Latest / The Real Estate Agent Playbook
They Said Buyers Should Pay Their Agents—Then the Market Got Complicated
Back in 2024, the headlines screamed it: “Buyers agents are done!” “You’ll never get paid again!” And sure, the lawsuits made some noise—but the real market shift? It was the interest rates.
As rates climbed and affordability got tighter, buyers and sellers alike started facing new challenges—negotiation tactics, seller credits, rate buydowns, deal structuring… and suddenly, they needed skilled agents again.
In this episode, I break down:
✅Why the commission lawsuits weren’t the real threat.
✅How a single change—rates—flipped the market dynamic.
✅Why the agents who didn’t panic are closing…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.