Ep. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecaux

AdTech Heroes - Interviews with Advertising Technology Executives · Sep 1, 2022 · 36m

How has OOH advertising changed over the last decade?

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Well... one *major* way it's changed is the introduction of programmatic.

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It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home.

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Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift"

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During the conversation, Dal & Dom discussed:

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✅ The Whitepaper campaign they ran in association with TPA Labs.

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✅ History of OOH and how it's developed over the years.

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✅ The elements of a great OOH campaign.