Building Systems Around Member Experiences to Retain Loyalty
Member loyalty isn’t what it used to be.
Once upon a time, loyalty was the product of proximity, or due to a family or friend recommendation.
But loyalty has changed. It’s gone from loyalty to a provider, to loyalty to an experience.
On this episode of Leaders in Lending, we sit down with Rick Jarrar. Rick is the Chief Lending Officer at Kemba Financial Credit Union, and our conversation was all about:
How to gain and retain member loyalty
The evolution of the branch from transactional to advisory services
The surge in BNPL payments and its impact
The applications of cryptocurrency
To hear…
The skinny
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