Luxury, Longevity and Leadership: The Bold Vision of Josephine Musco

What Are You Made Of? · Mar 2, 2026 · 31m

In this energizing conversation, Mike “C-Roc” sits down with bold entrepreneur and scientist Josephine Musco, the visionary founder of Olyxir, a wellness brand specializing in natural, biodegradable instant tea strips designed for a modern, eco-conscious lifestyle.

Josephine shares how she combined science, spirituality, and sustainability to build a purpose-driven brand, landing placements in premium retailers like Bristol Farms, Lazy Acres, and Erewhon before pivoting online during COVID. She opens up about the realities of entrepreneurship—from boots-on-the-ground demos to cycling through…