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Transcript

Real Talk: What Happens to Your Business If You’re Gone Tomorrow? · The Real Estate Agent Playbook

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  there's a conversation I wish I had with a dear friend
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  who recently passed away a former mentee of mine
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  an agent who eventually came to the Wolf Pack
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  not even in my organization
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  however
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  there's one thing that I wish I would have
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  talked to her about
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  as she transitioned over with her team
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  that I didn't
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  and so today I'm gonna have that conversation with you
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  and I'm going to tell you things
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  that probably could make a major difference
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  and a life changing difference
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  not only for you but for your legacy
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  for those family members
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  for those loved ones that will come after you
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  that will be here after you
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  and the truth is it's an opportunity that
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  if you're at a cloud based brokerage
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  that has revenue share
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  or a brokerage that has profit share
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  that you would have the access to do
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  and one decision and one mention of this
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  if I would have mentioned this to my friend Nicole
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  prior to her passing unexpectedly at the age of 33
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  I would have felt a lot different at her service
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  talking to her family
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  meeting her family because honestly I dropped the ball
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  so we're gonna talk about that
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  a little bit different than normal
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  but we're gonna dive into it
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  what's up guys I'm Jeremy Kane
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  with the Real Estate Agent Playbook and the Wolf Pack
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  at EXP Realty I help agents scale their business
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  scale their incomes and build long term wealth
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  in real estate I do it for my clients
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  I do it for the agents in my organization
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  and I'm going to do it for you today
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  because this is about legacy
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  this is about the opportunity
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  to do one or two small things
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  right now that could be a rallying cry
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  for the people that love you the most
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  in your industry in your real estate group
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  to help your legacy carry on forever
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  so this is a little bit different than normal
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  I usually put out
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  information on how to scale your business organically
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  but we're gonna talk about this
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  because it's so important to me
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  and it's something that I regret
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  not having a conversation with my good friend
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  Nicole prior to her passing
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  so let's start here
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  reality of loss is something that we think about often
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  as people who attend funerals and services
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  and celebrations of life often times we're there right
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  we're in it we're sad
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  and what so many people who have gone through
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  losing someone in their household
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  or someone that's in their daily life is yes
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  it's all great the outpouring is great
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  the meals the flowers
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  the support right
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  but every single one of them has mentioned to me
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  at some point what happens in the weeks that follow
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  what happens when people get back to their day to day
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  and what does that look like for me
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  and so for the ones left behind that are in that day
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  to day are the primary family members
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  and friends of this individual
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  that's no longer with us that void is permanent
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  so what can we do to build a legacy
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  yes
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  I've had friends that have had siblings pass away and
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  and kiddos unfortunately
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  and all the things far too soon
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  and they build scholarship foundations and different
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  you know charitable organizations in the name of this
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  in the name of that
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  and that is great and that does carry along a legacy
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  but it is a lot of work and it's a lot of work
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  for the person that has experienced that loss
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  sometimes it's healing sometimes it it makes sense
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  but for agents in a cloud based system
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  where there's multi level
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  you know pieces to our system at EXP
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  Realty through Rev share or the other ones right
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  no matter where you're at
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  if you have the ability to create
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  you know income that is residual that can come in
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  that can build upon itself
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  and most importantly is willable
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  then please do that right
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  just one agent matters if you know
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  my friend Nicole would have been talked to by me
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  probably as somebody who was her friend and
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  and came into the business
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  and I I mean
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  we've talked about growing an organization
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  and all the things especially with co sponsorship
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  cause she was sponsored under a good friend of mine
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  Chris Coldwell who's in the Wolf Pack
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  but not necessarily my organization
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  but if I would have had that conversation
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  go get one or two agents right
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  bring a friend over find that new agent that you know
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  needs all the support and everything that we offer
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  and bringing them into the organization right
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  they could be a launchpad for you know
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  we were at Nicole Service
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  there was 12 of us standing around
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  that were all at EXP that all just felt so terribly
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  but think about
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  if just one of those agents was under Nicole
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  and her organization and now
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  through the power of co sponsorship
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  and all the things at EXP
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  regardless of what organization they were in
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  at the brokerage what if we all intertwined one or two
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  or five agents into her organization
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  that then one of the family members
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  has 18 months to get their real estate license
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  get licensed
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  and they would come into a situation where
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  you know there's residual income being built
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  and I promise you
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  that every single person that took the time
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  out of their day to go to that service
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  that was in the Wolf Pack
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  was at a XP or in general would step back and consider
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  hey maybe I should you know
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  throw Nicole's organization
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  a co sponsorship or a sponsorship role
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  depending on on the situation
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  and think about the power of that
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  think about the power of her nieces and nephews
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  who are there who are young
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  building up an an income right
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  that now these agents that are in there are on board
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  and you know
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  every agent that they bring on also that closes a deal
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  you know contributes to that legacy
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  and the legacy could really be a launchpad
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  and a lot of people come into
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  you know
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  these cloud based revenue share models and like
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  I don't wanna recruit I just wanna sell
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  I love the tools all the things that you offer
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  but I'm here to tell you
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  get one or two agents because it would be a lot easier
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  yes Nicole's sibling could slide into her
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  you know position at the company
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  although there's no revenue share being traded there
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  so it's not gonna be as turnkey as it could be
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  we also have to wait for them to get their license
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  and then start building however
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  if there was an agent at the company yes
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  they're not gonna earn the revenue share
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  until they're licensed and in that spot
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  but they could hold their license
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  never sell a house in their life
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  never recruit an agent in their life
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  but if we're building the tiers
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  as people who are drastically impacted by her passing
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  think about the power of that
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  think about her you know
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  seven and five year old nephew and niece that
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  you know could have a full college education
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  or could have the ability to
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  you know buy a house later in life because of this
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  because of that rallying around that legacy
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  and sitting in that that Celebration of life
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  the other day it was like
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  dang it why didn't I tell her right
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  she was 33 completely unexpected
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  if I would have told her to get one agent
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  I'd already have given you know
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  that agent a couple more agents to help start that
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  and streamline that
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  and introduce that idea to her colleagues
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  and it's not to say that
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  we can't do this in a roundabout way
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  but if we're doing it naturally
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  and the agents that she brings on
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  are winning by bringing other agents on
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  and it naturally grows could be
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  you know $5,000
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  it could be $5 million
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  you never know when that next agent is gonna take off
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  and be an attractor but it's not possible
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  if you don't start with one or two agents
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  and have those people and
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  you know bring them into the culture
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  it just is not possible to
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  you know
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  really launch this in a way that would be seamless
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  and a way to honor you know
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  the person that passed so it's not about my downline
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  Nicole wasn't even in my organization however
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  the eye opening experience of
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  you know sorry for your loss
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  having that conversation with the families
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  you know that kind of thing
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  but if I could have said hey look
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  I have a plan it's not gonna cost anyone any money
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  right yes
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  a license and I'll I'll pay for it
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  whatever that looks like but her brother or her sister
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  or her brother in law
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  or whoever could slide into that role
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  and we're gonna build this up
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  this community that's here
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  we're gonna rally around
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  we have opportunities within different
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  you know lines that you know
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  we can really help build this up
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  had that been an opportunity
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  had that been a conversation
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  it absolutely
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  would have changed the trajectory of her legacy
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  and those that she loved the most
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  and so as I as I you know
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  close here it's a regret that I have
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  I will never ever
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  not have this on my mind
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  and talk to any of my agents and say
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  you know Rev share
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  worry about it later
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  because I've seen the impact of of this right here
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  and it's of utmost importance
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  so um
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  if I had this conversation
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  it would be a lot different
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  if I would have explained to her
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  the willable piece of it the importance of it
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  never knowing when you know something's gonna happen
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  not because of revenue but because of legacy
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  because of what we can build at this company
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  at other cloud based
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  revenue share based companies with willable Rev share
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  this is something that we need to understand
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  you don't need to be a top recruiter
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  you don't need to recruit a bunch of agents
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  you don't need to step outside of your comfort zone
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  but if you have one or two
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  it can make a life changing difference for everybody
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  you leave behind through legacy
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  we can't control how long we're here
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  but we can control what we leave behind
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  and that's where this is
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  if this is something that hit home to you
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  please reach out I would love to discuss how you can
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  you know help the legacy of Nicole
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  that we now need to build behind
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  or if you're interested in building something like this
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  or having this backup plan for you and your business
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  it's a no brainer
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  it's doing what we already do in this business
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  you know collaborating with other agents
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  combining forces with agents that we
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  you know are like minded with
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  and the truth is
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  it is absolutely a game changer for your legacy
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  and that's what I care about most
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  so I hope this helps again
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  not a normal topic like comment
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  subscribe and we'll see you in the next one