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Is Sales a Numbers Game or Skills Game? · Mortgage Marketing Radio

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  Well, think about this for a second, right?
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  When we are in JV sports, numbers make sense.
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  You're like, hey, I tell my son, hey, dude,
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  you're playing hockey.
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  Take as many shots on goal as you want,
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  and one of them will go in.
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  That's JV.
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  Law of large number.
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  He plays in the NHL, and he has 200 shots on goal,
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  and he makes one goal.
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  He's going to get kicked off the team.
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  So again, I actually think brokers, owners, managers, coaches,
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  and consultants are the entire reason why agents,
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  like everyday agents don't get support.
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  It is my fault.
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  It is my fault.
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  I am taking responsibility for this.
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  And the reason is this, right?
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  The fact that we think, the fact that we have been taught
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  that sales is a numbers game is a lie.
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  Because what it says is, hey, you just put in more effort
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  without any skill, and eventually, you know,
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  even a blind squirrel finds an acorn.
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  As the world gets smaller and adds more information,
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  as the consumers have more information,
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  you're going to get less at bats.
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  When you get less at bats, you're going to start
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  to pay higher cost for lead.
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  A higher cost for lead means more cost for conversations.
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  Means you have to talk to more people.
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  It's not a numbers game, it's a skills game, right?