Latest / Real Estate Investing with RealDealCrew / 43 Touchpoints to Close an Investor w/ Jason Fishman

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43 Touchpoints to Close an Investor w/ Jason Fishman · Real Estate Investing with RealDealCrew

• 0:00
  If you're able to show hundreds of investors,
• 0:02
  thousands of investors, on the regulation A plus side,
• 0:05
  I have a client with over 59,000 investors.
• 0:08
  One sponsor on this episode has over fifty-nine thousand investors
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  in a single raise, and that did not happen by accident.
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  In this episode, you'll learn why Meta consistently outperforms LinkedIn
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  for converting capital raise ads,
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  the real number of touch points it takes before someone actually wires money into
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  a deal, and how you get the offerings found on Google and by AI tools like ChatGPT
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  and Claude before your competitors figure it out.
• 0:35
  Jason Fishman runs Digital Niche Agency and serves as the vice president
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  of the Crowdfunding Professional Association.
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  He's built marketing campaigns across Reg D,
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  Reg C F, and Reg A plus. Raises and knows exactly where the legal lines sit.
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  Stick around because we get into what actually allowed and what isn't.
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  Let's get started.
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  We have Jason Fishman on the line and you can find how his team can help
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  you by heading over to digitalnicheagency.com.
• 1:11
  Of course, it's going to be a clickable link in the show notes.
• 1:14
  Really appreciate your time here,
• 1:17
  Jason. We're going to be talking about digital marketing and investor outreach,
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  which is an important aspect. And there's a lot of regulations around this,
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  especially in the niche that you're focused on.
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  I really appreciate your time here today,
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  Jason.
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  Thanks, Jack. I've been looking forward to this.
• 1:33
  It's pleasure to be on.
• 1:34
  So when it comes to marketing,
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  I've found there's two significant camps that people fall into.
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  They either fall into this as an accidental occupation or very deliberate.
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  There's no lines in between. There's no gray area.
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  Where do you fall?
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  very deliberate in my business classes.
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  I gravitated towards marketing.
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  looked at that as how brands at that point obtained market share and we're
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  on the front lines of performance.
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  It's exciting, it's confronting,
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  it's rewarding when you're able to pull it all together.
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  Looking forward to speaking with you about how we use these tools
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  to effectively raise capital and how it brings me to all different types
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  of discussions, not just those with marketers.
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  Well, let's dive right in on that because your niche is helping like syndicators
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  and the REITs and the like attract those investors that would typically have quite
• 2:28
  a few regulations and stuff around them in attraction.
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  Like, can you talk a little bit about that and how you found your
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  way into that particular niche?
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  Absolutely. Absolutely. Like you said,
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  there's a lot of specific formulas,
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  both on the marketing side and administrative side that a company,
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  an issuer essentially would need to go through.
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  For me, I started a growth marketing agency.
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  I was in advertising before that,
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  working with Fortune 500s, wanted to focus on companies where could be more part
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  of their growth, their growth story.
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  And I quickly found fundraising to be a common theme in the conversation.
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  I was introduced to regulation D 506 C allowing for solicitation
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  of accredited investors with my advertising background.
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  was running a mobile advertising network.
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  have data partnerships where I can reach high net worth,
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  high household income audiences.
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  I could filter by what they're doing online.
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  I could even filter with some of the data partners based on their portfolio.
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  and what type of asset class they're most focused on.
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  So I started running ads at that time.
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  It was banner advertising to investors to generate leads,
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  generate interest. And they would speak with the CEO,
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  the founder, the team offline,
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  saw success by doing this, was introduced to more issuers.
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  Laws opened up further. also Reg CF and Regulation A+.
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  Regulation CF stands for Regulation Crowdfunding and both these exemptions,
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  which are all, you
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  paperwork file at the SEC allow for marketing to retail audiences as well.
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  More of a strength in numbers type of approach.
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  And I've worked on real estate deals across the three filings.
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  Reg CF, you could raise up to five million.
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  Regulation A plus up to 75 million.
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  Regulation D, it's all based on your filing.
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  There's not a cap or limit. And some issuers use both Reg CF
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  and Regulation D simultaneously so they could put the credit investors
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  on one filing, CF on the others.
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  So we use digital marketing.
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  content to reach audiences who are searching around,
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  their due diligence on a deal,
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  advertising to drive them to that content and the offering page where
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  the deal actually lives as well as outreach.
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  With analytics, we're able to see performance and can scale
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  up somewhat systematically what's working to be able to hit whole new levels.
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  The analytics are very much around cost of capital.
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  They're very much around what's occurring with the marketing you're getting
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  out there.
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  visibility, the traffic that's driving to your offering page,
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  the conversion, both for leads and offline closings.
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  For the C, F's and A's, the transaction generally occurs directly
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  on the offering page. So you're measuring it there for credit investors.
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  It's typically offline, but I've worked on regulation D campaigns where that
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  transaction occurs on the offering page as well.
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  But what's available is as you're able to
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  crack the code once you're able to say,
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  if I run these marketing channels to those audiences and take them down that funnel
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  with this type of creative, I'm able to see an exponential return and I'm able
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  to do a lot, lot more of this.
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  I've had sponsors and different real estate issuers compare the cost
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  of capital to investment banks and say,
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  hey, we need to be under 6 % or we need to be under these levels.
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  I found different creative approaches towards it that they take to structure
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  as well too.
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  We don't put together paperwork,
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  perform the audits, but we mark it and we're held to the results that we produce.
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  Hmm. Well, would you mind sharing a little bit behind the curtain here?
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  Like what type of channels are we talking about?
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  And where where are you able to focus your attention
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  Mm-hmm.
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  on without breaking any rules?
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  So as an investor, if you've seen ads on Facebook,
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  on Instagram about different types of opportunities,
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  it could be specific real estate properties.
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  Some of these are individual family homes,
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  others, know, multifamily, various types of asset classes around commercial.
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  I'm sure you've seen campaigns for storage and car washes and oil and gas,
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  but pulling in the real estate.
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  you can run these ads on Meta.
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  There are rules around what you could say,
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  what you cannot say, different legalese that you want to attach.
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  You want to highlight the words accredited investors.
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  If you're advertising as an issuer and you can only take investments from accredited
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  investors, of course, we can run ads and you've probably seen them
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  on Google or banner ads on different websites,
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  sponsored content on different websites or apps.
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  Maybe you've received an email newsletter.
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  that you subscribe to around deal flow,
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  around investor education, and you've seen actual opportunities populate there.
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  The advertising is a surefire way to buy traffic.
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  And if you're buying it from the right people,
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  the right places, you could be setting yourself up for good conversions.
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  There is also organic content.
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  It could appear on podcasts, can be speaking at conferences.
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  can be speaking and getting quoted by different journalists,
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  industry specific journalists at that,
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  real estate in your region. You want to repurpose all this across your
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  own content channels, your social media,
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  your email newsletter, your webinars and live pitches.
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  But it's a blend of these different marketing channels.
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  You've probably even received outreach from someone on LinkedIn or email without
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  the right social proof. Those can seem
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  you know, skeptical. Those can seem,
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  you know, questionable on whether you want to respond or not.
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  But at the same time, all of these channels are available for usage
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  and we've been able to find pockets of performance as we're running these campaigns
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  and essentially do more of what's working and over time.
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  This is one of those situations you just mentioned social proof,
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  where you do actually have to kind of have a multi layered direction on some
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  of this marketing just to make sure that that that those other pieces
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  of the foundation are in place.
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  Absolutely. We don't believe what we see online.
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  We have our own reservations towards different investment opportunities at that.
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  Whether it's our local bank and our private banking manager or someone that
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  we have on the personal side telling us about investment opportunity.
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  Certainly I doubt what I see online.
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  So the more we're able to point at publishers who've talked about a REIT
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  or a firm or a fund.
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  different awards, different accolades,
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  different speaking appearances.
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  I mentioned podcasts, I talked about conferences.
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  I find issuers really need to have a headline worthy announcement
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  on a regular basis. For many of our clients and campaigns,
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  that's a weekly basis. For others,
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  it's every other week, once a month.
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  A lot of this can be manufactured.
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  Everything's for sale. If you go to a publisher,
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  they're gonna throw you a rate card in many cases.
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  You could get...
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  covered, you can earn media organically as well too.
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  But the more third party validators you're able to point to,
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  the better. The more investor testimonials,
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  the more strategic partners, more groups or funds that have invested in us,
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  the more your audience is gonna pay attention and certainly the more capital that
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  you raise. If you're able to show hundreds of investors,
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  thousands of investors, on the regulation A plus side,
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  I have a client with over 59,000 investors.
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  the more you're able to show that,
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  the more people say, huh, everyone's talking about these guys.
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  All these big people, all of these brands,
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  all these groups I know are investing with them,
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  I'm gonna take a look at what they do,
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  or I'm actually gonna schedule a call.
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  Or you know, I had a call with them.
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  Let me take this to another level here.
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  So as a digital marketer, I would tell you the more social proof,
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  the more third party validation,
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  the better.
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  Well, this is something, you know,
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  we we talked before we hit record the concept of,
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  know, I spent a lot of time in AI talking about AI and working in AI.
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  What you're talking about are these truss signals that AI requires
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  in which to surface this information as well.
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  So it kind of is a double win there.
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  Mm.
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  You know, it's these truss signals,
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  whether it's
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  it's what you're saying these publications,
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  or being able to point to citations,
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  whether it's even like being involved in your local Chamber of Commerce and,
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  and nonprofits, that type of stuff.
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  These these algorithms like these trust signals to boost you online.
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  Exactly. You know, for years it was search engine optimization
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  and having these signals show up to be found,
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  to be searchable by Google or Yahoo or Bing,
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  whatever platform someone was using with GEO today and to position to be shown
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  to be populated in results with LLMs and different types of AI platforms.
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  There's always been different strategies and tactics and
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  Do this with .edu sites and do this with .gov sites and be featured,
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  you mentioned, in Chamber of Commerce and part of many professional associations.
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  I'm the vice president of the Crowdfunding Professional Association this year.
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  They implemented some of these exemptions and speak with the SEC
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  and Congress on these topics. The more you're involved with,
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  the more credible you appear to someone that you're speaking to offline,
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  to someone who's
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  doing their own research online about you and definitely to the platforms that
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  are looking to give these results.
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  So there are all different types of philosophies towards how to rank on chat
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  GPT and Claude and these other platforms.
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  I would tell you good content and with the right authoritative partners
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  is definitely a great access point to it.
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  You mentioned one channel is made meta through Facebook and what have you.
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  I would imagine that a lot of people would have assumed that maybe
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  it would be LinkedIn or like a professional network.
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  Do you typically find like Facebook meta kind of a better avenue?
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  For advertising, yes. And that's a short,
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  concise answer, but no hesitation.
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  Let's talk about LinkedIn for a second.
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  I love LinkedIn for outreach. I think it's underutilized,
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  underrated as a tool for outreach.
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  A little tough to cut to the clutter these days,
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  but meanwhile, you have your profile picture,
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  mutual connections, background.
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  It leads to a warmer dynamic in a conversation,
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  let alone a higher response rate.
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  On LinkedIn, you could send 25 invitations per day,
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  per LinkedIn profile right now.
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  You can do in-depth searches and find the exact individuals you want
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  to connect with. It amazes me how many people put investor as a job title.
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  You could focus by company size,
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  vertical, zip code, industry,
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  everything to find the right person at the right company,
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  the right group you want to interface with.
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  But it is endless who you could connect with on there.
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  that would fit into your initiatives.
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  You look for 20 % or higher acceptance rate of invitations followed by a
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  20 % or higher response rate by messages that you send to these new contacts.
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  Amazing tool. Content, it's great for content.
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  You could put out a post. Let's say you get some investors to comment on it.
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  Let's say you get some partners,
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  maybe people that you're investing with to comment on it.
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  It's likely going to show up in their feeds.
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  The algorithm really, really can amplify.
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  on LinkedIn and more so than Metta.
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  For advertising, I don't want to talk down on it.
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  I just simply see by the numbers,
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  all the way to measures of numbers,
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  big numbers guy, exponentially higher click through rates with Metta than
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  LinkedIn. Meanwhile, you pay more for the media on LinkedIn.
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  So you're seeing an exponentially higher cost per click as well as cost per lead.
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  And I don't see the same conversion behavior to follow.
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  I could speak personally when I go into LinkedIn.
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  I'm checking my messages, my responses.
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  Maybe I'll go on to the newsfeed for a minute.
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  As soon as I'm there for a few minutes,
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  I feel like I should be working and need to get off there,
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  but I'll press like a few times.
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  Seeing an advertisement, clicking through,
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  filling something out happens a lot,
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  you know, less of the time for me,
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  even from an in-mail, which seems like they're just paying to reach out to me.
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  So you then look at Meta.
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  favorable click through rate and conversion rate.
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  Meta, you have over a billion daily active users.
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  Who you're looking to reach as an audience type is on Meta.
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  Everyone you're looking to reach from that audience?
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  No, but that's the same for any platform.
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  But who you're looking to reach is on Meta.
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  And then Meta, there's so many different things to do with
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  the advertising platform itself.
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  So if I have a list of 100,000
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  investors that fit the exact targeting,
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  exact focus I'm mapping out in my plan,
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  I could upload it as what's called a custom audience on Temeta,
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  and I could advertise exclusively to those people.
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  These could be attendees of conferences or anything that I've been able
• 15:21
  to build and I'm emailing and I can advertise to.
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  There are some different rules towards emailing people directly.
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  The advertising, you want to be able to show ownership of the list,
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  of course. But you're targeting audiences with these ads.
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  They don't know how they're being targeted as much as they keep seeing
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  you everywhere. There's a button they could click to show they show up
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  on a list somewhere, but they just keep seeing your ads.
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  Very few people look at that to begin with.
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  You can have images, you can have videos.
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  There's a call to action button.
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  They could click through to your form,
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  to your offering page from there.
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  There's even strategies for Metajack where you can advertise from publishers'
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  handles, meaning the page that is advertising,
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  you can build an advertising program,
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  but with financial publishers,
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  real estate publishers, private equity publishers,
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  they offer this. I've even broken deals like this before.
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  There are advertising programs with them to advertise from their ad accounts,
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  but you could set up to advertise from yours.
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  called whitelisting.
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  But there's so many different things to do with Meta.
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  Just beyond the fact that prospecting and retargeting goes beyond Meta,
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  you have access to ad networks and sites beyond their main platforms.
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  And if this all sounds foreign to you,
• 16:35
  you can hit Jason and his team up by heading over
• 16:39
  to digitalnicheagency.com.
• 16:43
  That's going to be a clickable link in the show notes.
• 16:45
  If you haven't noticed yet, the acronym is DNA.
• 16:48
  That was by design, Jason.
• 16:50
  Absolutely. That's in our logo and it's based on that advanced targeting.
• 16:52
  course it was.
• 16:56
  Just to add one more note to add some more use cases for this.
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  If you Google Facebook ads library,
• 17:03
  you can also Google LinkedIn ads library.
• 17:07
  You can actually type in the field there to see any brands live advertisements.
• 17:13
  LinkedIn will actually show you historical ones.
• 17:15
  It doesn't have to be a brand.
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  You could type in keywords. I would invite you to type in accredited investor
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  and you can see a long list of the actual ads that REITs and different real estate
• 17:27
  sponsors and different groups doing regulation D506C campaigns are running today.
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  Can do so on LinkedIn, could do so on Facebook.
• 17:35
  You'll probably find some opportunities you'd be interested in as an investor.
• 17:38
  But if nothing else, just get a landscape of who's using these type of approaches.
• 17:43
  If you found some value in what we're chatting about so far,
• 17:45
  us a favor share this with one of your investor friends.
• 17:48
  If you're watching us on YouTube,
• 17:50
  give us a like and subscribe. As we dive into some things,
• 17:53
  Jason, I'm hoping that like I said,
• 17:56
  what you're just laying out here,
• 17:57
  I'm we've probably glossed some eyes over,
• 18:01
  glaze some eyes over and talking about some of this but
• 18:05
  Could you maybe provide us some nuggets like some low hanging fruit
• 18:10
  of people that could maybe implement something this afternoon or this weekend that
• 18:16
  could actually move the needle for people and who are trying to dip their
• 18:19
  toe into this type of thing for the first time.
• 18:21
  Sure, So.
• 18:22
  giving you the idea of checking out ads on Facebook and LinkedIn.
• 18:26
  You'll see a lot more ads on Facebook and seeing the opportunities from there.
• 18:29
  If you were gonna run a marketing campaign,
• 18:31
  you'd wanna have a very good grasp of what's in the market right now,
• 18:35
  what the conversation looks like from issuer to investor.
• 18:39
  I talked about LinkedIn and LinkedIn Outreach and how underrated that is.
• 18:44
  I would basically, you
• 18:45
  point you to that LinkedIn outreach is just low hanging fruit.
• 18:49
  Do it today. You can build lists in LinkedIn sales navigator,
• 18:56
  LinkedIn directly have invitations with a first message going out to 25
• 19:02
  to 40 people a day, 40 once an account's warmed up and start receiving responses,
• 19:07
  start getting calls. If I put an hour into that after this podcast today,
• 19:12
  I know I would have calls.
• 19:14
  booked with my calendar scheduler or call request times and messages when
• 19:19
  I got back to my computer the next business day.
• 19:21
  So I would absolutely tell you to go there.
• 19:24
  You can also search 506C or you could search regulation A plus and learn more about
• 19:29
  these exemptions. There are a variety of real estate platforms out there
• 19:34
  as well too that just host real estate deals and use some of these exemptions.
• 19:39
  So if you type in, know, reg D real estate,
• 19:43
  you'll see, you know, five, 10 of them populate.
• 19:46
  I appreciate you giving everybody those tips.
• 19:48
  Yeah, one of the things that I wanted you to chat about as well is that
• 19:51
  you probably seen it over the duration of your career.
• 19:54
  You know, when I first got into real estate investing,
• 19:58
  and I took like some couple online marketing courses.
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  It wasn't too long ago where you'd have to hit somebody seven,
• 20:05
  eight times in order to get some sort of action.
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  Now I've been seeing it climbing up towards a dozen,
• 20:11
  if not more, in order to hit hit,
• 20:14
  you got to hit that list over and over again.
• 20:16
  I think that goes counterintuitive.
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  I don't know if that's something that we as humans,
• 20:21
  we just don't want to bug people to that level.
• 20:23
  But that's the reality of it, isn't it?
• 20:25
  It absolutely is. I heard a stat the other day that we see 60,000 advertisements
• 20:30
  in a day. That would include everything around you from the logo on your phone
• 20:34
  to the cars that you see on the road.
• 20:37
  But there is an overload in what we are targeted with.
• 20:41
  can tell you how many emails are in my box today of just promotions
• 20:44
  and everything thrown at us. So I use the stat of seven to 17 touch points.
• 20:50
  It definitely paints that picture of,
• 20:52
  it's gonna be multiple visits to your offering page.
• 20:56
  It's gonna be different reminders before an action takes place.
• 20:59
  I was looking at one of our Regulation 8 Plus campaigns last week.
• 21:02
  investment occurred with over 43 touch points.
• 21:05
  All different types of marketing channels,
• 21:07
  marketing partners to make that investment take place and they have thousands
• 21:11
  of investors that have converted on that deal.
• 21:14
  But just to give you a glimpse of what this looks like.
• 21:16
  There's this concept of a marketing funnel,
• 21:19
  upside down pyramid, right? And at the top of the funnel is awareness,
• 21:24
  later down is consideration. Only a percentage of the people who are aware
• 21:28
  of your offering are actually considering it.
• 21:30
  Then intent, even those that intend to invest,
• 21:34
  intend to schedule a call, intend to take an action,
• 21:37
  are actually gonna move forward.
• 21:39
  Life happens, we forget about it,
• 21:41
  something else comes to mind, there's a current event,
• 21:43
  whatever.
• 21:44
  It's only a percentage that actually close.
• 21:46
  I would tell you there's repeat conversion and advocacy at the bottom
• 21:50
  of that funnel. Advocacy, peer to peer marketing is the ultimate form of marketing.
• 21:54
  If my brother tells me to look at a multifamily opportunity tomorrow,
• 21:59
  I'm going to pay a lot more attention to it than if I hear from someone
• 22:03
  I don't know that well or see it randomly for the first time.
• 22:07
  Again, multiple times, I'll probably pay more attention.
• 22:09
  But that's what you.
• 22:10
  ultimately want to stimulate with the marketing.
• 22:12
  The other thing that I would like to get your concept on is that we are
• 22:17
  in the world of AI right now. frankly,
• 22:20
  the situation online, whether it's on LinkedIn or Facebook,
• 22:24
  it's just a ton of AI slop for the,
• 22:28
  frankly, people are throwing anything and everything into AI and hoping
• 22:32
  for the best. Talk a little bit about how things are changing
• 22:38
  and how to possibly stand out in this world.
• 22:41
  world of noise at the moment.
• 22:43
  Well, could tell you really understand AI with the fact that you brought up AI slop,
• 22:47
  because I've been part of different conversations.
• 22:48
  You
• 22:50
  It's true, right? And just us talking about it here,
• 22:53
  we're going to notice it more.
• 22:54
  And listeners, viewers are going to notice it more today after,
• 22:58
  you know, engaging with this content.
• 23:00
  So basically good AI usage. You shouldn't be able to tell as an audience member that
• 23:05
  it was created by AI. Maybe some Dow.
• 23:08
  You know, this is really impressive.
• 23:10
  I wonder, but you shouldn't have any obvious signs that it's AI.
• 23:14
  And just because these tools can put together a social post or
• 23:18
  an advertising design or a one sheet or whatever it looks like very quickly,
• 23:22
  an email, oh man, I get these long emails.
• 23:25
  I just know it's AI and it shows me they put in no effort and I don't respond,
• 23:30
  right? So you should not be able to tell that AI was the creator.
• 23:36
  I have a rule internally for my creative team and count strategists that,
• 23:41
  you know, we should only be using it if it's better than human.
• 23:44
  And we find sometimes to use some of our AISOPs or standard operating procedures,
• 23:50
  it could take more time than if we were just sitting down and doing it.
• 23:52
  I'm fine with that, by the way,
• 23:54
  if the quality is there. The focus is quality.
• 23:57
  The real goal is that audience response and the results.
• 24:01
  That's what our clients want.
• 24:03
  They don't care if we spend less time.
• 24:05
  We're not charging by the hour.
• 24:06
  They just, and even if we did,
• 24:08
  they just want those results. So that's where the focal point really should be.
• 24:12
  But yes, if you're thinking, hey,
• 24:14
  I'm going to accomplish X, Y, and Z just with AI,
• 24:17
  I would put yourself in the shoes of the audience and ask,
• 24:22
  are they going to be able to tell if this is AI?
• 24:24
  Is this set up to produce the right results for me?
• 24:27
  Am I going to get the strongest response for this?
• 24:30
  from this or am I just doing it to cut corners and save time?
• 24:34
  There's amazing AI usage that's occurring right now.
• 24:37
  Like you said, there's a plethora,
• 24:39
  too much that is just slop and blatantly obvious.
• 24:43
  And I think it hurts AI adoption as a whole.
• 24:45
  Yeah. This is one of those things that you know,
• 24:48
  I can get on a soapbox on is the is the fact that leveraging it to save some time.
• 24:53
  And but in the end, I,
• 24:57
  when people come to me, and I help them adopt an AI solution,
• 25:01
  I've even warned them I can either
• 25:04
  amplify any aspect I can amplify your the great pieces about you but
• 25:09
  I can also amplify the crap so we got to make sure it's garbage in garbage
• 25:15
  out it's going to be great stuff in great stuff out I can help you build your Iron
• 25:20
  Man suit but I still need you in the middle of it
• 25:22
  Mm-hmm. Mm-hmm. Exactly. These are amazing tools to enhance.
• 25:26
  Like you said, if it's not the right value going in,
• 25:29
  very difficult to get those next levels from there.
• 25:33
  And you're talking to an audience that doesn't know you're using the tools.
• 25:37
  So again, it's really got to have the right starting point.
• 25:41
  If you're just looking to create it from the ground up and giving it
• 25:43
  too many orders in your prompt at once,
• 25:45
  there's probably going to be mistakes.
• 25:46
  And if you're not an expert in what you're doing,
• 25:48
  you may not even recognize that there's mistakes that are present.
• 25:51
  I hear that as a use case with law firms today and pulling cases that
• 25:55
  you
• 25:56
  are fake and not going through it.
• 25:58
  And I guess the garbage in there would be what a lower level team member
• 26:02
  is putting in and trying to get out and then not having the right eyes comb through
• 26:06
  it. But there's definitely risk in not having the right captain of the ship,
• 26:11
  not having the right person behind the wheel,
• 26:13
  behind the helm.
• 26:13
  Hmm.
• 26:13
  Well, this is such a great conversation,
• 26:16
  Jason, and I just realized that we are closing things out here very soon.
• 26:21
  But I wanted to make sure it was there anything else we should have probably tried
• 26:25
  to hit on? Like, I'm sure I missed a question along the way.
• 26:28
  I think what I would like to point out is we live more and more of our life online.
• 26:34
  If you look at your screen time today,
• 26:36
  how much time we spend with these devices is crazy.
• 26:39
  And this is going to be not an alternative,
• 26:43
  but the primary approach towards capital formation in years to come.
• 26:47
  Scale is available here. Whether you're talking about
• 26:51
  thousands of retail investors or believe it or not thousands
• 26:54
  of accredited investors that come in at six figure seven figure levels that funds
• 26:59
  are building systems around today.
• 27:01
  The REITs the funds are at the forefront of this race are going to
• 27:05
  be leading the next five ten years.
• 27:07
  And this may sound neat this may sound over the head a little bit but I'll tell
• 27:12
  you that there's more and more being raised per year using these exemptions.
• 27:17
  even asking for smaller amounts,
• 27:19
  but with that strength in numbers,
• 27:20
  with high volumes of smaller investors,
• 27:23
  it's a different ask to go after someone for a smaller amount,
• 27:26
  but get many of those people and regardless of what's occurring in the market.
• 27:30
  So I would definitely dive further into this.
• 27:34
  If you're not using these vehicles already today,
• 27:36
  understand what's working with some of these other groups,
• 27:38
  which investors are moving forward.
• 27:40
  There's definitely going to be opportunity for you there.
• 27:42
  And I'll tell you with digital,
• 27:44
  things are very replicatable.
• 27:46
  They're very scalable. And once you're able to crack the code,
• 27:49
  it opens up a whole new area of possibilities towards your growth.
• 27:52
  Well, Jason, I just really appreciate you giving us the time here today.
• 27:57
  Again, it is digital niche agency.com clickable link in the show notes.
• 28:02
  If you're ready, we'll jump into the rapid fire and close out this episode.
• 28:07
  Let's do it, far away.
• 28:08
  What lie do real estate investors often tell themselves?
• 28:12
  What lie do real estate investors often tell themselves?
• 28:16
  That they're experts and no one knows better than them.
• 28:19
  I've heard people say everything from,
• 28:22
  and for comedic effect, if there wasn't a shooting on the property in
• 28:25
  the past six months, I don't want it.
• 28:28
  I've heard them say, I'm only interested in these zip codes,
• 28:30
  these asset classes, this is the only thing that works,
• 28:33
  that's the only thing that works,
• 28:34
  marketing doesn't work, groups don't work,
• 28:36
  investing alone doesn't work. You see all the...
• 28:40
  contrasting ideologies here. I don't know if I'm firing quick enough.
• 28:44
  I could elaborate further, but it's from thinking they're the smartest person
• 28:45
  You
• 28:48
  in the room.
• 28:48
  No, I appreciate that. If you could go back in time and give your younger self
• 28:52
  a piece of advice, what would it be?
• 28:53
  invest in more real estate.
• 28:55
  Do you have some yourself?
• 28:57
  Yes, I'm a homeowner here in Marina Del Rey.
• 29:00
  Part of projects and funds as well too.
• 29:04
  But I actually had one of my dad's cousins,
• 29:08
  architect, tell me at 17, invest in real estate.
• 29:11
  I would have told myself that as a teenager and I should have acted on that quicker.
• 29:15
  Did you fall for any of your own marketing?
• 29:17
  Fall for it is an interesting one.
• 29:19
  I try not to be too involved on the investment side because I have
• 29:20
  Ha ha ha ha ha.
• 29:24
  to be careful when I mention names and different things along those lines
• 29:28
  and that I'm a shareholder and I'm an investor and so on and so forth.
• 29:33
  But yes, I am definitely a partner in some of the client campaigns we've worked on.
• 29:37
  Yeah, you know I was joking, don't take that personally.
• 29:40
  Do you have a book reccom... Do you have a book recommendation or what
• 29:41
  just playing into it.
• 29:46
  are you reading right now?
• 29:47
  There's one I built my business on called the E-Myth,
• 29:49
  the entrepreneur myth. It's the difference of being self-employed versus working
• 29:54
  on the business and being an entrepreneur.
• 29:57
  I think that really would land with some of the real estate groups,
• 30:01
  some of the investors, some of the individuals I know who are highly active
• 30:03
  in this space. And it's all about creating these processes to where you
• 30:07
  can hand off different things that bog you down.
• 30:10
  And around those standard operating procedures,
• 30:13
  you can really avoid some of bottlenecks that stump people towards their own growth.
• 30:18
  And then finally, what single tool or process have you implemented that
• 30:22
  has had the biggest time-saving impact?
• 30:24
  Mmm, time-saving impact.
• 30:27
  or process. ~
• 30:29
  I would tell you that.
• 30:31
  Having AI next to me throughout my day,
• 30:35
  not just using it as it comes to mind,
• 30:38
  but having it open and ready has saved me more time than I could calculate.
• 30:43
  Everything from who I need to follow up with and asking,
• 30:48
  you know, in AI, to building lists and prospecting,
• 30:51
  to refining my message, pulling databases and being able to prioritize.
• 30:56
  what I look at or who I reach out to from there,
• 30:58
  putting the other statistics. It saves me time every day,
• 31:01
  but having it out and as a companion,
• 31:03
  I've never said it exactly in that way,
• 31:07
  but I think that's a good inspiration for the audience to say it that way.
• 31:11
  It saves me time every day and expands upon my abilities.
• 31:14
  Again, I go through with fine tooth comb.
• 31:16
  There are mistakes in there and I know what I'm looking for,
• 31:19
  but I couldn't begin to.
• 31:21
  scratch the surface on how much time it saves me.
• 31:23
  Well, Jason, I really appreciate it again.
• 31:26
  One more time digital niche agency.com.
• 31:29
  That's always going to be a clickable link in the show notes.
• 31:32
  Take advantage of that and follow Jason there.
• 31:35
  I understand you have a podcast.
• 31:37
  I think a YouTube channel as well.
• 31:39
  Right, Jason work and they find more information or learn directly from you there.
• 31:44
  youtube.com slash at digital niche agency.
• 31:48
  You'll see a playlist for my podcast.
• 31:51
  You'll see a playlist for my webinars,
• 31:54
  my educational series, as well as guest appearances.
• 31:56
  You'll see recent videos on our website as well too,
• 32:00
  but check out our YouTube, like,
• 32:02
  subscribe, put a lot of effort,
• 32:04
  a lot of passion, a lot of ideas into the conversations that are featured there.
• 32:07
  Well, I appreciate it again, Jason.
• 32:09
  It was great to meet you, and I hope you'll consider coming back again real soon.
• 32:12
  Absolutely. Would love to Jack really enjoyed the conversation today.