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YouTube is the #1 Platform on Connected TVs
Yousaf Yunes discusses the significant rise of YouTube as a dominant platform in TV usage, surpassing traditional networks like Disney and Netflix. He emphasizes the importance of views over subscriptions in the current digital landscape and highlights the shift in content consumption patterns. Yousaf also explores the future of user-generated content (UGC) and its implications for media companies.
YouTube leads in connected TV usage, surpassing traditional networks.
Subscription numbers are less relevant than actual views.
Content consumption patterns are shifting towards user-generated…
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