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The Referral Gap: Why Agents Still See You as a Vendor
Most loan officers are stuck on the bottom two floors of a pyramid they don't know they're standing on.
Floor one is solicitor. Cold calls, coffee invites, "I'd love to learn about your business." Agents have heard it a thousand times and they know what it is.
Floor two is vendor. You broke through, you're getting deals, and you're still leading with product and price. DSCR. Self-employed programs. Close on time. Everybody says that, which means it's worth nothing.
Between vendor and partner sits what I call the referral gap. This episode is about crossing it.
I recently sat down with Rachel…
The skinny
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