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212 - The Future of B2B Marketing, with Steve Armenti
Struggling to improve your marketing and sales alignment game? You’re not alone.
In today’s pod, Daniel sits down with Steve Armenti, the Demand Gen Global Marketing Manager for Google, to discuss the importance of readiness in leads and the future of B2B marketing.
Steve shares his in-depth insights on personalization, data-driven strategies, and experiential buying journeys. Why is it vital for marketers to invest in brand and storytelling? And why does he believe that creativity and differentiation in B2B marketing are the keys to formulating a winning strategy?
Tune in to learn how to…
The skinny
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