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Emilia Korchenska (ZenABM) on LinkedIn ABM, Signals and Ad Budgets
LinkedIn ads are a demand-generation channel, not a performance channel, and their effect on pipeline and revenue can still be measured.
On this episode of Pathmonk Presents, Adrián García Ramos talks with Emilia Korchenska, co-founder and head of marketing at ZenABM. ZenABM is a platform for running account-based marketing campaigns through LinkedIn ads. It handles ad creation through an MCP server, so you don't have to work in Campaign Manager. It also tracks performance, shows engagement signals at the company level and attributes revenue. Emilia explains why she thinks the split between…
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