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297 - The Step-by-Step YouTube Playbook with Ryan Hashemi, Founder + CEO at Snowball
We all know YouTube: we used to watch silly cat videos on it, then it turned into a real content viewing (and making) machine.
But it’s almost 2025—and many marketers still aren’t using YouTube to their full potential. That’s where Ryan comes in with his research findings. Did you know long form content is still far more dominant on YouTube? How do you even get started on YouTube these days when it seems like TikTok and Reels are ruling the roost?
Plus, Ryan talks about working with clients on their YouTube strategy and “packaging” which includes thumbnails. Why does packaging matter? What…
The skinny
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