldn't sign docs in person. We and they started coming out with
- 1:03:33so many different programs, and you know five six years later,
- 1:03:36we we are doing well with it, right? And they've been wanting
- 1:03:40to do this for decades as well, but now we're doing it
- 1:03:43successfully, and that's the whole thing. It's like you know,
- 1:03:46if we if we're able to do that, why can't we look more
- 1:03:50thoughtfully for other stuff like taxes,
- 1:03:53right?
- 1:03:53Homeowners insurance stuff like that. So I I do feel like we're
- 1:03:58living in one of the most progressive times when it comes
- 1:04:01to stuff like that, which people would be like, ah, you know,
- 1:04:04like it'll take years before that happens. It's like, you
- 1:04:07know what? We got
- 1:04:08to get it going. Let's let's start now. Then
- 1:04:10that's it.
- 1:04:10Yeah,
- 1:04:11let's go.
- 1:04:12I mean, yeah. What do you have planned for yourself? Where do
- 1:04:15you want to be? Well, actually, let me let me ask you this: in
- 1:04:19Middle Tennessee, money not an object. Where are you going?
- 1:04:27You know,
- 1:04:28what's the next upcoming community? You think
- 1:04:30next up? You know, Fairview's been blowing up, really has, and
- 1:04:35then it's the last
- 1:04:36vestige of Williamson County. Yeah,
- 1:04:38yeah, yeah. Which is ironic, you know. And then even we've for
- 1:04:43the for the nature of all the builders that that we work with,
- 1:04:47what have you? I've I've really taken a shine to Lawrenceburg,
- 1:04:51even Summertown, and even Linden, and it's just one of
- 1:04:55those things to where like it wasn't too long ago, Jim, that
- 1:04:59Spring Hill. And in the Columbia used to be these sleepy little
- 1:05:03towns too, and now look more busting at the seams. So you
- 1:05:06know, I would push out to them, and you know, basically better
- 1:05:11to get in early and then just watch everything being built up
- 1:05:15around you.
- 1:05:17Interesting. So 510, years-that's where you're going
- 1:05:20to be. You think?
- 1:05:20I think so. You know, and you know, and I'm. By the way, guys,
- 1:05:24I just to tell the whole story, I barely got over an acre, and I
- 1:05:30loathe mowing my lawn. So when people are like, "Oh, you're
- 1:05:32gonna get like a bunch of acreage, I'm like, "No. I was
- 1:05:34like, "If anything, I was like, "I'll get. I'll probably just
- 1:05:37stick it to like two acres, and then I'll have a little ADU for
- 1:05:41my mother-in-law and a little ADU for my mom, and I'm like
- 1:05:44just far enough away to where like you know we can draw the
- 1:05:47blinds of like we'll see them in the morning.
- 1:05:53Very interesting. Well, how do people find and follow you, my
- 1:05:55friend? Yeah,
- 1:05:57yeah. You guys can reach out to me at D Cruise at Bell Bank, or
- 1:06:03you could reach out to me at 727-418-0424, and let me make
- 1:06:10your next introduction.
- 1:06:11Are you on the socials?
- 1:06:12I am. I am on Instagram, Cruise Housing Advisor, or at Cruise
- 1:06:19Housing Advisor and Daniel Cruz,
- 1:06:22nice. There you go. Although all that information, as always,
- 1:06:26will be in the description, guys. Make sure you check out
- 1:06:28mmtbp.com. That's where you can find all these episodes. If you
- 1:06:32got anything out of this, share it, subscribe, like it, all that
- 1:06:35fun stuff. Give us a four or five star review would be fine.
- 1:06:39That would be wonderful if you can, if you can't, let me know
- 1:06:42how I we can begin making it worthy of a four or five star
- 1:06:45review. Just go to that website mmtbp.com. Mister Cruz, always a
- 1:06:51pleasure, my friend.
- 1:06:52Thank you, sir. Appreciate you.