613. How to Build a Strong ABM Program That Scales Successfully
What if one day your newly appointed CEO announced to Wall Street that your company was going to become account based?
You’d probably set up some teams and start some pilot programs to figure it out.
But then, what if you learned that, you’re not just going to be focusing on a couple hundred accounts anymore — you’re going to be focusing on 8,000 accounts?
How do you even begin to form a program that can be scaled quickly and successfully?
That’s exactly what happened to Shellie Smith, Americas lead for account based marketing at Autodesk. In a recent #TakeoverTuesday episode of the…
The skinny
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