How To Get Marketing Fit For 2024
In this episode of the Marketing 4 Business Podcast, Scott guides you through redefining your marketing strategies for 2024. He shares his book recommendations that will help business owners understand the trends and prepare for the future of marketing.
Here's what you'll learn in this Marketing 4 Business Podcast episode:
- Understanding consumer behaviour: Scott recommends 'Predictably Irrational' by Dan Ariely to understand how customers make purchasing decisions and how to leverage this in marketing strategies.
- Adapting to technology advancements: Drawing from 'The Innovator's Dilemma'…
The skinny
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