Latest / AdTech Heroes - Interviews with Advertising Technology Executives
Ep. 41: Elevating Brand Connections Through Research & Insights
In this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at Heineken) to explore the evolving landscape of insights & marketing. They discuss their career paths, the importance of understanding local consumer behavior & the role of technology in gathering insights. The conversation delves into branding myths, the significance of creativity in digital advertising & innovative strategies for engaging consumers.
Key topics with timestamps:
00:00 - Introduction…
The skinny
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