Use Growth-Driven Design to Build the Website Your Customers Actually with Tanner Holt
In this episode of the Ecommerce Podcast, host Matt Edmundson chats with Tanner Holt from Mach 7 Marketing about growth-driven design and its impact on online businesses. Tanner shares insights on microtesting, minimum viable concepts, and the importance of understanding buyer psychology in e-commerce. The conversation also touches on the role of AI in marketing and optimization strategies for businesses of all sizes.
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Timestamps:
0:00 Intro
5:25 Growth driven design explained
12:26 Testing ads before website design
18:39 Microtesting for product development
24:18 Minimum viable funnel…
The skinny
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