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How to Measure Marketing Effectively with Sorin Patilinet | Ep. 366
What happens when an engineer falls in love with marketing?
You get Sorin Patilinet, the data-driven marketer reshaping how the world’s biggest brands think about creativity, effectiveness, and growth. After 20 years working in marketing science at Mars and PepsiCo, Sorin has one mission: to help marketers stop chasing vanity metrics and start measuring what actually drives results. He’s out to prove that great marketing is about more than just ROI. It’s about understanding human behavior.
Sorin and Daniel dive into what it really takes to make marketing effective in 2025: from breaking silos…
The skinny
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