
Don’t Fake It: Why “I Don’t Know” Earns More Trust Than Pretending With Jeff Matlow
In this episode of Expertise Made Real, Kristin N. Spencer welcomes Jeff Matlow of The Best Leadership Company back for a topic no other guest has pitched: what happens when people try to fake expertise.
Jeff explains how he uses the Five Whys, the technique of asking why until you reach the root cause, to tell real expertise from a bluff, because someone without expertise can’t go deep. He shares the story of a newly hired VP of operations at a $20 million company who had never run operations, and how he asked specific questions about accountability until it became clear they needed help…
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