Latest / Multifamily Tech Gurus
Data Deception: How Attribution Models Distort Marketing ROI
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they expose the hidden flaws inside today's lead attribution models—and the costly decisions they drive. In an industry obsessed with dashboards and reports, multifamily operators are often making high-stakes marketing investments based on incomplete, oversimplified, or outright misleading data.
This episode breaks down how last-click attribution, siloed platforms, and disconnected renter journeys distort true marketing ROI. Kerry and Jimmy explain why channels such as SEO…
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