Latest / Women in The Coaching Arena / 61 | The Overlooked Profit Multiplier: How to Create Your Signature Coaching Framework

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61 | The Overlooked Profit Multiplier: How to Create Your Signature Coaching Framework · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  Arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you
• 0:04
  are
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:09
  accredited
• 0:09
  coach
• 0:10
  Microphone (Samson Q2U Microphone): and
• 0:10
  Microphone (Samson Q2U Microphone): I
• 0:10
  Microphone (Samson Q2U Microphone): help
• 0:11
  Microphone (Samson Q2U Microphone): coaches
• 0:11
  Microphone (Samson Q2U Microphone): to
• 0:11
  Microphone (Samson Q2U Microphone): build
• 0:12
  Microphone (Samson Q2U Microphone): brilliant
• 0:12
  Microphone (Samson Q2U Microphone): businesses.
• 0:14
  Microphone (Samson Q2U Microphone): I
• 0:14
  Microphone (Samson Q2U Microphone): know
• 0:15
  Microphone (Samson Q2U Microphone): that
• 0:15
  Microphone (Samson Q2U Microphone): when
• 0:15
  Microphone (Samson Q2U Microphone): you
• 0:15
  Microphone (Samson Q2U Microphone): prepare
• 0:16
  Microphone (Samson Q2U Microphone): to
• 0:16
  Microphone (Samson Q2U Microphone): enter
• 0:16
  Microphone (Samson Q2U Microphone): the
• 0:17
  Microphone (Samson Q2U Microphone): arena,
• 0:17
  Microphone (Samson Q2U Microphone): there
• 0:17
  Microphone (Samson Q2U Microphone): is
• 0:18
  Microphone (Samson Q2U Microphone): fear,
• 0:18
  Microphone (Samson Q2U Microphone): self
• 0:18
  Microphone (Samson Q2U Microphone): doubt,
• 0:19
  Microphone (Samson Q2U Microphone): comparison,
• 0:20
  Microphone (Samson Q2U Microphone): anxiety,
• 0:21
  Microphone (Samson Q2U Microphone): uncertainty.
• 0:23
  Microphone (Samson Q2U Microphone): You
• 0:23
  Microphone (Samson Q2U Microphone): can
• 0:23
  Microphone (Samson Q2U Microphone): tend
• 0:24
  Microphone (Samson Q2U Microphone): to
• 0:24
  Microphone (Samson Q2U Microphone): armor
• 0:24
  Microphone (Samson Q2U Microphone): up
• 0:25
  Microphone (Samson Q2U Microphone): and
• 0:25
  Microphone (Samson Q2U Microphone): protect
• 0:26
  Microphone (Samson Q2U Microphone): yourself
• 0:26
  Microphone (Samson Q2U Microphone): from
• 0:27
  Microphone (Samson Q2U Microphone): vulnerability.
• 0:29
  Microphone (Samson Q2U Microphone): In
• 0:29
  Microphone (Samson Q2U Microphone): this
• 0:29
  Microphone (Samson Q2U Microphone): podcast,
• 0:30
  Microphone (Samson Q2U Microphone): I'll
• 0:30
  Microphone (Samson Q2U Microphone): be
• 0:30
  Microphone (Samson Q2U Microphone): sharing
• 0:30
  Microphone (Samson Q2U Microphone): honest,
• 0:31
  Microphone (Samson Q2U Microphone): not
• 0:31
  Microphone (Samson Q2U Microphone): hype,
• 0:31
  Microphone (Samson Q2U Microphone): practical
• 0:32
  Microphone (Samson Q2U Microphone): and
• 0:32
  Microphone (Samson Q2U Microphone): emotional
• 0:33
  Microphone (Samson Q2U Microphone): tools
• 0:33
  Microphone (Samson Q2U Microphone): to
• 0:33
  Microphone (Samson Q2U Microphone): support
• 0:34
  Microphone (Samson Q2U Microphone): you
• 0:34
  Microphone (Samson Q2U Microphone): to
• 0:34
  Microphone (Samson Q2U Microphone): make
• 0:35
  Microphone (Samson Q2U Microphone): the
• 0:35
  Microphone (Samson Q2U Microphone): difference
• 0:35
  Microphone (Samson Q2U Microphone): that
• 0:35
  Microphone (Samson Q2U Microphone): you
• 0:35
  Microphone (Samson Q2U Microphone): are
• 0:36
  Microphone (Samson Q2U Microphone): here
• 0:36
  Microphone (Samson Q2U Microphone): for.
• 0:37
  Microphone (Samson Q2U Microphone): Dare
• 0:37
  Microphone (Samson Q2U Microphone): greatly.
• 0:38
  Microphone (Samson Q2U Microphone): You
• 0:38
  Microphone (Samson Q2U Microphone): belong
• 0:39
  Microphone (Samson Q2U Microphone): in
• 0:39
  Microphone (Samson Q2U Microphone): this
• 0:39
  Microphone (Samson Q2U Microphone): arena.
• 0:41
  Hello.
• 0:42
  Welcome
• 0:42
  to
• 0:42
  episode
• 0:43
  61
• 0:44
  of
• 0:44
  women
• 0:44
  in
• 0:44
  the
• 0:44
  coaching
• 0:45
  arena.
• 0:45
  I
• 0:45
  am
• 0:46
  so
• 0:46
  glad
• 0:46
  you
• 0:46
  are
• 0:46
  here.
• 0:48
  Today,
• 0:48
  I'm
• 0:48
  talking
• 0:49
  about
• 0:49
  the
• 0:49
  overlooked
• 0:50
  profit
• 0:50
  multiplier,
• 0:51
  and
• 0:51
  this
• 0:52
  is
• 0:52
  how
• 0:52
  to
• 0:53
  create
• 0:53
  your
• 0:53
  own
• 0:54
  signature
• 0:54
  coaching
• 0:55
  framework.
• 0:56
  I
• 0:56
  also
• 0:57
  do
• 0:57
  a
• 0:57
  deep
• 0:57
  dive
• 0:57
  into
• 0:58
  this
• 0:58
  in
• 0:58
  episode
• 0:59
  10.
• 0:59
  So
• 1:00
  you
• 1:00
  can
• 1:00
  feel
• 1:00
  free
• 1:00
  to
• 1:00
  look
• 1:01
  back
• 1:01
  into
• 1:01
  that
• 1:01
  one.
• 1:02
  Today
• 1:02
  I'm
• 1:02
  going
• 1:03
  to
• 1:03
  expand
• 1:03
  a
• 1:03
  little
• 1:03
  bit
• 1:04
  further
• 1:04
  on
• 1:04
  it.
• 1:06
  Having
• 1:06
  gone
• 1:06
  through
• 1:06
  this
• 1:07
  process,
• 1:07
  myself
• 1:08
  and
• 1:08
  continuously
• 1:10
  developing
• 1:11
  my
• 1:11
  own
• 1:12
  framework.
• 1:13
  I
• 1:14
  can't
• 1:14
  overstate
• 1:15
  how
• 1:15
  much
• 1:15
  of
• 1:15
  a
• 1:15
  game
• 1:16
  changer
• 1:16
  it
• 1:17
  has
• 1:17
  been
• 1:18
  and
• 1:18
  how
• 1:18
  it
• 1:19
  can
• 1:19
  really
• 1:19
  allow
• 1:19
  you
• 1:20
  to
• 1:20
  become
• 1:21
  a
• 1:21
  niche
• 1:21
  of
• 1:22
  one
• 1:22
  in
• 1:22
  your
• 1:23
  industry.
• 1:23
  Even
• 1:24
  if
• 1:24
  it's
• 1:25
  a
• 1:25
  really
• 1:25
  crowded
• 1:25
  industry.
• 1:26
  Like
• 1:26
  my
• 1:27
  particular
• 1:27
  niche
• 1:28
  is.
• 1:29
  Let's
• 1:29
  start
• 1:30
  with
• 1:30
  three
• 1:31
  reasons
• 1:31
  why
• 1:32
  you
• 1:32
  might
• 1:32
  want
• 1:32
  to
• 1:32
  do
• 1:33
  this.
• 1:34
  Fast
• 1:34
  reason
• 1:35
  is.
• 1:35
  It
• 1:35
  allows
• 1:36
  you
• 1:36
  to
• 1:36
  command
• 1:37
  higher
• 1:37
  rates.
• 1:39
  Selling
• 1:39
  a
• 1:39
  coaching
• 1:40
  session
• 1:40
  or
• 1:41
  a
• 1:41
  bunch
• 1:41
  of
• 1:42
  six
• 1:42
  or
• 1:42
  eight
• 1:43
  or
• 1:43
  10
• 1:43
  coaching
• 1:44
  sessions
• 1:45
  still
• 1:45
  makes
• 1:46
  it
• 1:46
  really,
• 1:46
  really
• 1:46
  hard
• 1:47
  for
• 1:47
  you
• 1:47
  to
• 1:47
  charge
• 1:48
  a
• 1:48
  good
• 1:48
  rate
• 1:49
  because
• 1:49
  people
• 1:50
  can't
• 1:50
  help,
• 1:51
  but
• 1:51
  think,
• 1:51
  well,
• 1:52
  that's
• 1:52
  a
• 1:52
  lot
• 1:52
  of
• 1:52
  money
• 1:53
  for
• 1:53
  a
• 1:53
  conversation
• 1:54
  or
• 1:54
  for
• 1:54
  an
• 1:55
  hour
• 1:55
  of
• 1:55
  your
• 1:55
  time,
• 1:56
  especially
• 1:57
  if
• 1:57
  perhaps
• 1:57
  they
• 1:57
  are
• 1:58
  working
• 1:58
  within
• 1:58
  an
• 1:58
  organization
• 1:59
  and
• 2:00
  they
• 2:00
  might
• 2:00
  think
• 2:00
  of
• 2:00
  their
• 2:00
  own
• 2:01
  hourly
• 2:01
  rate,
• 2:02
  which
• 2:02
  is
• 2:02
  usually
• 2:03
  not
• 2:03
  as
• 2:04
  high
• 2:04
  as
• 2:05
  a
• 2:05
  hundred
• 2:05
  an
• 2:05
  hour
• 2:05
  or
• 2:05
  200.
• 2:06
  Now
• 2:06
  a
• 2:06
  300
• 2:07
  hour.
• 2:07
  Wherever
• 2:08
  you
• 2:08
  may
• 2:08
  be
• 2:08
  charging.
• 2:10
  Most
• 2:10
  people,
• 2:11
  if
• 2:11
  they
• 2:11
  break
• 2:11
  down
• 2:12
  thier
• 2:12
  hourly
• 2:13
  rate
• 2:13
  it
• 2:13
  is
• 2:14
  nowhere
• 2:14
  near
• 2:15
  that
• 2:15
  rate.
• 2:16
  And
• 2:16
  that
• 2:16
  is
• 2:16
  because
• 2:17
  they
• 2:17
  can
• 2:18
  work
• 2:18
  eight
• 2:18
  hours
• 2:19
  a
• 2:19
  day.
• 2:19
  They
• 2:19
  get
• 2:20
  holiday
• 2:20
  pay,
• 2:21
  they
• 2:21
  get
• 2:21
  pension,
• 2:22
  they
• 2:22
  get
• 2:22
  all
• 2:22
  the
• 2:22
  things,
• 2:23
  but
• 2:23
  when
• 2:23
  they
• 2:23
  are
• 2:24
  not
• 2:24
  self-employed
• 2:25
  they
• 2:25
  don't
• 2:26
  understand
• 2:26
  that
• 2:26
  you
• 2:27
  can't
• 2:27
  just
• 2:27
  work
• 2:28
  eight
• 2:29
  hours
• 2:29
  a
• 2:29
  day
• 2:29
  doing
• 2:30
  coaching.
• 2:31
  When
• 2:31
  would
• 2:31
  you
• 2:32
  ever
• 2:32
  get
• 2:32
  time
• 2:32
  for
• 2:32
  your
• 2:33
  marketing?
• 2:33
  When
• 2:33
  would
• 2:34
  you
• 2:34
  get
• 2:34
  time
• 2:34
  to
• 2:34
  recharge?
• 2:35
  So
• 2:35
  it's
• 2:35
  a
• 2:35
  whole
• 2:36
  different
• 2:36
  ball
• 2:36
  game,
• 2:37
  but
• 2:37
  the
• 2:37
  average
• 2:37
  person
• 2:38
  doesn't
• 2:38
  know
• 2:38
  that,
• 2:39
  which
• 2:39
  is
• 2:39
  why
• 2:40
  we
• 2:40
  want
• 2:40
  to
• 2:40
  move
• 2:41
  away
• 2:41
  from
• 2:41
  pricing
• 2:42
  by
• 2:42
  the
• 2:42
  hour.
• 2:44
  When
• 2:44
  you
• 2:44
  can
• 2:44
  paint
• 2:45
  the
• 2:45
  picture
• 2:46
  of
• 2:46
  a
• 2:47
  system
• 2:48
  and
• 2:48
  a
• 2:48
  result
• 2:49
  and
• 2:49
  a
• 2:49
  methodology
• 2:50
  that
• 2:50
  you
• 2:50
  will
• 2:50
  use
• 2:50
  to
• 2:50
  help
• 2:51
  them
• 2:51
  get
• 2:51
  there,
• 2:52
  it
• 2:52
  moves
• 2:52
  them
• 2:53
  away
• 2:53
  from
• 2:53
  comparing
• 2:54
  your
• 2:54
  prices
• 2:55
  by
• 2:55
  the
• 2:55
  hour.
• 2:56
  And
• 2:56
  everything
• 2:57
  I
• 2:57
  do
• 2:58
  in
• 2:58
  my
• 2:58
  work
• 2:58
  with
• 2:58
  my
• 2:59
  clients
• 2:59
  is
• 3:00
  all
• 3:00
  about
• 3:00
  how
• 3:01
  we
• 3:01
  can
• 3:01
  package
• 3:01
  this
• 3:02
  up
• 3:02
  so
• 3:02
  people
• 3:03
  cannot
• 3:03
  pull
• 3:04
  apart
• 3:04
  your
• 3:05
  offer
• 3:06
  and
• 3:06
  compare
• 3:07
  it
• 3:07
  to
• 3:07
  an
• 3:07
  hourly
• 3:08
  price
• 3:08
  because
• 3:09
  that
• 3:09
  is
• 3:09
  going
• 3:10
  to
• 3:10
  take
• 3:10
  away
• 3:10
  from
• 3:11
  the
• 3:11
  value
• 3:12
  of
• 3:12
  your
• 3:12
  program.
• 3:14
  And
• 3:14
  they'll
• 3:14
  only
• 3:15
  focus
• 3:15
  on
• 3:15
  that
• 3:16
  hourly
• 3:16
  rates.
• 3:17
  So,
• 3:17
  for
• 3:17
  example,
• 3:18
  if
• 3:18
  people
• 3:18
  buy
• 3:19
  my
• 3:19
  program,
• 3:20
  There
• 3:20
  is
• 3:20
  no
• 3:21
  way
• 3:21
  they
• 3:21
  can
• 3:21
  break
• 3:21
  it
• 3:22
  down
• 3:22
  per
• 3:22
  hour.
• 3:23
  Like
• 3:23
  I
• 3:23
  can't
• 3:24
  break
• 3:24
  it
• 3:24
  down
• 3:24
  per
• 3:25
  hour
• 3:25
  because
• 3:26
  it's
• 3:26
  a
• 3:26
  supportive
• 3:27
  process
• 3:27
  that
• 3:28
  I
• 3:28
  will
• 3:28
  use
• 3:28
  to
• 3:29
  help
• 3:29
  people
• 3:29
  to
• 3:29
  grow
• 3:29
  their
• 3:30
  business.
• 3:30
  There
• 3:30
  are
• 3:30
  so
• 3:31
  many
• 3:31
  different
• 3:31
  elements
• 3:32
  that
• 3:32
  it's
• 3:32
  completely
• 3:33
  impossible
• 3:34
  for
• 3:35
  people
• 3:35
  to
• 3:35
  break
• 3:36
  it
• 3:36
  down
• 3:36
  by
• 3:36
  the
• 3:36
  hour.
• 3:37
  So
• 3:37
  all
• 3:38
  my
• 3:38
  potential
• 3:38
  clients
• 3:39
  can
• 3:39
  realistically
• 3:40
  do
• 3:40
  is
• 3:40
  think
• 3:41
  is
• 3:42
  this
• 3:42
  worth
• 3:42
  it
• 3:42
  for
• 3:42
  me
• 3:43
  Do
• 3:43
  I
• 3:43
  think
• 3:44
  I'm
• 3:44
  going
• 3:44
  to
• 3:44
  add
• 3:44
  that
• 3:45
  money
• 3:45
  back
• 3:45
  in
• 3:45
  my
• 3:46
  business
• 3:46
  to
• 3:47
  be
• 3:47
  able
• 3:47
  to
• 3:48
  fund
• 3:48
  this
• 3:48
  program.
• 3:49
  And
• 3:49
  that
• 3:50
  is
• 3:50
  what
• 3:50
  you
• 3:50
  want
• 3:50
  your
• 3:50
  clients
• 3:51
  to
• 3:51
  think
• 3:51
  too.
• 3:52
  Is
• 3:53
  it
• 3:53
  going
• 3:53
  to
• 3:53
  be
• 3:53
  worth
• 3:53
  it
• 3:54
  for
• 3:54
  me
• 3:54
  to
• 3:55
  get
• 3:55
  a
• 3:55
  job
• 3:55
  that
• 3:55
  I
• 3:55
  love
• 3:56
  for
• 3:57
  1000
• 3:58
  pounds
• 3:58
  say,
• 3:58
  which
• 3:59
  might
• 3:59
  be
• 3:59
  your
• 3:59
  program
• 3:59
  price.
• 4:00
  Is
• 4:01
  it
• 4:01
  going
• 4:01
  to
• 4:01
  be
• 4:01
  worth
• 4:01
  it
• 4:01
  for
• 4:02
  me
• 4:02
  to
• 4:02
  be
• 4:02
  able
• 4:03
  to
• 4:03
  be
• 4:03
  an
• 4:03
  amazing
• 4:04
  leader
• 4:05
  and
• 4:05
  lead
• 4:05
  my
• 4:05
  team
• 4:06
  for
• 4:07
  a
• 4:07
  thousand,
• 4:08
  2000,
• 4:08
  whatever
• 4:09
  your
• 4:09
  price
• 4:09
  is.
• 4:10
  So
• 4:10
  what
• 4:10
  we
• 4:10
  want
• 4:11
  them
• 4:11
  to
• 4:11
  think
• 4:11
  is
• 4:12
  that
• 4:12
  value
• 4:13
  that
• 4:13
  this
• 4:13
  process
• 4:14
  of
• 4:14
  yours
• 4:15
  is
• 4:15
  going
• 4:15
  to
• 4:15
  change
• 4:16
  in
• 4:16
  their
• 4:16
  life.
• 4:16
  Is
• 4:17
  that
• 4:17
  worth
• 4:17
  it
• 4:17
  for
• 4:18
  this
• 4:18
  value?
• 4:19
  Our
• 4:19
  second
• 4:20
  reason
• 4:20
  why
• 4:21
  this
• 4:21
  really
• 4:21
  helps
• 4:22
  you
• 4:22
  in
• 4:22
  your
• 4:22
  business
• 4:23
  is
• 4:23
  because
• 4:23
  it
• 4:24
  streamlines
• 4:24
  and
• 4:24
  scales
• 4:25
  your
• 4:25
  delivery.
• 4:26
  You
• 4:27
  might
• 4:27
  not
• 4:27
  be
• 4:27
  looking
• 4:28
  to
• 4:28
  scale
• 4:28
  right
• 4:29
  now,
• 4:29
  but
• 4:29
  even
• 4:30
  so
• 4:30
  this
• 4:30
  is
• 4:31
  extremely
• 4:31
  relevant,
• 4:32
  but
• 4:32
  if
• 4:32
  you
• 4:33
  are
• 4:33
  looking
• 4:33
  to
• 4:34
  earn
• 4:34
  more
• 4:34
  money
• 4:35
  in
• 4:35
  less
• 4:35
  time,
• 4:36
  then
• 4:37
  having
• 4:37
  a
• 4:37
  signature
• 4:38
  framework
• 4:39
  prevents
• 4:39
  you
• 4:39
  from
• 4:40
  having
• 4:40
  to
• 4:40
  reinvent
• 4:40
  the
• 4:41
  wheel
• 4:41
  with
• 4:41
  each
• 4:41
  new
• 4:42
  client
• 4:42
  that
• 4:42
  you
• 4:42
  take
• 4:43
  on.
• 4:43
  It
• 4:44
  will
• 4:44
  help
• 4:44
  you
• 4:44
  to
• 4:44
  have
• 4:45
  an
• 4:45
  established
• 4:46
  and
• 4:46
  systematic
• 4:47
  process
• 4:47
  that
• 4:47
  you
• 4:47
  move
• 4:48
  people
• 4:48
  through.
• 4:50
  All
• 4:50
  of
• 4:50
  your
• 4:50
  lessons,
• 4:51
  exercises
• 4:52
  and
• 4:52
  tools
• 4:53
  will
• 4:53
  be
• 4:53
  documented
• 4:54
  in
• 4:54
  that
• 4:54
  step-by-step
• 4:55
  journey.
• 4:56
  And
• 4:56
  then
• 4:57
  when
• 4:57
  you
• 4:57
  are
• 4:57
  ready
• 4:58
  to
• 4:58
  perhaps
• 4:59
  move
• 4:59
  to
• 4:59
  group
• 4:59
  or
• 4:59
  an
• 5:00
  online
• 5:00
  program,
• 5:01
  You've
• 5:01
  already
• 5:01
  tested
• 5:02
  your
• 5:02
  program
• 5:03
  multiple
• 5:03
  times
• 5:04
  with
• 5:04
  one-to-one
• 5:04
  clients.
• 5:06
  Reason
• 5:06
  three
• 5:07
  that
• 5:07
  you
• 5:07
  might
• 5:07
  like
• 5:07
  your
• 5:07
  own
• 5:08
  signature
• 5:08
  framework
• 5:09
  is
• 5:09
  because
• 5:10
  it
• 5:10
  elevates
• 5:10
  your
• 5:11
  expertise
• 5:11
  and
• 5:12
  authority.
• 5:13
  Showing
• 5:14
  to
• 5:14
  your
• 5:14
  clients
• 5:15
  that
• 5:15
  you
• 5:15
  have
• 5:16
  thought
• 5:16
  through
• 5:16
  a
• 5:17
  process
• 5:17
  to
• 5:17
  get
• 5:17
  them
• 5:18
  from
• 5:18
  A
• 5:18
  to
• 5:18
  B
• 5:19
  will
• 5:19
  help
• 5:20
  them
• 5:20
  to
• 5:20
  see
• 5:21
  you
• 5:21
  as
• 5:21
  someone
• 5:22
  who
• 5:22
  knows
• 5:23
  the
• 5:23
  way
• 5:23
  and
• 5:23
  is
• 5:23
  able
• 5:24
  to
• 5:24
  lead
• 5:24
  them
• 5:24
  there.
• 5:25
  And
• 5:25
  if
• 5:25
  you
• 5:26
  are
• 5:26
  worrying
• 5:26
  about
• 5:27
  coaching
• 5:28
  being
• 5:28
  non-directive
• 5:30
  and
• 5:30
  the
• 5:30
  client
• 5:30
  leading
• 5:31
  the
• 5:31
  way
• 5:31
  then
• 5:32
  this
• 5:32
  is
• 5:32
  why
• 5:33
  we
• 5:33
  niche
• 5:33
  down,
• 5:33
  because
• 5:34
  then
• 5:34
  you
• 5:34
  have
• 5:34
  chosen
• 5:35
  that
• 5:36
  particular
• 5:36
  client
• 5:37
  who
• 5:37
  wants
• 5:37
  that
• 5:37
  particular
• 5:38
  goal.
• 5:39
  And
• 5:39
  then
• 5:39
  you
• 5:39
  have
• 5:40
  now
• 5:40
  helped
• 5:40
  several
• 5:41
  people
• 5:42
  on
• 5:42
  their
• 5:42
  way
• 5:43
  to
• 5:43
  that
• 5:43
  goal.
• 5:44
  So
• 5:44
  just
• 5:44
  like
• 5:45
  if
• 5:45
  you
• 5:45
  are
• 5:45
  a
• 5:45
  leadership
• 5:46
  coach,
• 5:47
  you
• 5:47
  will
• 5:47
  know
• 5:47
  to
• 5:47
  be
• 5:47
  a
• 5:48
  great
• 5:48
  leader.
• 5:48
  You
• 5:48
  might
• 5:49
  want
• 5:49
  coaching
• 5:50
  skills.
• 5:50
  You
• 5:51
  might
• 5:51
  want
• 5:51
  the
• 5:51
  ability
• 5:51
  to
• 5:52
  speak
• 5:52
  up.
• 5:52
  You
• 5:53
  might
• 5:53
  want
• 5:54
  to
• 5:54
  know
• 5:54
  how
• 5:54
  to
• 5:54
  have
• 5:55
  difficult
• 5:55
  conversations.
• 5:56
  You
• 5:56
  will
• 5:57
  start
• 5:57
  to
• 5:57
  notice
• 5:58
  with
• 5:58
  whichever
• 5:58
  client
• 5:59
  you
• 5:59
  go
• 6:00
  for
• 6:00
  as
• 6:00
  your
• 6:00
  ideal
• 6:01
  client.
• 6:01
  You
• 6:01
  will
• 6:02
  notice
• 6:02
  patterns
• 6:03
  come
• 6:03
  up.
• 6:04
  So
• 6:05
  now
• 6:05
  we
• 6:05
  know
• 6:05
  why
• 6:06
  you
• 6:06
  might
• 6:06
  want
• 6:07
  to
• 6:07
  create
• 6:07
  your
• 6:07
  own
• 6:07
  signature
• 6:08
  framework.
• 6:09
  Let's
• 6:09
  take
• 6:09
  you
• 6:09
  into
• 6:10
  a
• 6:10
  five-step
• 6:11
  framework
• 6:11
  creation
• 6:12
  process.
• 6:13
  Our
• 6:14
  first
• 6:14
  step
• 6:14
  as
• 6:15
  I
• 6:15
  alluded
• 6:15
  to
• 6:15
  is
• 6:16
  get
• 6:16
  hyper-focused
• 6:17
  on
• 6:17
  your
• 6:18
  niche.
• 6:19
  I
• 6:19
  have
• 6:19
  a
• 6:19
  full
• 6:20
  episode
• 6:20
  on
• 6:20
  this
• 6:21
  episode,
• 6:21
  14,
• 6:22
  if
• 6:22
  you
• 6:22
  want
• 6:22
  to
• 6:22
  dig
• 6:23
  further
• 6:23
  into
• 6:23
  niching.
• 6:24
  The
• 6:24
  first
• 6:24
  foundational
• 6:25
  step
• 6:26
  that
• 6:26
  you
• 6:26
  need
• 6:26
  clarity
• 6:27
  on
• 6:27
  before
• 6:27
  you
• 6:28
  can
• 6:28
  create
• 6:28
  your
• 6:28
  own
• 6:28
  signature
• 6:29
  program
• 6:30
  is
• 6:30
  a
• 6:30
  really
• 6:30
  specific
• 6:31
  niche
• 6:32
  transformation
• 6:33
  and
• 6:33
  the
• 6:33
  outcome
• 6:34
  that
• 6:34
  you
• 6:34
  will
• 6:35
  focus
• 6:35
  your
• 6:35
  framework
• 6:36
  around.
• 6:37
  Some
• 6:38
  examples
• 6:38
  of
• 6:38
  this
• 6:39
  are
• 6:39
  transitioning
• 6:40
  out
• 6:40
  of
• 6:40
  corporate
• 6:41
  and
• 6:41
  building
• 6:41
  a
• 6:41
  successful
• 6:42
  freelance
• 6:43
  career.
• 6:44
  Increasing
• 6:45
  confidence
• 6:46
  and
• 6:46
  overcoming
• 6:46
  social
• 6:47
  anxiety.
• 6:49
  Starting
• 6:49
  a
• 6:49
  business
• 6:50
  and
• 6:50
  getting
• 6:50
  your
• 6:50
  first
• 6:51
  paying
• 6:51
  clients.
• 6:53
  Wherever
• 6:53
  your
• 6:53
  area
• 6:54
  of
• 6:54
  expertise
• 6:55
  get
• 6:56
  hyper-focused.
• 6:57
  And
• 6:57
  this
• 6:57
  is
• 6:58
  easier
• 6:58
  said
• 6:59
  than
• 6:59
  done.
• 6:59
  I
• 7:00
  know
• 7:00
  it's
• 7:00
  really,
• 7:01
  really
• 7:01
  hard
• 7:02
  for
• 7:02
  coaches
• 7:03
  to
• 7:03
  really
• 7:03
  get
• 7:04
  clear
• 7:04
  on
• 7:04
  the
• 7:04
  niche.
• 7:05
  And
• 7:05
  lots
• 7:05
  of
• 7:06
  it
• 7:06
  is
• 7:06
  around
• 7:06
  hedging
• 7:07
  their
• 7:07
  bets
• 7:08
  and
• 7:08
  not
• 7:09
  wanting
• 7:09
  to
• 7:09
  block
• 7:09
  anyone
• 7:10
  off.
• 7:10
  I'm
• 7:10
  not
• 7:11
  wanting
• 7:11
  to
• 7:12
  create
• 7:13
  a
• 7:13
  really
• 7:13
  tiny
• 7:14
  market.
• 7:14
  And
• 7:15
  I
• 7:15
  really
• 7:15
  do
• 7:15
  get
• 7:16
  all
• 7:16
  of
• 7:16
  the
• 7:16
  feelings.
• 7:17
  I
• 7:17
  have
• 7:17
  helped
• 7:17
  many,
• 7:18
  many
• 7:18
  people
• 7:18
  with
• 7:19
  this,
• 7:19
  and
• 7:20
  generally,
• 7:20
  nearly
• 7:20
  all
• 7:21
  of
• 7:21
  my
• 7:21
  clients
• 7:21
  get
• 7:22
  clear
• 7:22
  on
• 7:22
  their
• 7:22
  niche
• 7:23
  in
• 7:23
  our
• 7:23
  first
• 7:24
  onboarding
• 7:24
  call.
• 7:25
  Because
• 7:25
  again,
• 7:26
  this
• 7:26
  is
• 7:26
  the
• 7:27
  benefit
• 7:27
  of
• 7:27
  a
• 7:27
  signature
• 7:28
  framework
• 7:29
  and
• 7:29
  the
• 7:29
  benefit
• 7:29
  of
• 7:29
  niching.
• 7:30
  That
• 7:30
  I
• 7:30
  have
• 7:31
  done
• 7:31
  this
• 7:31
  several
• 7:32
  times
• 7:32
  before.
• 7:33
  So
• 7:33
  I.
• 7:33
  I
• 7:33
  know
• 7:34
  how
• 7:34
  to
• 7:34
  help
• 7:34
  people
• 7:35
  to
• 7:35
  get
• 7:35
  that
• 7:35
  clarity
• 7:36
  quickly.
• 7:37
  Once
• 7:38
  you
• 7:38
  have
• 7:38
  your
• 7:38
  clear
• 7:39
  niche.
• 7:39
  Our
• 7:39
  step
• 7:40
  two
• 7:40
  is
• 7:40
  to
• 7:41
  map
• 7:41
  out
• 7:41
  that
• 7:41
  transformational
• 7:42
  journey
• 7:43
  that
• 7:43
  you
• 7:43
  will
• 7:43
  take
• 7:43
  your
• 7:43
  clients
• 7:44
  on.
• 7:45
  For
• 7:46
  example,
• 7:46
  if
• 7:46
  you
• 7:46
  are
• 7:46
  a
• 7:47
  weight
• 7:47
  loss
• 7:47
  coach,
• 7:48
  your
• 7:48
  phases
• 7:49
  could
• 7:49
  look
• 7:49
  like
• 7:50
  mindset
• 7:50
  reprogramming
• 7:51
  around
• 7:51
  their
• 7:52
  motivators.
• 7:53
  Reshaping
• 7:54
  their
• 7:54
  dietary
• 7:55
  habits
• 7:55
  and
• 7:55
  creating
• 7:56
  a
• 7:56
  nutritional
• 7:56
  plan,
• 7:57
  building
• 7:58
  exercise
• 7:59
  into
• 7:59
  their
• 7:59
  lifestyle,
• 8:01
  and
• 8:01
  then
• 8:01
  maybe
• 8:02
  accountability
• 8:03
  to
• 8:03
  make
• 8:03
  it
• 8:03
  sustainable.
• 8:04
  So
• 8:05
  you
• 8:05
  could
• 8:05
  have
• 8:05
  four
• 8:06
  phases
• 8:06
  to
• 8:07
  your
• 8:07
  program.
• 8:08
  If
• 8:09
  it's
• 8:09
  defining
• 8:09
  a
• 8:09
  business,
• 8:10
  which
• 8:10
  is
• 8:10
  what
• 8:10
  I
• 8:11
  do.
• 8:11
  My
• 8:11
  first
• 8:12
  phase
• 8:12
  is
• 8:12
  to
• 8:13
  build
• 8:13
  your
• 8:13
  business.
• 8:14
  Our
• 8:14
  second
• 8:15
  phase
• 8:15
  is
• 8:15
  to
• 8:16
  attract
• 8:16
  clients
• 8:17
  into
• 8:17
  your
• 8:17
  business.
• 8:18
  And
• 8:18
  our
• 8:18
  third
• 8:18
  phase
• 8:19
  is
• 8:19
  to
• 8:19
  deliver
• 8:20
  an
• 8:20
  amazing
• 8:20
  service.
• 8:22
  So
• 8:22
  think
• 8:23
  through
• 8:23
  a
• 8:23
  logical
• 8:24
  step-by-step
• 8:25
  process
• 8:26
  for
• 8:26
  your
• 8:27
  ideal
• 8:27
  client.
• 8:28
  Usually
• 8:29
  anywhere
• 8:29
  between
• 8:30
  around
• 8:30
  three
• 8:31
  and
• 8:31
  six
• 8:32
  phases
• 8:33
  or
• 8:33
  steps
• 8:34
  is
• 8:34
  good
• 8:34
  to
• 8:35
  anchor
• 8:35
  in
• 8:35
  that
• 8:36
  framework.
• 8:37
  Step
• 8:37
  three
• 8:38
  in
• 8:38
  our
• 8:38
  process
• 8:39
  is
• 8:39
  to
• 8:39
  add
• 8:39
  your
• 8:39
  unique
• 8:40
  methodologies
• 8:41
  and
• 8:41
  models.
• 8:42
  So
• 8:42
  now
• 8:42
  you
• 8:42
  have
• 8:43
  a
• 8:43
  rough
• 8:43
  idea
• 8:43
  of
• 8:43
  how
• 8:44
  you're
• 8:44
  going
• 8:44
  to
• 8:44
  get
• 8:44
  your
• 8:44
  client
• 8:45
  from
• 8:45
  A
• 8:45
  to
• 8:46
  B.
• 8:47
  It's
• 8:47
  time
• 8:48
  to
• 8:48
  start
• 8:49
  innovating
• 8:50
  and
• 8:50
  thinking
• 8:50
  about
• 8:51
  why
• 8:51
  your
• 8:52
  approach
• 8:52
  is
• 8:52
  different.
• 8:54
  There
• 8:54
  are
• 8:54
  many
• 8:54
  people
• 8:55
  out
• 8:55
  there
• 8:55
  doing
• 8:56
  the
• 8:56
  same
• 8:56
  thing
• 8:56
  as
• 8:57
  you
• 8:57
  are
• 8:57
  doing.
• 8:58
  How
• 8:58
  can
• 8:58
  you
• 8:58
  think
• 8:58
  about
• 8:59
  your
• 8:59
  own
• 9:00
  unique
• 9:00
  way
• 9:01
  of
• 9:01
  doing
• 9:01
  it?
• 9:02
  So,
• 9:03
  for
• 9:03
  example,
• 9:03
  when
• 9:03
  I
• 9:04
  talk
• 9:04
  about
• 9:04
  niching,
• 9:05
  I
• 9:05
  talk
• 9:05
  about
• 9:06
  the
• 9:06
  front
• 9:06
  door
• 9:06
  and
• 9:07
  back
• 9:07
  door
• 9:07
  framework.
• 9:08
  So
• 9:08
  in
• 9:08
  other
• 9:08
  words,
• 9:09
  we
• 9:09
  need
• 9:09
  to
• 9:09
  focus
• 9:10
  on
• 9:10
  the
• 9:10
  front
• 9:11
  door,
• 9:11
  which
• 9:11
  is
• 9:11
  the
• 9:11
  clients.
• 9:12
  I
• 9:12
  just
• 9:12
  want
• 9:13
  to
• 9:13
  have
• 9:14
  a
• 9:14
  certain
• 9:14
  thing.
• 9:15
  And
• 9:15
  then
• 9:16
  when
• 9:16
  they
• 9:16
  are
• 9:16
  in
• 9:16
  the
• 9:17
  front
• 9:17
  door,
• 9:17
  we
• 9:17
  talk
• 9:18
  about
• 9:18
  the
• 9:18
  backdoor
• 9:19
  stuff,
• 9:19
  which
• 9:19
  is
• 9:19
  the
• 9:19
  mindset,
• 9:20
  the
• 9:20
  confidence,
• 9:21
  all
• 9:21
  of
• 9:21
  the
• 9:21
  things
• 9:22
  they
• 9:22
  actually
• 9:22
  need
• 9:23
  to
• 9:23
  achieve
• 9:23
  their
• 9:23
  goal,
• 9:24
  but
• 9:24
  we
• 9:24
  must
• 9:25
  always
• 9:25
  focus
• 9:26
  on
• 9:26
  the
• 9:26
  front
• 9:26
  door
• 9:26
  first.
• 9:27
  So
• 9:27
  there
• 9:28
  are
• 9:28
  many,
• 9:28
  many
• 9:28
  people
• 9:30
  talking
• 9:30
  about
• 9:30
  niching,
• 9:31
  but
• 9:31
  that
• 9:32
  is
• 9:32
  my
• 9:32
  unique
• 9:33
  framework,
• 9:34
  my
• 9:34
  unique
• 9:35
  way
• 9:35
  of
• 9:35
  expressing
• 9:36
  it,
• 9:36
  which
• 9:36
  really
• 9:37
  helps
• 9:37
  people
• 9:37
  get
• 9:38
  the
• 9:38
  idea.
• 9:39
  And
• 9:39
  I've
• 9:39
  had
• 9:39
  so
• 9:40
  many
• 9:40
  clients
• 9:41
  and
• 9:41
  people,
• 9:41
  I
• 9:42
  don't
• 9:42
  know,
• 9:42
  who've
• 9:42
  listened
• 9:43
  to
• 9:43
  this
• 9:43
  podcast.
• 9:44
  Immediately
• 9:45
  say,
• 9:45
  yeah,
• 9:45
  I
• 9:45
  know
• 9:46
  I'm
• 9:46
  completely
• 9:46
  like
• 9:46
  that's
• 9:47
  all
• 9:47
  backdoor
• 9:47
  staff.
• 9:48
  I
• 9:48
  really
• 9:48
  get
• 9:48
  it.
• 9:49
  I
• 9:49
  just
• 9:49
  can't
• 9:49
  think
• 9:49
  what
• 9:49
  their
• 9:50
  front
• 9:50
  door
• 9:50
  is.
• 9:51
  So
• 9:51
  I've
• 9:51
  managed
• 9:51
  to
• 9:51
  create
• 9:52
  my
• 9:52
  own
• 9:52
  unique
• 9:53
  way
• 9:53
  of
• 9:53
  niching.
• 9:55
  So
• 9:55
  have
• 9:55
  a
• 9:55
  think
• 9:56
  for
• 9:56
  you.
• 9:56
  What
• 9:57
  is
• 9:57
  your
• 9:57
  special
• 9:58
  sauce
• 9:58
  that
• 9:58
  takes
• 9:59
  it
• 9:59
  from
• 9:59
  a
• 10:00
  generic
• 10:00
  process
• 10:01
  that
• 10:01
  everyone
• 10:01
  is
• 10:01
  doing.
• 10:02
  Like,
• 10:02
  for
• 10:02
  example,
• 10:03
  figuring
• 10:04
  out
• 10:04
  their
• 10:04
  strengths
• 10:04
  or
• 10:05
  their
• 10:05
  values.
• 10:06
  And
• 10:06
  how
• 10:07
  can
• 10:07
  you
• 10:07
  do
• 10:08
  this
• 10:08
  slightly
• 10:08
  differently
• 10:09
  that
• 10:09
  they
• 10:09
  can't
• 10:10
  get
• 10:10
  anywhere
• 10:11
  else?
• 10:12
  Your
• 10:12
  unique
• 10:13
  signature
• 10:14
  framework.
• 10:14
  When
• 10:14
  I
• 10:14
  was
• 10:15
  doing
• 10:15
  career
• 10:15
  coaching,
• 10:16
  it
• 10:16
  was
• 10:16
  that
• 10:16
  rewire
• 10:17
  phase.
• 10:17
  People
• 10:18
  loved
• 10:18
  that
• 10:18
  name.
• 10:19
  They
• 10:19
  loved
• 10:20
  the
• 10:20
  idea
• 10:20
  of
• 10:21
  it.
• 10:21
  Whereas
• 10:21
  other
• 10:22
  coaches
• 10:22
  may
• 10:22
  have
• 10:23
  been
• 10:23
  talking
• 10:23
  about
• 10:23
  limiting
• 10:24
  beliefs
• 10:24
  and
• 10:25
  values
• 10:25
  and
• 10:25
  all
• 10:25
  of
• 10:25
  the
• 10:26
  things.
• 10:26
  I
• 10:27
  had
• 10:27
  managed
• 10:27
  to
• 10:27
  package
• 10:28
  it
• 10:28
  up
• 10:28
  into
• 10:29
  a
• 10:29
  rewire
• 10:29
  phase
• 10:30
  of
• 10:30
  my
• 10:30
  program.
• 10:31
  Okay.
• 10:32
  So
• 10:32
  now
• 10:32
  you
• 10:33
  have
• 10:33
  been
• 10:33
  three
• 10:33
  step
• 10:34
  one,
• 10:34
  which
• 10:34
  was
• 10:34
  niching.
• 10:35
  Step
• 10:36
  two,
• 10:36
  which
• 10:36
  is
• 10:36
  mapping
• 10:37
  out
• 10:37
  your
• 10:37
  transformational
• 10:38
  journey,
• 10:39
  step
• 10:39
  three,
• 10:40
  which
• 10:40
  was
• 10:40
  adding
• 10:40
  your
• 10:41
  unique
• 10:41
  methodologies
• 10:42
  and
• 10:42
  models.
• 10:43
  So
• 10:43
  let's
• 10:43
  talk
• 10:44
  about
• 10:44
  step
• 10:44
  four,
• 10:45
  which
• 10:45
  is
• 10:45
  to
• 10:45
  systemize
• 10:46
  and
• 10:46
  create
• 10:47
  supporting
• 10:47
  materials.
• 10:49
  This
• 10:49
  is
• 10:49
  when
• 10:49
  you
• 10:49
  are
• 10:49
  going
• 10:50
  to
• 10:50
  get
• 10:50
  more
• 10:50
  streamlined
• 10:51
  and
• 10:52
  have
• 10:52
  worksheets
• 10:53
  or
• 10:54
  things
• 10:54
  like
• 10:55
  a
• 10:55
  disc
• 10:55
  assessment,
• 10:56
  like,
• 10:56
  what
• 10:57
  is
• 10:57
  your
• 10:57
  process?
• 10:58
  So
• 10:58
  you
• 10:59
  can
• 10:59
  smoothly
• 11:00
  deliver
• 11:00
  this
• 11:01
  repeatedly.
• 11:02
  This
• 11:03
  doesn't
• 11:03
  mean
• 11:04
  you
• 11:04
  need
• 11:04
  to
• 11:04
  go
• 11:04
  off
• 11:05
  and
• 11:05
  record
• 11:05
  loads
• 11:06
  of
• 11:06
  recorded
• 11:06
  content.
• 11:07
  And
• 11:07
  I
• 11:07
  think
• 11:07
  people
• 11:08
  that
• 11:08
  come
• 11:08
  to
• 11:08
  work
• 11:09
  with
• 11:09
  me
• 11:09
  immediately
• 11:10
  panic
• 11:10
  that
• 11:11
  they
• 11:11
  are
• 11:11
  meant
• 11:11
  to
• 11:11
  have
• 11:12
  a
• 11:12
  portal
• 11:13
  with
• 11:13
  videos
• 11:14
  and
• 11:14
  worksheets
• 11:15
  and
• 11:15
  a
• 11:15
  community
• 11:16
  and
• 11:16
  all
• 11:16
  of
• 11:16
  the
• 11:16
  things.
• 11:16
  And
• 11:17
  you
• 11:17
  really,
• 11:17
  really
• 11:17
  don't.
• 11:18
  When
• 11:18
  I
• 11:18
  started
• 11:19
  out
• 11:19
  and
• 11:19
  I
• 11:19
  was
• 11:20
  doing
• 11:20
  career
• 11:20
  coaching
• 11:21
  I
• 11:21
  literally
• 11:22
  had
• 11:22
  nothing.
• 11:23
  I
• 11:23
  had
• 11:24
  my
• 11:24
  framework,
• 11:25
  but
• 11:25
  I
• 11:25
  just
• 11:25
  used
• 11:26
  to
• 11:26
  rock
• 11:26
  up
• 11:26
  on
• 11:27
  the
• 11:27
  call
• 11:27
  and
• 11:27
  say,
• 11:28
  Hey,
• 11:28
  how
• 11:29
  you
• 11:29
  doing?
• 11:30
  Today
• 11:30
  we're
• 11:30
  due
• 11:30
  to
• 11:31
  be
• 11:31
  outlining
• 11:32
  your
• 11:32
  strengths,
• 11:32
  but
• 11:33
  what's
• 11:33
  going
• 11:33
  on
• 11:33
  for
• 11:33
  you
• 11:33
  today?
• 11:35
  And
• 11:35
  then
• 11:35
  we
• 11:35
  would
• 11:36
  have
• 11:36
  a
• 11:36
  normal
• 11:36
  coaching
• 11:37
  session
• 11:37
  where
• 11:38
  maybe
• 11:38
  I
• 11:38
  might
• 11:39
  pick
• 11:39
  out
• 11:39
  their
• 11:39
  strengths
• 11:40
  and
• 11:40
  figure
• 11:40
  out
• 11:40
  ways
• 11:41
  of
• 11:41
  helping
• 11:41
  them
• 11:41
  identify
• 11:42
  it.
• 11:42
  But
• 11:43
  it
• 11:43
  doesn't
• 11:43
  mean
• 11:43
  it
• 11:43
  needs
• 11:44
  to
• 11:44
  be
• 11:44
  rigid.
• 11:45
  It
• 11:45
  doesn't
• 11:45
  need
• 11:45
  to
• 11:45
  be
• 11:46
  ultra
• 11:46
  fancy.
• 11:47
  Please
• 11:48
  don't
• 11:48
  underestimate
• 11:49
  how
• 11:49
  valuable
• 11:50
  your
• 11:50
  time
• 11:51
  and
• 11:52
  your
• 11:52
  coaching
• 11:52
  skills
• 11:53
  are.
• 11:54
  Things
• 11:54
  like
• 11:54
  worksheets
• 11:55
  and
• 11:55
  videos
• 11:56
  nowhere
• 11:57
  near
• 11:58
  come
• 11:58
  close
• 11:58
  to
• 11:59
  that
• 11:59
  time.
• 12:00
  It's
• 12:00
  like
• 12:00
  in
• 12:01
  my
• 12:01
  program,
• 12:02
  the
• 12:02
  value
• 12:03
  is
• 12:03
  not
• 12:03
  in
• 12:04
  the
• 12:04
  recorded
• 12:05
  content
• 12:05
  of
• 12:06
  the
• 12:06
  niching,
• 12:06
  the
• 12:07
  marketing,
• 12:07
  all
• 12:08
  of
• 12:08
  the
• 12:08
  things
• 12:08
  that
• 12:08
  yes,
• 12:09
  you
• 12:09
  do
• 12:09
  need
• 12:09
  to
• 12:09
  do,
• 12:10
  and
• 12:10
  it's
• 12:10
  useful.
• 12:11
  The
• 12:11
  value
• 12:12
  in
• 12:12
  my
• 12:12
  program
• 12:13
  is
• 12:13
  having
• 12:13
  my
• 12:14
  time
• 12:15
  to
• 12:15
  help
• 12:15
  you
• 12:15
  niche
• 12:16
  in
• 12:16
  30
• 12:17
  seconds.
• 12:18
  To
• 12:18
  help
• 12:18
  you
• 12:18
  to
• 12:19
  actually
• 12:19
  take
• 12:19
  that
• 12:19
  action
• 12:20
  this
• 12:20
  week
• 12:21
  and
• 12:22
  see
• 12:22
  something
• 12:23
  in
• 12:23
  a
• 12:23
  whole
• 12:23
  new
• 12:23
  light.
• 12:24
  Our,
• 12:25
  final
• 12:25
  step
• 12:25
  five
• 12:26
  is
• 12:26
  to
• 12:26
  map
• 12:26
  this
• 12:26
  out
• 12:27
  into
• 12:27
  your
• 12:27
  core
• 12:27
  offerings.
• 12:28
  So
• 12:29
  think
• 12:29
  about
• 12:29
  how
• 12:30
  you
• 12:30
  want
• 12:30
  to
• 12:31
  deliver
• 12:31
  this?
• 12:31
  Is
• 12:32
  it
• 12:32
  going
• 12:32
  to
• 12:32
  be
• 12:33
  as
• 12:33
  a
• 12:33
  high
• 12:33
  ticket
• 12:34
  coaching
• 12:34
  program.
• 12:36
  Is
• 12:36
  it
• 12:36
  a
• 12:37
  digital
• 12:37
  course?
• 12:38
  A
• 12:38
  book,
• 12:38
  a
• 12:38
  mastermind,
• 12:39
  a
• 12:39
  workshop.
• 12:40
  A
• 12:40
  done
• 12:41
  for
• 12:41
  you
• 12:41
  service.
• 12:42
  The
• 12:42
  best
• 12:43
  thing
• 12:43
  about
• 12:44
  having
• 12:44
  a
• 12:44
  methodology
• 12:45
  is
• 12:45
  there
• 12:45
  are
• 12:45
  so
• 12:46
  many
• 12:46
  ways
• 12:47
  to
• 12:47
  bring
• 12:47
  it
• 12:47
  into
• 12:47
  your
• 12:48
  business.
• 12:49
  Now
• 12:50
  that
• 12:50
  you
• 12:50
  have
• 12:50
  your
• 12:51
  powerful
• 12:52
  intellectual
• 12:52
  property
• 12:53
  and
• 12:53
  a
• 12:53
  system
• 12:53
  built
• 12:54
  out
• 12:54
  you
• 12:55
  have
• 12:55
  so
• 12:55
  many
• 12:56
  options
• 12:56
  available
• 12:57
  to
• 12:57
  you
• 12:57
  beyond
• 12:58
  just
• 12:58
  one-to-one
• 12:59
  hours.
• 13:01
  This
• 13:01
  is
• 13:02
  what
• 13:02
  I
• 13:02
  want
• 13:02
  to
• 13:02
  shout
• 13:02
  from
• 13:03
  the
• 13:03
  rooftops.
• 13:03
  When
• 13:03
  you
• 13:04
  build
• 13:04
  your
• 13:04
  business
• 13:04
  you
• 13:05
  often
• 13:05
  will
• 13:06
  want
• 13:06
  several
• 13:06
  streams
• 13:07
  of
• 13:07
  income.
• 13:08
  The
• 13:08
  ICF
• 13:08
  found
• 13:09
  that
• 13:09
  40%
• 13:10
  of
• 13:10
  a
• 13:10
  coach's
• 13:11
  income
• 13:11
  comes
• 13:12
  from
• 13:12
  one-to-one
• 13:12
  coaching.
• 13:13
  So
• 13:13
  60%
• 13:14
  comes
• 13:15
  from
• 13:15
  other
• 13:15
  means.
• 13:16
  So
• 13:16
  what
• 13:17
  I
• 13:17
  do
• 13:17
  with
• 13:17
  my
• 13:17
  clients
• 13:18
  is
• 13:18
  build
• 13:18
  a
• 13:18
  full
• 13:19
  business
• 13:20
  of
• 13:20
  varying
• 13:21
  different
• 13:21
  things
• 13:22
  because
• 13:22
  often,
• 13:24
  despite
• 13:24
  many
• 13:25
  people
• 13:25
  wanting
• 13:25
  to
• 13:26
  just
• 13:26
  sitting
• 13:26
  in
• 13:27
  a
• 13:27
  room
• 13:27
  doing
• 13:27
  one-to-one
• 13:28
  coaching,
• 13:29
  it's
• 13:29
  usually
• 13:30
  not
• 13:30
  always
• 13:31
  feasible
• 13:32
  to
• 13:32
  do
• 13:32
  that
• 13:32
  without
• 13:33
  bringing
• 13:33
  in
• 13:33
  some
• 13:34
  other
• 13:34
  aspects
• 13:35
  into
• 13:35
  your
• 13:35
  business.
• 13:36
  It
• 13:37
  also
• 13:37
  makes
• 13:37
  it
• 13:37
  exciting
• 13:38
  for
• 13:38
  you
• 13:38
  and
• 13:39
  helps
• 13:40
  to
• 13:40
  position
• 13:40
  you
• 13:40
  as
• 13:41
  an
• 13:41
  authority
• 13:42
  in
• 13:42
  your
• 13:42
  field.
• 13:43
  So
• 13:43
  I
• 13:43
  love
• 13:44
  that
• 13:44
  it's
• 13:44
  such
• 13:45
  a
• 13:45
  creative
• 13:45
  thing.
• 13:46
  Being
• 13:46
  an
• 13:46
  entrepreneur,
• 13:47
  having
• 13:47
  a
• 13:47
  business.
• 13:48
  There
• 13:48
  was
• 13:48
  so
• 13:49
  many
• 13:49
  different
• 13:49
  ways
• 13:49
  you
• 13:49
  can
• 13:50
  do
• 13:50
  this.
• 13:51
  So
• 13:52
  there
• 13:52
  is
• 13:52
  our
• 13:53
  step-by-step
• 13:53
  process
• 13:54
  for
• 13:54
  turning
• 13:55
  your
• 13:55
  expertise
• 13:56
  into
• 13:56
  a
• 13:56
  signature
• 13:56
  coaching
• 13:57
  framework.
• 13:59
  This
• 13:59
  is
• 13:59
  one
• 13:59
  of
• 13:59
  the
• 13:59
  most
• 13:59
  impactful
• 14:00
  things
• 14:00
  you
• 14:01
  can
• 14:01
  do
• 14:01
  in
• 14:01
  your
• 14:01
  business.
• 14:02
  I
• 14:03
  will
• 14:03
  reiterate
• 14:04
  these
• 14:04
  steps.
• 14:05
  So
• 14:05
  firstly,
• 14:06
  step
• 14:06
  one,
• 14:07
  get
• 14:07
  a
• 14:07
  hyper-focused
• 14:08
  niche.
• 14:09
  Step
• 14:09
  two,
• 14:10
  map
• 14:10
  out
• 14:10
  the
• 14:11
  transformational
• 14:11
  journey.
• 14:12
  Step
• 14:13
  three,
• 14:13
  add
• 14:14
  your
• 14:14
  unique
• 14:14
  methodologies
• 14:15
  and
• 14:15
  models.
• 14:16
  Step
• 14:17
  four
• 14:17
  was
• 14:17
  was
• 14:17
  to
• 14:18
  systemize
• 14:18
  and
• 14:18
  create
• 14:19
  supporting
• 14:19
  materials
• 14:20
  as
• 14:20
  required.
• 14:22
  And
• 14:22
  step
• 14:22
  five,
• 14:23
  map
• 14:23
  this
• 14:23
  out
• 14:24
  into
• 14:24
  your
• 14:24
  core
• 14:24
  offerings
• 14:25
  and
• 14:25
  how
• 14:25
  you
• 14:25
  want
• 14:26
  to
• 14:26
  bring
• 14:26
  this
• 14:26
  into
• 14:26
  your
• 14:27
  business.
• 14:28
  So
• 14:28
  I
• 14:28
  hope
• 14:29
  that
• 14:29
  was
• 14:29
  super
• 14:29
  helpful.
• 14:30
  If
• 14:30
  you
• 14:31
  have
• 14:31
  been
• 14:31
  feeling
• 14:31
  stuck
• 14:32
  and
• 14:32
  you
• 14:32
  want
• 14:32
  help
• 14:33
  to
• 14:33
  make
• 14:33
  this
• 14:33
  happen.
• 14:34
  This
• 14:34
  is
• 14:35
  what
• 14:35
  I
• 14:35
  do
• 14:35
  in
• 14:35
  my
• 14:36
  signature
• 14:36
  coaching
• 14:36
  program
• 14:37
  the
• 14:37
  business
• 14:37
  of
• 14:38
  coaching.
• 14:39
  I
• 14:39
  work
• 14:39
  with
• 14:40
  qualified
• 14:40
  coaches
• 14:41
  to
• 14:41
  help
• 14:41
  them
• 14:41
  to
• 14:42
  stand
• 14:42
  out
• 14:42
  as
• 14:43
  the
• 14:43
  go-to
• 14:43
  coach
• 14:44
  in
• 14:44
  their
• 14:44
  niche,
• 14:44
  because
• 14:44
  that
• 14:45
  is
• 14:45
  what
• 14:45
  is
• 14:45
  required
• 14:46
  in
• 14:46
  this
• 14:46
  market
• 14:47
  to
• 14:48
  be
• 14:48
  able
• 14:48
  to
• 14:48
  have
• 14:49
  a
• 14:49
  sustainable
• 14:50
  business.
• 14:51
  Even
• 14:51
  if
• 14:51
  you're
• 14:51
  thinking
• 14:52
  I
• 14:52
  don't
• 14:52
  need
• 14:52
  many
• 14:53
  clients,
• 14:53
  I
• 14:53
  just
• 14:53
  need
• 14:54
  a
• 14:54
  few.
• 14:54
  You
• 14:55
  still
• 14:55
  need
• 14:56
  to
• 14:56
  build
• 14:56
  a
• 14:56
  business.
• 14:57
  There
• 14:57
  is
• 14:57
  no
• 14:58
  shortcuts
• 14:58
  here.
• 14:59
  You
• 15:00
  need
• 15:00
  to
• 15:01
  commit
• 15:01
  to
• 15:01
  going
• 15:02
  all
• 15:02
  in
• 15:02
  and
• 15:03
  becoming
• 15:03
  the
• 15:03
  go-to
• 15:04
  person
• 15:05
  in
• 15:05
  your
• 15:05
  niche
• 15:05
  and
• 15:06
  commit
• 15:06
  to
• 15:07
  the
• 15:07
  creativity,
• 15:08
  the
• 15:08
  excitement,
• 15:09
  the
• 15:09
  resilience
• 15:11
  of
• 15:11
  becoming
• 15:11
  an
• 15:12
  entrepreneur
• 15:12
  who
• 15:13
  builds
• 15:13
  an
• 15:13
  amazing
• 15:14
  business
• 15:15
  that
• 15:15
  impacts
• 15:15
  lives
• 15:16
  and
• 15:16
  makes
• 15:17
  a
• 15:17
  massive
• 15:17
  difference.
• 15:18
  So
• 15:19
  If
• 15:19
  you
• 15:19
  are
• 15:19
  interested
• 15:20
  in
• 15:20
  my
• 15:20
  help,
• 15:21
  then
• 15:21
  you
• 15:21
  will
• 15:21
  find
• 15:22
  the
• 15:22
  details
• 15:22
  of
• 15:22
  the
• 15:23
  business
• 15:23
  of
• 15:23
  coaching
• 15:23
  program
• 15:24
  in
• 15:24
  the
• 15:24
  show
• 15:24
  notes,
• 15:25
  I
• 15:25
  would
• 15:25
  love
• 15:26
  to
• 15:26
  meet
• 15:26
  you.
• 15:27
  And
• 15:28
  like
• 15:28
  I
• 15:28
  say,
• 15:28
  at
• 15:28
  the
• 15:29
  end
• 15:29
  of
• 15:29
  every
• 15:29
  episode,
• 15:30
  trust
• 15:30
  yourself,
• 15:31
  believe
• 15:31
  in
• 15:31
  yourself
• 15:32
  and
• 15:32
  be
• 15:32
  the
• 15:32
  wise
• 15:33
  Gardner
• 15:33
  keeps
• 15:34
  on
• 15:34
  watering
• 15:34
  the
• 15:34
  seed.
• 15:36
  Microphone (Samson Q2U Microphone): Thank
• 15:36
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• 15:37
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• 15:38
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• 15:38
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• 15:38
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• 15:39
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• 15:39
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• 15:39
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• 15:39
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• 15:40
  Microphone (Samson Q2U Microphone): Coaching
• 15:40
  Microphone (Samson Q2U Microphone): Arena.
• 15:41
  Microphone (Samson Q2U Microphone): I
• 15:41
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• 15:41
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• 15:42
  Microphone (Samson Q2U Microphone): of
• 15:42
  Microphone (Samson Q2U Microphone): free
• 15:42
  Microphone (Samson Q2U Microphone): resources
• 15:43
  Microphone (Samson Q2U Microphone): on
• 15:43
  Microphone (Samson Q2U Microphone): my
• 15:44
  Microphone (Samson Q2U Microphone): website
• 15:45
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 15:48
  Microphone (Samson Q2U Microphone): That's
• 15:48
  Microphone (Samson Q2U Microphone): Joanna
• 15:48
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• 15:49
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• 15:49
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• 15:49
  Microphone (Samson Q2U Microphone): Lott
• 15:50
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• 15:50
  Microphone (Samson Q2U Microphone): T's.
• 15:51
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 15:53
  Microphone (Samson Q2U Microphone): And
• 15:54
  Microphone (Samson Q2U Microphone): I'll
• 15:54
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• 15:54
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• 15:55
  Microphone (Samson Q2U Microphone): links
• 15:55
  Microphone (Samson Q2U Microphone): in
• 15:55
  Microphone (Samson Q2U Microphone): the
• 15:55
  Microphone (Samson Q2U Microphone): show
• 15:55
  Microphone (Samson Q2U Microphone): notes.
• 15:57
  Microphone (Samson Q2U Microphone): Let
• 15:57
  Microphone (Samson Q2U Microphone): me
• 15:58
  Microphone (Samson Q2U Microphone): know
• 15:58
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• 15:58
  Microphone (Samson Q2U Microphone): you
• 15:58
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• 15:58
  Microphone (Samson Q2U Microphone): this
• 15:59
  Microphone (Samson Q2U Microphone): episode
• 15:59
  Microphone (Samson Q2U Microphone): useful.
• 16:00
  Microphone (Samson Q2U Microphone): Share
• 16:00
  Microphone (Samson Q2U Microphone): it
• 16:00
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• 16:01
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• 16:01
  Microphone (Samson Q2U Microphone): friend
• 16:01
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• 16:01
  Microphone (Samson Q2U Microphone): leave
• 16:02
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• 16:02
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• 16:02
  Microphone (Samson Q2U Microphone): review,
• 16:03
  Microphone (Samson Q2U Microphone): and
• 16:03
  Microphone (Samson Q2U Microphone): I
• 16:03
  Microphone (Samson Q2U Microphone): will
• 16:03
  Microphone (Samson Q2U Microphone): personally
• 16:04
  Microphone (Samson Q2U Microphone): thank
• 16:04
  Microphone (Samson Q2U Microphone): you
• 16:04
  Microphone (Samson Q2U Microphone): for
• 16:04
  Microphone (Samson Q2U Microphone): that.
• 16:06
  Microphone (Samson Q2U Microphone): Remember
• 16:06
  Microphone (Samson Q2U Microphone): to
• 16:07
  Microphone (Samson Q2U Microphone): trust
• 16:07
  Microphone (Samson Q2U Microphone): yourself,
• 16:07
  Microphone (Samson Q2U Microphone): believe
• 16:08
  Microphone (Samson Q2U Microphone): in
• 16:08
  Microphone (Samson Q2U Microphone): yourself
• 16:09
  Microphone (Samson Q2U Microphone): and
• 16:09
  Microphone (Samson Q2U Microphone): be
• 16:09
  Microphone (Samson Q2U Microphone): the
• 16:09
  Microphone (Samson Q2U Microphone): wise
• 16:10
  Microphone (Samson Q2U Microphone): Gardner
• 16:10
  Microphone (Samson Q2U Microphone): who
• 16:10
  Microphone (Samson Q2U Microphone): keeps
• 16:11
  Microphone (Samson Q2U Microphone): on
• 16:11
  Microphone (Samson Q2U Microphone): watering
• 16:11
  Microphone (Samson Q2U Microphone): the
• 16:12
  Microphone (Samson Q2U Microphone): seed.
• 16:12
  Microphone (Samson Q2U Microphone): Get
• 16:13
  Microphone (Samson Q2U Microphone): into
• 16:13
  Microphone (Samson Q2U Microphone): the
• 16:13
  Microphone (Samson Q2U Microphone): arena
• 16:14
  Microphone (Samson Q2U Microphone): dare,
• 16:14
  Microphone (Samson Q2U Microphone): greatly
• 16:15
  Microphone (Samson Q2U Microphone): and
• 16:15
  Microphone (Samson Q2U Microphone): try.