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Five Things Friday USA #1: Glossier’s TikTok Move, Adidas Superstar & Prime Day Insights

Alex & Jill Dvorak unpack key US retail stories: Glossier on TikTok, Adidas’ Superstar comeback, NRF Back-to-School data & Prime Day showdown.

⏩ Jump straight into it:

00:00 Welcome & Intro to Jill Dvorak (NRF)

00:47 Glossier’s Big TikTok Move

03:17 Adidas Superstar Relaunch (Missy Elliott & Samuel L. Jackson)

05:15 Cannes Lions: Creators vs Agencies (Walmart Connect & more)

07:54 NRF’s Back-to-School Insights (Shopping Trends & Spending)

11:09 Amazon Prime Day vs Walmart & Nordstrom

Welcome to our first-ever **Five Things Friday USA Edition!** Alex sits down with the brilliant **Jill Dvorak…

The skinny

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