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The PMS Wars: AI Changes the Interface, Not the Foundation - Martin Soler
Martin Soler returns to explore "The PMS Wars," his ongoing series examining one of the most important shifts in hotel technology. What started as a race from legacy systems to cloud-based PMS platforms is now evolving into a conversation about AI, data infrastructure, and the future of hotel operations.
In this episode, Martin explains why hospitality adopts technology differently from other industries, why changing a PMS remains one of the hardest decisions a hotel can make, and why AI will depend on strong data foundations rather than replace them. He also shares his perspective on how AI…
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