Are You Running Ads to Products People Can't Buy?
Ecommerce Merchandising, and How to Stop Advertising Sold-Out Stock
Most stores are quietly leaking sales, and ad spend, to products customers literally cannot buy. In this episode Matt Edmundson talks merchandising with Leon Bart-Williams, co-founder and CEO of Akikumo, a merchandising-intelligence app for Shopify brands. Before Akikumo, Leon built the first shoppable-TV commerce experience at NBCUniversal and helped hundreds of brands scale on Amazon, so this is a proper operator conversation about the part of ecommerce almost nobody owns.
Summary
Merchandising is the most overlooked driver…
The skinny
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