Why Your CRM Implementation is Failing (Start with Goals, Not Tech)
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In this episode of Imperfect Marketing, host Kendra Corman welcomes Paul Schmidt, a digital marketing strategist and CRM optimization expert from SmartBug Media. Paul brings a unique perspective to the conversation, having transitioned from a career in music to becoming a full-funnel marketer focused on solving complex customer challenges.
Together, they dive into how businesses—especially small to mid-sized ones—can better leverage CRMs and customer marketing to drive real business growth.
Common Pitfalls in CRM Implementation
Why choosing a CRM based on competitors’ choices…
The skinny
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