Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / From WhatsApp Discouragement to Sales Confidence: A Nigerian Playbook

Transcript

From WhatsApp Discouragement to Sales Confidence: A Nigerian Playbook · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Today on the podcast, we're going to be looking at sometimes
0:06
what the reasons are while your sales activities, your sales,
0:11
you know, whatever it is you're trying to do to grow sales, The
0:14
reason why it's not working and one of the reasons why is
0:17
because you are giving up too soon.
0:20
Again, what we're going to be looking at today is sometimes
0:24
the reason why your sales efforts, your marketing efforts
0:26
are failing is because you are giving up too soon.
0:30
Now, I'm making today's recording out and about.
0:32
I'm actually in the parking lot at an undisclosed location.
0:35
I have one or two runs. As soon as I'm done with this,
0:38
you know, I'll be on my way. I just let me make a quick
0:40
recording. So there's going to be some
0:42
noise in the background. You know, there's a Carpenter
0:44
who is doing some renovation in the house somewhere.
0:47
You know, people driving by, not too many people around
0:50
gossiping, but you know, you're going to hear some noise in the
0:52
background. Now, if you're tired, how about
0:55
podcasts? I keep talking about generic
0:56
business advice, especially things that don't apply in
1:00
Nigeria. Then you are in the right place
1:02
because this is not one of those podcasts.
1:05
Welcome to the podcast. I'm your host, Tavi Shima Ayedi,
1:08
and for years I've been doing this, bringing you guys
1:10
practical, realistic, relevant insights, especially things that
1:13
will work in the Nigerian market.
1:15
So if you're ready to fashion all those people who are talking
1:18
generic stuff and you want to grow your business the Nigerian
1:21
way, then stay locked into this podcast.
1:23
Stay tuned in. Subscribe on Spotify, YouTube,
1:27
Apple or any player of your choice.
1:29
And if you'd love to connect with me, you can call, send me a
1:31
text message or a WhatsApp message on 08064662140.
1:37
When you connect, ask me any question, any comments, any
1:40
query, if you want to propose something, just make sure that
1:44
the proposal makes sense. And yeah, no problem.
1:48
Yeah, I like talking to anyone and everyone.
1:51
So again, on the podcast, sometimes the reason why your
1:54
sales is failing is because you are giving up too soon.
1:57
My brother, my sister, sometimes you're giving up too soon.
2:00
Now, this is the context. Some of you who have been
2:03
listening for a while, at least you've been listening for the
2:05
last, like that kind maybe three months.
2:07
You remember that podcast episode where I spoke about an
2:09
old associate of mine who is in the podcasting space now, what
2:13
she does is she runs a podcast production support outfit.
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So they do, you know, they'll come up with your content
2:21
calendar, they will help you record the podcast, They will
2:23
edit the podcast, you know, they'll create marketing
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collateral for the podcast, you know, sound bites, you know,
2:30
different things they came to produce, to produce and promote
2:34
your podcast. So that's what it is that she,
2:36
she does. So those of you who remember
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this just now, you remember that the reason why I was talking
2:42
about her then was because she came up with this brilliant idea
2:46
in my own mind. I think it is a brilliant idea.
2:49
She wanted to increase her sales and her marketing because, you
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know, let's face it, she has been posted on LinkedIn since,
2:56
you know, forever. But like I've been telling you
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guys, a content marketing approach is not something that
3:03
guarantees results today. If you say you want to grow your
3:07
business on social media and you start posting today, you're not
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going to get sales. You will start in general and
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then see sales in February, on March.
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That's not how it works, especially if you're taking a
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content marketing approach, which is what she was doing
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where you use long form content, you know, videos, blog posts,
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you know, things like that. Educate people on the value that
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you provide, you know, things like that.
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It's a medium for a long term approach.
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So we're talking several months or we're talking, you know, a
3:34
year, two or three. So of course now she say, look,
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this LinkedIn thing, we can continue it, but no BM, I need
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something that I will do now and you know, 2-3 weeks, I'll start
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to see some more sales. So she started being more
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proactive and that is why I made that podcast episode then to
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clap for her and to clap for all of you who are saying, you know
3:55
what, let me do something much more how I put it, something I
4:01
have much more control over and that I can't determine the
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results myself. So what she said she was going
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to do was she was going to do WhatsApp outreach and she wanted
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to send 100 messages in two weeks and then see how many
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customers that she can get. And so I clap for her and I clap
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for those of you who are thinking about doing things like
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this because the thing about content marketing, LinkedIn, and
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then all that is you're posting and you're hoping that people
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will like you. They will find you interesting,
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then they will follow. And then you show up on that
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timeline once in a while. Then, you know, maybe, maybe
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they will now send you a message.
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You know, how far are you free, how much you charge on these
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sorts of things? You know, it can't be a long
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thing. Now I'm not saying stop,
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continue with your LinkedIn posting, continue with your
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Instagram posting, continue with your TikTok posting, continue
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with your whatever posting. But just know that growing by
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social media, all right, or growing by using a content
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marketing approach, it's a different time frame.
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But then when you try some of these much more traditional
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prospecting ideas, which is I will call somebody, I will go to
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people's office, I will go to a business exhibition, you know,
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these kinds of things. Those ones usually have much
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more direct control over how quickly revenue is going to
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come. So generally speaking, the more
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people that you talk to in certain kinds of contexts, the
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more kind of business you hope to generate.
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Excuse me. So back to my friend now.
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She said two weeks, 100 messages and I clap for her.
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I said, we're don't, we're don't, we're don't my sister.
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You're on the right path. And so this is what happened.
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Now the outcome after she sent 100 messages get how many
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customers she got, she got 2. When I saw that thing on
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LinkedIn also at one moment, OK, a call is coming in.
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I'll just I'll call that person back because you know, I don't
5:55
my apologize for calling from my phone.
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So where was I? So when I saw that thing, I just
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realized that my sister, she will become discouraged because
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sales is hard and when people try this thing for the first
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time and the results are not sweet because let's face it, the
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level of rejection is high. Most people, what happens that
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you know, rejection, you know, fear and all that you'll just
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become mellow. I didn't want my sister to
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mellow so sharply. I picked up the phone and I
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called her. Her name is in Cam.
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So in Cam, how far now? She said I'm doing good.
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I said, I saw that post that you, you put on LinkedIn.
6:28
She said my brother, I said, I understand, I understand.
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So I started trying to talk to her.
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I need to encourage her so that she won't lose hope because
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actually she's on the right path.
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And those of you who are trying these kinds of activities, it
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doesn't sound like it, but truly, truly, truly trust me,
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you are on the right path and that's why I tried to tell her.
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So I told her, look, my sister, I understand that it's hard, but
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to be honest then the results that you got actually is pretty
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typical she said. I said yes.
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When you're doing this kind of direct outreach, especially text
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based, we usually expect conversions to be around 0 to
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3%. I repeat, when you're doing this
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kind of thing, blasting people e-mail, blasting people
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messages, average conversion is 0 to 3%.
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That means you might get 0 customer or three people might
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decide to give you money. So I told her that my sister
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actually you are within, you are within the normal range.
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She said. I say yes, so she's OK.
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What's the way forward as it is the way forward since conversion
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rates of 0 to 3% are typical when you engage in this kind of
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thing, what you now do is you work on improving your
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conversions. And when it comes to improving
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conversions, many things they involved by the conversions just
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means you're getting people to take the next step.
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Some people will see your post or see your message.
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You want some people to read. Some people will read.
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You want some people to reply. Some people will reply.
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You want some people to engage in conversations.
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Some people will converse. You want some people to receive
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proposal, some people will receive proposal, some other
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people will not ask you where where's your account number?
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See that's that is a conversion. That's how it works.
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You meet somebody here, they take the next step and then the
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next step and then the next step and then the next step.
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So that is how business deals are one, one step at a time.
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All right, forget this thing that they show movies where
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somebody will show up, speak some nice grammar and then
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somebody will just transfer 5M on the spot.
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That's fame. That's not real life.
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So in real life, deals are closed one step at a time.
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So I told her, right now you just need to work on your
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conversions. That's that's that's what you
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need to do. I'm working on the conversion,
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man. It can be any number of things.
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Your copy could have a problem. Copy just means the words, the
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texts, the phrases, the ideas that you were expressing in the
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message. Copy can be is very, very
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important. Why using the right kind of
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copy? Why using the right words?
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Targeting is also an issue. Why you even targeting the right
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people? Because I keep saying on the
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podcast and I'm repeating today, there's no amount of talking to
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the wrong kind of customer that would give you a good business
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deal. No, it's like marriage.
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There's no amount of you toasting the wrong babe that
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would give you a fruitful marriage.
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Just don't happen. You want a fruitful marriage, be
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toasting the right kind of babe from the beginning.
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Also the same thing. You know woman, there's no
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amount of toasting irresponsible man that would give you a
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responsible husband at the end of the day, forget it.
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You want a responsible husband, a husband begin to remove
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yourself from some situations. If you are hanging around with
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laggards and losers and lousy people, there is no amount of
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hanging around those people that will produce a good husband for
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you. Is the same thing in business.
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You want good customers, want good clients.
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Make sure your targeting is on point from day one.
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So these WhatsApp messages are sure sending us.
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Now look, there are things you can look at to where are you
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sending to the right people, people who might be interested
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in broadcasting, people who are looking forward to starting a
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podcast, people who are interested in long form.
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So excuse me, I have a code. People are interested in long
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form content, content marketing strategy as a way to grow their
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business. So we need to worry.
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The targeting, was it correct? When you look at the copy, the
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copy, the words, the phrasing, the ideas that you are using,
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was it correct? Then qualification and
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discovery. That is where you engage people
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in conversation to try and figure out who they are, what
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they're about, what the problem is, and then figure out how you
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can help them. While you having the right kinds
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of conversations with the people who responded to your messages,
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their next is securing advancements while you securing
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next steps, next appointments. You know, because remember,
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that's how we close business deals, Taking things forward,
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one step forward, one step at a time.
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So what you was doing and what you are doing, if you're doing
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nothing is correct. You're on point, you're on the
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right path. We just need to now figure out
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have you been doing it the right way?
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Have you been targeting the right people?
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Have you been using the right words, the right phrases, the
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right expressions? Have you been having the right
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kinds of conversations, asking them the right kinds of
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questions? And have you been skillfully
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moving them from 1:00 step to another step to another step,
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from phone call to Zoom meeting, from Zoom meeting to in office
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meeting, from in office meeting to discussing proposal, from
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discussing proposal to collecting deposit.
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These are the things you need to look at so that you can move
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your conversion rate from zero to 3% to maybe 5% or 7%.
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Now it looks like it's small, but The thing is, remember even
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a 1% conversion rate, especially for those who was in the SME
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space means something because our profit margins are high or
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higher. So remember when I was a wedding
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photographer, sometimes you tell wedding photographers that if
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you talk to four people, so if you talk to 10 people and you
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get 4 customers and on each person your profit margin is
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2200K. So you're making 800 KA month.
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If you increase your conversion just by 1, you gain one more
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customer. It looks like it's a small thing
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because you went from 4:00 to 5:00.
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But that extra one person AT200K margin means you are now earning
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1,000,000 every single month. So don't worry that your
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conversion rate goes from 3% to 4%.
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Yeah, on paper it looks more in your account.
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Believe me, you will see the difference in your account.
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So these are the things to work on.
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So ultimately, I told my sister, I say in Cam, and I'm telling
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all of you to those of you who are in Cam situation, I say in
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Cam, don't give up. You are on the right path.
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You didn't do too badly. If you're listening to me right
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now, you sent 100 WhatsApp messages.
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You got three business deals from it.
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I know it looks small, but trust me, you're on the right path.
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The goal is we want to see how we can increase our conversion
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so that next time, if we send 100, we'll do several.
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After a while, if we send 100, we'll do 10 deals.
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After a while, we'll send 100, we'll get 12 clients.
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We'll be increasing over time like that, like that, like that.
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And please, let's have the right perspective.
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If it was not easy, don't you think everybody will be doing it
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and everybody will be a billionaire by now?
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If you could send 100 text messages and then 100 people
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will reply and all of them will give you money, you don't think
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we'll all be billionaires by now?
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So have the right hand, right? Have the right perspective.
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So if you're if you're like my sister in Cam, you're on the
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right path. Relax, don't give up too soon.
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Another reason why I told her she was on the right path is
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this. When you're trying to reach out
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to strangers like this, going to strangers offices, sending
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strangers messages, going into setting or meeting perfect
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strangers, you are gaining transferable skills and you're
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gaining knowledge that transfers into other aspects of your life,
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whether it's career, whether it's dating, whether it's all
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kinds of things and confidence for other areas of business,
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other areas of life. Take me now for instance, see
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what I'm doing. If tomorrow I say, you know
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what, I'm tired of this sales, I'm leaving.
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I want to set up my church so I can be collecting tithes.
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Imagine the kind of pastor I'll be.
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I'll be on fire for the Lord and it will reflect in my bank
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account. I'll be collecting good money
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because of the things I have learned while I was trying to do
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sales. And when I decide to run for
14:32
president will be the same thing.
14:35
OK, well, you know, I will need Ghana was good.
14:39
You know, you know how they play politics in this country now.
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I need plenty of money. But when it comes to building
14:45
coalition, you know, handling debates, you know, things like
14:47
that, I will be I'll be on point.
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I won't do too bad. I won't be too shabby because of
14:52
things that I've learned now. So don't give up.
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You're on the right path. Even if nothing nothing, you're
14:58
picking up some nice skills that will help in other areas of
15:01
life. So that's what I told my sister
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again, I thought my sister heard me and I was like, OK, she won't
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give up. I told her, if you need
15:09
anything, John, holla me. No Allah to say I don't want to
15:12
take advantage of you. How much does it cost for
15:15
coaching? I told her, but I told her,
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look, you know what? You are me like, you know, like
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I'm broadcasting, you're podcasting, you know, as far as
15:23
I'm concerned, you're my sister. I cannot see that you're not
15:26
making progress and I won't be happy that anything.
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Just just call me, call me, we'll talk.
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She said no problem. So what happened next?
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I saw one long glinting. Oh, sorry, is the judge is
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driving his his truck past me. Sorry, sorry about that.
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So that's the problem of making a podcast live and in the field,
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you know, all these kinds of interruptions happen.
15:54
So next thing I saw another LinkedIn post, my sister in Cam,
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she wrote she was not happy with the experiment.
16:01
She's moving on something something.
16:03
These are the things that she has learned.
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And then my heart broke. I said, hey, another one bites
16:07
the dust. Another one was on the right
16:11
path. But then she has stocks.
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And that's why I'm making today's podcast episode.
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Don't be like my sister in Cam. I'm begging you people, the
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problem with most business owners in the SME spaces in
16:22
Nigeria is that you don't stay long enough for a plan to work
16:25
before you give up. Please, if you're somebody that
16:29
is trying WhatsApp message, you only did it for two weeks, what
16:33
do you expect? That you do it for two weeks,
16:36
you send 100 messages and then 98 people reply and then 90
16:41
people will transfer money to you.
16:43
It's not like that. Let's have the right
16:46
expectations so people are not staying long enough for the plan
16:49
to even work. I explained this thing to her.
16:52
So let me explain it to you in case there's another Sister in
16:56
Cam listening on this line. So please, people like Sister in
17:01
Cam. If you have tried this thing
17:07
once and you got some results, what we have established now in
17:11
sales, we call it baseline. Baseline just means what is my
17:14
normal performance? That's just your baseline.
17:18
Now that we know the baseline, we continue to try again and try
17:20
and work on conversion. So our baseline is 3%.
17:23
I'd be OK next time. Let's see if we can do 4%.
17:26
Let's see if we can do 6. Let's see if we can do 10, Let's
17:29
see if we can do 12. And they continue to grow.
17:31
By the way, nobody does 90%. Just know it now.
17:35
There's no business in the world where anybody does 90%
17:38
conversions. It does not happen.
17:40
There's some people who say they do 90% conversions.
17:43
When you meet them, reach out to me.
17:45
I'll explain to you the magic that is behind it.
17:48
It's not really OK if I let me even tell you here, there are
17:50
some salespeople that say they do 90% conversions.
17:53
This is what they do actually. First of all, they have a junior
17:56
salesperson answer the phone and qualify the person.
17:59
Qualification and discovery means you're having
18:01
conversations with somebody. You're trying to figure out is
18:03
this a serious person or they walk up us.
18:07
It is only after they have those conversations that they now pass
18:09
it up to their boss and then their boss will now close.
18:12
OK, now if your junior salesperson does the job right
18:15
and it's only handing over people to you who want and are
18:18
interested in your product or service, who have a need and who
18:21
can afford you. So excuse me if that is what is
18:25
happening now, somebody else is qualifying before they hand it
18:28
to you. I am telling you very, very.
18:31
I say unto you, you'll be a bastard if you can't close 90%
18:34
of them, you are needy or if you can't close 90% of them.
18:38
So people who say they close 90%, forget them.
18:41
It's a lie. Somebody else is doing
18:43
qualification of first before handing over to them.
18:46
So nobody closes at 90%. Nobody.
18:50
There are people who have built immense wealth and businesses
18:56
off of lesser odds. Like people point out that this
18:59
guy was his name, although he's not closing, this one is now
19:01
investing. Warren Buffett.
19:03
I think they say Warren Buffett. I mean, he's only 36% or 46% of
19:07
his deals have been good ones. Imagine that, I can't remember
19:11
if it's 36% or 46%. So let's say 46%, in other
19:14
words, 50 something percent of the deals that he has done.
19:17
They lose money, but then the ones that clicked, they click.
19:20
Well, that's the whole point of business.
19:23
You win some, you lose some. Or the one that we win, we want
19:26
to win well. So if you're like my sister and
19:32
Kim, the first time you did it, that was your conversion.
19:35
Yeah, your baseline. Now we're trying to grow our
19:37
baseline, increase our conversions.
19:41
So try the first time and get your baseline.
19:43
Try the second time. OK, one or two times.
19:46
That's your baseline. Try again.
19:47
Now we start working on conversions.
19:49
Then we try again. Then we'll be getting some
19:51
feedback in the sales process because we're talking to people
19:54
who realize that this is working.
19:55
That is not working. No problem.
19:57
Iterate on the feedback and then do what?
19:59
Try again. Two weeks of sending messages is
20:03
not enough to say that sending WhatsApp messages does not work.
20:08
Two weeks is not enough. You need to try several times
20:12
before you say this thing doesn't work.
20:15
Reminds you of when I was in primary school.
20:19
There was this guy who like one baby in primary school.
20:22
Yes, some of you will be saying primary school.
20:24
Yeah, because my wife said the same thing to my.
20:26
I said in primary school people already looking at girls.
20:28
And I was like, well, yeah, like, yeah, you play football,
20:34
and then, you know, you submit your homework.
20:37
And then after that, what else do you do?
20:39
You look at girls. That's what boys do.
20:42
So in primary school now, one of my guys was looking at this
20:44
girl. He liked her, and he tried
20:45
toasting her. And, you know, she didn't like
20:50
him. She like somebody else.
20:51
And then he just said all girls are chicken brain.
20:54
That's the way he said all girls are.
20:55
Sorry, fish brain. That's why he said all girls are
20:57
fish brain. That's what he said and that was
21:00
it. That's how my guy's perception
21:02
was colored. From that point on.
21:03
He said all girls have huge brain.
21:05
Like relax, you don't know 2 swan babe and then you now give
21:09
up. All girls have fish brain.
21:10
It's not like that. Now you try again and then again
21:15
and then again. You change your targeting.
21:18
Am I speaking to the right kind of babes qualification and
21:22
discovery? Am I having the right kind of
21:23
conversations with them? Are we having enticing
21:25
conversations? I'm able to get them to take the
21:29
next step. By the way, when you're in
21:30
primary school or secondary school, the next step actually
21:34
should be hanging out on a nice, you know when I watch him, you
21:38
know, go to the movie, go and eat popcorn, you know, that kind
21:40
of thing. No, don't try and run too far.
21:43
The forbidden food stages later on is, you know, when you're
21:46
older, don't try and run too fast.
21:51
So it's like that, the same as relationships.
21:52
Also, in business, two weeks of sending messages is not enough
21:57
to say sending messages doesn't work.
22:00
If you're like my friend, a girl broke your heart.
22:03
Toasting one baby is not enough to say that girls have fish
22:06
brain. No, doesn't work like that,
22:08
doesn't work like that. So there's also another friend
22:12
of mine, a photographer in Lagos.
22:15
So was about a decade ago. He ran one advertising complaint
22:18
campaign on Facebook. Listen again, the guy ran one
22:22
advertising campaign on Facebook.
22:24
He didn't get any results. His conclusion was that Facebook
22:27
advertising doesn't work. Like I didn't tell him this
22:32
actually, but the real problem was, is not our Facebook
22:36
advertising doesn't work. The real problem was that my guy
22:38
was not doing it right. He advertised and he was sending
22:42
views to a post on Facebook, but the post was not optimized for a
22:47
CTAA call to action. A call to action is where you
22:51
try and get somebody to take the next step.
22:53
So he was getting engagements and likes, but he was not
22:55
getting sales. The problem was the post he was
22:58
sending people to was not the kind of post that will entice
23:01
somebody to sell. If you advertise on Facebook and
23:05
you send it to a picture and happens to be your prettiest
23:07
picture, excuse me? What will happen is that people
23:11
will like and like and like and like and like because you're not
23:13
asking them to do anything else. What if you send them to a
23:16
pretty picture and then there's a beautiful post about how you
23:19
know the wedding was sweet, you like working with the couple,
23:21
these are the kind of things they provide, blah, blah blah.
23:24
If you want your, if you want magical images like this on your
23:27
wedding day, slide into the DM. There's a CTA, then there's a
23:31
call to action. Some people might slide into
23:33
your DM. The problem was my friend did
23:36
not set up the Facebook advertising campaign right.
23:40
Don't run one advertising campaign and then say Facebook
23:43
advertising doesn't work, it's too soon, it's not like that.
23:49
Try again. Learn, study, optimize your
23:52
campaign. Guess your feedback.
23:54
Take a couple of things. My friend did not stay long
23:57
enough to optimize the process and he didn't stay long enough
24:00
to make the thing work. Another example I run, I meet
24:03
lots of Nigerian business owners who go and print 500 Flyers.
24:06
You distribute 100, then you give up.
24:08
You say Flyers don't doesn't work.
24:10
I say why did you put it? You say I put 100 of them in Mr.
24:13
Biggs. In my mind, I'm thinking, does
24:15
that sound smart? You printed 500 Flyers, You took
24:18
all, you took 100 and put them in one location only and they
24:21
say flyer doesn't work. I mean come on, sending Flyers
24:28
is a volume game. Print a batch of 1000 at least
24:31
distribute them. The word is distribute.
24:33
Put some in Mr. Biggs, put some in anti in Joby.
24:37
Put some in Yao your put some in Access Bank.
24:43
Spread it, spread it around. Send 101st and then see how many
24:48
people called. Apart from the volume, that's
24:53
the number of things that you sent out.
24:54
The problem could also be in the copy.
24:56
It was your design suite. The words that you used on the
24:59
flyer wasn't on point. Some of you have not tried this
25:02
thing long enough to say whether this thing works or not.
25:05
If you printed 500 Flyers, you only dropped 100.
25:08
You haven't done enough to say that this thing does not work.
25:11
And we can keep on going on with example after example after
25:15
example. So please don't be like my aunt,
25:18
my sister and Kim or my friend. What makes you think even worse
25:25
is some people will now they would try everything.
25:28
They will try networking face to face.
25:31
One month networking doesn't work then months to they will
25:34
now try Flyers only 500 copies. When I say Flyers doesn't work
25:38
then they will try Facebook advertisement for month 3 and
25:41
then they will say Facebook advertisement doesn't work.
25:43
Then they'll try sending WhatsApp messages in month four
25:45
and then they'll say WhatsApp message doesn't work.
25:48
Then they'll try call code e-mail campaigns in in in month
25:52
5 and they say code emails doesn't work.
25:55
Then they'll spend month 6 July. Those kind of depressed their
25:58
month 7 they say car a business is hard.
26:01
Month 8 they will now start calling up their former boss to
26:03
see if they can go back to work. That business is hard.
26:07
Yes, business is hard, but he didn't try any one thing long
26:10
enough to give it a chance that the thing will succeed.
26:17
Engaging this kind of behavior is the easiest way to to fall
26:19
into discouragement and despair. Anyway, 30 minutes.
26:25
So let me just wrap up. Look, what I'm just trying to
26:27
say is this. Most things work, you hear me?
26:30
Most things work if you do them the right way and if you're
26:33
doing it in the right context. But you have to give yourself
26:35
time to figure out those things. You have to give yourself time
26:40
to figure out those things. It was as easy as the first
26:43
time. Everybody does it.
26:44
It works. We would all be Baroness.
26:46
I wouldn't be making this podcast.
26:48
I'll be sitting down in my house on a cold AC, watching DSTV,
26:53
having Shama for breakfast, and then planning my next visit to
26:56
Turks and Caicos. So it's not like that.
27:01
Most things work if you do them the right way and in the right
27:05
context where you have to give yourself time to figure out
27:07
these things. Facebook advertising, it works.
27:10
Networking, it also works. Cold calling, it also works.
27:14
WhatsApp outreach, it also works. e-mail marketing, it also
27:17
works. Whatever it is you want to call
27:19
it, it also works if you're doing it the right way.
27:22
What? You have to give yourself time
27:26
to try and figure out if you're doing it the right way.
27:30
Am I doing the right thing? Yes, most things are the right
27:32
thing, depending on the context. So am I doing the right thing?
27:38
Am I getting the results that I like?
27:39
No. OK, what can I tweak?
27:42
What can I optimize? Let me do it a couple of times
27:44
before we can give up. So please don't be like my
27:48
sister and Kim. Please don't.
27:51
Whatever you're doing, I'm not saying all of you should go and
27:55
say what's up messages. I'm not saying that.
27:56
Trust me. Whatever it is you're doing,
27:58
don't stop after two weeks. Don't stop after one campaign.
28:02
Some of you, the reason why your sales is not moving is because
28:06
you gave up too soon. And yes, in Cam, if you're
28:13
listening to this episode, yeah, it's you.
28:16
It's it's you I'm talking about. I was hoping that one day you
28:21
stumble upon this podcast and you know you will hear it.
28:25
We already had the conversation, but still, I want you to hear it
28:28
again so that next time you won't give up.
28:31
So that's it. And that's all folks remember.
28:33
If you'd love to connect, you can call, send me a text message
28:35
or WhatsApp message on 08064662140.
28:41
And if you're ready for more strategies like this, more tips,
28:44
more perspectives like this, then you're in luck.
28:46
Because in this very feed, we have over 1200 episodes here,
28:51
Practical insights. So Scroll down, keep listening
28:55
to the old episodes, listen with a pen and a paper, write down
28:58
ideas that seem to make sense with you.
29:00
And then write it down to try it out.
29:02
And please, when you try stuff out, don't try it once.
29:04
I say, this thing doesn't work, Don't try it for two weeks.
29:07
I say this thing doesn't work. Give yourself time, take
29:09
feedback in the process, iterate, keep making much more
29:12
improvements, keep optimizing. Eventually you start seeing the
29:15
results coming in. But for those of you who say you
29:18
want to try broadcast messages on WhatsApp or e-mail, just
29:21
remember the realistic conversion rate is 0 to 3%.
29:25
So if you send 100 messages, you've got 3 customers.
29:28
Actually, you're not doing too bad.
29:29
It's not the best at all. Three out of 100 is not the
29:33
best, but just know that that's the global average.
29:35
So continue to improve and yeah, you'll be good.
29:39
So that's it, that's all. I'll catch you guys soon.