Latest / The Marketing Millennials
Building Community Before Building Hype with Ramli John, Founder and Author | Ep. 365
What makes launches actually successful?
Ramli John, Founder of Delight Path and B2B author, joins Tamara to break down how marketers can apply his approach to any big launch - from content to products to thought leadership - by focusing on transformation, not promotion.
Instead of hitting publish and hoping for sales, Ramli built a paid Readers Club months before launch, tested his ideas like beta features, hosted a live virtual summit, and sold 77% of his books direct-to-reader…all while creating a loyal fan base that keeps growing long after release day.
You’ll also learn:
> How to use…
The skinny
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