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The 2026 AI Shock Every Real Estate Agent Must Understand · The Real Estate Agent Playbook

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  in 2026 AI will replace real estate agents
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  but not the way you think
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  as a team leader or a revenue share organization
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  leader of over 200 agents
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  I see agents using AI differently every single day
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  and no it's not going to replace
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  the career of a real estate agent
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  just yet but it is replacing some of the duties
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  that take the real estate agent
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  so much time I'll talk about all of that and more next
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  what's up guys I'm Jeremy Kane
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  part of Carbon Collective
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  a coaching platform that we put together
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  for our revenue share organization
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  at EXP Realty
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  to help people find their exact need
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  when it comes to growing and scaling their business
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  whether it's production or agent attraction
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  we're here to help boots on the ground
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  if you want more information on Carbon Collective
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  book a call below or comment
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  Carbon Collective launch for your free 2 week pass
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  but for now let's get into it
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  I see 2026 as a massive automation wave
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  in 2025 real estate agents got their hands on AI
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  they were starting to move past the listing description
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  usage and actually utilize AI for more
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  we've been working on automations
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  we've seen a lot of the things happen
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  but the truth is is that it wasn't refined
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  but now as we continue to give it more data
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  and more apps come out
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  and agents are more willing to try
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  the different things
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  it is going to save us a ton of time
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  60 to 70% of our traditional time
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  is spent in paperwork and things that can be automated
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  list lead
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  follow up and all of those things
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  and now we have the use of automation to help
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  remind the human touch that
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  you're needed right
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  and give you more time for the human touch
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  the problem with AI
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  is when people just set it and forget it
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  and you expect this AI or this robot
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  to completely make the whole meal for you
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  and put it on a platter
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  that's not the case in real estate in 2026
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  but we are moving towards more smart automations
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  through building through these CRMs
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  like I said uh
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  you know with lofty and all of the AI
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  integration that we offer within our lofty platform
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  that we do currently offer agents at a discount uh
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  if you're interested more in that comment lofty
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  but you're talking about CMA generation paperwork
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  instant lead qualification
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  lead nurture those kind of things
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  that's where this automation is starting to catch up
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  and it's starting to make sense
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  and the use of AI talking like us
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  cloning us doing those things that
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  you know
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  Adam Gleispe talks so much about on his channel
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  over on YouTube go check that out
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  if you are interested in learning more
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  but with the ability to create
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  almost our own personalities
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  within some of these automations
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  it's a game changer
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  and we're getting to the point where the normal
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  standard
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  traditional agent that knows how to use a computer
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  can plug into some of these automations
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  and absolutely change their business
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  real fear is second or third
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  or fourth tier agents
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  who are looking to be someone's assistant
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  or looking to you know
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  fill their time or they're busy because they're doing
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  they're caught up in the paperwork
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  once that part of the job can kind of
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  be automated and disappear
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  that's when these agents might struggle
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  and the truth is you still have time
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  I don't care
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  if you feel like you're a third or fourth tier agent
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  let's change the way you look at this
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  and let's
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  maybe take some of these time bogging tasks that you
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  absolutely despise
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  and are not allowing you to be your full potential
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  and automate those using AI
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  using a CRM
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  using that kind of stuff to help you get out of that
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  so that you can have more joy in your work
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  because when you have more joy in your work
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  you show up differently for people
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  and that's what people need right
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  people don't wanna talk to AI chatbots
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  people don't wanna talk to AI robots on the phone
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  people don't want to have everything
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  put together for them you know
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  they have one experience they're searching for a home
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  and they're getting into these homes with
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  you know AI and all that
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  and then all of a sudden when the legal part comes
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  the negotiation part comes this
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  you know green real estate agent shows up
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  and they're supposed to be this
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  you know 10 year old person who has no idea who you are
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  they just know what the AI knows about you
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  and now they're negotiating on your behalf
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  and representing you
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  in the largest transaction in your life
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  that's where people kind of see it going
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  but the truth is
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  there's companies right now that are doing that right
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  everything on the front end showing houses
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  everything's automated and then when the time comes
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  when they feel like they need that human
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  here comes this salaried real estate agent
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  who probably doesn't have a ton of negotiation skills
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  that fills in the blanks on the contract for you
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  and here we go that's
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  that's where people think AI is going
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  but what that misses
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  is actually knowing that person's needs
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  knowing that person's wants
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  and actually getting to know them
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  and understanding how to negotiate
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  because you know that person and you know the love for
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  they have for this house
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  or how important this or that is
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  that's a very difficult thing to read off of a computer
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  screen and then go execute as another human
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  and the truth is there's successful agents
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  that are going to continue to be successful
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  with the not using AI
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  however will their time be as allocated right
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  will they be able to show up just the same as you or me
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  who is embracing AI who's studying it
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  who's utilizing it who's trying it out
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  trying different things not afraid to say oh
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  let's try this AI video platform
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  that
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  instead of paying a videographer $250 to go shoot this
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  you know to give me a
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  a video maybe I can
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  you know
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  shoot it with my iPhone and plug it into this AI
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  platform for 15 right
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  those are saving thing you know
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  money saving examples
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  of what this technology can do for you as an agent
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  so yes AI tools will absolutely change the game for you
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  this is something but I'm here to tell you why AI
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  still needs you as an agent
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  so the ultimate goal here is not AI or agents
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  AI versus agents it's not that
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  it's AI plus agents to form a symbiotic relationship
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  that will take the client
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  experience to the absolute next level
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  answers quick boom
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  we got them those basic things
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  we got it that experience absolutely needed
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  when you have a question
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  and you want a human to answer
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  or you have a weird situation with your job or with
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  you know something that goes through a negotiation
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  or something that happens at inspection
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  that can't just be spit out by a computer
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  that's pre programmed to tell you that
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  replacing a furnace cost $5,000
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  there's other ways to navigate a lot of this stuff
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  and human negotiation and conversation makes a big deal
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  when it comes to that not to mention
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  selling a home is an absolutely emotional process
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  no one is going to want to sell a home of a loved one
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  that just passed away
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  that maybe they grew up in through a robot right
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  yes I know money plays a massive factor
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  but that emotional understanding of what's going on
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  how they want the showings to go
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  how they want the process to go in general
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  needing extra time to get some of the stuff moved out
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  because you know
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  someone has to travel from here or there
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  a lot of this stuff is really hard to pre program
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  in the back of a computer
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  so that it spits out the right things
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  and in an emotional time of a home sale
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  it's absolutely critical that there's an agent to come
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  right
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  and I go to probate real estate trainings all the time
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  right probate is gonna be a massive piece
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  and you know
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  people dealing with the death of a loved one
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  and trying to sell real estate
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  and understand the best way to do it
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  in the best way possible because ultimately
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  if they just allow a computer to do it
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  there's probably a big corporation
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  that's gonna suck that up
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  because the computer thinks that the best offer is
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  the cash offer and there's no other way
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  and they haven't even toured the home
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  they may miss out on you know
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  that that built in
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  that could change the game or whatever
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  the next piece is the insider network right
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  AI is going to pull from the internet
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  it's gonna pull the you know
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  top searches it's gonna pull the
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  you know businesses that people are
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  you know paying the most money to show up on those AEO
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  Geo SEO
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  you know sites
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  and so that's a huge piece of the puzzle right
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  having that network of people that can get this done
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  right can we get this roof on in 13 days or 12 days
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  can we get that maybe
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  that relationship that your agent has with that roofer
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  will change that game right
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  and just searching the internet
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  is probably not going to be the case
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  because the people with the most money
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  have the most advertising budget
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  they probably usually are the busiest
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  so maybe some of those things don't work
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  and sometimes they charge
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  this is very much like the
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  you know HVAC company that starts with an a in Colorado
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  it's one of the biggest HVAC companies in Colorado
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  because at the top of the phone book
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  it was right there and everyone does it
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  they charge three or four times what a furnace
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  install should cost
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  or what you get when you call my buddy
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  David Sanchez over at 7 Sanchez Heating right
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  so there's a piece to this that the human connection
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  the human relationship can maybe bump your
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  you know service or your installation up a little bit
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  because that contractor knows that this agent needs
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  that done quickly
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  and he'll get more business from that
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  so that's absolutely key and then finally
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  the strategic advising from the experience having
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  you know sold approximately 500 homes myself
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  been a part of many transactions with those 225 agents
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  and also mentored a ton of agents along the way
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  as well that is something that matters right
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  a strategy when this happens
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  this likely will happen if you say this
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  or you approach it this way
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  or
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  knowing that this piece is coming up in the inspection
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  and we probably need to you know
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  hold a little bit back from our negotiating power
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  so that we can come in there
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  and they're not beat up by that point
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  so the strategic advantage to a human brain
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  and knowing what's going on will never go away
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  it will never be replaced by AI
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  but we will lose transactions to AI
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  just like we lose transactions to Zillow
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  however
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  these disruptors have never come into our business
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  and completely wiped us out
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  like the the experts say right
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  and so as we adapt yes
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  we need to adapt to technology
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  but AI needs us too right
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  it needs us as agents
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  to have the opportunity to do this
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  and if you are interested in learning all about 2,026
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  AI must know
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  must apps where they're going
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  I'm bringing expert Adam Glaspy on in the next episode
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  coming out this Friday
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  and you will learn all about 2026 AI
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  and those things that you
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  need to be up on but for me
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  I want you to take action
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  I want you to focus on adding a couple things
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  trying a couple things out
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  working through them
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  seeing if they're an advantage to your business
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  or sometimes like me I spend hours on chat
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  GBT doing something that could have taken me
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  you know one or two hours and it took me three right
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  so start working with it start using it
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  and stop being afraid that it's going to replace you
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  cause you if you ignore these things
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  and you're not using them as tools in your business
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  the truth is they might eventually replace you
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  they might eventually replace us
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  but it's not happening in 2,026 because for now
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  AI needs real estate agents
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  we'll see you next time like comment subscribe