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The Importance of SEO for Any Company · Wisdom by WESA

• 0:00
  Foreign.
• 0:04
  You
• 0:04
  are
• 0:04
  listening
• 0:04
  to
• 0:04
  the
• 0:05
  Horse
• 0:05
  Radio
• 0:05
  Network,
• 0:06
  part
• 0:06
  of
• 0:06
  the
• 0:06
  Equine
• 0:07
  Network
• 0:07
  family.
• 0:09
  Well,
• 0:10
  hi
• 0:10
  everybody.
• 0:10
  This
• 0:10
  is
• 0:11
  Glenn
• 0:11
  the
• 0:11
  Geek.
• 0:11
  Back
• 0:11
  with
• 0:12
  you,
• 0:12
  founder
• 0:12
  of
• 0:12
  the
• 0:12
  Horse
• 0:12
  Radio
• 0:13
  Network
• 0:13
  and
• 0:13
  host
• 0:13
  of
• 0:13
  Horses
• 0:14
  in
• 0:14
  the
• 0:14
  Morning,
• 0:14
  the
• 0:15
  daily
• 0:15
  podcast
• 0:15
  for
• 0:15
  the
• 0:16
  last
• 0:16
  15
• 0:16
  years.
• 0:17
  We
• 0:17
  welcome
• 0:18
  you
• 0:18
  now
• 0:18
  to
• 0:18
  the
• 0:18
  WESA
• 0:19
  Retail
• 0:19
  Roundup.
• 0:20
  The
• 0:21
  Retail
• 0:21
  Roundup
• 0:21
  is
• 0:22
  your
• 0:22
  go
• 0:22
  to
• 0:22
  virtual
• 0:23
  hub
• 0:23
  for
• 0:23
  all
• 0:24
  things
• 0:24
  retail.
• 0:25
  Join
• 0:25
  panel
• 0:26
  discussions,
• 0:26
  learn
• 0:26
  from
• 0:27
  webinars,
• 0:27
  share
• 0:27
  your
• 0:28
  thoughts,
• 0:28
  ask
• 0:28
  questions
• 0:29
  and
• 0:29
  connect
• 0:30
  with
• 0:30
  your
• 0:30
  community.
• 0:30
  And
• 0:31
  you
• 0:31
  do
• 0:31
  that
• 0:32
  on
• 0:32
  the
• 0:32
  Retail
• 0:33
  Roundup
• 0:33
  Facebook
• 0:33
  group.
• 0:34
  Search
• 0:34
  for
• 0:34
  Retail
• 0:35
  Roundup
• 0:35
  and
• 0:35
  Facebook
• 0:36
  and
• 0:36
  join
• 0:36
  there.
• 0:37
  You
• 0:37
  can
• 0:38
  join
• 0:38
  in
• 0:38
  the
• 0:38
  conversation,
• 0:39
  you
• 0:39
  can
• 0:39
  see
• 0:40
  what's
• 0:40
  coming
• 0:40
  up
• 0:40
  next.
• 0:41
  They
• 0:41
  do
• 0:41
  a
• 0:41
  lot
• 0:41
  of
• 0:42
  good
• 0:42
  information
• 0:42
  over
• 0:42
  at
• 0:43
  WESA
• 0:43
  for
• 0:43
  retailers
• 0:44
  and
• 0:45
  manufacturers
• 0:46
  for
• 0:46
  that
• 0:46
  matter.
• 0:47
  So
• 0:47
  check
• 0:47
  it
• 0:47
  out
• 0:48
  over
• 0:48
  there.
• 0:49
  Today's
• 0:49
  conversation
• 0:50
  dives
• 0:50
  into
• 0:51
  how
• 0:51
  Cowgirl
• 0:52
  Biz
• 0:52
  supports
• 0:52
  Western
• 0:53
  retail
• 0:53
  brands
• 0:54
  by
• 0:54
  nurturing
• 0:54
  community,
• 0:55
  expanding
• 0:55
  reach
• 0:56
  and
• 0:56
  growing
• 0:57
  with
• 0:57
  heart.
• 0:58
  We'll
• 0:58
  uncover
• 0:59
  the
• 0:59
  story,
• 0:59
  strategy
• 1:00
  and
• 1:00
  spirit
• 1:00
  behind
• 1:00
  this
• 1:01
  growing
• 1:01
  movement.
• 1:01
  From
• 1:02
  curated
• 1:02
  directories
• 1:03
  over
• 1:04
  hands
• 1:04
  on
• 1:04
  training
• 1:05
  to
• 1:05
  community
• 1:05
  connection.
• 1:07
  I
• 1:07
  really
• 1:07
  love
• 1:07
  this
• 1:08
  story
• 1:08
  because
• 1:08
  it
• 1:09
  really
• 1:09
  went
• 1:09
  from
• 1:09
  a
• 1:09
  Facebook
• 1:10
  page
• 1:10
  into
• 1:10
  a
• 1:10
  business
• 1:11
  and
• 1:11
  I
• 1:11
  love
• 1:11
  when
• 1:12
  that
• 1:12
  kind
• 1:12
  of
• 1:12
  stuff
• 1:12
  happens
• 1:13
  organically.
• 1:14
  And
• 1:14
  we're
• 1:14
  joined
• 1:14
  by
• 1:15
  Kim,
• 1:15
  who's
• 1:15
  the
• 1:15
  visionary
• 1:16
  founder
• 1:16
  of
• 1:16
  Cowgirl
• 1:17
  Biz,
• 1:18
  a
• 1:18
  digital
• 1:18
  platform
• 1:19
  that
• 1:19
  curates
• 1:19
  a
• 1:20
  nationwide
• 1:20
  directory
• 1:20
  of
• 1:21
  over
• 1:21
  1200
• 1:22
  cowgirl
• 1:22
  owned
• 1:23
  businesses.
• 1:24
  First
• 1:24
  of
• 1:24
  all,
• 1:24
  Kim,
• 1:25
  I
• 1:25
  didn't
• 1:25
  even
• 1:25
  realize
• 1:25
  there
• 1:26
  were
• 1:26
  that
• 1:26
  many,
• 1:26
  to
• 1:26
  be
• 1:26
  honest.
• 1:27
  So
• 1:27
  I'm
• 1:28
  glad
• 1:28
  you've
• 1:28
  been
• 1:28
  able
• 1:29
  to
• 1:29
  round
• 1:29
  them
• 1:29
  all
• 1:29
  up.
• 1:30
  Kim
• 1:30
  launched
• 1:31
  the
• 1:31
  brand
• 1:31
  out
• 1:31
  of
• 1:31
  the
• 1:31
  Facebook
• 1:32
  group
• 1:32
  and
• 1:32
  we're
• 1:32
  going
• 1:33
  to
• 1:33
  find
• 1:33
  out
• 1:33
  how
• 1:33
  that
• 1:33
  happened
• 1:34
  and
• 1:34
  what
• 1:34
  the
• 1:34
  goal
• 1:35
  is
• 1:35
  for
• 1:35
  the.
• 1:36
  But
• 1:36
  first,
• 1:36
  what
• 1:37
  is
• 1:37
  Cowgirl
• 1:37
  Biz?
• 1:38
  What
• 1:38
  was
• 1:38
  the
• 1:38
  Facebook
• 1:38
  group?
• 1:40
  All
• 1:40
  right.
• 1:40
  Hi
• 1:40
  everyone,
• 1:41
  my
• 1:41
  name
• 1:41
  is
• 1:41
  Kim.
• 1:42
  I'm
• 1:42
  so
• 1:42
  happy
• 1:43
  to
• 1:43
  be
• 1:43
  here.
• 1:43
  It's
• 1:44
  been
• 1:44
  a
• 1:44
  lot
• 1:44
  of
• 1:44
  fun
• 1:45
  preparing
• 1:45
  for
• 1:45
  today's
• 1:46
  interview.
• 1:47
  I
• 1:47
  keep
• 1:47
  calling
• 1:48
  it
• 1:48
  podcast
• 1:49
  interview
• 1:49
  because
• 1:50
  I
• 1:50
  am
• 1:50
  new
• 1:51
  to
• 1:51
  the
• 1:51
  western
• 1:52
  industry.
• 1:52
  Even
• 1:52
  though
• 1:53
  we've
• 1:53
  raised
• 1:53
  our
• 1:53
  kids
• 1:53
  in
• 1:53
  the
• 1:54
  western
• 1:54
  industry,
• 1:54
  I
• 1:54
  did
• 1:55
  not
• 1:55
  grow
• 1:55
  up
• 1:55
  on
• 1:56
  the
• 1:56
  back
• 1:56
  of
• 1:56
  a
• 1:56
  horse
• 1:57
  or
• 1:57
  at
• 1:57
  the
• 1:57
  rodeo,
• 1:58
  but
• 1:58
  it
• 1:59
  is
• 1:59
  the
• 1:59
  lifestyle
• 1:59
  that
• 2:00
  my
• 2:00
  family
• 2:01
  adores.
• 2:02
  We
• 2:02
  have
• 2:02
  two
• 2:02
  adult
• 2:03
  children.
• 2:04
  Our
• 2:04
  son
• 2:04
  is
• 2:04
  30,
• 2:05
  our
• 2:05
  daughter
• 2:05
  is
• 2:06
  26.
• 2:06
  They've
• 2:07
  both
• 2:07
  been
• 2:07
  around
• 2:07
  horses
• 2:08
  their
• 2:08
  entire
• 2:08
  life.
• 2:09
  And
• 2:10
  anyway,
• 2:10
  that's
• 2:10
  a
• 2:11
  little
• 2:11
  bit
• 2:11
  of
• 2:11
  my
• 2:11
  background,
• 2:12
  but
• 2:12
  I,
• 2:13
  I
• 2:14
  last
• 2:14
  year
• 2:15
  about
• 2:15
  this
• 2:15
  exact
• 2:16
  same
• 2:16
  time,
• 2:17
  I
• 2:17
  was
• 2:18
  working
• 2:18
  on
• 2:18
  a
• 2:18
  personal
• 2:19
  brand
• 2:20
  with
• 2:20
  my
• 2:20
  daughter
• 2:21
  and
• 2:21
  it
• 2:22
  was
• 2:22
  called
• 2:22
  Saltsy
• 2:23
  and
• 2:23
  it
• 2:23
  was
• 2:24
  for
• 2:24
  coastal
• 2:24
  cowgirls.
• 2:25
  But
• 2:25
  we
• 2:25
  weren't
• 2:26
  doing
• 2:26
  the
• 2:26
  traditional
• 2:26
  apparel
• 2:27
  that
• 2:27
  you
• 2:28
  find
• 2:28
  in
• 2:28
  the
• 2:28
  industry.
• 2:28
  We
• 2:29
  were
• 2:29
  working
• 2:29
  on
• 2:29
  a
• 2:29
  home
• 2:30
  decor
• 2:30
  brand.
• 2:31
  So
• 2:31
  so
• 2:32
  what
• 2:32
  happened,
• 2:32
  Glenn,
• 2:33
  is
• 2:33
  I
• 2:34
  said,
• 2:34
  I
• 2:34
  gotta
• 2:34
  start
• 2:35
  meeting
• 2:35
  some
• 2:35
  cowgirl
• 2:36
  entrepreneurs
• 2:36
  to
• 2:37
  collaborate
• 2:38
  with.
• 2:38
  I
• 2:38
  love
• 2:39
  collaborating.
• 2:39
  I
• 2:40
  love
• 2:40
  learning
• 2:40
  about,
• 2:41
  you
• 2:41
  know,
• 2:41
  who's
• 2:42
  working
• 2:42
  on
• 2:42
  what
• 2:43
  and
• 2:43
  what
• 2:43
  unique
• 2:44
  things
• 2:44
  are
• 2:44
  being
• 2:44
  created.
• 2:45
  So
• 2:46
  we
• 2:46
  did
• 2:46
  a
• 2:46
  very,
• 2:47
  very
• 2:47
  small
• 2:48
  Christmas
• 2:49
  in
• 2:49
  Cowgirl
• 2:49
  Christmas
• 2:50
  in
• 2:50
  July
• 2:50
  event
• 2:51
  as
• 2:51
  part
• 2:51
  of
• 2:52
  the
• 2:52
  Saltsy
• 2:52
  brand
• 2:53
  and
• 2:53
  got
• 2:53
  acquainted
• 2:54
  with
• 2:54
  Lucky
• 2:55
  American,
• 2:55
  who
• 2:56
  makes
• 2:56
  horseshoe
• 2:57
  gifts
• 2:58
  in
• 2:58
  our
• 2:58
  industry,
• 2:59
  along
• 3:00
  with
• 3:00
  a
• 3:00
  couple
• 3:00
  others.
• 3:01
  And
• 3:01
  out
• 3:02
  of
• 3:02
  that,
• 3:02
  she
• 3:02
  said,
• 3:03
  you
• 3:03
  know,
• 3:03
  is
• 3:03
  really
• 3:04
  interesting
• 3:04
  to
• 3:04
  be
• 3:04
  able
• 3:04
  to
• 3:05
  collaborate
• 3:05
  with
• 3:05
  other
• 3:06
  businesses.
• 3:07
  And
• 3:08
  so
• 3:08
  I
• 3:08
  was
• 3:09
  sitting
• 3:09
  at
• 3:09
  home
• 3:09
  in
• 3:10
  our
• 3:10
  Colorado
• 3:11
  mountain
• 3:11
  home
• 3:12
  on
• 3:12
  the
• 3:12
  beginning
• 3:13
  weekend
• 3:13
  of
• 3:13
  September.
• 3:14
  And
• 3:14
  if
• 3:14
  you've
• 3:15
  been
• 3:15
  out
• 3:15
  here
• 3:16
  in
• 3:16
  Colorado
• 3:17
  during
• 3:17
  that
• 3:17
  timeframe,
• 3:18
  the
• 3:18
  Aspens
• 3:18
  are
• 3:18
  just
• 3:19
  starting
• 3:19
  to
• 3:19
  turn.
• 3:19
  It's
• 3:20
  gorgeous.
• 3:20
  We're
• 3:21
  up
• 3:21
  above,
• 3:22
  like
• 3:22
  9,000ft.
• 3:23
  So
• 3:23
  we're
• 3:23
  right
• 3:24
  at
• 3:24
  the
• 3:24
  top
• 3:24
  of
• 3:24
  the
• 3:24
  mountain.
• 3:25
  Anyway,
• 3:26
  so
• 3:26
  I'm
• 3:26
  like,
• 3:27
  ah,
• 3:27
  you
• 3:27
  know
• 3:27
  what?
• 3:27
  I
• 3:27
  think
• 3:28
  I'll
• 3:28
  start
• 3:28
  a
• 3:28
  Facebook
• 3:28
  group.
• 3:29
  So
• 3:29
  I'm
• 3:29
  like,
• 3:29
  okay,
• 3:30
  well,
• 3:30
  what
• 3:30
  should
• 3:30
  we
• 3:30
  call
• 3:30
  it?
• 3:31
  Well,
• 3:31
  let's
• 3:32
  call
• 3:32
  it
• 3:32
  Cowgirl
• 3:33
  Entrepreneurs
• 3:34
  and
• 3:34
  Innovators.
• 3:35
  I
• 3:35
  happen
• 3:35
  to
• 3:36
  be
• 3:36
  very
• 3:36
  creative.
• 3:37
  I
• 3:37
  like
• 3:37
  to
• 3:38
  dabble
• 3:38
  in
• 3:39
  all
• 3:39
  things
• 3:39
  e
• 3:39
  commerce
• 3:40
  and
• 3:40
  business.
• 3:42
  My
• 3:42
  vision
• 3:42
  for
• 3:43
  the
• 3:43
  Facebook
• 3:43
  group
• 3:44
  was
• 3:44
  collaboration
• 3:45
  first
• 3:45
  and
• 3:45
  foremost,
• 3:46
  and
• 3:47
  then
• 3:47
  secondarily
• 3:48
  was
• 3:48
  going
• 3:48
  to
• 3:48
  be
• 3:49
  all
• 3:49
  about
• 3:49
  how
• 3:49
  can
• 3:50
  we
• 3:50
  help
• 3:50
  each
• 3:50
  other
• 3:50
  with
• 3:50
  our
• 3:51
  businesses.
• 3:52
  What
• 3:53
  happened
• 3:53
  is
• 3:54
  I
• 3:54
  did
• 3:55
  get
• 3:55
  a
• 3:55
  little
• 3:55
  kick
• 3:56
  from
• 3:56
  our
• 3:56
  Facebook
• 3:57
  ads
• 3:57
  that
• 3:57
  were
• 3:57
  running
• 3:58
  at
• 3:58
  the
• 3:58
  time.
• 3:58
  But
• 4:00
  seriously,
• 4:00
  it
• 4:00
  was
• 4:00
  like
• 4:00
  $5
• 4:01
  a
• 4:01
  day
• 4:01
  for
• 4:01
  maybe
• 4:02
  the
• 4:02
  first
• 4:02
  month.
• 4:02
  And
• 4:03
  that
• 4:03
  group
• 4:03
  just
• 4:04
  took
• 4:04
  off.
• 4:04
  And
• 4:05
  I
• 4:05
  think
• 4:05
  we
• 4:05
  were.
• 4:06
  I
• 4:06
  don't
• 4:07
  have
• 4:07
  the
• 4:07
  metrics
• 4:07
  in
• 4:07
  front
• 4:08
  of
• 4:08
  me,
• 4:08
  but
• 4:08
  we
• 4:08
  went
• 4:08
  to
• 4:09
  a
• 4:09
  thousand,
• 4:09
  we
• 4:09
  went
• 4:09
  to
• 4:10
  2,000,
• 4:10
  we
• 4:10
  went
• 4:10
  to
• 4:11
  4,000,
• 4:11
  we
• 4:11
  went
• 4:11
  to
• 4:12
  8,000,
• 4:12
  and
• 4:13
  we
• 4:13
  kind
• 4:13
  of
• 4:13
  tabled
• 4:14
  out
• 4:14
  right
• 4:14
  around
• 4:14
  the
• 4:15
  10,000
• 4:15
  because
• 4:16
  the
• 4:16
  group
• 4:16
  got.
• 4:17
  It
• 4:17
  kind
• 4:17
  of
• 4:18
  took
• 4:18
  a
• 4:18
  little
• 4:18
  bit
• 4:18
  of
• 4:19
  a
• 4:19
  life
• 4:19
  of
• 4:19
  its
• 4:19
  own
• 4:20
  as
• 4:20
  what
• 4:20
  is.
• 4:20
  What
• 4:20
  happens
• 4:21
  in
• 4:21
  these
• 4:21
  Facebook
• 4:21
  groups.
• 4:22
  But
• 4:22
  here's
• 4:23
  the
• 4:23
  beginning
• 4:23
  of
• 4:23
  cowgirl
• 4:24
  biz.
• 4:24
  So
• 4:25
  at
• 4:25
  the
• 4:25
  very,
• 4:25
  very
• 4:26
  beginning,
• 4:26
  in
• 4:26
  fact,
• 4:27
  in
• 4:27
  fact,
• 4:27
  if
• 4:27
  you
• 4:27
  go
• 4:28
  back
• 4:28
  to
• 4:29
  search
• 4:29
  for.
• 4:30
  Our
• 4:30
  first
• 4:31
  giveaway
• 4:31
  in
• 4:32
  the
• 4:32
  Facebook
• 4:32
  group
• 4:33
  was,
• 4:34
  why
• 4:34
  do
• 4:34
  you
• 4:35
  love
• 4:35
  being
• 4:35
  a
• 4:35
  cowgirl?
• 4:36
  Why
• 4:36
  do
• 4:36
  you
• 4:36
  love
• 4:36
  being
• 4:36
  an
• 4:37
  entrepreneur?
• 4:37
  And
• 4:38
  funny
• 4:39
  enough,
• 4:39
  I
• 4:39
  found
• 4:40
  the
• 4:40
  book
• 4:40
  by
• 4:40
  Gay
• 4:41
  Gaddis
• 4:41
  called
• 4:42
  Cowgirl
• 4:42
  Power.
• 4:43
  And
• 4:44
  she
• 4:44
  has
• 4:44
  some
• 4:44
  beautiful
• 4:45
  history
• 4:46
  in
• 4:46
  the
• 4:46
  book
• 4:46
  with
• 4:46
  the
• 4:47
  National
• 4:47
  Cowgirl
• 4:47
  Museum.
• 4:48
  She's
• 4:49
  got
• 4:49
  some
• 4:49
  fantastic
• 4:50
  cowgirl
• 4:50
  stories.
• 4:51
  She
• 4:51
  talks
• 4:51
  all
• 4:51
  about
• 4:52
  business.
• 4:53
  Anyway,
• 4:53
  I
• 4:53
  have
• 4:53
  not
• 4:54
  yet
• 4:54
  met
• 4:54
  her,
• 4:54
  but
• 4:54
  that
• 4:55
  was
• 4:55
  the
• 4:55
  beginning
• 4:56
  giveaway
• 4:56
  that
• 4:56
  we
• 4:57
  did
• 4:57
  inside
• 4:57
  the
• 4:58
  Facebook
• 4:58
  group.
• 4:58
  And
• 4:59
  we
• 4:59
  had
• 4:59
  people
• 4:59
  sharing
• 5:00
  their
• 5:00
  business
• 5:00
  tips,
• 5:01
  and
• 5:02
  they
• 5:02
  got
• 5:02
  to
• 5:04
  get
• 5:04
  acquainted
• 5:04
  and
• 5:04
  collaborate
• 5:05
  that
• 5:05
  way.
• 5:06
  So
• 5:06
  then
• 5:07
  if
• 5:07
  you're
• 5:07
  familiar
• 5:08
  with,
• 5:08
  well,
• 5:08
  you
• 5:09
  guys
• 5:09
  have
• 5:09
  a
• 5:09
  Facebook
• 5:09
  group
• 5:10
  too.
• 5:10
  So
• 5:10
  there
• 5:11
  you
• 5:11
  get
• 5:11
  to
• 5:11
  ask
• 5:11
  three
• 5:12
  questions
• 5:12
  on
• 5:13
  the
• 5:13
  entrance
• 5:14
  into
• 5:14
  the
• 5:14
  Facebook
• 5:15
  group.
• 5:16
  And
• 5:16
  so
• 5:17
  way
• 5:17
  back
• 5:17
  at
• 5:17
  the
• 5:17
  beginning,
• 5:18
  it
• 5:18
  was
• 5:19
  questions
• 5:19
  like,
• 5:21
  what
• 5:21
  are
• 5:21
  your
• 5:21
  business
• 5:22
  challenges?
• 5:22
  And
• 5:22
  how
• 5:23
  can
• 5:23
  we
• 5:23
  help
• 5:23
  you?
• 5:24
  What
• 5:24
  would
• 5:25
  you
• 5:25
  like
• 5:25
  to
• 5:25
  learn?
• 5:26
  Do
• 5:26
  you
• 5:26
  want
• 5:27
  to
• 5:27
  join
• 5:27
  our
• 5:27
  email?
• 5:27
  Something
• 5:28
  along
• 5:28
  those
• 5:28
  lines.
• 5:28
  We
• 5:29
  didn't
• 5:29
  even
• 5:29
  really
• 5:29
  have
• 5:29
  an
• 5:29
  email
• 5:30
  at
• 5:30
  the
• 5:30
  time.
• 5:31
  What
• 5:32
  happened
• 5:32
  is,
• 5:33
  as
• 5:33
  they
• 5:34
  were
• 5:34
  coming
• 5:34
  into
• 5:34
  the
• 5:35
  group,
• 5:35
  I
• 5:35
  would
• 5:35
  read
• 5:36
  one
• 5:36
  answer
• 5:36
  and
• 5:36
  it
• 5:37
  said,
• 5:37
  I
• 5:37
  really
• 5:38
  wish
• 5:38
  I
• 5:38
  could
• 5:39
  find
• 5:39
  someone
• 5:39
  that
• 5:39
  does
• 5:40
  insurance
• 5:40
  in
• 5:40
  the
• 5:41
  industry.
• 5:42
  And
• 5:42
  then
• 5:42
  the
• 5:42
  next
• 5:42
  one
• 5:43
  was,
• 5:43
  I
• 5:44
  really
• 5:44
  wish
• 5:44
  I
• 5:44
  could
• 5:44
  find
• 5:45
  an
• 5:45
  accountant
• 5:46
  in
• 5:46
  the
• 5:46
  industry.
• 5:47
  And
• 5:47
  then
• 5:47
  the
• 5:47
  next
• 5:48
  one
• 5:48
  was,
• 5:48
  I
• 5:49
  really
• 5:49
  need
• 5:49
  to
• 5:49
  find
• 5:49
  some
• 5:50
  fencing
• 5:50
  for
• 5:51
  my
• 5:51
  ranch.
• 5:52
  And
• 5:52
  I'm
• 5:54
  watching
• 5:54
  Kim's
• 5:55
  light
• 5:55
  bulbs
• 5:55
  for
• 5:55
  going
• 5:55
  off.
• 5:57
  Well,
• 5:58
  as
• 5:58
  the
• 5:58
  businesses
• 5:58
  were
• 5:58
  coming
• 5:59
  in,
• 5:59
  I'm
• 5:59
  like,
• 5:59
  wait
• 5:59
  a
• 5:59
  second,
• 6:00
  10
• 6:01
  people
• 6:01
  ago
• 6:01
  was
• 6:02
  the
• 6:02
  one
• 6:03
  that
• 6:03
  this
• 6:03
  one
• 6:03
  needs
• 6:03
  to
• 6:04
  meet.
• 6:04
  So
• 6:04
  I'm
• 6:04
  like,
• 6:04
  how
• 6:04
  am
• 6:05
  I
• 6:05
  ever
• 6:05
  going
• 6:05
  to
• 6:05
  get
• 6:06
  these
• 6:06
  people
• 6:06
  to
• 6:06
  meet?
• 6:07
  So
• 6:08
  I
• 6:08
  had
• 6:08
  done
• 6:08
  a
• 6:08
  directory
• 6:09
  long
• 6:09
  time
• 6:10
  ago
• 6:10
  in
• 6:10
  the
• 6:11
  creative
• 6:11
  world,
• 6:13
  we
• 6:13
  won't
• 6:13
  even
• 6:13
  go
• 6:14
  into
• 6:14
  that,
• 6:14
  but
• 6:14
  I'm
• 6:15
  like,
• 6:15
  oh,
• 6:15
  we're
• 6:15
  going
• 6:15
  to
• 6:15
  do
• 6:16
  another
• 6:16
  directory.
• 6:17
  So
• 6:17
  I
• 6:17
  got
• 6:18
  hooked
• 6:18
  up
• 6:18
  with
• 6:19
  a
• 6:19
  programmer
• 6:20
  and
• 6:20
  I
• 6:20
  was
• 6:20
  told,
• 6:21
  well,
• 6:22
  first
• 6:22
  of
• 6:22
  all,
• 6:22
  the
• 6:22
  directory
• 6:23
  person
• 6:23
  that
• 6:23
  I
• 6:23
  had
• 6:24
  gone,
• 6:24
  the
• 6:24
  programmer
• 6:24
  I
• 6:24
  had
• 6:25
  gone
• 6:25
  to,
• 6:25
  she
• 6:25
  said,
• 6:26
  it's
• 6:26
  going
• 6:26
  to
• 6:26
  be
• 6:26
  three
• 6:27
  months
• 6:27
  until
• 6:28
  we
• 6:28
  can
• 6:28
  get
• 6:28
  the
• 6:28
  director.
• 6:29
  I
• 6:29
  said,
• 6:29
  no,
• 6:29
  no,
• 6:30
  we've
• 6:31
  got
• 6:31
  boom,
• 6:31
  boom.
• 6:31
  We're
• 6:32
  going.
• 6:32
  We
• 6:32
  got
• 6:32
  to
• 6:32
  have
• 6:32
  this
• 6:33
  done
• 6:33
  in
• 6:33
  less
• 6:33
  than
• 6:34
  a
• 6:34
  month.
• 6:36
  I
• 6:36
  found
• 6:36
  the
• 6:37
  domain
• 6:37
  crazy
• 6:37
  enough.
• 6:38
  Cowgirl
• 6:38
  biz
• 6:38
  was
• 6:39
  available.
• 6:40
  All
• 6:40
  the
• 6:40
  social
• 6:41
  media
• 6:41
  handles
• 6:41
  were
• 6:42
  available.
• 6:43
  I
• 6:43
  said,
• 6:43
  we're
• 6:43
  doing
• 6:43
  it
• 6:44
  cowgirlbiz.com
• 6:45
  and
• 6:45
  that
• 6:46
  is
• 6:46
  going
• 6:46
  to
• 6:46
  be
• 6:46
  our
• 6:46
  directory
• 6:47
  for
• 6:47
  cowgirl
• 6:48
  businesses.
• 6:49
  Was
• 6:49
  it
• 6:50
  meant
• 6:50
  to
• 6:50
  be
• 6:50
  B2B
• 6:50
  or
• 6:51
  B2C?
• 6:52
  Well,
• 6:52
  that
• 6:53
  is
• 6:53
  a
• 6:53
  fantastic
• 6:53
  question.
• 6:54
  It
• 6:54
  originated
• 6:55
  as
• 6:55
  B2B
• 6:56
  and
• 6:56
  B2C.
• 6:57
  Okay,
• 6:58
  but
• 6:58
  what's
• 6:59
  happened?
• 7:00
  Fast
• 7:00
  forward
• 7:00
  to
• 7:00
  now,
• 7:01
  and
• 7:01
  there's
• 7:01
  a
• 7:01
  lot
• 7:02
  of
• 7:02
  history
• 7:02
  in
• 7:02
  the
• 7:02
  middle
• 7:03
  there.
• 7:03
  But
• 7:03
  what
• 7:03
  has
• 7:03
  happened
• 7:04
  is
• 7:05
  I
• 7:05
  realized
• 7:06
  that
• 7:06
  I
• 7:06
  need
• 7:06
  to
• 7:06
  focus
• 7:07
  on
• 7:07
  what
• 7:07
  I
• 7:08
  enjoy
• 7:08
  the
• 7:08
  Most,
• 7:08
  which
• 7:09
  is
• 7:09
  B2C.
• 7:11
  Well,
• 7:11
  I'm
• 7:11
  B2B
• 7:12
  in
• 7:12
  the
• 7:12
  cowgirl
• 7:13
  business,
• 7:13
  but
• 7:14
  I,
• 7:14
  as
• 7:14
  a
• 7:15
  business
• 7:15
  want
• 7:15
  to
• 7:16
  help
• 7:16
  those
• 7:17
  that
• 7:17
  are
• 7:17
  in
• 7:17
  the
• 7:17
  industry
• 7:18
  that
• 7:18
  are
• 7:18
  selling
• 7:19
  to
• 7:19
  consumers,
• 7:19
  if
• 7:19
  that
• 7:20
  makes
• 7:20
  sense.
• 7:20
  So
• 7:21
  what
• 7:21
  your
• 7:21
  target
• 7:21
  was
• 7:21
  was
• 7:22
  consumers
• 7:22
  who
• 7:22
  are
• 7:23
  looking
• 7:23
  to
• 7:23
  buy
• 7:24
  something
• 7:24
  right
• 7:25
  from
• 7:25
  the
• 7:25
  western
• 7:25
  world
• 7:26
  and
• 7:26
  they
• 7:27
  can
• 7:27
  search
• 7:27
  for
• 7:27
  it
• 7:28
  easily
• 7:28
  on
• 7:28
  your
• 7:28
  site,
• 7:28
  which
• 7:29
  is,
• 7:29
  by
• 7:29
  the
• 7:29
  way,
• 7:29
  very
• 7:29
  well
• 7:30
  done.
• 7:30
  Whoever
• 7:30
  you
• 7:30
  ended
• 7:31
  up
• 7:31
  hiring
• 7:31
  did
• 7:31
  a
• 7:31
  good
• 7:32
  job
• 7:32
  because
• 7:33
  I'm
• 7:33
  a
• 7:33
  little
• 7:33
  familiar
• 7:34
  with
• 7:34
  that
• 7:34
  stuff.
• 7:35
  So
• 7:35
  I
• 7:35
  was
• 7:35
  impressed.
• 7:37
  Thank
• 7:37
  you.
• 7:37
  Thank
• 7:37
  you.
• 7:37
  Yeah,
• 7:38
  she
• 7:38
  did
• 7:38
  do
• 7:38
  a
• 7:38
  great
• 7:38
  job.
• 7:39
  It
• 7:39
  does
• 7:39
  work.
• 7:40
  It
• 7:40
  does
• 7:40
  work.
• 7:41
  So
• 7:41
  you
• 7:41
  know,
• 7:42
  when
• 7:42
  you
• 7:42
  went
• 7:42
  from
• 7:43
  doing,
• 7:44
  was
• 7:44
  it
• 7:44
  difficult
• 7:45
  to
• 7:45
  get
• 7:45
  the
• 7:46
  businesses
• 7:46
  to
• 7:46
  come
• 7:46
  over
• 7:47
  and
• 7:47
  did
• 7:48
  you
• 7:48
  just
• 7:48
  advertise
• 7:49
  in
• 7:49
  your
• 7:49
  group
• 7:49
  and
• 7:50
  do
• 7:50
  you
• 7:50
  charge
• 7:50
  them
• 7:51
  to
• 7:51
  be
• 7:51
  on
• 7:51
  there?
• 7:51
  That's
• 7:52
  the
• 7:52
  other
• 7:52
  question.
• 7:53
  So
• 7:53
  the
• 7:53
  directory
• 7:54
  had
• 7:55
  a
• 7:55
  foundation
• 7:56
  of.
• 7:57
  We
• 7:57
  always
• 7:57
  wanted
• 7:58
  to
• 7:58
  have
• 7:58
  a
• 7:58
  free
• 7:59
  offering.
• 7:59
  So
• 7:59
  there's
• 8:00
  a
• 8:00
  free
• 8:00
  offering.
• 8:00
  And
• 8:01
  then
• 8:01
  at
• 8:01
  the
• 8:01
  time
• 8:01
  we
• 8:02
  had
• 8:02
  what
• 8:02
  we
• 8:02
  called
• 8:02
  the
• 8:02
  Rodeo
• 8:03
  Queen
• 8:03
  offering
• 8:04
  and
• 8:04
  this
• 8:04
  was
• 8:05
  last
• 8:05
  fall.
• 8:06
  So
• 8:06
  for
• 8:06
  $99
• 8:07
  you
• 8:07
  could
• 8:07
  upgrade
• 8:08
  and
• 8:08
  you
• 8:08
  could
• 8:08
  get
• 8:09
  featured
• 8:09
  on
• 8:09
  our
• 8:09
  social
• 8:10
  channels
• 8:10
  and
• 8:11
  we
• 8:11
  would
• 8:11
  do
• 8:11
  those
• 8:11
  kind
• 8:12
  of
• 8:12
  features.
• 8:12
  The
• 8:13
  directory
• 8:13
  has
• 8:14
  since
• 8:15
  like
• 8:15
  again,
• 8:15
  fast
• 8:16
  forward
• 8:16
  to
• 8:16
  here
• 8:16
  we
• 8:16
  are
• 8:16
  in
• 8:17
  the
• 8:17
  summer
• 8:17
  of
• 8:18
  2025.
• 8:19
  It
• 8:19
  is
• 8:20
  the
• 8:20
  foundation
• 8:21
  of
• 8:21
  what
• 8:22
  we're
• 8:22
  doing
• 8:23
  now,
• 8:23
  but
• 8:23
  it
• 8:24
  is
• 8:24
  not
• 8:24
  our
• 8:25
  front
• 8:25
  facing
• 8:26
  opportunity.
• 8:27
  What
• 8:27
  we
• 8:28
  realized
• 8:28
  as
• 8:29
  we
• 8:29
  were
• 8:29
  listening
• 8:29
  to
• 8:30
  the
• 8:30
  businesses
• 8:30
  in
• 8:30
  the
• 8:31
  group,
• 8:31
  then
• 8:32
  we
• 8:32
  started
• 8:32
  doing
• 8:32
  educational
• 8:33
  sessions.
• 8:34
  We
• 8:34
  had
• 8:34
  a,
• 8:35
  how.
• 8:35
  We
• 8:35
  had
• 8:35
  a
• 8:36
  Black
• 8:36
  Friday
• 8:36
  session
• 8:37
  way
• 8:37
  back
• 8:37
  in
• 8:37
  last
• 8:38
  November.
• 8:38
  Then
• 8:38
  we
• 8:39
  did
• 8:39
  what
• 8:39
  we
• 8:39
  called
• 8:39
  the
• 8:40
  Rodeo
• 8:40
  course
• 8:41
  where
• 8:41
  we
• 8:41
  started
• 8:41
  teaching
• 8:42
  SEO
• 8:43
  and
• 8:43
  looking
• 8:43
  at
• 8:44
  our
• 8:44
  businesses
• 8:45
  websites
• 8:46
  in
• 8:46
  more
• 8:46
  detail.
• 8:46
  We
• 8:47
  offered
• 8:47
  a
• 8:47
  mini
• 8:47
  SEO
• 8:48
  audit
• 8:49
  and
• 8:49
  we
• 8:49
  were
• 8:50
  getting
• 8:50
  questions
• 8:50
  like
• 8:51
  what,
• 8:51
  what
• 8:51
  is
• 8:52
  SEO?
• 8:53
  And
• 8:53
  then
• 8:53
  we
• 8:53
  would.
• 8:54
  I
• 8:54
  still
• 8:54
  get
• 8:54
  the
• 8:55
  what
• 8:55
  is
• 8:55
  a
• 8:55
  podcast
• 8:56
  question.
• 8:56
  So
• 8:56
  I
• 8:56
  mean,
• 8:56
  here
• 8:57
  we
• 8:57
  are.
• 8:58
  There
• 8:59
  you
• 8:59
  go.
• 9:00
  And,
• 9:00
  and
• 9:01
  then
• 9:01
  the
• 9:01
  mini
• 9:02
  SEO
• 9:02
  audits.
• 9:03
  I
• 9:03
  would
• 9:03
  bring
• 9:03
  up
• 9:03
  my
• 9:04
  software
• 9:04
  that
• 9:04
  I
• 9:04
  love
• 9:05
  for
• 9:05
  SEO
• 9:06
  analyzation
• 9:07
  and
• 9:07
  I
• 9:08
  would
• 9:08
  show
• 9:08
  them
• 9:08
  that,
• 9:09
  hey
• 9:09
  you
• 9:10
  guys,
• 9:10
  you're
• 9:10
  not
• 9:11
  paying
• 9:11
  attention
• 9:11
  to
• 9:12
  the
• 9:12
  opportunity
• 9:12
  that
• 9:13
  SEO
• 9:13
  can,
• 9:13
  can
• 9:14
  provide
• 9:14
  for
• 9:14
  you.
• 9:15
  And
• 9:15
  then
• 9:16
  randomly
• 9:16
  there
• 9:17
  would
• 9:17
  be
• 9:17
  the,
• 9:17
  the,
• 9:18
  and
• 9:18
  I
• 9:18
  call
• 9:18
  it
• 9:19
  a
• 9:19
  fairly
• 9:19
  young
• 9:19
  business.
• 9:20
  Maybe
• 9:20
  they've
• 9:21
  been
• 9:21
  in
• 9:21
  business
• 9:21
  five
• 9:22
  years
• 9:22
  and
• 9:23
  they
• 9:23
  were
• 9:23
  doing
• 9:23
  their
• 9:24
  own
• 9:24
  SEO
• 9:24
  in
• 9:25
  their
• 9:25
  own
• 9:25
  way,
• 9:25
  not
• 9:26
  any
• 9:26
  traditional
• 9:27
  process.
• 9:28
  Anyway,
• 9:29
  so
• 9:29
  here
• 9:29
  we
• 9:29
  are
• 9:30
  forwarding
• 9:31
  to,
• 9:31
  into
• 9:32
  the
• 9:32
  summer
• 9:32
  of
• 9:32
  2025
• 9:34
  and
• 9:34
  what
• 9:34
  we
• 9:34
  learned
• 9:35
  as
• 9:35
  we
• 9:35
  built
• 9:35
  the
• 9:35
  directory
• 9:36
  is
• 9:37
  yes,
• 9:37
  people
• 9:37
  could
• 9:38
  come
• 9:38
  to
• 9:38
  us,
• 9:38
  they
• 9:39
  could
• 9:39
  join
• 9:39
  the
• 9:39
  directory
• 9:40
  for
• 9:40
  free.
• 9:40
  We
• 9:41
  also
• 9:41
  did
• 9:41
  a
• 9:42
  fair
• 9:42
  amount
• 9:42
  of
• 9:43
  our
• 9:44
  own
• 9:44
  research
• 9:45
  to
• 9:45
  find
• 9:45
  the
• 9:46
  businesses
• 9:46
  in
• 9:46
  the
• 9:47
  industry
• 9:47
  and
• 9:48
  then
• 9:48
  put
• 9:48
  them
• 9:48
  in
• 9:48
  the
• 9:49
  directory
• 9:50
  and
• 9:50
  then
• 9:50
  offer,
• 9:50
  you
• 9:51
  know,
• 9:51
  as
• 9:51
  free.
• 9:52
  They
• 9:52
  can
• 9:52
  be
• 9:52
  in
• 9:52
  our
• 9:52
  directory
• 9:53
  and
• 9:53
  they
• 9:53
  can
• 9:53
  be
• 9:53
  searched.
• 9:54
  It
• 9:54
  has
• 9:54
  a
• 9:54
  GEO
• 9:55
  component,
• 9:55
  so
• 9:55
  you
• 9:56
  can,
• 9:56
  you
• 9:56
  can,
• 9:57
  it's
• 9:57
  beautiful
• 9:57
  for
• 9:58
  photographers.
• 9:58
  You
• 9:59
  can
• 9:59
  actually
• 9:59
  go
• 9:59
  in
• 9:59
  our
• 9:59
  photography
• 10:00
  section.
• 10:01
  You
• 10:01
  can
• 10:01
  say,
• 10:01
  I'm
• 10:01
  looking
• 10:02
  for
• 10:02
  a
• 10:02
  photographer
• 10:03
  in
• 10:03
  Nebraska
• 10:04
  and
• 10:04
  it'll
• 10:04
  show
• 10:04
  you
• 10:04
  which
• 10:05
  photographers
• 10:05
  are
• 10:06
  there.
• 10:07
  There
• 10:07
  is
• 10:07
  a
• 10:07
  free
• 10:08
  component,
• 10:08
  there
• 10:08
  is
• 10:08
  a
• 10:09
  paid
• 10:09
  component.
• 10:09
  And
• 10:10
  the
• 10:11
  other
• 10:11
  part
• 10:11
  that
• 10:12
  we
• 10:12
  learned
• 10:12
  by
• 10:13
  building
• 10:13
  this
• 10:13
  directory
• 10:14
  is
• 10:14
  I
• 10:15
  have
• 10:15
  an
• 10:15
  SEO
• 10:16
  team
• 10:16
  that
• 10:16
  I've
• 10:16
  been
• 10:16
  working
• 10:16
  with
• 10:17
  for
• 10:17
  the
• 10:17
  last
• 10:17
  four
• 10:17
  years
• 10:18
  on
• 10:18
  other
• 10:19
  brands,
• 10:20
  primarily
• 10:21
  my
• 10:21
  own
• 10:21
  brands.
• 10:22
  And
• 10:22
  so
• 10:23
  I
• 10:24
  tasked
• 10:24
  them
• 10:24
  with.
• 10:25
  And.
• 10:26
  And
• 10:26
  it
• 10:26
  sounds
• 10:26
  like
• 10:26
  you've
• 10:27
  been
• 10:27
  in.
• 10:27
  In
• 10:28
  the
• 10:28
  various
• 10:29
  web
• 10:29
  world.
• 10:29
  Yep.
• 10:30
  So
• 10:31
  we're
• 10:31
  using
• 10:32
  the
• 10:32
  platform
• 10:32
  called
• 10:32
  WordPress.
• 10:33
  Yep.
• 10:34
  And
• 10:34
  we're
• 10:34
  using
• 10:35
  the
• 10:35
  SEO
• 10:36
  tool
• 10:36
  inside
• 10:37
  WordPress,
• 10:37
  which
• 10:38
  is
• 10:38
  called
• 10:38
  Rank
• 10:38
  Math.
• 10:39
  There's
• 10:39
  another
• 10:39
  one
• 10:40
  called
• 10:40
  Yoast.
• 10:40
  They're
• 10:40
  both
• 10:41
  fantastic.
• 10:42
  Anyway,
• 10:42
  so
• 10:43
  there's
• 10:43
  little
• 10:44
  grades
• 10:45
  for
• 10:45
  each
• 10:46
  individual
• 10:47
  directory
• 10:47
  listing.
• 10:48
  So
• 10:48
  if
• 10:48
  you
• 10:49
  go
• 10:49
  in
• 10:49
  the
• 10:49
  backside
• 10:50
  and
• 10:50
  you're
• 10:50
  unlucky
• 10:51
  American,
• 10:52
  we
• 10:52
  can
• 10:52
  either
• 10:53
  make
• 10:53
  sure
• 10:53
  there's
• 10:53
  extra
• 10:54
  keywords
• 10:54
  in
• 10:54
  there
• 10:55
  and
• 10:55
  push
• 10:55
  the
• 10:56
  score
• 10:56
  up
• 10:56
  inside
• 10:57
  our
• 10:57
  own
• 10:57
  site
• 10:57
  to
• 10:58
  help
• 10:58
  her
• 10:58
  be
• 10:59
  found
• 10:59
  on
• 10:59
  our
• 11:00
  platform
• 11:00
  as
• 11:01
  well
• 11:01
  as
• 11:01
  by
• 11:01
  Google,
• 11:02
  or
• 11:03
  we
• 11:03
  don't
• 11:04
  do
• 11:04
  any
• 11:04
  SEO
• 11:05
  in
• 11:05
  the
• 11:05
  listing.
• 11:05
  And
• 11:06
  my
• 11:06
  team
• 11:06
  just
• 11:06
  kind
• 11:06
  of
• 11:07
  went
• 11:07
  gangbusters
• 11:07
  and
• 11:08
  they
• 11:08
  started
• 11:08
  adding
• 11:08
  all
• 11:08
  kinds
• 11:09
  of
• 11:09
  SEO
• 11:09
  in
• 11:09
  all
• 11:09
  the
• 11:10
  listings
• 11:10
  possible.
• 11:11
  So
• 11:11
  most
• 11:12
  all
• 11:12
  of
• 11:12
  the
• 11:12
  listings,
• 11:12
  even
• 11:13
  if
• 11:13
  they're
• 11:13
  free
• 11:13
  and
• 11:13
  they
• 11:13
  don't
• 11:14
  even
• 11:14
  realize
• 11:14
  they're
• 11:15
  on
• 11:15
  Cowgirl
• 11:15
  Biz,
• 11:16
  if
• 11:16
  you're
• 11:16
  searching
• 11:17
  on
• 11:17
  Google,
• 11:17
  oftentimes
• 11:18
  they'll
• 11:18
  come
• 11:18
  up.
• 11:18
  In
• 11:19
  fact,
• 11:19
  Stacy,
• 11:19
  at
• 11:19
  Lucky
• 11:20
  Marriage
• 11:20
  Americans
• 11:21
  said,
• 11:21
  can
• 11:21
  you
• 11:22
  turn
• 11:22
  off
• 11:22
  my
• 11:22
  SEO?
• 11:23
  Because
• 11:23
  I
• 11:23
  think
• 11:23
  I
• 11:23
  should
• 11:24
  come
• 11:24
  up
• 11:24
  when
• 11:24
  people
• 11:25
  search
• 11:25
  for
• 11:25
  me
• 11:25
  before
• 11:27
  the
• 11:27
  listing
• 11:27
  on
• 11:28
  Cowgirl
• 11:28
  Biz
• 11:29
  for
• 11:29
  my
• 11:29
  business.
• 11:30
  So,
• 11:30
  anyway,
• 11:31
  it's
• 11:31
  kind
• 11:31
  of
• 11:31
  humorous.
• 11:33
  It's
• 11:33
  true,
• 11:34
  though.
• 11:34
  That
• 11:34
  does
• 11:34
  happen.
• 11:35
  I
• 11:36
  know
• 11:36
  we've
• 11:36
  been
• 11:36
  around.
• 11:36
  The
• 11:36
  Horse
• 11:37
  Radio
• 11:37
  Network's
• 11:37
  been
• 11:37
  around
• 11:38
  so
• 11:38
  long
• 11:38
  that
• 11:38
  you
• 11:39
  search
• 11:39
  podcasts
• 11:39
  and
• 11:40
  we
• 11:40
  come
• 11:40
  up,
• 11:40
  you
• 11:40
  know,
• 11:41
  sometimes
• 11:41
  if
• 11:41
  you're
• 11:42
  searching
• 11:42
  for
• 11:42
  a
• 11:42
  specific
• 11:43
  one,
• 11:43
  we
• 11:43
  come
• 11:43
  up
• 11:43
  ahead
• 11:43
  of
• 11:44
  them,
• 11:44
  you
• 11:44
  know,
• 11:44
  because.
• 11:45
  Just
• 11:45
  because.
• 11:45
  And
• 11:46
  that
• 11:46
  does
• 11:46
  have
• 11:46
  a
• 11:46
  lot
• 11:46
  to
• 11:47
  do
• 11:47
  with
• 11:47
  SEO,
• 11:47
  too,
• 11:48
  is
• 11:48
  length
• 11:48
  and,
• 11:48
  you
• 11:48
  know,
• 11:49
  all
• 11:49
  of
• 11:49
  that.
• 11:49
  As
• 11:49
  you
• 11:50
  know,
• 11:50
  there's
• 11:50
  a
• 11:50
  ton
• 11:50
  that
• 11:50
  goes
• 11:51
  into
• 11:51
  it.
• 11:52
  So.
• 11:52
  So
• 11:53
  what's
• 11:53
  the
• 11:53
  advantage
• 11:54
  to
• 11:55
  somebody
• 11:55
  being
• 11:56
  on
• 11:56
  the
• 11:56
  directory?
• 11:57
  Obviously,
• 11:58
  the
• 11:58
  advantage
• 11:59
  is
• 11:59
  you're
• 11:59
  not
• 11:59
  left
• 11:59
  off
• 12:00
  the
• 12:00
  directory.
• 12:00
  Right.
• 12:01
  You're
• 12:01
  there.
• 12:01
  So
• 12:01
  when
• 12:02
  somebody
• 12:02
  does
• 12:02
  search
• 12:03
  and
• 12:03
  do
• 12:03
  you
• 12:03
  have
• 12:03
  any
• 12:04
  idea
• 12:04
  what
• 12:04
  percentage
• 12:05
  of
• 12:05
  your
• 12:05
  visitors
• 12:06
  are
• 12:07
  consumers
• 12:07
  as
• 12:07
  opposed
• 12:08
  to
• 12:08
  brands?
• 12:10
  So
• 12:10
  this
• 12:11
  was
• 12:11
  the
• 12:12
  your
• 12:12
  question
• 12:13
  a
• 12:13
  few
• 12:13
  minutes
• 12:13
  ago
• 12:14
  about
• 12:14
  B2C
• 12:15
  versus
• 12:15
  B2B.
• 12:16
  And
• 12:16
  it
• 12:16
  is
• 12:17
  a
• 12:17
  constant
• 12:17
  challenge.
• 12:18
  So
• 12:19
  all
• 12:19
  along
• 12:19
  inside
• 12:20
  the
• 12:20
  Facebook
• 12:20
  group,
• 12:21
  obviously
• 12:21
  we're
• 12:21
  B2B
• 12:22
  in
• 12:23
  the
• 12:23
  directory,
• 12:23
  we
• 12:24
  focused
• 12:24
  on
• 12:25
  both
• 12:26
  B2B
• 12:26
  businesses
• 12:27
  as
• 12:27
  well
• 12:27
  as
• 12:28
  B2C
• 12:28
  businesses.
• 12:29
  So
• 12:29
  if
• 12:29
  you
• 12:29
  were
• 12:30
  selling
• 12:31
  leather
• 12:31
  handbags,
• 12:32
  if
• 12:32
  you're
• 12:33
  selling
• 12:33
  cowgirl
• 12:34
  jewelry,
• 12:35
  if
• 12:35
  you're
• 12:35
  selling
• 12:36
  western
• 12:36
  wear,
• 12:37
  if
• 12:37
  you're
• 12:37
  selling
• 12:37
  home
• 12:37
  decor
• 12:38
  and
• 12:38
  you
• 12:39
  have
• 12:39
  a
• 12:39
  business
• 12:40
  that
• 12:40
  you
• 12:41
  founded,
• 12:41
  you
• 12:41
  know,
• 12:42
  in
• 12:42
  the
• 12:42
  industry,
• 12:44
  what
• 12:45
  we
• 12:45
  realized
• 12:46
  is
• 12:47
  we
• 12:47
  wanted
• 12:47
  to
• 12:48
  target
• 12:48
  the
• 12:49
  businesses.
• 12:50
  So
• 12:50
  we're
• 12:50
  still
• 12:50
  B2B
• 12:51
  but
• 12:52
  we
• 12:52
  wanted
• 12:52
  to
• 12:52
  target
• 12:52
  the
• 12:53
  businesses
• 12:53
  that
• 12:53
  were
• 12:54
  B2C
• 12:54
  if
• 12:54
  that
• 12:55
  makes
• 12:55
  sense.
• 12:55
  Yeah.
• 12:56
  So
• 12:56
  we,
• 12:56
  during
• 12:57
  the
• 12:57
  course
• 12:57
  of
• 12:57
  January
• 12:58
  through
• 12:59
  most
• 12:59
  recently,
• 13:00
  I'd
• 13:00
  say
• 13:01
  January
• 13:01
  through
• 13:02
  May,
• 13:03
  we
• 13:04
  were
• 13:04
  really,
• 13:04
  really
• 13:04
  super
• 13:05
  focused
• 13:05
  on
• 13:06
  helping
• 13:06
  the
• 13:07
  what
• 13:07
  I
• 13:07
  call
• 13:08
  the
• 13:08
  makers
• 13:08
  or
• 13:08
  artisans,
• 13:09
  if
• 13:09
  they're
• 13:09
  an
• 13:10
  artist,
• 13:11
  if
• 13:11
  they
• 13:11
  were
• 13:11
  making
• 13:12
  leather
• 13:12
  handbags,
• 13:13
  if
• 13:13
  they
• 13:13
  were
• 13:13
  making
• 13:14
  jewelry,
• 13:14
  if
• 13:15
  they
• 13:15
  were
• 13:16
  anything
• 13:16
  that
• 13:16
  they
• 13:17
  were
• 13:17
  trying
• 13:17
  to
• 13:17
  do
• 13:18
  to
• 13:18
  build
• 13:18
  their
• 13:18
  business
• 13:19
  to
• 13:19
  sell
• 13:19
  to
• 13:19
  a
• 13:20
  consumer.
• 13:21
  We
• 13:21
  were
• 13:21
  going,
• 13:22
  we
• 13:22
  were
• 13:22
  building
• 13:23
  what
• 13:23
  we
• 13:23
  called
• 13:23
  the
• 13:23
  Wear
• 13:24
  Cowgirl
• 13:24
  Shop
• 13:25
  show
• 13:25
  and
• 13:26
  attempting
• 13:27
  to
• 13:27
  build
• 13:27
  a
• 13:28
  consumer
• 13:28
  based
• 13:29
  audience
• 13:29
  to
• 13:30
  showcase
• 13:31
  these
• 13:31
  brands
• 13:32
  to
• 13:32
  the
• 13:33
  consumers.
• 13:34
  And
• 13:34
  I
• 13:34
  don't
• 13:34
  know
• 13:35
  if
• 13:35
  you
• 13:35
  followed
• 13:35
  any
• 13:36
  of
• 13:36
  the
• 13:36
  boutiques
• 13:36
  in
• 13:37
  the
• 13:37
  industry
• 13:37
  that
• 13:37
  are
• 13:38
  doing
• 13:38
  Facebook
• 13:38
  lives
• 13:40
  on
• 13:40
  their
• 13:40
  own
• 13:41
  Facebook
• 13:41
  and
• 13:41
  many
• 13:41
  of
• 13:42
  them
• 13:42
  have
• 13:42
  their
• 13:42
  own
• 13:42
  Facebook
• 13:43
  groups
• 13:43
  and
• 13:43
  they're
• 13:43
  doing
• 13:44
  really
• 13:44
  well
• 13:44
  with
• 13:44
  those
• 13:45
  groups.
• 13:46
  Anyway,
• 13:46
  so
• 13:46
  I
• 13:46
  had
• 13:47
  collected
• 13:47
  my
• 13:47
  favorite
• 13:48
  Facebook
• 13:48
  lives
• 13:49
  and
• 13:49
  I
• 13:49
  thought,
• 13:49
  well,
• 13:50
  you
• 13:50
  know,
• 13:50
  let's
• 13:50
  try
• 13:51
  something
• 13:51
  where
• 13:52
  we
• 13:52
  take,
• 13:53
  we
• 13:53
  have
• 13:54
  the
• 13:54
  business
• 13:54
  send
• 13:55
  us
• 13:55
  their
• 13:55
  products
• 13:56
  to
• 13:56
  my
• 13:57
  co
• 13:57
  host
• 13:57
  for
• 13:57
  the
• 13:57
  werecowgirl
• 13:58
  shop
• 13:58
  show.
• 13:58
  Let
• 13:58
  me
• 13:59
  backtrack
• 13:59
  for
• 13:59
  that.
• 14:00
  Was
• 14:00
  Ms.
• 14:01
  Tori
• 14:01
  Boye
• 14:02
  who
• 14:03
  is
• 14:03
  Ms.
• 14:03
  Rodeo
• 14:04
  Wisconsin
• 14:04
  2024.
• 14:05
  I
• 14:06
  met
• 14:06
  her
• 14:06
  inside
• 14:06
  the
• 14:07
  group
• 14:07
  just
• 14:08
  before
• 14:08
  last
• 14:09
  November
• 14:09
  when
• 14:09
  she
• 14:10
  actually
• 14:10
  went
• 14:10
  to
• 14:10
  Miss
• 14:10
  Rodeo
• 14:11
  America
• 14:11
  and
• 14:12
  competed.
• 14:12
  What
• 14:12
  a
• 14:13
  fantastic,
• 14:13
  amazing
• 14:14
  story
• 14:14
  to
• 14:14
  follow.
• 14:15
  Anyway,
• 14:16
  so
• 14:16
  I
• 14:16
  talked
• 14:16
  to
• 14:16
  her
• 14:16
  at
• 14:17
  the
• 14:17
  end
• 14:17
  of
• 14:17
  last
• 14:17
  year
• 14:17
  and
• 14:18
  asked
• 14:18
  her
• 14:18
  if
• 14:18
  she
• 14:18
  would
• 14:18
  come
• 14:19
  on
• 14:19
  board
• 14:19
  as
• 14:19
  a
• 14:20
  team
• 14:20
  member
• 14:21
  and
• 14:21
  help
• 14:21
  us
• 14:21
  build
• 14:22
  the
• 14:22
  Where
• 14:22
  Cowgirl
• 14:22
  Shop
• 14:23
  Show.
• 14:24
  She
• 14:24
  does
• 14:24
  all
• 14:24
  of
• 14:24
  our
• 14:25
  social
• 14:25
  media.
• 14:25
  She
• 14:25
  does
• 14:26
  a
• 14:26
  fantastic
• 14:26
  job.
• 14:27
  And
• 14:27
  then
• 14:28
  she
• 14:28
  connected
• 14:29
  us
• 14:29
  with
• 14:29
  Faith
• 14:30
  who
• 14:31
  is
• 14:31
  a
• 14:31
  Western
• 14:32
  influencer
• 14:33
  with
• 14:33
  55,000
• 14:34
  followers
• 14:35
  on
• 14:35
  her
• 14:35
  Instagram
• 14:36
  called
• 14:36
  Ranchy
• 14:37
  Rapunzel.
• 14:38
  So
• 14:38
  Faith
• 14:39
  was
• 14:39
  our
• 14:39
  other
• 14:39
  co
• 14:40
  host.
• 14:41
  They're
• 14:41
  both
• 14:41
  fantastic
• 14:42
  young
• 14:42
  ladies
• 14:43
  and
• 14:43
  we
• 14:44
  did
• 14:44
  a
• 14:44
  series
• 14:44
  of
• 14:45
  six
• 14:45
  weeks,
• 14:45
  they're
• 14:46
  all
• 14:46
  on
• 14:46
  our
• 14:46
  YouTube
• 14:47
  where
• 14:47
  we
• 14:47
  showcased
• 14:48
  the
• 14:49
  brands
• 14:49
  that
• 14:49
  shipped
• 14:50
  their
• 14:50
  products
• 14:50
  to
• 14:51
  Tori
• 14:51
  in
• 14:51
  Wisconsin
• 14:52
  or
• 14:52
  to
• 14:52
  Faith.
• 14:53
  And
• 14:54
  both
• 14:54
  of
• 14:54
  those
• 14:54
  ladies
• 14:55
  helped
• 14:55
  us
• 14:55
  showcase
• 14:56
  their
• 14:56
  products.
• 14:57
  We
• 14:57
  had
• 14:58
  Easter
• 14:58
  basket
• 14:58
  we
• 14:59
  put
• 14:59
  together
• 14:59
  related
• 15:00
  to
• 15:00
  the
• 15:00
  young
• 15:01
  buckaroos,
• 15:02
  the
• 15:02
  families
• 15:02
  that
• 15:03
  have
• 15:03
  the
• 15:03
  young
• 15:03
  kids.
• 15:04
  We
• 15:04
  have
• 15:04
  a
• 15:04
  lot
• 15:04
  of
• 15:04
  authors
• 15:05
  in
• 15:05
  our
• 15:05
  group
• 15:06
  as
• 15:06
  well
• 15:06
  as
• 15:07
  jewelry
• 15:07
  and
• 15:07
  western
• 15:08
  wear
• 15:08
  for
• 15:08
  kids
• 15:09
  in
• 15:09
  our
• 15:09
  group,
• 15:09
  the
• 15:09
  businesses
• 15:10
  that
• 15:10
  run
• 15:10
  those.
• 15:11
  So
• 15:11
  we
• 15:11
  did
• 15:11
  an
• 15:12
  Easter
• 15:12
  basket.
• 15:13
  We
• 15:14
  did
• 15:14
  a
• 15:14
  really
• 15:14
  fun
• 15:15
  Mother's
• 15:15
  Day
• 15:16
  where
• 15:16
  we
• 15:16
  showcased
• 15:17
  the
• 15:17
  handbags
• 15:17
  and
• 15:17
  things
• 15:18
  like
• 15:18
  that.
• 15:18
  Anyway,
• 15:19
  to
• 15:19
  answer
• 15:19
  your
• 15:19
  story
• 15:20
  or
• 15:20
  to
• 15:20
  your
• 15:20
  question,
• 15:21
  sorry,
• 15:22
  building
• 15:23
  a
• 15:23
  consumer
• 15:23
  base
• 15:24
  is
• 15:24
  kind
• 15:24
  of
• 15:24
  difficult.
• 15:25
  Yeah,
• 15:25
  that's
• 15:26
  why
• 15:26
  I
• 15:26
  questioned
• 15:27
  that
• 15:27
  because
• 15:27
  there's
• 15:27
  a
• 15:27
  difference
• 15:28
  there
• 15:28
  between
• 15:28
  the
• 15:28
  B2B
• 15:29
  and
• 15:29
  B2C
• 15:29
  and
• 15:29
  it's
• 15:30
  tough
• 15:30
  to
• 15:30
  do
• 15:30
  both.
• 15:31
  You
• 15:32
  Know,
• 15:32
  it
• 15:33
  takes
• 15:33
  time.
• 15:33
  B2C
• 15:34
  obviously
• 15:34
  is
• 15:34
  the
• 15:34
  harder
• 15:35
  one,
• 15:35
  right?
• 15:35
  Because
• 15:36
  B2B,
• 15:36
  usually
• 15:37
  you
• 15:37
  have
• 15:37
  people
• 15:37
  that
• 15:37
  are
• 15:37
  interested
• 15:38
  in,
• 15:38
  you
• 15:38
  know,
• 15:39
  in
• 15:39
  getting
• 15:39
  the
• 15:39
  job
• 15:39
  done,
• 15:40
  but
• 15:40
  B2C,
• 15:41
  you
• 15:41
  have
• 15:41
  to
• 15:41
  convince
• 15:41
  them
• 15:41
  why
• 15:42
  they
• 15:42
  should
• 15:42
  go
• 15:42
  there
• 15:42
  in
• 15:42
  the
• 15:42
  first
• 15:43
  place.
• 15:43
  So
• 15:43
  that's
• 15:44
  why
• 15:44
  I
• 15:44
  was
• 15:44
  questioning
• 15:45
  that,
• 15:45
  because
• 15:45
  it
• 15:45
  is
• 15:45
  a
• 15:45
  tougher
• 15:46
  road,
• 15:47
  it's
• 15:47
  a
• 15:47
  tougher
• 15:47
  haul.
• 15:49
  So
• 15:49
  what,
• 15:49
  you
• 15:50
  know,
• 15:50
  you've
• 15:51
  got
• 15:51
  these
• 15:51
  people
• 15:51
  that
• 15:51
  are
• 15:51
  in
• 15:51
  there,
• 15:52
  they're
• 15:52
  motivated.
• 15:54
  What
• 15:54
  was
• 15:54
  the
• 15:55
  one
• 15:55
  thing
• 15:55
  that
• 15:55
  you
• 15:56
  think
• 15:56
  drives
• 15:57
  engagement?
• 15:57
  What
• 15:58
  is
• 15:58
  the
• 15:58
  thing
• 15:58
  that
• 15:58
  drives
• 15:59
  the
• 15:59
  engagement
• 15:59
  with
• 16:00
  your
• 16:00
  members?
• 16:01
  I'm
• 16:01
  going
• 16:01
  to
• 16:01
  go
• 16:01
  with
• 16:01
  your
• 16:02
  members
• 16:02
  as
• 16:02
  opposed
• 16:02
  to
• 16:02
  consumers
• 16:03
  at
• 16:03
  this
• 16:03
  point.
• 16:04
  You
• 16:04
  know,
• 16:04
  what
• 16:05
  motivates
• 16:05
  them
• 16:06
  and
• 16:06
  what
• 16:06
  drives
• 16:06
  their
• 16:07
  engagement
• 16:07
  to
• 16:07
  be
• 16:07
  engaged
• 16:08
  with
• 16:08
  you,
• 16:08
  to
• 16:08
  really
• 16:09
  want
• 16:09
  to
• 16:09
  participate
• 16:09
  in
• 16:10
  this.
• 16:10
  Have
• 16:10
  they
• 16:10
  seen
• 16:10
  results?
• 16:11
  You
• 16:11
  know
• 16:11
  what,
• 16:12
  what
• 16:12
  drives
• 16:12
  that
• 16:13
  motivation?
• 16:14
  So
• 16:14
  at
• 16:15
  the
• 16:15
  beginning
• 16:15
  of
• 16:15
  the
• 16:15
  Facebook
• 16:16
  group,
• 16:16
  I
• 16:16
  was
• 16:17
  very
• 16:17
  involved,
• 16:18
  I
• 16:18
  would
• 16:18
  say
• 16:18
  I
• 16:18
  was
• 16:18
  very
• 16:19
  involved
• 16:19
  on
• 16:19
  a
• 16:19
  day
• 16:19
  to
• 16:20
  day
• 16:20
  basis,
• 16:20
  almost
• 16:20
  posting
• 16:21
  daily
• 16:22
  from
• 16:23
  September
• 16:24
  all
• 16:24
  the
• 16:24
  way
• 16:24
  till
• 16:25
  the
• 16:25
  end
• 16:25
  of
• 16:25
  2020.
• 16:26
  And
• 16:26
  you
• 16:26
  have
• 16:26
  to
• 16:26
  be
• 16:26
  right
• 16:26
  at
• 16:27
  the
• 16:27
  beginning
• 16:27
  because
• 16:27
  it's.
• 16:28
  Nothing's
• 16:28
  going
• 16:28
  to
• 16:28
  happen
• 16:28
  unless
• 16:29
  you
• 16:29
  drive
• 16:29
  it.
• 16:29
  At
• 16:30
  the
• 16:30
  beginning,
• 16:30
  I
• 16:30
  was
• 16:30
  having
• 16:31
  fun.
• 16:31
  I
• 16:31
  mean,
• 16:31
  it
• 16:31
  was,
• 16:32
  it
• 16:32
  was
• 16:33
  what
• 16:33
  podcasts
• 16:34
  you.
• 16:34
  But
• 16:34
  that's
• 16:34
  true
• 16:35
  of
• 16:35
  any
• 16:35
  Facebook
• 16:35
  group.
• 16:35
  So
• 16:36
  if
• 16:36
  you're
• 16:36
  going
• 16:36
  to
• 16:36
  start
• 16:36
  one
• 16:36
  for
• 16:37
  your
• 16:37
  store,
• 16:37
  for
• 16:37
  your
• 16:38
  business,
• 16:38
  you
• 16:38
  got
• 16:38
  to
• 16:39
  be
• 16:39
  that.
• 16:39
  You
• 16:39
  got
• 16:39
  to
• 16:39
  be
• 16:39
  in
• 16:40
  there
• 16:40
  creating
• 16:40
  the
• 16:41
  engagement.
• 16:42
  You're
• 16:42
  creating
• 16:42
  the
• 16:42
  engagement.
• 16:43
  After
• 16:43
  a
• 16:43
  while
• 16:43
  it
• 16:44
  takes
• 16:44
  over
• 16:44
  and
• 16:44
  you
• 16:44
  don't
• 16:44
  have
• 16:44
  to
• 16:44
  worry
• 16:45
  about
• 16:45
  it
• 16:45
  anymore.
• 16:45
  That's
• 16:46
  probably
• 16:46
  where
• 16:47
  for
• 16:47
  us,
• 16:47
  it
• 16:47
  took
• 16:47
  almost
• 16:48
  a
• 16:48
  year
• 16:48
  for
• 16:48
  that
• 16:48
  to
• 16:49
  happen.
• 16:49
  Yeah,
• 16:50
  we
• 16:51
  were
• 16:51
  very
• 16:51
  fortunate.
• 16:52
  We
• 16:52
  saw
• 16:52
  engagement
• 16:53
  very
• 16:53
  fast.
• 16:53
  And
• 16:54
  I
• 16:54
  spoke
• 16:54
  to
• 16:55
  some,
• 16:55
  not
• 16:56
  in
• 16:56
  the
• 16:56
  western
• 16:56
  industry,
• 16:57
  but
• 16:57
  some
• 16:57
  Facebook
• 16:58
  group
• 16:58
  gurus,
• 16:59
  so
• 16:59
  to
• 16:59
  speak,
• 17:00
  and
• 17:00
  they
• 17:00
  were
• 17:00
  like,
• 17:00
  oh
• 17:01
  man,
• 17:02
  what.
• 17:02
  What
• 17:02
  are
• 17:02
  you
• 17:03
  doing
• 17:03
  in
• 17:03
  that
• 17:03
  group?
• 17:04
  Because
• 17:04
  whatever
• 17:05
  you're
• 17:05
  doing
• 17:05
  is
• 17:05
  quite
• 17:06
  impressive.
• 17:07
  So
• 17:07
  here's
• 17:08
  the
• 17:09
  engagement
• 17:09
  was
• 17:10
  primarily
• 17:11
  things
• 17:12
  I
• 17:12
  wanted
• 17:12
  to
• 17:12
  learn
• 17:13
  or
• 17:13
  things
• 17:13
  I
• 17:13
  thought
• 17:14
  I
• 17:14
  could
• 17:14
  share
• 17:14
  and
• 17:14
  teach.
• 17:15
  So
• 17:16
  there
• 17:16
  would
• 17:16
  be
• 17:16
  a
• 17:17
  question
• 17:18
  about,
• 17:19
  you
• 17:19
  know,
• 17:19
  what
• 17:20
  business
• 17:21
  books
• 17:21
  are
• 17:21
  they
• 17:22
  reading?
• 17:22
  Sometimes
• 17:23
  we
• 17:23
  would
• 17:23
  go
• 17:23
  down
• 17:24
  the
• 17:24
  personal
• 17:24
  side.
• 17:24
  What
• 17:25
  are
• 17:25
  you
• 17:25
  reading
• 17:25
  for
• 17:26
  fun
• 17:26
  to
• 17:26
  get
• 17:27
  out
• 17:27
  of
• 17:27
  the
• 17:27
  business
• 17:27
  brain?
• 17:29
  Where
• 17:29
  are
• 17:29
  you
• 17:30
  going
• 17:30
  to
• 17:31
  do
• 17:32
  a
• 17:32
  show
• 17:32
  or,
• 17:33
  you
• 17:33
  know,
• 17:34
  are
• 17:34
  you
• 17:34
  selling
• 17:34
  online?
• 17:35
  Are
• 17:35
  you
• 17:35
  selling
• 17:36
  at
• 17:36
  a
• 17:36
  show
• 17:36
  or,
• 17:37
  you
• 17:37
  know,
• 17:37
  how
• 17:37
  are
• 17:37
  you
• 17:37
  selling?
• 17:38
  We
• 17:38
  had
• 17:39
  members
• 17:40
  in
• 17:40
  there
• 17:40
  that
• 17:41
  came
• 17:41
  in
• 17:41
  and
• 17:41
  showcased
• 17:42
  what
• 17:42
  they
• 17:42
  were
• 17:43
  going
• 17:43
  to
• 17:43
  be
• 17:43
  showing
• 17:43
  at
• 17:44
  the
• 17:44
  nfr.
• 17:45
  We
• 17:45
  have
• 17:46
  a
• 17:46
  lot
• 17:46
  of
• 17:46
  successful
• 17:46
  members
• 17:47
  in
• 17:47
  there.
• 17:48
  We
• 17:48
  also
• 17:48
  have
• 17:49
  a
• 17:49
  lot
• 17:49
  of
• 17:49
  newbies
• 17:49
  that
• 17:50
  are
• 17:50
  trying
• 17:50
  to
• 17:50
  figure
• 17:50
  out,
• 17:50
  you
• 17:51
  know,
• 17:51
  what
• 17:51
  to
• 17:51
  do.
• 17:52
  And
• 17:52
  they
• 17:52
  want
• 17:53
  to
• 17:53
  Build
• 17:53
  a
• 17:53
  business.
• 17:55
  So
• 17:55
  the
• 17:56
  engagement
• 17:56
  was
• 17:57
  in
• 17:58
  large
• 17:58
  part
• 17:59
  what
• 17:59
  attracts
• 18:00
  me
• 18:00
  to
• 18:01
  learn
• 18:01
  about
• 18:01
  business.
• 18:02
  And
• 18:02
  it's
• 18:02
  all
• 18:02
  over
• 18:03
  the
• 18:03
  board.
• 18:03
  It
• 18:03
  could
• 18:03
  be
• 18:03
  branding,
• 18:04
  it
• 18:04
  could
• 18:04
  be
• 18:04
  colors,
• 18:05
  it
• 18:05
  could
• 18:05
  be
• 18:05
  mood
• 18:05
  boards,
• 18:06
  it
• 18:06
  could
• 18:06
  be
• 18:06
  SEO,
• 18:07
  it
• 18:07
  could
• 18:07
  be
• 18:07
  keywords,
• 18:08
  it
• 18:08
  could
• 18:09
  be.
• 18:09
  I
• 18:10
  asked,
• 18:10
  I
• 18:11
  had
• 18:11
  a
• 18:11
  vision
• 18:11
  at
• 18:12
  some
• 18:12
  point
• 18:13
  because
• 18:13
  there
• 18:13
  was
• 18:13
  a
• 18:13
  lot
• 18:13
  of
• 18:13
  questions
• 18:14
  about
• 18:14
  how
• 18:14
  do
• 18:14
  we
• 18:15
  find
• 18:15
  mentors
• 18:15
  in
• 18:16
  this
• 18:16
  industry.
• 18:17
  We
• 18:17
  really
• 18:18
  have
• 18:19
  a
• 18:19
  mentor
• 18:19
  help
• 18:19
  me
• 18:20
  in,
• 18:20
  in
• 18:20
  our
• 18:20
  businesses.
• 18:21
  And
• 18:22
  so
• 18:22
  then
• 18:23
  we
• 18:23
  posed
• 18:23
  a
• 18:23
  question
• 18:24
  of
• 18:24
  what
• 18:24
  if
• 18:24
  we
• 18:25
  could
• 18:25
  do
• 18:25
  something
• 18:26
  kind
• 18:26
  of
• 18:26
  like,
• 18:27
  kind
• 18:27
  of
• 18:27
  like
• 18:27
  shark
• 18:27
  tank
• 18:28
  or
• 18:29
  kind
• 18:29
  of
• 18:29
  like
• 18:30
  bar
• 18:30
  rescue,
• 18:31
  like
• 18:32
  take
• 18:32
  a
• 18:32
  brand
• 18:32
  and
• 18:33
  do
• 18:33
  a
• 18:33
  makeover.
• 18:34
  And
• 18:35
  so
• 18:35
  we're
• 18:35
  just
• 18:35
  now
• 18:36
  having
• 18:36
  some
• 18:36
  fun
• 18:36
  with
• 18:37
  starting
• 18:37
  some
• 18:37
  of
• 18:37
  that
• 18:38
  content.
• 18:38
  So
• 18:39
  the
• 18:39
  Facebook
• 18:39
  group
• 18:40
  engagement
• 18:41
  has
• 18:41
  been
• 18:41
  fairly
• 18:42
  low,
• 18:42
  I
• 18:42
  would
• 18:42
  say,
• 18:43
  for
• 18:43
  the
• 18:43
  last
• 18:43
  two
• 18:43
  months
• 18:44
  because
• 18:44
  Cowgirl
• 18:45
  Biz
• 18:45
  has
• 18:45
  decided
• 18:46
  to
• 18:46
  rebrand
• 18:47
  to
• 18:47
  focus
• 18:48
  on
• 18:48
  helping
• 18:49
  these
• 18:49
  small
• 18:50
  and
• 18:50
  medium
• 18:51
  sized,
• 18:52
  particularly
• 18:53
  B2C
• 18:54
  businesses
• 18:54
  that
• 18:54
  are
• 18:55
  actually
• 18:55
  selling
• 18:55
  product.
• 18:56
  They
• 18:56
  can
• 18:56
  sell
• 18:57
  services
• 18:57
  too,
• 18:57
  but
• 18:58
  primarily
• 18:58
  selling
• 18:59
  a
• 18:59
  product,
• 19:00
  helping
• 19:00
  them
• 19:00
  with
• 19:01
  their
• 19:01
  websites,
• 19:02
  helping
• 19:02
  them
• 19:03
  learn
• 19:03
  how
• 19:03
  to
• 19:03
  sell
• 19:04
  specifically
• 19:05
  with
• 19:05
  e
• 19:06
  commerce
• 19:06
  and
• 19:06
  the
• 19:07
  tools
• 19:07
  that
• 19:07
  can
• 19:07
  be
• 19:08
  used
• 19:08
  related
• 19:08
  to
• 19:09
  that
• 19:09
  in
• 19:09
  SEO.
• 19:11
  So
• 19:11
  the
• 19:11
  group
• 19:12
  engagement
• 19:12
  is
• 19:13
  going
• 19:13
  to
• 19:14
  shift
• 19:14
  dramatically.
• 19:15
  And
• 19:16
  I
• 19:16
  keep
• 19:16
  telling
• 19:17
  the
• 19:17
  group,
• 19:17
  I'll
• 19:17
  be
• 19:17
  back
• 19:18
  here
• 19:18
  soon,
• 19:18
  I'll
• 19:18
  be
• 19:19
  back
• 19:19
  with
• 19:19
  all
• 19:19
  kinds
• 19:19
  of
• 19:19
  new
• 19:20
  fun
• 19:20
  content.
• 19:22
  And
• 19:22
  that
• 19:22
  will
• 19:22
  be
• 19:23
  starting
• 19:23
  soon.
• 19:24
  And
• 19:24
  then
• 19:24
  the
• 19:24
  engagement,
• 19:24
  we'll
• 19:25
  see
• 19:25
  a
• 19:25
  completely
• 19:26
  different
• 19:26
  type
• 19:26
  of
• 19:27
  communication
• 19:28
  and
• 19:29
  things
• 19:29
  happening
• 19:30
  this
• 19:30
  summer,
• 19:30
  I
• 19:30
  suspect,
• 19:31
  as
• 19:31
  we
• 19:32
  really
• 19:32
  hone
• 19:33
  in
• 19:33
  on
• 19:33
  the
• 19:34
  things
• 19:34
  that
• 19:34
  they
• 19:34
  could
• 19:34
  be
• 19:35
  doing.
• 19:35
  I'm
• 19:36
  glad
• 19:36
  to
• 19:36
  see
• 19:36
  you're
• 19:36
  doing
• 19:37
  the
• 19:37
  SEO
• 19:37
  academy,
• 19:38
  because
• 19:40
  SEO
• 19:40
  is
• 19:40
  something
• 19:41
  that
• 19:41
  obviously
• 19:42
  there's
• 19:42
  a
• 19:42
  lot
• 19:43
  of
• 19:43
  people
• 19:43
  out
• 19:44
  there
• 19:44
  that
• 19:44
  claim
• 19:44
  to
• 19:44
  be
• 19:45
  SEO
• 19:45
  experts
• 19:45
  from
• 19:46
  India
• 19:46
  and,
• 19:47
  you
• 19:47
  know,
• 19:47
  across
• 19:47
  the
• 19:48
  pond
• 19:48
  and
• 19:48
  everywhere
• 19:48
  in
• 19:49
  the
• 19:49
  world,
• 19:49
  and
• 19:49
  you
• 19:49
  get
• 19:50
  dozens
• 19:50
  of
• 19:50
  emails
• 19:51
  and
• 19:52
  a
• 19:52
  lot
• 19:52
  of
• 19:52
  them
• 19:53
  are
• 19:53
  scams.
• 19:53
  A
• 19:53
  lot
• 19:53
  of
• 19:53
  them
• 19:54
  are
• 19:54
  just,
• 19:54
  you
• 19:54
  know,
• 19:54
  they're
• 19:55
  just
• 19:55
  fly
• 19:55
  by
• 19:55
  night.
• 19:56
  Plus,
• 19:57
  you
• 19:57
  know
• 19:57
  what
• 19:57
  I've
• 19:58
  always
• 19:58
  told
• 19:58
  everybody
• 19:59
  and
• 19:59
  people
• 19:59
  outside
• 20:00
  our
• 20:00
  industry,
• 20:00
  the
• 20:01
  horse
• 20:01
  world,
• 20:02
  don't
• 20:02
  believe
• 20:02
  it
• 20:02
  when
• 20:02
  I
• 20:03
  say
• 20:03
  this,
• 20:03
  but
• 20:04
  everybody
• 20:04
  in
• 20:04
  the
• 20:04
  horse
• 20:04
  world
• 20:05
  knows
• 20:05
  horse
• 20:06
  people
• 20:06
  are
• 20:06
  different.
• 20:07
  We're
• 20:07
  a
• 20:07
  different
• 20:08
  group.
• 20:08
  We
• 20:08
  have
• 20:08
  to
• 20:09
  be
• 20:09
  treated
• 20:09
  as
• 20:09
  a
• 20:09
  different
• 20:10
  group.
• 20:10
  You
• 20:10
  know,
• 20:11
  we,
• 20:11
  we
• 20:12
  think
• 20:12
  differently,
• 20:12
  we
• 20:13
  act
• 20:13
  differently,
• 20:13
  we're
• 20:14
  addicted
• 20:14
  to
• 20:14
  what
• 20:15
  we
• 20:15
  do.
• 20:15
  Right.
• 20:16
  It's
• 20:16
  the
• 20:16
  reason
• 20:16
  that
• 20:16
  my
• 20:17
  shows
• 20:17
  have
• 20:17
  done
• 20:17
  so
• 20:17
  well
• 20:18
  is,
• 20:18
  is
• 20:18
  they're
• 20:18
  addicted.
• 20:19
  They
• 20:19
  want
• 20:19
  to
• 20:19
  consume
• 20:20
  all
• 20:20
  things
• 20:20
  horse
• 20:20
  and
• 20:21
  that's
• 20:21
  it.
• 20:21
  They're
• 20:21
  not
• 20:22
  really
• 20:22
  interested
• 20:22
  in
• 20:22
  anything
• 20:23
  else.
• 20:23
  So.
• 20:24
  And
• 20:24
  you
• 20:24
  know,
• 20:24
  when
• 20:25
  it
• 20:25
  comes
• 20:25
  to
• 20:25
  SEO,
• 20:25
  you
• 20:25
  have
• 20:26
  to
• 20:26
  understand
• 20:26
  that
• 20:26
  when
• 20:26
  you're
• 20:26
  going
• 20:27
  in
• 20:27
  the
• 20:27
  horse
• 20:27
  world.
• 20:27
  So
• 20:27
  I'm
• 20:28
  glad
• 20:28
  that
• 20:28
  there's
• 20:29
  somebody
• 20:29
  like
• 20:29
  you
• 20:29
  out
• 20:30
  there
• 20:30
  that's
• 20:30
  going
• 20:30
  to
• 20:30
  take
• 20:31
  them
• 20:31
  down
• 20:31
  the
• 20:31
  right
• 20:31
  path
• 20:32
  as
• 20:32
  opposed
• 20:32
  to,
• 20:33
  I'm
• 20:33
  going
• 20:33
  to,
• 20:33
  you
• 20:34
  know,
• 20:34
  as
• 20:34
  opposed
• 20:34
  to
• 20:34
  somebody
• 20:35
  that's
• 20:35
  doing
• 20:35
  SEO
• 20:35
  for
• 20:36
  everybody.
• 20:36
  And
• 20:36
  I'm
• 20:36
  going
• 20:36
  to
• 20:36
  do
• 20:37
  the
• 20:37
  same
• 20:37
  do
• 20:37
  with
• 20:37
  my
• 20:38
  motorcycle
• 20:38
  people.
• 20:38
  Well,
• 20:39
  we're
• 20:39
  different
• 20:40
  and
• 20:41
  I
• 20:41
  can
• 20:41
  say
• 20:41
  that
• 20:41
  to
• 20:42
  them.
• 20:42
  They
• 20:42
  don't
• 20:42
  get
• 20:42
  it
• 20:43
  right.
• 20:43
  People
• 20:44
  outside
• 20:44
  our
• 20:44
  industry
• 20:45
  don't
• 20:45
  get
• 20:45
  it.
• 20:46
  So
• 20:47
  with
• 20:47
  that
• 20:48
  in
• 20:48
  mind,
• 20:48
  I
• 20:49
  know
• 20:49
  you
• 20:49
  offer
• 20:49
  courses.
• 20:50
  How
• 20:50
  does
• 20:50
  that
• 20:50
  work
• 20:50
  for
• 20:51
  an
• 20:51
  SEO,
• 20:51
  of
• 20:52
  course,
• 20:52
  Search
• 20:52
  engine
• 20:52
  optimization.
• 20:53
  It's
• 20:54
  helping
• 20:54
  you
• 20:54
  do
• 20:54
  better
• 20:54
  in
• 20:55
  the
• 20:55
  rankings
• 20:55
  on
• 20:55
  Google,
• 20:56
  basically.
• 20:57
  So
• 20:57
  how
• 20:58
  do
• 20:58
  you
• 20:58
  run
• 20:59
  your
• 20:59
  academy?
• 21:00
  If
• 21:00
  I
• 21:00
  sign
• 21:00
  up,
• 21:01
  what
• 21:01
  happens?
• 21:02
  Before
• 21:02
  I
• 21:03
  answer
• 21:03
  that,
• 21:03
  let
• 21:03
  me
• 21:04
  give
• 21:04
  just
• 21:04
  a
• 21:04
  tiny
• 21:04
  bit
• 21:05
  more
• 21:05
  background
• 21:05
  on
• 21:06
  the
• 21:06
  subject
• 21:06
  of
• 21:06
  SEO
• 21:07
  and
• 21:07
  keywords.
• 21:09
  And
• 21:09
  one
• 21:09
  of
• 21:10
  the
• 21:10
  things
• 21:10
  over
• 21:11
  the
• 21:11
  course
• 21:11
  of
• 21:11
  the
• 21:11
  last
• 21:12
  five
• 21:12
  years
• 21:12
  as
• 21:13
  I
• 21:13
  have
• 21:13
  dabbled
• 21:14
  in
• 21:14
  different
• 21:14
  e
• 21:14
  commerce
• 21:15
  brands
• 21:15
  and
• 21:15
  built
• 21:15
  different
• 21:15
  websites,
• 21:16
  I've
• 21:16
  built
• 21:17
  a
• 21:17
  big
• 21:17
  commerce
• 21:18
  website
• 21:18
  which
• 21:19
  is
• 21:19
  very
• 21:19
  similar
• 21:19
  to
• 21:19
  Shopify.
• 21:20
  I've
• 21:21
  built
• 21:21
  on
• 21:21
  the
• 21:22
  WordPress
• 21:22
  platform
• 21:23
  and
• 21:23
  the
• 21:23
  WooCommerce.
• 21:24
  And
• 21:24
  so
• 21:25
  I'm
• 21:25
  familiar
• 21:25
  with
• 21:25
  those
• 21:25
  shopping
• 21:26
  carts.
• 21:26
  And
• 21:26
  we've
• 21:27
  also,
• 21:27
  those
• 21:27
  are
• 21:27
  questions
• 21:28
  we
• 21:28
  ask
• 21:28
  inside
• 21:29
  the
• 21:29
  group
• 21:29
  all
• 21:29
  the
• 21:29
  time.
• 21:29
  Are
• 21:29
  you
• 21:30
  on
• 21:30
  Shopify
• 21:30
  or
• 21:30
  what
• 21:31
  are
• 21:31
  you
• 21:31
  using?
• 21:31
  What
• 21:32
  do
• 21:32
  you
• 21:32
  like
• 21:32
  about
• 21:32
  it,
• 21:32
  et
• 21:33
  cetera.
• 21:33
  Anyway,
• 21:34
  the
• 21:34
  huge
• 21:35
  epiphany
• 21:35
  that
• 21:35
  was
• 21:36
  kind
• 21:36
  of
• 21:36
  like,
• 21:37
  oh
• 21:37
  man,
• 21:37
  I
• 21:38
  wish
• 21:38
  I
• 21:38
  had
• 21:38
  understood
• 21:39
  this
• 21:39
  when
• 21:40
  I
• 21:40
  started
• 21:40
  that
• 21:40
  business
• 21:41
  five
• 21:41
  years
• 21:41
  ago
• 21:42
  was
• 21:43
  SEO.
• 21:44
  And,
• 21:44
  and
• 21:45
  the
• 21:45
  challenge
• 21:46
  is,
• 21:46
  because
• 21:48
  it's
• 21:48
  almost
• 21:48
  like
• 21:48
  Greek,
• 21:50
  it's
• 21:50
  like
• 21:50
  when
• 21:50
  people
• 21:50
  hear
• 21:51
  it,
• 21:51
  they're
• 21:51
  like,
• 21:52
  I
• 21:52
  don't
• 21:52
  want
• 21:52
  to,
• 21:52
  I
• 21:53
  don't
• 21:53
  want
• 21:53
  anything
• 21:53
  to
• 21:54
  do
• 21:54
  with
• 21:54
  it.
• 21:54
  I
• 21:54
  don't
• 21:54
  know
• 21:54
  what
• 21:55
  it
• 21:55
  is.
• 21:55
  And
• 21:56
  so
• 21:56
  the
• 21:56
  epiphany
• 21:57
  was
• 21:57
  this,
• 21:58
  wow,
• 21:59
  think
• 21:59
  about
• 22:00
  when
• 22:01
  you
• 22:01
  were,
• 22:01
  when
• 22:01
  were
• 22:02
  you
• 22:02
  last
• 22:02
  on
• 22:02
  Google
• 22:03
  and
• 22:03
  what
• 22:03
  did
• 22:04
  you
• 22:04
  type
• 22:04
  in
• 22:04
  the
• 22:04
  search
• 22:05
  bar?
• 22:06
  And
• 22:06
  we've
• 22:07
  been
• 22:07
  asking
• 22:07
  that
• 22:07
  question
• 22:07
  in
• 22:08
  the
• 22:08
  group.
• 22:08
  And
• 22:09
  then
• 22:09
  I
• 22:09
  ask
• 22:09
  them,
• 22:10
  okay,
• 22:11
  think
• 22:11
  about
• 22:11
  now.
• 22:11
  If
• 22:12
  you
• 22:12
  were
• 22:12
  one
• 22:12
  of
• 22:12
  your
• 22:13
  customers
• 22:13
  trying
• 22:13
  to
• 22:14
  find
• 22:14
  you,
• 22:14
  what
• 22:15
  would
• 22:15
  they
• 22:15
  be
• 22:15
  typing
• 22:16
  in
• 22:16
  Google?
• 22:17
  And
• 22:17
  so
• 22:17
  the
• 22:17
  epiphany
• 22:18
  starts
• 22:18
  to
• 22:18
  go
• 22:18
  on.
• 22:18
  And
• 22:18
  then
• 22:19
  I
• 22:19
  tell
• 22:19
  them,
• 22:19
  okay,
• 22:20
  let
• 22:20
  me
• 22:20
  look
• 22:20
  up
• 22:21
  that
• 22:21
  keyword
• 22:21
  for
• 22:22
  you
• 22:22
  and
• 22:22
  tell
• 22:22
  you,
• 22:23
  is
• 22:23
  that
• 22:23
  keyword
• 22:25
  have
• 22:25
  any
• 22:25
  search
• 22:25
  volume
• 22:26
  or
• 22:27
  does
• 22:28
  another
• 22:29
  way
• 22:29
  have
• 22:30
  search
• 22:30
  volume?
• 22:30
  So
• 22:31
  for
• 22:31
  example,
• 22:32
  I
• 22:32
  forget,
• 22:32
  let's
• 22:33
  see,
• 22:33
  one
• 22:33
  of
• 22:33
  the
• 22:33
  words
• 22:33
  was
• 22:34
  brand
• 22:34
  recognition.
• 22:35
  Another
• 22:35
  word
• 22:36
  was
• 22:36
  horse
• 22:36
  hair.
• 22:36
  Jewelry.
• 22:37
  Jewelry.
• 22:38
  And
• 22:38
  I
• 22:38
  think
• 22:38
  the
• 22:38
  horsehair
• 22:39
  jewelry
• 22:40
  surprisingly
• 22:40
  had
• 22:41
  1300
• 22:42
  searches
• 22:43
  a
• 22:43
  month
• 22:44
  and
• 22:44
  actually
• 22:45
  has
• 22:45
  what
• 22:46
  we
• 22:46
  call
• 22:46
  keyword
• 22:47
  difficulty
• 22:47
  of
• 22:48
  easy
• 22:48
  meaning.
• 22:49
  You
• 22:49
  could
• 22:49
  actually
• 22:50
  rank
• 22:50
  for
• 22:50
  that.
• 22:51
  And
• 22:51
  then
• 22:52
  here's
• 22:52
  another
• 22:52
  crazy
• 22:53
  story.
• 22:54
  A
• 22:54
  Couple
• 22:54
  weeks
• 22:55
  ago,
• 22:55
  we
• 22:56
  were
• 22:56
  driving
• 22:57
  through
• 22:57
  the
• 22:58
  territory
• 22:58
  of
• 22:59
  Cavenders
• 23:00
  and
• 23:00
  I.
• 23:01
  I
• 23:01
  hate
• 23:01
  to
• 23:01
  admit
• 23:02
  this,
• 23:02
  but
• 23:02
  I
• 23:02
  have
• 23:02
  not
• 23:02
  yet
• 23:02
  been
• 23:03
  to
• 23:03
  Cavenders.
• 23:04
  One
• 23:04
  day
• 23:04
  I
• 23:05
  will.
• 23:05
  Anyway,
• 23:06
  I
• 23:06
  love
• 23:07
  watching
• 23:07
  them
• 23:08
  magazines
• 23:09
  on
• 23:09
  their
• 23:09
  Instagram
• 23:10
  and
• 23:10
  all
• 23:10
  that
• 23:10
  fun
• 23:10
  stuff,
• 23:11
  but
• 23:11
  I
• 23:11
  haven't
• 23:11
  been
• 23:11
  there.
• 23:12
  So
• 23:12
  I'm
• 23:12
  like,
• 23:12
  I'm
• 23:12
  going
• 23:12
  to
• 23:12
  pull
• 23:13
  up
• 23:13
  their
• 23:13
  SEO.
• 23:14
  So
• 23:14
  I'm
• 23:15
  looking
• 23:15
  at
• 23:15
  their
• 23:15
  SEO
• 23:16
  and
• 23:16
  they're
• 23:16
  doing
• 23:17
  a
• 23:17
  fantastic
• 23:17
  job.
• 23:18
  Fantastic
• 23:19
  job.
• 23:19
  But
• 23:20
  I'm
• 23:20
  like,
• 23:20
  oh,
• 23:21
  my
• 23:21
  gosh,
• 23:21
  there's
• 23:22
  a
• 23:22
  keyword
• 23:22
  in
• 23:22
  there
• 23:23
  that
• 23:23
  has
• 23:23
  30,000
• 23:24
  searches
• 23:25
  that
• 23:25
  you
• 23:26
  could
• 23:26
  literally
• 23:27
  rank
• 23:27
  on
• 23:27
  Google.
• 23:28
  It's
• 23:28
  called
• 23:28
  Keyword
• 23:29
  Difficulty
• 23:29
  of
• 23:29
  easy.
• 23:30
  Under
• 23:30
  5.
• 23:31
  You
• 23:31
  could
• 23:31
  rank
• 23:31
  so
• 23:32
  fast.
• 23:32
  And
• 23:33
  I'm
• 23:33
  like,
• 23:34
  if
• 23:34
  only.
• 23:35
  Like,
• 23:35
  I
• 23:35
  almost
• 23:35
  think
• 23:36
  we
• 23:36
  should
• 23:36
  start
• 23:36
  in
• 23:37
  the
• 23:37
  cowgirl
• 23:37
  biz
• 23:37
  world.
• 23:38
  A
• 23:38
  incubator,
• 23:39
  so
• 23:39
  to
• 23:40
  speak.
• 23:40
  Like,
• 23:40
  if
• 23:40
  you
• 23:40
  need
• 23:41
  a
• 23:41
  business
• 23:41
  and
• 23:42
  you
• 23:42
  don't
• 23:43
  know
• 23:43
  what
• 23:43
  you
• 23:43
  want
• 23:43
  to
• 23:43
  do
• 23:44
  yet,
• 23:44
  I
• 23:45
  can
• 23:45
  tell
• 23:45
  you
• 23:45
  the
• 23:45
  keywords
• 23:46
  that
• 23:46
  are
• 23:46
  being
• 23:46
  searched
• 23:47
  that
• 23:47
  no
• 23:47
  one's
• 23:48
  not.
• 23:49
  That
• 23:49
  no
• 23:49
  one
• 23:49
  is,
• 23:50
  you
• 23:51
  know,
• 23:51
  providing
• 23:51
  the
• 23:51
  solution
• 23:52
  for.
• 23:52
  But
• 23:52
  there
• 23:53
  could
• 23:53
  be
• 23:53
  businesses
• 23:53
  started
• 23:54
  simply
• 23:55
  in
• 23:55
  our
• 23:55
  industry
• 23:56
  because
• 23:56
  the
• 23:56
  keyword
• 23:57
  people
• 23:57
  are
• 23:57
  out
• 23:57
  there
• 23:57
  looking
• 23:58
  for
• 23:58
  it
• 23:58
  and
• 23:58
  they
• 23:59
  must
• 23:59
  not
• 23:59
  either
• 23:59
  be
• 24:00
  finding
• 24:00
  it
• 24:00
  or
• 24:00
  there's
• 24:00
  not
• 24:01
  very
• 24:01
  many
• 24:01
  that
• 24:01
  are
• 24:01
  providing
• 24:02
  it.
• 24:02
  Anyway,
• 24:03
  that's
• 24:03
  a
• 24:03
  side
• 24:03
  story.
• 24:04
  So,
• 24:04
  okay,
• 24:04
  so
• 24:05
  back
• 24:05
  to
• 24:05
  the
• 24:05
  question.
• 24:06
  What
• 24:07
  is
• 24:07
  in
• 24:07
  the
• 24:07
  SEO
• 24:08
  Academy?
• 24:09
  So
• 24:09
  on
• 24:09
  our
• 24:09
  site,
• 24:10
  calculator
• 24:10
  girlbiz.com
• 24:11
  we
• 24:12
  are
• 24:12
  just
• 24:12
  launching,
• 24:13
  we
• 24:13
  call
• 24:14
  it
• 24:14
  Summer
• 24:14
  School
• 24:14
  of
• 24:15
  SEO.
• 24:16
  It
• 24:16
  started
• 24:16
  June
• 24:17
  2nd.
• 24:18
  Every
• 24:18
  day,
• 24:18
  or
• 24:19
  almost
• 24:19
  every
• 24:19
  day,
• 24:20
  there
• 24:20
  is
• 24:20
  an
• 24:20
  email
• 24:20
  that
• 24:21
  goes
• 24:21
  out
• 24:21
  with
• 24:21
  one
• 24:22
  SEO
• 24:22
  tip
• 24:23
  in
• 24:23
  it.
• 24:24
  I
• 24:24
  missed
• 24:24
  a
• 24:24
  few
• 24:24
  last
• 24:25
  week
• 24:25
  because
• 24:25
  as
• 24:25
  you
• 24:25
  can
• 24:26
  tell,
• 24:26
  I'm
• 24:26
  a
• 24:26
  little
• 24:26
  bit
• 24:27
  recovering
• 24:27
  from
• 24:27
  a
• 24:27
  cold
• 24:28
  like
• 24:28
  the.
• 24:28
  Rest
• 24:29
  of
• 24:29
  the
• 24:29
  country
• 24:30
  lately.
• 24:32
  Anyway,
• 24:33
  so.
• 24:33
  Yes.
• 24:33
  So
• 24:33
  SEO
• 24:34
  Academy
• 24:34
  is
• 24:35
  on
• 24:35
  our
• 24:35
  homepage,
• 24:36
  it's
• 24:36
  on
• 24:36
  the
• 24:36
  main
• 24:36
  menu,
• 24:37
  and
• 24:37
  there's
• 24:38
  three
• 24:38
  things
• 24:38
  at
• 24:39
  the
• 24:39
  top.
• 24:39
  We
• 24:39
  kicked
• 24:40
  off
• 24:40
  our.
• 24:40
  I'm
• 24:41
  going
• 24:41
  to
• 24:41
  show
• 24:41
  this
• 24:41
  for
• 24:41
  those
• 24:41
  of
• 24:41
  you
• 24:42
  watching.
• 24:42
  We
• 24:43
  kicked
• 24:43
  off
• 24:43
  summer
• 24:43
  school
• 24:44
  with
• 24:44
  what
• 24:44
  we're
• 24:44
  calling
• 24:45
  the
• 24:45
  Boot
• 24:45
  Scootin
• 24:46
  SEO
• 24:46
  Bingo
• 24:47
  Card.
• 24:47
  This
• 24:48
  was
• 24:48
  a
• 24:49
  bingo
• 24:49
  card
• 24:50
  that
• 24:50
  was
• 24:50
  created
• 24:51
  by
• 24:51
  one
• 24:51
  of
• 24:51
  our
• 24:51
  group
• 24:52
  members
• 24:53
  as
• 24:53
  at
• 24:54
  the
• 24:54
  beginning
• 24:54
  of
• 24:54
  the
• 24:54
  year
• 24:55
  in
• 24:55
  2025.
• 24:56
  She
• 24:56
  did
• 24:56
  it
• 24:56
  as
• 24:56
  a
• 24:57
  visionary
• 24:57
  board
• 24:58
  exercise.
• 24:59
  So
• 24:59
  she
• 24:59
  had
• 24:59
  everything
• 25:00
  blank
• 25:00
  and
• 25:00
  she
• 25:01
  suggested
• 25:01
  fill
• 25:01
  it
• 25:02
  in
• 25:02
  with
• 25:02
  your
• 25:02
  goals
• 25:03
  for
• 25:03
  your
• 25:03
  year
• 25:04
  and
• 25:04
  then
• 25:04
  use
• 25:05
  it
• 25:05
  to
• 25:05
  go
• 25:05
  back
• 25:05
  and
• 25:06
  look
• 25:06
  at
• 25:06
  your
• 25:07
  what
• 25:07
  you're
• 25:08
  trying
• 25:08
  to
• 25:08
  achieve
• 25:08
  this
• 25:08
  year.
• 25:09
  So
• 25:10
  I
• 25:10
  was
• 25:10
  like,
• 25:10
  oh,
• 25:11
  I
• 25:11
  love
• 25:11
  that
• 25:12
  idea.
• 25:12
  I'm
• 25:12
  going
• 25:12
  to
• 25:12
  take
• 25:13
  this
• 25:13
  idea
• 25:13
  and
• 25:13
  we're
• 25:13
  going
• 25:14
  to
• 25:14
  build
• 25:14
  SEO
• 25:14
  Bingo.
• 25:15
  So
• 25:15
  there
• 25:16
  are
• 25:16
  things
• 25:16
  on
• 25:16
  here
• 25:17
  like
• 25:17
  if
• 25:17
  you
• 25:17
  just
• 25:17
  did
• 25:18
  five
• 25:19
  I
• 25:19
  don't
• 25:19
  care
• 25:19
  if
• 25:19
  you
• 25:19
  do
• 25:20
  that
• 25:20
  one,
• 25:20
  that
• 25:20
  one,
• 25:21
  that
• 25:21
  one,
• 25:21
  or
• 25:21
  that
• 25:21
  one.
• 25:22
  We've
• 25:22
  designed
• 25:23
  this
• 25:23
  to
• 25:23
  be
• 25:24
  the
• 25:24
  easy,
• 25:25
  quick
• 25:25
  wins,
• 25:26
  as
• 25:27
  well
• 25:27
  as
• 25:27
  to
• 25:27
  raise
• 25:28
  awareness
• 25:28
  on
• 25:28
  the
• 25:29
  things
• 25:29
  that
• 25:29
  you
• 25:29
  could
• 25:30
  be
• 25:30
  doing.
• 25:31
  So
• 25:31
  it's
• 25:32
  simple.
• 25:33
  Build
• 25:33
  one
• 25:33
  quality.
• 25:34
  Well,
• 25:34
  actually,
• 25:34
  that
• 25:34
  one's
• 25:35
  harder.
• 25:35
  Build
• 25:35
  one
• 25:35
  quality
• 25:36
  Backlink.
• 25:36
  We're
• 25:36
  going
• 25:36
  to
• 25:36
  study
• 25:37
  that
• 25:37
  later
• 25:37
  in
• 25:37
  June.
• 25:38
  That's
• 25:38
  a
• 25:38
  little
• 25:39
  more
• 25:39
  difficult.
• 25:40
  Identify
• 25:41
  your
• 25:41
  top
• 25:41
  five
• 25:42
  SEO
• 25:42
  keywords
• 25:44
  Research
• 25:44
  new
• 25:45
  keywords.
• 25:45
  Optimize
• 25:46
  one
• 25:46
  Product
• 25:47
  Description
• 25:48
  Add
• 25:48
  alt
• 25:49
  text
• 25:49
  to
• 25:49
  a
• 25:49
  product
• 25:49
  image
• 25:50
  Anyway,
• 25:51
  this
• 25:51
  is
• 25:51
  under
• 25:52
  the
• 25:52
  SEO
• 25:52
  Academy.
• 25:53
  It's
• 25:53
  free.
• 25:53
  You
• 25:54
  can
• 25:54
  download
• 25:54
  it.
• 25:54
  It's
• 25:55
  a
• 25:55
  great
• 25:55
  way
• 25:55
  to
• 25:55
  get
• 25:55
  started
• 25:56
  in
• 25:56
  the
• 25:56
  process.
• 25:57
  The
• 25:57
  other
• 25:58
  thing
• 25:58
  under
• 25:58
  SEO
• 25:59
  Academy
• 26:00
  is
• 26:00
  a
• 26:01
  free
• 26:01
  SEO
• 26:02
  audit.
• 26:02
  We
• 26:03
  just
• 26:03
  found
• 26:03
  this
• 26:03
  tool
• 26:03
  and
• 26:04
  it's
• 26:04
  fantastic.
• 26:04
  And
• 26:04
  as
• 26:05
  you
• 26:05
  can
• 26:05
  see,
• 26:05
  Cowgirl
• 26:06
  Biz
• 26:06
  only
• 26:06
  scored
• 26:07
  C,
• 26:08
  so
• 26:08
  we've
• 26:08
  got
• 26:08
  some
• 26:08
  work
• 26:09
  to
• 26:09
  do
• 26:09
  too.
• 26:09
  But
• 26:09
  this
• 26:09
  is
• 26:10
  a
• 26:10
  free
• 26:10
  report
• 26:11
  that
• 26:11
  you
• 26:12
  can
• 26:12
  run
• 26:12
  from
• 26:13
  our
• 26:13
  website
• 26:13
  under
• 26:14
  SEO
• 26:14
  Academy.
• 26:15
  You
• 26:15
  go
• 26:15
  in
• 26:16
  there,
• 26:16
  you
• 26:16
  plug
• 26:16
  in
• 26:16
  your
• 26:17
  URL
• 26:17
  and
• 26:17
  in
• 26:18
  less
• 26:18
  than
• 26:18
  two
• 26:19
  minutes
• 26:19
  you
• 26:19
  get
• 26:19
  this
• 26:19
  fantastic
• 26:20
  report
• 26:20
  that
• 26:21
  guides
• 26:21
  you
• 26:21
  through.
• 26:22
  Just
• 26:22
  as
• 26:22
  an
• 26:23
  example,
• 26:24
  you
• 26:24
  need
• 26:24
  to
• 26:25
  add
• 26:25
  alt
• 26:26
  text
• 26:26
  all
• 26:27
  attributes
• 26:27
  to
• 26:28
  all
• 26:28
  images.
• 26:29
  That
• 26:29
  is
• 26:29
  something
• 26:30
  that
• 26:30
  we
• 26:30
  need
• 26:30
  to
• 26:30
  fix
• 26:31
  on.
• 26:31
  As
• 26:31
  you
• 26:32
  can
• 26:32
  imagine,
• 26:32
  we
• 26:32
  have
• 26:32
  a
• 26:32
  lot
• 26:32
  of
• 26:32
  images
• 26:33
  because
• 26:33
  by
• 26:33
  the
• 26:33
  way.
• 26:33
  That'S
• 26:34
  the
• 26:34
  one
• 26:34
  thing
• 26:35
  I
• 26:35
  hated
• 26:36
  since
• 26:36
  I
• 26:36
  started
• 26:37
  building
• 26:37
  websites
• 26:38
  20
• 26:38
  years
• 26:38
  ago
• 26:39
  was
• 26:39
  the
• 26:39
  alt
• 26:39
  image,
• 26:40
  the
• 26:40
  alt
• 26:40
  tags
• 26:40
  on
• 26:41
  images.
• 26:41
  I
• 26:41
  just
• 26:42
  hated
• 26:42
  that
• 26:42
  for
• 26:42
  some
• 26:42
  reason.
• 26:43
  I
• 26:43
  don't
• 26:43
  know,
• 26:43
  it
• 26:43
  just
• 26:43
  drove
• 26:44
  me
• 26:44
  nuts.
• 26:44
  It's
• 26:45
  easier
• 26:45
  to
• 26:45
  do
• 26:45
  now
• 26:46
  than
• 26:46
  it
• 26:46
  was
• 26:46
  then
• 26:46
  though
• 26:46
  too.
• 26:48
  So
• 26:48
  do
• 26:48
  I
• 26:49
  have
• 26:49
  to
• 26:49
  pay
• 26:49
  for
• 26:49
  the
• 26:49
  academy?
• 26:51
  Sorry,
• 26:51
  one
• 26:51
  second.
• 26:51
  There
• 26:52
  isn't
• 26:52
  an
• 26:52
  official
• 26:53
  course,
• 26:53
  so
• 26:53
  to
• 26:54
  speak,
• 26:54
  although
• 26:55
  we
• 26:55
  do
• 26:55
  envision
• 26:56
  some
• 26:57
  courses
• 26:57
  that
• 26:57
  you'll
• 26:57
  be
• 26:58
  able
• 26:58
  to
• 26:58
  purchase.
• 26:59
  We
• 26:59
  have
• 26:59
  one
• 27:00
  business.
• 27:00
  I've
• 27:00
  got
• 27:00
  to
• 27:01
  tell
• 27:01
  you
• 27:01
  about
• 27:01
  this
• 27:01
  business
• 27:02
  because
• 27:02
  she's
• 27:02
  incredible
• 27:03
  and
• 27:03
  she's
• 27:03
  coming
• 27:04
  on
• 27:04
  to
• 27:04
  help
• 27:04
  us
• 27:04
  build
• 27:05
  some
• 27:05
  of
• 27:05
  those
• 27:05
  courses.
• 27:06
  She's
• 27:06
  a
• 27:07
  jewelry
• 27:07
  business
• 27:08
  in
• 27:08
  our
• 27:09
  world,
• 27:09
  in
• 27:09
  our
• 27:10
  western
• 27:10
  industry
• 27:11
  and
• 27:12
  she
• 27:13
  had
• 27:13
  her
• 27:13
  website
• 27:14
  redone
• 27:14
  about
• 27:14
  a
• 27:15
  year
• 27:15
  ago
• 27:16
  and
• 27:16
  purposely
• 27:17
  had
• 27:18
  selected
• 27:18
  a
• 27:18
  company.
• 27:19
  It
• 27:19
  wasn't
• 27:19
  us
• 27:20
  because
• 27:20
  we
• 27:20
  weren't
• 27:20
  doing
• 27:20
  that
• 27:20
  at
• 27:21
  the
• 27:21
  time,
• 27:21
  but
• 27:21
  we
• 27:21
  are
• 27:22
  working
• 27:22
  to
• 27:22
  do
• 27:22
  some
• 27:23
  websites
• 27:23
  now
• 27:23
  to
• 27:24
  help
• 27:24
  put
• 27:24
  in
• 27:24
  the
• 27:25
  SEO
• 27:25
  at
• 27:25
  the
• 27:25
  same
• 27:26
  time
• 27:26
  as
• 27:26
  rebuilding
• 27:26
  them.
• 27:28
  Anyway,
• 27:28
  she
• 27:28
  had
• 27:28
  her
• 27:29
  website
• 27:29
  redone
• 27:30
  and
• 27:30
  she
• 27:30
  started
• 27:31
  putting,
• 27:31
  she
• 27:32
  had
• 27:32
  them
• 27:32
  put
• 27:32
  the
• 27:32
  initial
• 27:33
  SEO
• 27:33
  in
• 27:34
  and
• 27:34
  then
• 27:34
  she
• 27:35
  decided
• 27:35
  to
• 27:35
  teach
• 27:36
  herself
• 27:36
  just
• 27:36
  a
• 27:36
  couple
• 27:37
  things.
• 27:37
  That,
• 27:37
  that
• 27:38
  one
• 27:38
  you
• 27:38
  just
• 27:38
  mentioned,
• 27:39
  the
• 27:39
  alt
• 27:39
  text.
• 27:40
  As
• 27:41
  simple
• 27:42
  as
• 27:42
  that
• 27:42
  is,
• 27:42
  we
• 27:43
  all
• 27:43
  hate
• 27:43
  it.
• 27:44
  And
• 27:44
  she
• 27:44
  has,
• 27:45
  she
• 27:45
  has
• 27:45
  a
• 27:46
  less
• 27:46
  than
• 27:47
  five
• 27:47
  minute
• 27:47
  little
• 27:47
  trick
• 27:48
  that
• 27:48
  she
• 27:48
  does
• 27:48
  once
• 27:49
  a
• 27:49
  month
• 27:49
  and
• 27:50
  she
• 27:50
  taught
• 27:50
  herself
• 27:50
  how
• 27:50
  to
• 27:51
  do
• 27:51
  this.
• 27:51
  And
• 27:51
  she's
• 27:51
  going
• 27:51
  to
• 27:52
  be
• 27:52
  sharing
• 27:52
  with
• 27:52
  our
• 27:52
  audience
• 27:53
  and
• 27:53
  whoever
• 27:54
  wants
• 27:54
  to
• 27:54
  learn
• 27:54
  it.
• 27:56
  She
• 27:56
  took
• 27:56
  herself
• 27:57
  from
• 27:57
  10k
• 27:58
  months
• 27:58
  5
• 27:59
  months
• 27:59
  ago
• 28:00
  and
• 28:00
  just
• 28:00
  had
• 28:01
  last
• 28:01
  month
• 28:01
  in
• 28:01
  May,
• 28:01
  over
• 28:02
  $100,000
• 28:03
  revenue
• 28:03
  month.
• 28:04
  Wow.
• 28:04
  Simply.
• 28:05
  Well,
• 28:06
  she's
• 28:06
  doing
• 28:06
  a
• 28:06
  lot
• 28:06
  of
• 28:07
  things.
• 28:07
  She
• 28:07
  has
• 28:07
  a
• 28:07
  Facebook
• 28:08
  group,
• 28:08
  she
• 28:09
  does
• 28:09
  Facebook
• 28:09
  Live
• 28:10
  sales,
• 28:10
  all
• 28:10
  that.
• 28:10
  But
• 28:11
  she
• 28:11
  really
• 28:11
  says,
• 28:12
  she
• 28:12
  goes,
• 28:13
  Kim,
• 28:13
  I
• 28:14
  spent
• 28:14
  $50
• 28:15
  on
• 28:15
  a
• 28:15
  Facebook
• 28:16
  ad.
• 28:16
  I
• 28:16
  got
• 28:16
  a
• 28:17
  thousand
• 28:17
  clicks.
• 28:18
  They
• 28:18
  still
• 28:19
  go
• 28:19
  to
• 28:19
  Google,
• 28:20
  type
• 28:20
  in
• 28:20
  my
• 28:20
  business,
• 28:21
  search
• 28:21
  for
• 28:21
  me,
• 28:22
  then
• 28:23
  come
• 28:23
  to
• 28:23
  my
• 28:23
  site.
• 28:24
  And
• 28:24
  then
• 28:24
  the
• 28:24
  conversion
• 28:25
  when
• 28:25
  they
• 28:25
  actually
• 28:25
  make
• 28:26
  the
• 28:26
  sale
• 28:26
  is
• 28:27
  coming
• 28:27
  from
• 28:27
  Google.
• 28:28
  So
• 28:28
  that's
• 28:28
  why
• 28:29
  she
• 28:29
  is.
• 28:29
  So
• 28:30
  she,
• 28:31
  she's
• 28:31
  going
• 28:31
  to
• 28:31
  be
• 28:31
  fun
• 28:31
  to
• 28:32
  learn
• 28:32
  from.
• 28:32
  And
• 28:32
  she
• 28:32
  will
• 28:32
  be
• 28:33
  one
• 28:33
  of
• 28:33
  our
• 28:33
  course
• 28:33
  experts
• 28:34
  that
• 28:34
  will
• 28:34
  be
• 28:34
  teaching
• 28:35
  this
• 28:35
  summer
• 28:35
  as
• 28:35
  well.
• 28:36
  Gotcha.
• 28:37
  So,
• 28:38
  so
• 28:39
  what
• 28:39
  would
• 28:39
  you
• 28:39
  recommend?
• 28:40
  If
• 28:40
  somebody's
• 28:40
  listening
• 28:41
  now,
• 28:41
  they
• 28:41
  have
• 28:41
  a
• 28:41
  store,
• 28:41
  they
• 28:42
  have
• 28:42
  an
• 28:42
  online
• 28:43
  presence
• 28:44
  whether
• 28:44
  they
• 28:44
  sell
• 28:45
  online
• 28:45
  or
• 28:45
  not.
• 28:45
  Right.
• 28:46
  I
• 28:46
  mean,
• 28:46
  you
• 28:47
  still,
• 28:47
  if
• 28:47
  you
• 28:47
  have
• 28:47
  a
• 28:48
  store
• 28:48
  and
• 28:48
  you're
• 28:48
  not
• 28:48
  selling
• 28:49
  online,
• 28:49
  people
• 28:49
  have
• 28:49
  to
• 28:50
  find
• 28:50
  you
• 28:50
  still,
• 28:50
  right.
• 28:50
  When
• 28:51
  they're
• 28:51
  coming
• 28:51
  to
• 28:51
  Ocala
• 28:52
  and
• 28:52
  search
• 28:52
  tax
• 28:53
  shops.
• 28:53
  We
• 28:54
  happen
• 28:54
  to
• 28:54
  be
• 28:54
  lucky
• 28:55
  here.
• 28:55
  We
• 28:55
  have
• 28:55
  a
• 28:55
  plethora
• 28:56
  of
• 28:56
  tax
• 28:56
  shops
• 28:57
  in
• 28:57
  Ocala.
• 28:58
  You
• 28:58
  probably,
• 28:58
  there's
• 28:59
  10
• 28:59
  within
• 28:59
  a
• 29:00
  half
• 29:00
  an
• 29:00
  hour,
• 29:00
  maybe
• 29:00
  more
• 29:01
  within
• 29:01
  a
• 29:01
  half
• 29:01
  an
• 29:01
  hour
• 29:02
  of
• 29:02
  me.
• 29:02
  And
• 29:02
  if
• 29:02
  I
• 29:03
  search
• 29:03
  that,
• 29:03
  you
• 29:03
  still
• 29:03
  want
• 29:04
  to
• 29:04
  be
• 29:04
  first
• 29:04
  because
• 29:05
  I'm
• 29:05
  not
• 29:05
  going
• 29:05
  to
• 29:05
  the
• 29:05
  second
• 29:06
  page.
• 29:07
  Think
• 29:08
  about
• 29:08
  that
• 29:08
  too,
• 29:09
  everybody.
• 29:09
  When's
• 29:09
  the
• 29:09
  last
• 29:10
  time
• 29:10
  you
• 29:10
  looked
• 29:10
  at
• 29:10
  a
• 29:10
  second
• 29:10
  page
• 29:11
  of
• 29:11
  a
• 29:11
  search?
• 29:12
  True.
• 29:13
  Very
• 29:13
  true.
• 29:13
  Probably.
• 29:14
  I
• 29:14
  don't
• 29:14
  know
• 29:14
  what
• 29:15
  the
• 29:15
  latest
• 29:15
  stat
• 29:15
  is,
• 29:15
  but
• 29:16
  it's
• 29:16
  got
• 29:16
  to
• 29:16
  be
• 29:16
  less
• 29:16
  than
• 29:16
  5%
• 29:17
  of
• 29:17
  people
• 29:18
  go
• 29:18
  to
• 29:18
  a
• 29:18
  second
• 29:18
  page.
• 29:19
  We
• 29:19
  just
• 29:19
  don't.
• 29:19
  So
• 29:19
  if
• 29:20
  we
• 29:20
  don't
• 29:20
  see
• 29:20
  it
• 29:20
  on
• 29:20
  the
• 29:20
  first
• 29:20
  page,
• 29:20
  if
• 29:21
  you're
• 29:21
  not
• 29:21
  on
• 29:21
  the
• 29:21
  first
• 29:21
  page,
• 29:22
  they're
• 29:23
  not
• 29:23
  going
• 29:23
  to
• 29:23
  find
• 29:23
  you.
• 29:24
  They're
• 29:24
  just
• 29:24
  not.
• 29:24
  It's
• 29:25
  just
• 29:25
  the
• 29:25
  way
• 29:25
  it
• 29:25
  is.
• 29:26
  So
• 29:26
  SEO
• 29:27
  is
• 29:27
  something
• 29:27
  that
• 29:27
  we
• 29:27
  haven't
• 29:28
  talked
• 29:28
  about
• 29:28
  a
• 29:28
  lot
• 29:28
  on
• 29:28
  this
• 29:29
  show,
• 29:29
  but
• 29:29
  it's
• 29:29
  probably
• 29:29
  the
• 29:30
  most
• 29:30
  important
• 29:30
  thing
• 29:30
  you're
• 29:30
  going
• 29:30
  to
• 29:31
  do
• 29:31
  for
• 29:31
  your
• 29:31
  web
• 29:31
  presence.
• 29:31
  And
• 29:32
  it
• 29:32
  changes
• 29:32
  all
• 29:32
  the
• 29:33
  time.
• 29:34
  And
• 29:34
  the
• 29:34
  criteria
• 29:35
  what
• 29:35
  Google
• 29:35
  looks
• 29:36
  at
• 29:36
  over
• 29:36
  the
• 29:36
  years.
• 29:37
  When
• 29:37
  I
• 29:37
  started
• 29:38
  this
• 29:38
  back
• 29:38
  in
• 29:39
  their
• 29:39
  90s,
• 29:40
  it's
• 29:40
  changed
• 29:41
  20
• 29:42
  times
• 29:42
  since
• 29:42
  then.
• 29:43
  And
• 29:43
  it
• 29:44
  takes
• 29:44
  somebody.
• 29:45
  You
• 29:45
  have
• 29:45
  to
• 29:45
  learn
• 29:46
  from
• 29:46
  people
• 29:46
  who
• 29:46
  know
• 29:46
  what
• 29:46
  they're
• 29:47
  doing
• 29:47
  because
• 29:47
  it
• 29:47
  does
• 29:48
  change
• 29:48
  all
• 29:48
  the
• 29:48
  time.
• 29:49
  And
• 29:49
  they're
• 29:49
  the
• 29:49
  ones
• 29:49
  keeping
• 29:50
  up
• 29:50
  on
• 29:50
  it.
• 29:50
  And
• 29:50
  you're
• 29:50
  going
• 29:51
  to
• 29:51
  spend
• 29:51
  all
• 29:51
  your
• 29:51
  time
• 29:51
  trying
• 29:52
  to
• 29:52
  figure
• 29:52
  that
• 29:52
  out.
• 29:53
  So
• 29:53
  getting
• 29:54
  help
• 29:54
  from
• 29:54
  somebody
• 29:54
  like
• 29:55
  you.
• 29:55
  I
• 29:55
  like
• 29:55
  the
• 29:55
  idea
• 29:55
  of
• 29:56
  actually
• 29:56
  having
• 29:57
  classes
• 29:57
  too.
• 29:58
  And
• 29:58
  I'm
• 29:58
  on
• 29:58
  here
• 29:59
  for
• 29:59
  the
• 29:59
  summer
• 30:00
  school.
• 30:00
  You
• 30:00
  know,
• 30:00
  I
• 30:01
  think
• 30:01
  that's
• 30:01
  a
• 30:01
  great
• 30:01
  idea.
• 30:01
  And
• 30:01
  I
• 30:02
  think
• 30:02
  the
• 30:02
  emails
• 30:02
  is
• 30:03
  an
• 30:03
  easy
• 30:03
  way
• 30:03
  to
• 30:03
  digest
• 30:04
  that.
• 30:04
  So
• 30:05
  first
• 30:05
  thing
• 30:05
  you
• 30:05
  would
• 30:05
  tell
• 30:05
  them
• 30:05
  to
• 30:05
  do
• 30:06
  is
• 30:06
  go
• 30:06
  sign
• 30:06
  up
• 30:06
  for
• 30:06
  summer
• 30:06
  school
• 30:07
  in
• 30:07
  the
• 30:07
  bingo,
• 30:07
  right?
• 30:08
  Yeah,
• 30:09
  start
• 30:09
  with
• 30:09
  bingo.
• 30:10
  Start
• 30:10
  with
• 30:10
  summer
• 30:10
  school.
• 30:11
  That
• 30:11
  gets
• 30:11
  you
• 30:11
  on
• 30:11
  our
• 30:11
  email
• 30:12
  list.
• 30:12
  And
• 30:13
  then
• 30:13
  as
• 30:13
  we
• 30:13
  begin
• 30:14
  to
• 30:14
  introduce
• 30:14
  the
• 30:14
  courses
• 30:15
  like
• 30:15
  I
• 30:15
  said
• 30:15
  we
• 30:15
  had
• 30:15
  hoped
• 30:16
  to.
• 30:16
  Unfortunately,
• 30:17
  that
• 30:17
  beautiful
• 30:18
  business
• 30:18
  I
• 30:18
  just
• 30:18
  spoke
• 30:19
  about
• 30:19
  and
• 30:19
  I'm
• 30:19
  not
• 30:20
  sharing
• 30:20
  her
• 30:20
  name
• 30:20
  yet,
• 30:22
  was
• 30:22
  also
• 30:22
  under
• 30:22
  the
• 30:23
  weather
• 30:23
  last
• 30:23
  week
• 30:23
  along
• 30:24
  with
• 30:24
  myself.
• 30:24
  So
• 30:24
  we
• 30:25
  were
• 30:25
  a
• 30:25
  little
• 30:25
  delayed
• 30:26
  in
• 30:26
  getting
• 30:27
  some
• 30:27
  of
• 30:27
  our
• 30:27
  new
• 30:28
  fun
• 30:28
  content
• 30:28
  that
• 30:28
  will
• 30:29
  be
• 30:29
  coming.
• 30:29
  So
• 30:29
  just
• 30:30
  make.
• 30:30
  As
• 30:30
  long
• 30:30
  as
• 30:30
  you're
• 30:30
  on
• 30:30
  our
• 30:30
  email
• 30:31
  list,
• 30:31
  you'll
• 30:31
  be
• 30:31
  hearing
• 30:32
  about
• 30:32
  it.
• 30:33
  And.
• 30:33
  And
• 30:34
  then
• 30:34
  as
• 30:34
  we
• 30:34
  introduce
• 30:35
  the
• 30:35
  courses
• 30:35
  and
• 30:36
  as
• 30:36
  we
• 30:36
  introduce
• 30:36
  the
• 30:37
  other
• 30:37
  things
• 30:37
  that
• 30:38
  we
• 30:38
  can
• 30:38
  help
• 30:38
  you
• 30:38
  with,
• 30:39
  we
• 30:39
  are,
• 30:40
  we're
• 30:40
  going
• 30:40
  to
• 30:40
  design
• 30:41
  our
• 30:41
  summer
• 30:42
  school
• 30:42
  or
• 30:42
  continue
• 30:42
  to
• 30:43
  design
• 30:43
  it
• 30:43
  around
• 30:44
  the
• 30:44
  DIYer
• 30:45
  who
• 30:45
  wants
• 30:46
  to
• 30:46
  learn
• 30:46
  just
• 30:47
  enough
• 30:47
  of
• 30:47
  the
• 30:47
  tips.
• 30:48
  Just
• 30:48
  enough
• 30:49
  of
• 30:49
  the
• 30:49
  tips
• 30:49
  to
• 30:50
  make
• 30:50
  a
• 30:50
  huge.
• 30:50
  They
• 30:51
  can
• 30:51
  make
• 30:51
  a
• 30:51
  huge
• 30:51
  difference
• 30:52
  in
• 30:52
  a
• 30:52
  short
• 30:52
  amount
• 30:53
  of
• 30:53
  time
• 30:53
  doing
• 30:53
  it
• 30:54
  themselves.
• 30:55
  We
• 30:55
  also
• 30:56
  love
• 30:56
  keyword
• 30:57
  and
• 30:57
  keyword
• 30:58
  research.
• 30:58
  I
• 30:58
  personally,
• 30:59
  that's
• 30:59
  one
• 30:59
  of
• 30:59
  my
• 30:59
  favorite
• 31:00
  things
• 31:00
  to
• 31:00
  do
• 31:00
  so.
• 31:01
  Which
• 31:01
  is
• 31:01
  all
• 31:02
  part
• 31:02
  of
• 31:02
  it.
• 31:02
  I
• 31:02
  mean,
• 31:02
  that's
• 31:03
  a
• 31:03
  big
• 31:03
  part
• 31:03
  of
• 31:03
  it.
• 31:04
  Actually.
• 31:06
  We
• 31:06
  just
• 31:07
  introduced
• 31:07
  today
• 31:08
  on
• 31:08
  our
• 31:08
  shop,
• 31:09
  which
• 31:09
  is
• 31:10
  also
• 31:10
  under
• 31:10
  the
• 31:10
  keyword.
• 31:11
  Sorry.
• 31:11
  Under
• 31:12
  the
• 31:12
  SEO
• 31:12
  Academy
• 31:13
  on
• 31:14
  our
• 31:14
  cowgirlbiz.com
• 31:16
  you
• 31:16
  can
• 31:16
  find
• 31:17
  two
• 31:17
  keyword
• 31:18
  packages
• 31:18
  that
• 31:19
  we
• 31:19
  designed
• 31:20
  that
• 31:20
  I
• 31:20
  wanted
• 31:20
  to
• 31:20
  share
• 31:21
  today.
• 31:21
  One
• 31:22
  of
• 31:22
  them
• 31:22
  is
• 31:22
  the
• 31:23
  get
• 31:23
  started
• 31:23
  or
• 31:24
  Kickstarter
• 31:24
  keyword
• 31:25
  package
• 31:25
  for
• 31:26
  $297.
• 31:28
  We
• 31:28
  will
• 31:28
  research
• 31:29
  your
• 31:29
  business,
• 31:29
  your
• 31:30
  competitors
• 31:30
  will
• 31:31
  identify
• 31:31
  those
• 31:32
  keywords
• 31:32
  that
• 31:32
  are
• 31:33
  worth
• 31:33
  focusing
• 31:33
  on.
• 31:34
  And
• 31:34
  then
• 31:35
  we
• 31:35
  also
• 31:35
  have
• 31:35
  one
• 31:36
  that
• 31:36
  is
• 31:36
  priced
• 31:36
  at
• 31:36
  497
• 31:37
  that
• 31:38
  will
• 31:38
  get
• 31:38
  you
• 31:38
  more
• 31:38
  keywords
• 31:39
  and
• 31:39
  we
• 31:40
  can
• 31:40
  go
• 31:40
  into
• 31:40
  more
• 31:40
  depth
• 31:41
  on
• 31:41
  that
• 31:41
  as
• 31:41
  well.
• 31:41
  So
• 31:42
  that
• 31:42
  is
• 31:42
  for
• 31:42
  those
• 31:43
  that
• 31:43
  want
• 31:43
  a
• 31:43
  little
• 31:43
  bit
• 31:43
  of
• 31:44
  help.
• 31:44
  If
• 31:44
  we,
• 31:44
  if
• 31:45
  we
• 31:45
  can
• 31:45
  help
• 31:45
  you
• 31:45
  find
• 31:46
  your
• 31:46
  keywords
• 31:46
  and
• 31:46
  know
• 31:47
  what
• 31:47
  to
• 31:47
  focus
• 31:47
  on,
• 31:47
  and
• 31:48
  then
• 31:48
  we'll
• 31:48
  teach
• 31:49
  you
• 31:49
  where
• 31:49
  to
• 31:49
  put
• 31:49
  them
• 31:49
  and
• 31:49
  what
• 31:50
  to
• 31:50
  do
• 31:50
  with
• 31:50
  them,
• 31:51
  we
• 31:51
  think
• 31:51
  that
• 31:51
  will
• 31:51
  make
• 31:52
  a
• 31:52
  huge
• 31:52
  difference
• 31:52
  for
• 31:53
  many
• 31:53
  of
• 31:53
  these
• 31:53
  businesses.
• 31:55
  And
• 31:55
  we
• 31:55
  do
• 31:55
  have
• 31:56
  a
• 31:56
  very
• 31:56
  special
• 31:56
  WESA
• 31:57
  coupon
• 31:58
  code
• 31:58
  of
• 31:58
  20%
• 31:59
  off
• 31:59
  either
• 32:00
  of
• 32:00
  those
• 32:00
  two
• 32:00
  packages.
• 32:01
  What's
• 32:02
  the
• 32:02
  code?
• 32:03
  The
• 32:03
  code
• 32:03
  is
• 32:03
  WESA.
• 32:04
  Okay.
• 32:04
  I
• 32:05
  gotta
• 32:05
  tell
• 32:05
  you,
• 32:05
  my
• 32:05
  brother's
• 32:06
  in
• 32:06
  the
• 32:06
  sign
• 32:06
  business.
• 32:06
  He
• 32:07
  has
• 32:07
  been
• 32:07
  forever.
• 32:08
  So.
• 32:08
  And
• 32:09
  online
• 32:09
  signs,
• 32:09
  he
• 32:09
  doesn't
• 32:10
  have
• 32:10
  a
• 32:10
  physical
• 32:10
  store,
• 32:11
  doesn't
• 32:11
  have
• 32:11
  brick
• 32:11
  and
• 32:11
  mortar,
• 32:12
  and
• 32:13
  he
• 32:13
  spent
• 32:13
  a
• 32:14
  lot
• 32:14
  more
• 32:14
  money
• 32:14
  than
• 32:14
  that,
• 32:15
  like
• 32:16
  probably
• 32:16
  over
• 32:16
  the
• 32:17
  years,
• 32:17
  tens
• 32:17
  of
• 32:17
  thousands
• 32:18
  of
• 32:18
  dollars
• 32:18
  for
• 32:19
  his
• 32:19
  keyword
• 32:19
  or
• 32:20
  for
• 32:20
  his
• 32:20
  keyword
• 32:20
  research
• 32:21
  people
• 32:21
  and
• 32:21
  his
• 32:21
  SEO
• 32:22
  people.
• 32:23
  And
• 32:23
  that
• 32:24
  increased
• 32:25
  his
• 32:25
  business
• 32:25
  tenfold.
• 32:26
  So,
• 32:27
  you
• 32:27
  know,
• 32:27
  spending
• 32:29
  250
• 32:29
  or
• 32:30
  $500
• 32:31
  on
• 32:31
  that
• 32:31
  is
• 32:31
  nothing
• 32:32
  compared.
• 32:33
  And
• 32:33
  you
• 32:33
  got
• 32:34
  somebody
• 32:34
  that
• 32:34
  understands
• 32:35
  our
• 32:35
  world,
• 32:36
  which
• 32:36
  is
• 32:36
  again,
• 32:37
  is
• 32:37
  different.
• 32:38
  We're
• 32:38
  a
• 32:38
  different
• 32:39
  world.
• 32:40
  So
• 32:40
  that's
• 32:40
  nothing.
• 32:41
  And
• 32:41
  it'll
• 32:41
  pay
• 32:42
  off
• 32:42
  100%.
• 32:43
  I
• 32:43
  mean,
• 32:43
  it's
• 32:43
  just
• 32:44
  going
• 32:44
  to
• 32:44
  be.
• 32:44
  Or
• 32:44
  more.
• 32:46
  It's
• 32:46
  so
• 32:46
  important.
• 32:46
  So
• 32:47
  one
• 32:47
  of
• 32:47
  the
• 32:47
  most
• 32:47
  important
• 32:47
  things
• 32:48
  you're
• 32:48
  going
• 32:48
  to
• 32:48
  do
• 32:48
  for
• 32:48
  your
• 32:48
  online
• 32:49
  business,
• 32:49
  if
• 32:49
  you
• 32:49
  haven't
• 32:49
  done
• 32:50
  it
• 32:50
  yet,
• 32:50
  you
• 32:50
  should
• 32:50
  have
• 32:50
  been
• 32:50
  doing
• 32:51
  it
• 32:51
  a
• 32:51
  while
• 32:51
  ago
• 32:52
  when
• 32:52
  you
• 32:53
  started,
• 32:53
  actually.
• 32:54
  But
• 32:54
  it'll
• 32:55
  definitely
• 32:55
  pay
• 32:55
  off.
• 32:56
  So
• 32:56
  I
• 32:56
  find
• 32:57
  that@cowgirlbiz.com
• 33:00
  and
• 33:00
  I
• 33:01
  just
• 33:01
  went
• 33:01
  to
• 33:02
  the
• 33:02
  SEO
• 33:03
  Academy
• 33:03
  page
• 33:03
  and
• 33:03
  that's
• 33:04
  where
• 33:04
  I
• 33:04
  found
• 33:04
  all
• 33:05
  of
• 33:05
  those
• 33:05
  things
• 33:05
  from
• 33:06
  summer
• 33:07
  school
• 33:07
  to
• 33:07
  the
• 33:07
  website
• 33:07
  audit
• 33:08
  to
• 33:08
  keyword
• 33:09
  research,
• 33:09
  both
• 33:09
  of
• 33:09
  those
• 33:09
  packages
• 33:10
  right
• 33:10
  there.
• 33:11
  So
• 33:11
  check
• 33:11
  those
• 33:12
  out.
• 33:12
  Don't
• 33:12
  forget
• 33:12
  to
• 33:12
  use
• 33:12
  the
• 33:13
  coupon
• 33:13
  code.
• 33:13
  WESA
• 33:14
  at
• 33:14
  checkout.
• 33:14
  And
• 33:14
  that
• 33:14
  drops
• 33:15
  at
• 33:15
  20%,
• 33:15
  you
• 33:16
  said?
• 33:16
  Yes.
• 33:17
  Okay,
• 33:17
  good.
• 33:18
  That's
• 33:18
  great.
• 33:19
  I
• 33:19
  appreciate
• 33:19
  you
• 33:19
  doing
• 33:19
  that
• 33:20
  for,
• 33:20
  for
• 33:20
  our,
• 33:20
  for
• 33:21
  our
• 33:21
  people.
• 33:22
  What,
• 33:23
  what
• 33:23
  would
• 33:23
  you
• 33:24
  leave
• 33:24
  them
• 33:25
  as
• 33:25
  far
• 33:26
  as
• 33:27
  the
• 33:27
  thoughts
• 33:28
  on
• 33:28
  SEO?
• 33:28
  I'm
• 33:29
  gonna
• 33:30
  bug
• 33:30
  you
• 33:30
  to
• 33:31
  share
• 33:31
  two
• 33:31
  more
• 33:31
  quick
• 33:32
  things
• 33:32
  and
• 33:32
  then
• 33:32
  we'll
• 33:32
  do
• 33:32
  the
• 33:33
  leaving.
• 33:34
  First
• 33:34
  off,
• 33:34
  I
• 33:35
  wouldn't
• 33:35
  be
• 33:35
  here
• 33:35
  today
• 33:36
  if
• 33:36
  it
• 33:36
  wasn't
• 33:36
  for
• 33:37
  Laura.
• 33:38
  What
• 33:38
  a
• 33:38
  beautiful
• 33:39
  lady,
• 33:39
  beautiful
• 33:40
  businesswoman.
• 33:41
  I
• 33:41
  got
• 33:41
  acquainted
• 33:42
  with
• 33:42
  her
• 33:42
  in
• 33:42
  our
• 33:42
  group.
• 33:43
  In
• 33:43
  fact,
• 33:43
  it
• 33:43
  was
• 33:44
  actually
• 33:44
  last,
• 33:45
  I
• 33:45
  want
• 33:45
  to
• 33:46
  say
• 33:46
  December,
• 33:46
  that
• 33:47
  Caitlin
• 33:47
  Claas,
• 33:48
  who
• 33:48
  is
• 33:49
  a
• 33:49
  business
• 33:49
  owner
• 33:50
  that
• 33:50
  does
• 33:50
  hat
• 33:50
  burning
• 33:51
  out
• 33:51
  of
• 33:51
  Illinois.
• 33:52
  Her
• 33:53
  company
• 33:53
  is
• 33:53
  called
• 33:53
  Wildflowers
• 33:54
  and
• 33:54
  Barley.
• 33:55
  And
• 33:55
  she
• 33:56
  said,
• 33:56
  I'm
• 33:57
  going
• 33:57
  to
• 33:57
  go
• 33:57
  to
• 33:58
  the
• 33:58
  Dallas
• 33:58
  Market
• 33:59
  center
• 33:59
  and
• 33:59
  I'm
• 34:00
  going
• 34:00
  to
• 34:00
  exhibit.
• 34:01
  Does
• 34:01
  anyone
• 34:01
  have
• 34:02
  any,
• 34:03
  can
• 34:03
  you
• 34:03
  give
• 34:03
  me
• 34:03
  any
• 34:04
  help?
• 34:04
  And
• 34:04
  Laura
• 34:05
  responded
• 34:05
  very
• 34:06
  detailed,
• 34:06
  gave
• 34:07
  her
• 34:07
  all
• 34:07
  kinds
• 34:07
  of
• 34:07
  tidbits.
• 34:08
  So
• 34:09
  here
• 34:09
  we
• 34:09
  come.
• 34:09
  Fast
• 34:10
  forward
• 34:10
  to
• 34:10
  this
• 34:11
  last,
• 34:11
  I
• 34:11
  think
• 34:11
  it
• 34:11
  was
• 34:12
  April
• 34:12
  or
• 34:13
  May.
• 34:13
  We
• 34:13
  did
• 34:13
  a
• 34:14
  get
• 34:15
  acquainted
• 34:15
  with
• 34:16
  WESA
• 34:16
  and
• 34:17
  get
• 34:17
  acquainted
• 34:17
  with
• 34:18
  how
• 34:18
  to
• 34:18
  sell
• 34:18
  wholesale.
• 34:19
  Laura
• 34:20
  did
• 34:20
  a
• 34:20
  fantastic
• 34:21
  job
• 34:21
  explaining
• 34:22
  all
• 34:22
  of
• 34:22
  that.
• 34:23
  And
• 34:23
  the
• 34:23
  reason
• 34:23
  I
• 34:24
  wanted
• 34:24
  to
• 34:24
  share
• 34:24
  that
• 34:24
  is
• 34:25
  both
• 34:25
  to
• 34:25
  thank
• 34:25
  her
• 34:26
  but
• 34:26
  also
• 34:27
  to
• 34:27
  say
• 34:27
  she's
• 34:27
  going
• 34:28
  to
• 34:28
  do
• 34:29
  WESA
• 34:29
  Part
• 34:30
  2
• 34:30
  this
• 34:31
  Wednesday
• 34:31
  on
• 34:31
  June
• 34:32
  18th.
• 34:32
  Oh
• 34:32
  great.
• 34:33
  She
• 34:33
  is
• 34:33
  going
• 34:33
  to.
• 34:34
  We,
• 34:34
  we
• 34:34
  interviewed
• 34:36
  Laura
• 34:36
  myself,
• 34:37
  interviewed
• 34:38
  another
• 34:38
  business
• 34:38
  that
• 34:39
  you'll
• 34:39
  hear
• 34:39
  more
• 34:39
  about
• 34:40
  on
• 34:40
  Wednesday.
• 34:40
  That
• 34:40
  is
• 34:41
  one
• 34:42
  additional
• 34:42
  WESA
• 34:43
  newbie.
• 34:44
  So
• 34:44
  you've
• 34:44
  got
• 34:45
  Wildflowers
• 34:45
  and
• 34:45
  Barley
• 34:46
  that
• 34:46
  is
• 34:46
  now
• 34:46
  going
• 34:47
  to
• 34:47
  WESA
• 34:47
  in
• 34:48
  August.
• 34:48
  Their
• 34:49
  first
• 34:49
  WESA
• 34:49
  and
• 34:50
  then
• 34:50
  this
• 34:50
  other
• 34:51
  newbie
• 34:51
  business
• 34:52
  signed
• 34:52
  up.
• 34:53
  They
• 34:53
  are
• 34:53
  brand
• 34:53
  spanking
• 34:54
  new
• 34:54
  and
• 34:54
  they're
• 34:54
  doing
• 34:55
  a
• 34:55
  really
• 34:55
  fun
• 34:56
  job
• 34:56
  with
• 34:56
  what
• 34:56
  they're
• 34:56
  doing.
• 34:56
  But
• 34:57
  I'm
• 34:57
  not
• 34:57
  going
• 34:57
  to
• 34:57
  share
• 34:58
  that
• 34:58
  here.
• 34:58
  That'll
• 34:58
  be
• 34:58
  on
• 34:59
  Wednesday.
• 35:00
  Anyway.
• 35:01
  So
• 35:01
  Laura
• 35:01
  is
• 35:01
  going
• 35:01
  to
• 35:01
  answer
• 35:02
  all
• 35:02
  her
• 35:02
  questions,
• 35:03
  tell
• 35:03
  you
• 35:03
  more
• 35:03
  about
• 35:04
  going
• 35:04
  to
• 35:04
  your
• 35:04
  first
• 35:05
  wesa,
• 35:05
  what
• 35:05
  you
• 35:05
  need
• 35:06
  to
• 35:06
  know.
• 35:06
  And
• 35:06
  I
• 35:07
  just
• 35:07
  want
• 35:07
  to
• 35:07
  say,
• 35:07
  if
• 35:07
  we
• 35:07
  do
• 35:08
  have
• 35:08
  any
• 35:08
  newbies
• 35:08
  watching
• 35:09
  this
• 35:09
  or
• 35:09
  want
• 35:09
  to
• 35:10
  learn
• 35:10
  more,
• 35:10
  be
• 35:10
  sure
• 35:10
  to
• 35:10
  join
• 35:11
  in
• 35:11
  on
• 35:11
  Wednesday.
• 35:12
  How
• 35:12
  do
• 35:13
  they
• 35:13
  find
• 35:13
  it?
• 35:14
  If
• 35:14
  they
• 35:15
  go
• 35:15
  on
• 35:15
  our
• 35:16
  Instagram
• 35:16
  or
• 35:17
  Facebook,
• 35:17
  they'll
• 35:17
  see
• 35:18
  the
• 35:18
  zoom
• 35:18
  link
• 35:18
  for
• 35:19
  the
• 35:19
  WESA
• 35:20
  workshop
• 35:21
  number
• 35:21
  two
• 35:21
  Q&A
• 35:21
  workshop.
• 35:22
  That's
• 35:22
  a
• 35:22
  fantastic
• 35:23
  idea.
• 35:23
  Because,
• 35:23
  you
• 35:24
  know,
• 35:24
  I've
• 35:24
  been
• 35:24
  going,
• 35:24
  I've
• 35:24
  probably
• 35:24
  been
• 35:25
  to
• 35:25
  about
• 35:25
  40
• 35:25
  of
• 35:25
  these
• 35:26
  over
• 35:26
  the
• 35:26
  years,
• 35:27
  and
• 35:28
  I
• 35:28
  always,
• 35:29
  I
• 35:29
  always
• 35:29
  can
• 35:29
  tell
• 35:29
  the
• 35:30
  newbies
• 35:30
  when
• 35:30
  you're
• 35:31
  there.
• 35:31
  Right.
• 35:32
  And
• 35:32
  we
• 35:33
  used
• 35:33
  to
• 35:33
  do
• 35:33
  this
• 35:33
  thing
• 35:34
  where
• 35:34
  we
• 35:34
  would
• 35:34
  kind
• 35:34
  of
• 35:35
  take
• 35:35
  wagers
• 35:35
  on
• 35:35
  who
• 35:36
  was
• 35:36
  going
• 35:36
  to
• 35:36
  be
• 35:36
  there
• 35:36
  at
• 35:36
  the
• 35:36
  next
• 35:36
  one
• 35:37
  and
• 35:37
  who's
• 35:37
  going
• 35:37
  to
• 35:37
  be
• 35:37
  out
• 35:37
  of
• 35:37
  business
• 35:38
  because
• 35:38
  they
• 35:39
  didn't
• 35:39
  know
• 35:39
  what
• 35:39
  they
• 35:39
  were
• 35:40
  doing
• 35:40
  at
• 35:40
  the
• 35:40
  trade
• 35:40
  show.
• 35:41
  You're
• 35:42
  spending
• 35:42
  all
• 35:42
  that
• 35:42
  money
• 35:43
  to
• 35:43
  go.
• 35:43
  It's
• 35:43
  not.
• 35:44
  It's
• 35:44
  not
• 35:44
  inexpensive
• 35:45
  to
• 35:45
  go.
• 35:45
  Right.
• 35:45
  Between
• 35:46
  the
• 35:46
  travel
• 35:46
  and
• 35:46
  all
• 35:47
  of
• 35:47
  that,
• 35:47
  everything
• 35:47
  adds
• 35:48
  up.
• 35:49
  I
• 35:49
  love
• 35:50
  this
• 35:50
  idea
• 35:50
  because
• 35:51
  there
• 35:51
  are
• 35:51
  things
• 35:51
  that
• 35:52
  you
• 35:52
  can
• 35:52
  do
• 35:52
  to
• 35:52
  make
• 35:52
  yourself
• 35:53
  very
• 35:53
  successful,
• 35:54
  and
• 35:55
  one
• 35:55
  of
• 35:55
  them
• 35:55
  is
• 35:55
  not
• 35:55
  sitting
• 35:56
  there
• 35:56
  on
• 35:56
  your
• 35:56
  phone
• 35:56
  the
• 35:56
  whole
• 35:57
  time
• 35:57
  and
• 35:57
  not
• 35:57
  looking
• 35:57
  up.
• 35:57
  I
• 35:58
  mean,
• 35:58
  that's
• 35:58
  got
• 35:58
  to
• 35:58
  be
• 35:59
  the
• 35:59
  first
• 35:59
  thing
• 35:59
  you
• 35:59
  learn,
• 35:59
  I
• 36:00
  hope,
• 36:00
  in
• 36:00
  your
• 36:00
  class,
• 36:00
  because
• 36:01
  that's
• 36:01
  the
• 36:01
  thing
• 36:01
  that
• 36:01
  drives
• 36:02
  me
• 36:02
  crazy
• 36:03
  the
• 36:03
  most.
• 36:03
  But
• 36:04
  I
• 36:04
  love
• 36:04
  this
• 36:04
  idea.
• 36:05
  I
• 36:05
  don't
• 36:05
  know
• 36:05
  why
• 36:05
  somebody
• 36:06
  hasn't
• 36:06
  done
• 36:06
  it
• 36:06
  sooner,
• 36:06
  to
• 36:07
  be
• 36:07
  honest.
• 36:08
  Yeah.
• 36:08
  So
• 36:09
  it's
• 36:09
  free
• 36:09
  and
• 36:10
  it's
• 36:10
  information
• 36:11
  and
• 36:11
  it's
• 36:11
  so
• 36:11
  fantastic.
• 36:12
  Even
• 36:13
  though
• 36:13
  I
• 36:13
  have
• 36:13
  not
• 36:14
  yet
• 36:14
  been
• 36:14
  to
• 36:14
  West,
• 36:14
  I'm
• 36:15
  hoping
• 36:15
  to
• 36:15
  get
• 36:15
  there
• 36:15
  this
• 36:15
  August
• 36:16
  with
• 36:16
  wildflowers.
• 36:17
  Oh,
• 36:17
  you
• 36:17
  better.
• 36:17
  You
• 36:18
  better
• 36:18
  get
• 36:18
  there.
• 36:19
  Come
• 36:19
  shake
• 36:19
  your
• 36:19
  hand.
• 36:20
  Anyway,
• 36:21
  I
• 36:21
  have
• 36:21
  not
• 36:22
  exhibited
• 36:23
  there,
• 36:23
  but
• 36:23
  in
• 36:23
  my
• 36:24
  previous
• 36:24
  life,
• 36:24
  I
• 36:25
  did
• 36:25
  exhibit
• 36:25
  at
• 36:26
  a
• 36:26
  wholesale
• 36:26
  show
• 36:26
  in
• 36:27
  the
• 36:27
  textile
• 36:27
  and
• 36:27
  quilting
• 36:28
  industry.
• 36:28
  And
• 36:28
  it
• 36:28
  is.
• 36:30
  There's
• 36:31
  so
• 36:31
  much
• 36:31
  to
• 36:31
  learn.
• 36:31
  And
• 36:32
  that's
• 36:32
  why
• 36:32
  I'm
• 36:32
  as
• 36:33
  excited
• 36:33
  to
• 36:33
  partner
• 36:33
  up
• 36:34
  with
• 36:34
  Laura
• 36:34
  and
• 36:34
  have
• 36:34
  her
• 36:35
  teach
• 36:35
  the
• 36:35
  WESA
• 36:36
  side
• 36:36
  of
• 36:36
  things
• 36:36
  because
• 36:36
  I
• 36:36
  think
• 36:37
  it's
• 36:37
  going
• 36:37
  to
• 36:37
  be
• 36:37
  so
• 36:37
  fun
• 36:37
  and
• 36:38
  valuable
• 36:38
  for
• 36:38
  everybody.
• 36:39
  And
• 36:40
  then
• 36:40
  one
• 36:40
  last
• 36:40
  quick
• 36:41
  thing
• 36:41
  is
• 36:42
  the
• 36:42
  beauty
• 36:42
  of
• 36:43
  entrepreneurship
• 36:44
  and
• 36:44
  collaboration
• 36:45
  is
• 36:46
  that
• 36:46
  we.
• 36:46
  And
• 36:47
  Glenn,
• 36:48
  I've
• 36:48
  really
• 36:48
  enjoyed.
• 36:48
  I've
• 36:49
  gone
• 36:49
  back
• 36:49
  and
• 36:49
  listened
• 36:49
  to
• 36:49
  several
• 36:50
  of
• 36:50
  your
• 36:50
  podcasts.
• 36:50
  I
• 36:51
  would
• 36:51
  love
• 36:51
  to
• 36:52
  hear
• 36:52
  more
• 36:52
  about
• 36:52
  your
• 36:52
  performing
• 36:54
  history
• 36:54
  and
• 36:54
  all
• 36:55
  the
• 36:55
  fun
• 36:55
  that
• 36:55
  you
• 36:56
  had
• 36:56
  doing
• 36:56
  that.
• 36:57
  Anyway,
• 36:58
  some
• 36:58
  of
• 36:59
  the
• 36:59
  things
• 36:59
  that
• 36:59
  you've
• 36:59
  shared
• 37:00
  in
• 37:00
  your
• 37:00
  recent
• 37:00
  podcast
• 37:01
  about
• 37:01
  having
• 37:01
  fun
• 37:02
  and
• 37:02
  the
• 37:02
  importance
• 37:02
  of
• 37:03
  making
• 37:04
  sure
• 37:04
  that
• 37:05
  fun
• 37:05
  is
• 37:05
  a
• 37:06
  piece
• 37:06
  of
• 37:06
  your
• 37:06
  business.
• 37:07
  Otherwise
• 37:08
  it's
• 37:09
  not
• 37:09
  fun.
• 37:10
  Then
• 37:10
  it
• 37:10
  just
• 37:10
  becomes
• 37:11
  a
• 37:11
  job.
• 37:13
  And
• 37:13
  when
• 37:13
  your
• 37:13
  own
• 37:13
  business
• 37:14
  becomes
• 37:14
  a
• 37:14
  job,
• 37:15
  you're
• 37:15
  done.
• 37:16
  Yep.
• 37:16
  Yep.
• 37:18
  I
• 37:18
  was
• 37:18
  able
• 37:19
  to
• 37:19
  reconnect
• 37:19
  with
• 37:20
  a
• 37:20
  longtime
• 37:21
  website
• 37:21
  designer.
• 37:22
  Her
• 37:23
  name
• 37:23
  is
• 37:23
  Lindsay
• 37:24
  and
• 37:25
  crazy
• 37:26
  enough
• 37:26
  she
• 37:26
  resides
• 37:27
  in
• 37:27
  Las
• 37:27
  Vegas,
• 37:28
  but
• 37:28
  she
• 37:29
  herself
• 37:29
  is
• 37:29
  not
• 37:29
  a
• 37:29
  cowgirl.
• 37:30
  But
• 37:30
  she
• 37:30
  did
• 37:30
  go
• 37:31
  to
• 37:31
  the
• 37:31
  NFR
• 37:31
  for
• 37:32
  first
• 37:32
  ever
• 37:32
  NFR
• 37:33
  this
• 37:33
  last
• 37:33
  December
• 37:34
  and
• 37:34
  that's
• 37:35
  when
• 37:35
  we
• 37:35
  started
• 37:35
  talking
• 37:36
  and
• 37:36
  I
• 37:36
  said,
• 37:36
  lindsay,
• 37:37
  I've
• 37:37
  got
• 37:37
  these
• 37:37
  cowgirl
• 37:38
  entrepreneurs
• 37:38
  and
• 37:39
  they
• 37:39
  need
• 37:40
  some
• 37:40
  really
• 37:40
  beautiful
• 37:41
  websites.
• 37:42
  So
• 37:42
  she's
• 37:42
  like,
• 37:43
  I
• 37:43
  gotcha.
• 37:44
  She
• 37:44
  has
• 37:44
  created
• 37:45
  three
• 37:46
  amazing
• 37:46
  Shopify
• 37:47
  themes.
• 37:48
  This
• 37:48
  is
• 37:48
  a
• 37:48
  website
• 37:48
  designer
• 37:49
  that
• 37:49
  knows
• 37:50
  Shopify
• 37:50
  in
• 37:51
  inside
• 37:51
  and
• 37:51
  out.
• 37:51
  She
• 37:51
  also
• 37:52
  knows
• 37:52
  Woocommerce
• 37:52
  inside
• 37:53
  and
• 37:53
  out
• 37:54
  and
• 37:54
  she
• 37:54
  has
• 37:55
  created
• 37:55
  for
• 37:55
  the
• 37:55
  western
• 37:56
  industry
• 37:56
  a
• 37:57
  Shopify
• 37:57
  theme
• 37:58
  that
• 37:58
  is
• 37:59
  cowgirl.
• 37:59
  There's
• 38:00
  three
• 38:00
  of
• 38:00
  them.
• 38:00
  There's
• 38:00
  cowgirl
• 38:01
  charm,
• 38:01
  there's
• 38:02
  saddle.
• 38:03
  Saddle
• 38:03
  something
• 38:03
  other
• 38:04
  one.
• 38:04
  Anyway,
• 38:05
  if
• 38:05
  you
• 38:05
  go
• 38:05
  under
• 38:06
  cowgirl
• 38:06
  biz.com
• 38:07
  and
• 38:07
  you
• 38:08
  go
• 38:09
  under
• 38:09
  the
• 38:09
  Create
• 38:10
  new
• 38:10
  creative
• 38:11
  Cowgirl
• 38:11
  Biz
• 38:12
  Creative
• 38:12
  under
• 38:12
  there
• 38:13
  under
• 38:13
  brand
• 38:13
  makeovers
• 38:15
  down
• 38:15
  at
• 38:16
  the
• 38:16
  bottom
• 38:16
  you
• 38:16
  can
• 38:17
  see
• 38:17
  see
• 38:17
  the
• 38:17
  link
• 38:18
  to
• 38:18
  find
• 38:18
  those
• 38:18
  Shopify
• 38:19
  themes
• 38:20
  for
• 38:20
  $135.
• 38:22
  These
• 38:22
  are
• 38:22
  built
• 38:23
  for
• 38:24
  cowgirl
• 38:25
  businesses,
• 38:25
  but
• 38:25
  more
• 38:26
  importantly,
• 38:26
  they're
• 38:26
  built
• 38:27
  by
• 38:27
  a
• 38:28
  extremely
• 38:29
  talented
• 38:30
  website
• 38:30
  designer
• 38:31
  that
• 38:31
  knows
• 38:31
  Shopify.
• 38:32
  We
• 38:33
  had
• 38:33
  one
• 38:33
  business
• 38:34
  that
• 38:35
  just
• 38:35
  that
• 38:35
  bought
• 38:36
  it
• 38:36
  and
• 38:36
  24
• 38:37
  hours
• 38:37
  later,
• 38:37
  her
• 38:38
  site
• 38:39
  was
• 38:39
  amazing
• 38:39
  and
• 38:40
  we
• 38:40
  are
• 38:40
  starting
• 38:40
  to
• 38:40
  showcase.
• 38:41
  She'll
• 38:41
  be
• 38:41
  on
• 38:41
  our.
• 38:42
  You'll
• 38:42
  spend.
• 38:43
  If
• 38:43
  you're
• 38:43
  going
• 38:43
  to
• 38:43
  build
• 38:44
  your
• 38:44
  own,
• 38:44
  you'll
• 38:44
  spend
• 38:45
  thousands
• 38:45
  of
• 38:45
  dollars,
• 38:46
  not
• 38:46
  $135.
• 38:48
  So
• 38:48
  that's
• 38:49
  one
• 38:49
  more
• 38:49
  thing
• 38:49
  we
• 38:49
  wanted
• 38:50
  to
• 38:50
  share
• 38:50
  that
• 38:50
  we're
• 38:51
  working
• 38:52
  to
• 38:52
  bring
• 38:52
  to
• 38:53
  the
• 38:53
  industry
• 38:53
  is
• 38:54
  some
• 38:54
  Shopify
• 38:55
  themes
• 38:55
  that
• 38:55
  make
• 38:55
  it
• 38:56
  super
• 38:56
  easy
• 38:56
  to
• 38:57
  up
• 38:57
  level
• 38:57
  your
• 38:58
  brand
• 38:58
  and
• 38:58
  then
• 38:58
  the
• 38:59
  SEO
• 38:59
  component
• 39:00
  that
• 39:00
  goes
• 39:00
  with
• 39:00
  it.
• 39:00
  Yeah,
• 39:01
  I
• 39:01
  mean,
• 39:01
  and
• 39:02
  what's
• 39:02
  the
• 39:02
  one
• 39:02
  thing
• 39:03
  that
• 39:03
  we
• 39:03
  all
• 39:03
  tend
• 39:03
  to
• 39:03
  neglect
• 39:04
  our
• 39:04
  website?
• 39:05
  Right?
• 39:06
  I
• 39:06
  mean,
• 39:06
  it's
• 39:06
  true.
• 39:06
  We're
• 39:07
  all
• 39:07
  creatures
• 39:07
  of
• 39:07
  habit.
• 39:08
  I
• 39:08
  mean,
• 39:08
  you
• 39:08
  know,
• 39:09
  we're
• 39:09
  all
• 39:09
  that
• 39:09
  way.
• 39:10
  So
• 39:10
  I
• 39:11
  love
• 39:11
  this
• 39:11
  and
• 39:11
  they're
• 39:12
  very
• 39:12
  nice
• 39:13
  and
• 39:13
  I
• 39:13
  would
• 39:14
  tell
• 39:14
  you
• 39:14
  if
• 39:14
  I
• 39:14
  didn't
• 39:14
  think
• 39:14
  they
• 39:15
  were
• 39:15
  so.
• 39:16
  Yes,
• 39:16
  you
• 39:16
  would.
• 39:17
  Yeah.
• 39:17
  You
• 39:17
  know
• 39:17
  that.
• 39:18
  I
• 39:18
  appreciate
• 39:18
  that.
• 39:19
  I
• 39:19
  appreciate
• 39:19
  that
• 39:20
  honesty.
• 39:20
  That's
• 39:20
  fantastic.
• 39:21
  No,
• 39:21
  I
• 39:21
  think
• 39:22
  they're
• 39:22
  great
• 39:22
  and
• 39:22
  it
• 39:22
  would
• 39:22
  save
• 39:23
  you
• 39:23
  a
• 39:23
  lot
• 39:23
  of
• 39:23
  money
• 39:23
  just
• 39:23
  doing
• 39:24
  it
• 39:24
  that
• 39:24
  way,
• 39:24
  you
• 39:24
  know.
• 39:25
  Well,
• 39:25
  this
• 39:26
  is
• 39:26
  great.
• 39:26
  I
• 39:26
  think
• 39:27
  what
• 39:27
  you're
• 39:27
  doing
• 39:27
  for
• 39:27
  the
• 39:28
  industry
• 39:28
  is
• 39:28
  good.
• 39:29
  We
• 39:29
  all,
• 39:29
  you
• 39:29
  know,
• 39:29
  I
• 39:30
  was
• 39:30
  talking
• 39:30
  to
• 39:30
  Sophia,
• 39:31
  who,
• 39:31
  who
• 39:32
  is
• 39:32
  the
• 39:32
  one
• 39:32
  that
• 39:33
  sets
• 39:33
  all
• 39:33
  these
• 39:33
  up
• 39:33
  for
• 39:33
  wesa,
• 39:34
  and
• 39:34
  she's.
• 39:34
  She's
• 39:35
  my
• 39:35
  friend
• 39:35
  for
• 39:35
  years
• 39:36
  and
• 39:36
  years
• 39:36
  and
• 39:36
  years,
• 39:36
  and
• 39:36
  we
• 39:37
  do
• 39:37
  the
• 39:37
  podcast
• 39:37
  together
• 39:37
  and
• 39:38
  all
• 39:38
  of
• 39:38
  that.
• 39:39
  You
• 39:39
  know,
• 39:39
  we
• 39:40
  are
• 39:40
  in
• 39:40
  an
• 39:40
  industry
• 39:40
  that
• 39:41
  tends
• 39:41
  to
• 39:41
  want
• 39:41
  to
• 39:41
  help
• 39:42
  each
• 39:42
  other,
• 39:42
  you
• 39:43
  know,
• 39:43
  and
• 39:43
  I
• 39:44
  think
• 39:44
  that's
• 39:44
  why
• 39:44
  your
• 39:44
  Facebook
• 39:45
  group
• 39:45
  worked,
• 39:45
  because
• 39:46
  we're
• 39:46
  all
• 39:46
  in
• 39:46
  it
• 39:46
  together.
• 39:47
  Even
• 39:47
  if
• 39:47
  you're
• 39:48
  competitors,
• 39:49
  you're
• 39:49
  not
• 39:49
  really.
• 39:50
  Right.
• 39:50
  You're
• 39:50
  attracting
• 39:51
  a
• 39:51
  lot
• 39:51
  of
• 39:52
  times
• 39:52
  different
• 39:52
  customers.
• 39:52
  But
• 39:53
  we're
• 39:53
  all
• 39:53
  in
• 39:53
  the
• 39:54
  same
• 39:54
  kind
• 39:54
  of
• 39:54
  business
• 39:55
  together.
• 39:55
  And
• 39:56
  we're
• 39:57
  fortunately
• 39:57
  in
• 39:57
  an
• 39:57
  industry
• 39:58
  that,
• 39:58
  for
• 39:58
  the
• 39:58
  most
• 39:58
  part,
• 39:59
  does
• 39:59
  want
• 39:59
  to
• 39:59
  help
• 39:59
  each
• 40:00
  other.
• 40:01
  And
• 40:01
  that's,
• 40:02
  you
• 40:02
  know,
• 40:03
  that
• 40:04
  old
• 40:04
  saying
• 40:04
  about,
• 40:04
  you
• 40:05
  know,
• 40:05
  about
• 40:05
  us
• 40:05
  all
• 40:06
  rising
• 40:06
  together
• 40:06
  or
• 40:07
  we're
• 40:07
  all
• 40:07
  going
• 40:07
  to
• 40:07
  sink
• 40:07
  or
• 40:08
  whatever
• 40:08
  it
• 40:08
  is.
• 40:08
  I
• 40:08
  even
• 40:08
  forget
• 40:08
  what
• 40:09
  the
• 40:09
  quote
• 40:09
  is,
• 40:09
  but
• 40:10
  it's
• 40:10
  true,
• 40:10
  you
• 40:11
  know,
• 40:11
  and
• 40:11
  right
• 40:11
  now
• 40:11
  it's
• 40:12
  tough.
• 40:12
  Right
• 40:13
  now,
• 40:13
  more
• 40:13
  than
• 40:13
  ever,
• 40:14
  it's
• 40:14
  tough.
• 40:14
  And
• 40:14
  you're
• 40:15
  hearing
• 40:15
  it
• 40:15
  from
• 40:15
  your
• 40:15
  people,
• 40:16
  I'm
• 40:16
  sure.
• 40:17
  This
• 40:17
  is
• 40:17
  a
• 40:17
  weird
• 40:17
  year.
• 40:18
  It's
• 40:18
  a
• 40:18
  weird
• 40:18
  year
• 40:18
  for
• 40:19
  retail.
• 40:19
  It's
• 40:19
  a
• 40:20
  weird
• 40:20
  year
• 40:20
  for.
• 40:21
  Really
• 40:21
  weird
• 40:21
  year
• 40:21
  for
• 40:22
  wholesale.
• 40:22
  Right?
• 40:23
  So,
• 40:23
  I
• 40:23
  mean,
• 40:24
  it's
• 40:24
  just
• 40:24
  a
• 40:24
  weird
• 40:25
  year.
• 40:25
  And
• 40:26
  we
• 40:26
  have
• 40:26
  to
• 40:26
  all.
• 40:27
  We're
• 40:27
  all
• 40:27
  dealing
• 40:27
  with
• 40:27
  it
• 40:28
  together.
• 40:28
  And
• 40:28
  having.
• 40:29
  Having
• 40:30
  friends
• 40:30
  that
• 40:31
  are
• 40:31
  dealing
• 40:31
  with
• 40:31
  what
• 40:31
  you're
• 40:32
  dealing
• 40:32
  with
• 40:32
  and
• 40:33
  learning
• 40:33
  from
• 40:33
  them
• 40:34
  and
• 40:34
  how
• 40:34
  they've
• 40:35
  overcome
• 40:35
  some
• 40:35
  of
• 40:35
  it
• 40:35
  is
• 40:36
  the
• 40:36
  way
• 40:36
  we're
• 40:36
  all
• 40:37
  going
• 40:37
  to
• 40:37
  get
• 40:37
  through.
• 40:38
  You're
• 40:38
  not
• 40:38
  going
• 40:38
  to
• 40:39
  do
• 40:39
  a
• 40:39
  year
• 40:39
  like
• 40:39
  this
• 40:39
  by
• 40:40
  yourself,
• 40:40
  out
• 40:41
  in
• 40:41
  a
• 40:41
  little
• 40:41
  silo
• 40:42
  in
• 40:42
  the
• 40:42
  middle
• 40:42
  of
• 40:42
  nowhere,
• 40:43
  not
• 40:43
  talking
• 40:43
  to
• 40:43
  anybody.
• 40:43
  It's
• 40:44
  just
• 40:44
  not
• 40:44
  going
• 40:44
  to
• 40:44
  happen.
• 40:44
  It's
• 40:45
  true
• 40:45
  in
• 40:45
  the
• 40:45
  podcasting
• 40:45
  world,
• 40:46
  too.
• 40:46
  I
• 40:46
  have
• 40:46
  a
• 40:46
  lot
• 40:47
  of
• 40:47
  podcasting
• 40:47
  friends.
• 40:48
  Yeah,
• 40:49
  we're
• 40:49
  basically
• 40:49
  competing
• 40:50
  against
• 40:50
  each
• 40:51
  other,
• 40:51
  but
• 40:51
  we're
• 40:51
  all
• 40:51
  learning
• 40:52
  from
• 40:52
  each
• 40:52
  other,
• 40:52
  too,
• 40:52
  and
• 40:53
  we're
• 40:53
  all
• 40:53
  going
• 40:53
  to
• 40:53
  make
• 40:53
  it
• 40:54
  if
• 40:54
  we
• 40:54
  help
• 40:54
  each
• 40:54
  other.
• 40:55
  And
• 40:55
  that's
• 40:55
  what
• 40:56
  I
• 40:56
  love
• 40:56
  about
• 40:56
  what
• 40:56
  you're
• 40:56
  doing,
• 40:57
  is
• 40:57
  because
• 40:58
  you
• 40:58
  are
• 40:58
  helping
• 40:59
  each
• 40:59
  other.
• 40:59
  That's
• 40:59
  what
• 40:59
  it's
• 41:00
  all
• 41:00
  about.
• 41:02
  You're
• 41:02
  not
• 41:02
  going
• 41:03
  to
• 41:03
  do
• 41:03
  this
• 41:03
  alone.
• 41:04
  It's
• 41:04
  too
• 41:04
  tough
• 41:04
  right
• 41:05
  now.
• 41:05
  You
• 41:05
  need
• 41:05
  help.
• 41:06
  We
• 41:06
  just
• 41:06
  need
• 41:06
  friends
• 41:07
  that
• 41:07
  are
• 41:07
  doing
• 41:07
  it,
• 41:07
  too,
• 41:08
  that
• 41:08
  we
• 41:08
  can
• 41:08
  talk
• 41:08
  to.
• 41:09
  It's
• 41:10
  hard
• 41:10
  enough
• 41:10
  being
• 41:10
  a
• 41:10
  business
• 41:11
  owner.
• 41:11
  It's
• 41:12
  just
• 41:12
  hard
• 41:12
  enough.
• 41:13
  We
• 41:14
  don't
• 41:14
  need
• 41:14
  to
• 41:14
  make
• 41:14
  it
• 41:14
  harder.
• 41:16
  It's
• 41:16
  tough.
• 41:17
  It
• 41:17
  always
• 41:17
  has
• 41:17
  been.
• 41:18
  But
• 41:18
  I
• 41:18
  think
• 41:18
  right
• 41:19
  now
• 41:19
  it's
• 41:19
  tougher
• 41:20
  than
• 41:20
  it
• 41:20
  ever
• 41:20
  has
• 41:20
  been.
• 41:22
  I
• 41:22
  think
• 41:23
  by
• 41:23
  helping
• 41:24
  each
• 41:24
  other,
• 41:24
  we'll
• 41:24
  get
• 41:24
  through
• 41:24
  It.
• 41:26
  Well,
• 41:27
  and
• 41:27
  we're
• 41:28
  also
• 41:28
  encouraging.
• 41:28
  I
• 41:28
  mean,
• 41:29
  I
• 41:29
  remember
• 41:29
  last
• 41:29
  summer,
• 41:30
  again,
• 41:30
  building
• 41:30
  my
• 41:30
  own
• 41:31
  brand
• 41:31
  and
• 41:32
  then
• 41:32
  also
• 41:32
  trying,
• 41:33
  you
• 41:33
  know,
• 41:33
  learning
• 41:34
  Facebook
• 41:34
  ads
• 41:34
  and
• 41:35
  Google
• 41:35
  Ads
• 41:35
  and
• 41:35
  all
• 41:36
  that
• 41:36
  fun
• 41:36
  stuff,
• 41:36
  which
• 41:36
  we,
• 41:37
  we
• 41:37
  will
• 41:37
  be
• 41:37
  working
• 41:38
  to
• 41:38
  bring
• 41:38
  that
• 41:38
  to
• 41:38
  our
• 41:39
  audience
• 41:39
  here
• 41:39
  in
• 41:39
  the
• 41:39
  industry.
• 41:40
  Well,
• 41:40
  good,
• 41:40
  because
• 41:40
  you
• 41:41
  can
• 41:41
  waste
• 41:41
  a
• 41:41
  lot
• 41:41
  of
• 41:41
  money
• 41:41
  doing
• 41:42
  that.
• 41:42
  Wrong.
• 41:44
  Anyway,
• 41:44
  in
• 41:44
  the
• 41:45
  process
• 41:45
  of
• 41:45
  doing
• 41:45
  all
• 41:45
  that,
• 41:46
  I
• 41:46
  learned
• 41:46
  last
• 41:46
  summer
• 41:47
  that,
• 41:47
  you
• 41:48
  know,
• 41:48
  summer
• 41:48
  is
• 41:49
  just
• 41:49
  slow.
• 41:49
  So
• 41:50
  I'm
• 41:50
  like,
• 41:50
  okay,
• 41:51
  ladies,
• 41:52
  we're
• 41:52
  doing
• 41:52
  SEO.
• 41:53
  Let's,
• 41:53
  let's
• 41:53
  use
• 41:54
  our
• 41:54
  slow
• 41:54
  time.
• 41:55
  Let's,
• 41:55
  let's
• 41:56
  do
• 41:56
  the
• 41:56
  things
• 41:56
  that
• 41:56
  we
• 41:57
  don't
• 41:57
  have
• 41:57
  time
• 41:57
  to
• 41:57
  do
• 41:58
  when
• 41:58
  things
• 41:58
  are
• 41:58
  hopping
• 41:59
  like
• 41:59
  the
• 41:59
  fall
• 41:59
  and
• 42:00
  Christmas.
• 42:00
  And
• 42:01
  by
• 42:01
  doing,
• 42:02
  you
• 42:02
  know
• 42:02
  this,
• 42:02
  if
• 42:03
  you
• 42:03
  do
• 42:03
  spend
• 42:04
  some
• 42:04
  time
• 42:04
  on
• 42:04
  SEO
• 42:05
  and
• 42:05
  learning
• 42:05
  and
• 42:06
  doing
• 42:06
  just
• 42:06
  a
• 42:06
  few
• 42:07
  little
• 42:07
  things,
• 42:08
  it
• 42:08
  takes
• 42:08
  time.
• 42:09
  It's
• 42:09
  not
• 42:09
  something
• 42:09
  you'll
• 42:10
  see.
• 42:10
  You
• 42:10
  know,
• 42:11
  you're
• 42:11
  not
• 42:11
  likely
• 42:11
  to
• 42:12
  see
• 42:12
  traffic
• 42:12
  within
• 42:13
  a
• 42:13
  week
• 42:13
  or
• 42:13
  two.
• 42:13
  It's
• 42:14
  probably
• 42:14
  going
• 42:14
  to
• 42:14
  be
• 42:14
  a
• 42:14
  month,
• 42:15
  probably
• 42:15
  going
• 42:15
  to
• 42:15
  be
• 42:16
  three
• 42:16
  months,
• 42:16
  to
• 42:16
  be
• 42:16
  honest.
• 42:17
  So
• 42:18
  that's
• 42:18
  my
• 42:19
  suggestion.
• 42:20
  Use
• 42:20
  your
• 42:20
  June,
• 42:21
  July,
• 42:22
  August,
• 42:22
  those
• 42:22
  slower
• 42:23
  summer
• 42:23
  months,
• 42:24
  learn
• 42:24
  some
• 42:24
  SEO,
• 42:25
  get
• 42:25
  it
• 42:25
  in
• 42:25
  your
• 42:26
  site,
• 42:26
  and
• 42:26
  let's
• 42:27
  rock
• 42:27
  and
• 42:27
  roll
• 42:27
  this
• 42:27
  fall
• 42:28
  and
• 42:28
  Christmas.
• 42:29
  It
• 42:29
  will
• 42:29
  work
• 42:29
  by
• 42:29
  Christmas
• 42:30
  if
• 42:30
  you
• 42:30
  do
• 42:30
  it
• 42:30
  now.
• 42:31
  You
• 42:31
  know,
• 42:31
  we
• 42:32
  always
• 42:32
  said
• 42:32
  60
• 42:32
  to
• 42:33
  90
• 42:33
  days,
• 42:33
  so
• 42:33
  that's
• 42:34
  right
• 42:34
  in
• 42:34
  there
• 42:34
  with
• 42:34
  what
• 42:34
  you're
• 42:35
  saying.
• 42:35
  But
• 42:35
  do
• 42:36
  it
• 42:36
  now.
• 42:36
  Don't
• 42:36
  wait
• 42:37
  till
• 42:37
  November.
• 42:37
  It's
• 42:38
  not
• 42:38
  going
• 42:38
  to
• 42:38
  work
• 42:39
  right
• 42:39
  if
• 42:39
  you
• 42:39
  want
• 42:40
  it
• 42:40
  for
• 42:40
  Christmas.
• 42:41
  So
• 42:41
  I
• 42:42
  agree
• 42:42
  totally.
• 42:43
  So
• 42:43
  again,
• 42:43
  the
• 42:43
  website
• 42:44
  is
• 42:45
  cowgirlbiz.com
• 42:48
  and.
• 42:48
  Look
• 42:48
  at
• 42:48
  the
• 42:49
  very
• 42:49
  first
• 42:49
  thing
• 42:50
  on
• 42:50
  the
• 42:50
  top
• 42:50
  menu
• 42:50
  called
• 42:51
  the
• 42:51
  SEO
• 42:51
  Academy
• 42:52
  and
• 42:52
  that'll
• 42:52
  get
• 42:52
  you
• 42:52
  started.
• 42:54
  Thank
• 42:54
  you
• 42:54
  for
• 42:54
  joining
• 42:55
  us.
• 42:55
  We
• 42:55
  really
• 42:56
  appreciate
• 42:56
  it.
• 42:57
  You
• 42:57
  know,
• 42:57
  if
• 42:57
  you
• 42:57
  want
• 42:58
  to
• 42:58
  find
• 42:58
  out
• 42:59
  more,
• 42:59
  head
• 42:59
  on
• 42:59
  over
• 42:59
  there.
• 43:00
  I
• 43:00
  think
• 43:00
  SEO
• 43:00
  is
• 43:01
  so
• 43:01
  important
• 43:02
  and
• 43:02
  we
• 43:02
  want
• 43:02
  to
• 43:02
  thank
• 43:03
  everybody
• 43:03
  for
• 43:03
  hanging
• 43:03
  out
• 43:03
  with
• 43:04
  us
• 43:04
  here
• 43:04
  at
• 43:04
  the
• 43:04
  Retail
• 43:05
  Roundup
• 43:05
  to
• 43:06
  watch
• 43:06
  these,
• 43:06
  you
• 43:07
  can
• 43:07
  go
• 43:07
  to
• 43:07
  a
• 43:07
  number
• 43:07
  of
• 43:07
  different
• 43:08
  places.
• 43:08
  WESA
• 43:09
  trade
• 43:09
  show,
• 43:10
  YouTube
• 43:10
  channel.
• 43:11
  You
• 43:11
  can
• 43:11
  also
• 43:12
  find
• 43:12
  the
• 43:12
  audio
• 43:13
  version
• 43:13
  at
• 43:13
  the
• 43:13
  Wisdom
• 43:13
  by
• 43:14
  WESA
• 43:14
  Podcast
• 43:15
  feed.
• 43:15
  Their
• 43:16
  podcast
• 43:17
  has
• 43:17
  changed
• 43:17
  recently
• 43:18
  and
• 43:18
  has
• 43:18
  some
• 43:18
  new
• 43:19
  hosts
• 43:19
  that
• 43:19
  you're
• 43:19
  going
• 43:19
  to
• 43:20
  want
• 43:20
  to
• 43:20
  check
• 43:20
  out
• 43:20
  over
• 43:20
  there.
• 43:21
  If
• 43:21
  you
• 43:21
  haven't
• 43:21
  given
• 43:21
  that
• 43:21
  a
• 43:22
  try
• 43:22
  in
• 43:22
  a
• 43:22
  long
• 43:22
  time,
• 43:23
  check
• 43:23
  that
• 43:24
  out.
• 43:24
  Check.
• 43:25
  Basically,
• 43:25
  and
• 43:25
  you
• 43:26
  do
• 43:26
  want
• 43:26
  to
• 43:26
  go
• 43:26
  to
• 43:26
  Retail
• 43:27
  Roundup
• 43:27
  on
• 43:27
  the
• 43:27
  Facebook
• 43:27
  page.
• 43:28
  Definitely
• 43:28
  go
• 43:29
  over
• 43:29
  there.
• 43:29
  If
• 43:29
  you
• 43:29
  want
• 43:29
  to
• 43:30
  hear
• 43:30
  more
• 43:30
  of
• 43:30
  the
• 43:30
  silliness
• 43:30
  that
• 43:31
  I
• 43:31
  do,
• 43:31
  head
• 43:31
  over
• 43:32
  to
• 43:32
  Horse
• 43:33
  in
• 43:33
  the
• 43:33
  Morning
• 43:33
  on
• 43:33
  your
• 43:33
  podcast
• 43:34
  feed,
• 43:34
  where
• 43:34
  they're
• 43:34
  five
• 43:35
  days
• 43:35
  a
• 43:35
  week.
• 43:35
  We
• 43:35
  had
• 43:35
  a
• 43:36
  very
• 43:36
  silly
• 43:36
  show
• 43:36
  this
• 43:36
  morning
• 43:37
  and
• 43:37
  had
• 43:37
  a
• 43:38
  lot
• 43:38
  of
• 43:38
  fun
• 43:38
  with
• 43:38
  that.
• 43:38
  So
• 43:39
  if
• 43:39
  you
• 43:39
  want
• 43:39
  just
• 43:39
  a
• 43:40
  little
• 43:40
  entertainment
• 43:40
  in
• 43:41
  your
• 43:41
  mornings,
• 43:41
  we're
• 43:42
  kind
• 43:42
  of
• 43:42
  like
• 43:42
  the
• 43:42
  morning
• 43:43
  drive
• 43:43
  radio
• 43:43
  show
• 43:44
  for
• 43:44
  the
• 43:44
  horse
• 43:44
  world.
• 43:45
  We
• 43:45
  don't
• 43:45
  take
• 43:45
  ourselves
• 43:46
  too
• 43:46
  seriously,
• 43:46
  but
• 43:47
  we
• 43:47
  learn
• 43:47
  about
• 43:47
  stuff
• 43:48
  and
• 43:48
  it's
• 43:49
  just
• 43:49
  a
• 43:49
  lot
• 43:49
  of
• 43:49
  fun.
• 43:49
  A
• 43:50
  lot
• 43:50
  of
• 43:50
  tack
• 43:50
  shops
• 43:50
  actually
• 43:51
  play
• 43:51
  it
• 43:51
  over
• 43:52
  their
• 43:52
  loudspeakers
• 43:52
  in
• 43:52
  the
• 43:53
  tack
• 43:53
  shop
• 43:53
  in
• 43:54
  the
• 43:54
  morning.
• 43:54
  So
• 43:54
  you
• 43:54
  can,
• 43:55
  you
• 43:55
  can
• 43:55
  do
• 43:55
  that,
• 43:55
  too,
• 43:55
  if
• 43:56
  you'd
• 43:56
  like.
• 43:56
  A
• 43:56
  lot
• 43:56
  of
• 43:56
  people
• 43:57
  play
• 43:57
  it
• 43:57
  in
• 43:57
  the
• 43:57
  barns.
• 43:58
  So
• 43:58
  that's
• 43:58
  where
• 43:58
  you
• 43:58
  can
• 43:59
  find
• 43:59
  me.
• 43:59
  And
• 43:59
  you
• 44:00
  can
• 44:00
  subscribe
• 44:00
  to
• 44:00
  Wisdom
• 44:01
  by
• 44:01
  Wes
• 44:01
  on
• 44:02
  any
• 44:02
  podcast
• 44:03
  player.
• 44:03
  So
• 44:03
  check
• 44:03
  that
• 44:04
  out
• 44:04
  today.
• 44:04
  We'll
• 44:05
  be
• 44:05
  back
• 44:05
  next
• 44:05
  Monday
• 44:06
  with
• 44:06
  another
• 44:06
  show
• 44:07
  for
• 44:07
  you.
• 44:08
  Thanks
• 44:08
  again,
• 44:08
  Kim.
• 44:09
  Appreciate
• 44:09
  it.
• 44:10
  Thank
• 44:10
  you
• 44:10
  very
• 44:10
  much,
• 44:10
  Glenn.
• 44:11
  Thanks
• 44:11
  for
• 44:11
  having
• 44:11
  me.