Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Stop Chasing Rabbits: Pick One Business and Become a Top Performer
Transcript
- 0:01Today on the podcast, we're going to be looking at why you
- 0:04can't sell successfully for two businesses at the same time.
- 0:10Let me repeat, Today on the podcast, we're going to be
- 0:12looking at why you can't have two hustles.
- 0:17You can't have two side hustles If you're a career salesperson.
- 0:21You cannot sell for three orgas at the same time, 4 orgas at the
- 0:25same time, 2 orgas at the same time.
- 0:28You just can't. Now, the reason why this is the
- 0:31question we're tackling is because there are several
- 0:33listeners of the podcast who are in the same situation or in a
- 0:37worse off situation, and that is what we're going to tackle
- 0:39today. Now, if you're interested in
- 0:41these sorts of things, then this podcast is your jam.
- 0:44How do you sell well for yourself if it's your own
- 0:47hustle? How do you sell on behalf of
- 0:49another person if you have an auger?
- 0:52These are the sorts of things we discuss over here on the
- 0:54podcast. So if you like these sorts of
- 0:55things, then this podcast is your jam.
- 0:58Subscribe on Spotify, YouTube, Apple or any player of your
- 1:03choice. I'm your host, Tavi Shima Ayedi.
- 1:06If you'd love to connect, you can call, send me a text message
- 1:09or a WhatsApp message on 08064662140.
- 1:16Also making today's recording at home, so you know, that's where
- 1:20all that noise is coming from in the background.
- 1:23So let's get straight into the topic for today again, why can't
- 1:27you sell successfully for two businesses at the same time?
- 1:30Like I said, the reason why I'm tackling this is because there
- 1:33are several listeners of the podcast.
- 1:35And when I say several, I mean several.
- 1:37And even though I've spoken about things like this in the
- 1:39past, I'm wondering why, you know, I still keep running into
- 1:44people who. Anyway, let me just head
- 1:48straight into it. So there's one podcast listener
- 1:51in particular who is working for one employer or the employer has
- 1:56three businesses. So I repeat this guy, career
- 1:59salesman, and he's working for another guy.
- 2:01The other guy has three businesses.
- 2:04And this salesperson is responsible for quotas on all
- 2:08three businesses. One of them a laundry service,
- 2:11another one selling HMO. We do like medical insurance and
- 2:15I can't quite remember the third right now.
- 2:17I'd have to check the charts. So I repeat one salesman, 1 OGA,
- 2:263 different businesses, one of them laundry services, the other
- 2:31one HMO service that's medical insurance.
- 2:35The third one I can't remember right now and he has quota for
- 2:40all three. Then there's another listener
- 2:43who is self-employed. This guy is into dish
- 2:45installation. OK, no problem.
- 2:48DSTV Go TV. Well, you can say or join no
- 2:52problem. Then he's also into car tracking
- 2:56installation, OK. Then he's also into CCTV and
- 3:01then solar installation. OK.
- 3:04Then also this guy also runs a laundry again.
- 3:09And then there's some other stuff, maybe like two or three
- 3:12that I can't remember. And of course, this guy is
- 3:15trying to run all these barrels at the same time.
- 3:22So apart from them, there are also people who reach out from
- 3:27the podcast, you know, they call themselves, you know, creatives.
- 3:30You know, I'm a creative person, blah, blah, blah.
- 3:33There's a term that used to be popular a couple of years ago
- 3:35called multi hyphenates. I don't hear that again.
- 3:38You see, this is the reason why I say you guys should just
- 3:40ignore these trends. These trends come and they go
- 3:42and you try and hop on the trend thinking that you're hoping on
- 3:45something substantial. So before everybody was saying
- 3:47I'm a multi hyphenate, I'm a multi hyphenate.
- 3:50I'm a painter slash dancer slash photographer, slash videographer
- 3:56slash life coach slash bodybuilding coach slash.
- 4:00They'll just be put in slash slash hyphen, hyphen, hyphen.
- 4:03You now say I'm multi hyphenate and then you're trying to run
- 4:07all these multi businesses and then you're wondering why is
- 4:10nothing picking up? So all these multi hyphenate,
- 4:17creative, multi talented, you know, I want to live my fullest
- 4:20potential kind of people. So yes, I'm also talking about
- 4:23you today, unfortunately, forget what you see on TV because on TV
- 4:33what they show is not as if it's a lie.
- 4:36They just show it in the wrong order.
- 4:39What you guys are seeing is the finished product.
- 4:44Whenever you see somebody and they say serial entrepreneur,
- 4:47multi something, something, something entrepreneur, what you
- 4:51guys are seeing is the finished product.
- 4:54You are not seeing the steps that the person went through to
- 4:57get to that place. So some of you will see Richard
- 5:01Branson, billionaire serial entrepreneur, you know 20
- 5:07something businesses like you are seeing the finished product.
- 5:12What you're not seeing is how he got there.
- 5:15Some of you will see Dangote, serial intrapreneur, you will
- 5:19see cement, sugar, spaghetti refinery, and the guy is now
- 5:24trying to open a port. What you're seeing is the
- 5:28finished product. You're not seeing how the guy
- 5:32got there. Or for those of you who are in
- 5:36my own set, you're looking at Jay-Z, you're seeing him music.
- 5:42Used to be a musician. He has his own record label.
- 5:45They're doing music publishing. He's into fashion now.
- 5:49He's a venture capitalist. You are seeing the finished
- 5:52product. You are not seeing the steps how
- 5:55the guy got there. So that's what I'm saying now,
- 5:59please, First off, let us just forget what we are seeing on TV.
- 6:03Or if we want to take cognizance of what we see on TV, we need to
- 6:06be realistic, a look at the reality of how these successful
- 6:11business owners who run successful businesses, how they
- 6:15got there. Now this is the reality.
- 6:19Most of these successful business owners built all these
- 6:23businesses, yes, but they built them successfully one at a time.
- 6:29They didn't start building all of them at a time.
- 6:32Dangote did not start the cement factory at the same time as the
- 6:36sugar factory, at the same time as the spaghetti factory, at the
- 6:39same time as the refinery. Richard Branson did not start
- 6:45the music company at the same time as the airline company as
- 6:48the same time as the soda drinks company as the same time as all
- 6:51the other companies. Jay-Z did not start the music
- 6:56business at the same time as the fashion business as the same
- 6:59time as venture capital. That is not how they started.
- 7:04In fact, Dangote is famous for starting out as a trader, not a
- 7:10manufacturer. So part of the gist I've heard
- 7:14is that his big uncle dash him 19 trucks abusing 9 trucks and
- 7:19that's what he used to start trading.
- 7:21Eventually he started trading in cement, then moved to importing
- 7:26cement, then moved to setting up the cement factory.
- 7:33Then later on there will be sugar, later on there will be
- 7:36spaghetti. By the time I was serving in
- 7:39Kano, it was juice, a dancer Juice.
- 7:42But our dancer thing didn't fly. So we don't see the dancer
- 7:45again. Like well, I can't remember if
- 7:47his dancer anyway, but it was juice.
- 7:48He was trying to do what all didn't work and then now
- 7:50refinery. So he started trading first,
- 7:54then started importing, then started manufacturing.
- 7:59But he did one thing first when one was stable, then he moved to
- 8:04the next step. So trading, you know, buy A2
- 8:07naira, try and sell for five naira 50 cobo, collect a profit
- 8:12of two naira 50 cobo. Once you master that game, then
- 8:16import him. Once he master that game, let us
- 8:20produce. Once he master that game, you
- 8:25know another, another, another and another.
- 8:28But that's how Dangre did it. The same thing with Richard
- 8:31Branson. He didn't start everything at
- 8:33the same time. It was one thing.
- 8:36When this thing is now standing strong, you move to another.
- 8:39In fact, for Richard Branson, the reason why he can move
- 8:41quickly is because he doesn't like being personally involved
- 8:44in these businesses. So he will start the thing,
- 8:48bring specialists in who can handle the thing.
- 8:52Then when The thing is now strong, he leaves them alone and
- 8:55then he moves. He doesn't shook his hand in all
- 8:58his businesses. That's why Richard Branson in
- 9:01particular moves fast, fast, fast.
- 9:04But you multi hyphenates, creative types, multi talented,
- 9:08leave out your fullest potential.
- 9:10You want to put your hand in everything.
- 9:13You are an artist. You want your personal imprints
- 9:16to be on anything, on everything.
- 9:18And you think your 456 business ideas, all of them will blow at
- 9:21the same time. Same thing with Jay-Z.
- 9:26It was music first. In fact, he started off, started
- 9:30off as a boy. Boy he was the side rapper to
- 9:33somebody else. Then he now took his own shot.
- 9:39Then from there that's I think was Rockefeller.
- 9:44That's him and Demon Dash. Later on they would now start
- 9:49the fashion company. I think that was Roca Wear.
- 9:52But then, you know, we rock out with Rockefeller.
- 9:54Things didn't quite work out too well.
- 9:56So I think it was Roc Nation next, Roc Nation there from Roc
- 10:01Nation. That is I think when he now
- 10:03started, you know, properly like into music publishing with
- 10:08Rihanna, Rita Ora, you know, all the people on his label, then
- 10:17the fashion thing and then recently, you know, like within
- 10:22the last decade, you know, that's when he's now started
- 10:24this whole venture capital thing.
- 10:26So he didn't start as a musician, then a fashion person,
- 10:28then a venture capital person. He started off as a boy boy
- 10:32First somebody is a rapper. He is the younger, the smaller
- 10:35rapper rapping on the other person.
- 10:38Then he take his own shot into the limelight.
- 10:41But you can see first career as a side, as a as a what are they
- 10:45called now almost head side piece sidekick.
- 10:50So first of all, he balance as a sidekick, then he now balance as
- 10:54a musical artist. Then he now balance in the
- 10:57fashion space. Then you now balance in the
- 11:01venture capital. So it doesn't matter who it is.
- 11:05You love who it is that you respect, whether it's Oprah
- 11:08Winfrey or whether it's, I don't know, call any person, then give
- 11:15me 20 minutes. Let me just jump on Google and
- 11:19do small research and I will show you that chances are this
- 11:23is how the person started. It was not multi doing
- 11:27everything at the same time. You do something, your leg
- 11:31becomes strong, then you move to the next one, you balance, then
- 11:35you move to the next one, and then you move and then you move.
- 11:41So for people that you love and respect, this is the reality of
- 11:46how they got to where they are. The bottom line, I'm saying on
- 11:52the podcast, I'm saying it again, the bottom line is this.
- 11:56For those of you multi hyphenates, multi creative
- 11:59person, or you have one or the person wants you to sell for
- 12:03three businesses, you have to choose one.
- 12:07Choose one. So you're the business owner
- 12:14yourself, choose one. When you achieve stable cash
- 12:20flows that is good, then you build stable systems around that
- 12:24business that is good so that you're no longer personally
- 12:28required for the business. Because think about it, the
- 12:32reason why Dangote can be talking about opening a port
- 12:35right now is because the refinery has been set up with
- 12:38all the systems and structures in place.
- 12:40The refinery has it's own CEO, it has it's own MD, it has it's
- 12:44own CFO, it has it's own chief marketing officer, it has its
- 12:48own chief sales officer, it has his own everything.
- 12:52So Dangote can say boys share everything is OK here and don't
- 12:58they move? I want to open something else
- 13:01because refinery is standing strong.
- 13:05There's only been one year, but so far it looks like the
- 13:07refinery is standing strong. That is the reason why download
- 13:09they cannot be saying let me open port now, who knows, maybe
- 13:14after the seaport is done and the thing stands in maybe
- 13:17another two or three years, you can now say OK, and who knows
- 13:21what he's going to open next. But that's the playbook.
- 13:24So remember, you're the business owner.
- 13:26Choose one try and achieve stable cash flows first.
- 13:29OK, cash flow don't stable money is coming in, money is going
- 13:32out. We're we're in profit, we're
- 13:35surviving. Next thing will be stable
- 13:37systems. What are the standard operating
- 13:39procedures? How do we govern the sales team,
- 13:41the marketing team, the accounting department, the this,
- 13:44the that, Excuse me, you build things up so that you are no
- 13:48longer personally required in the business.
- 13:50Remember, for those of you who love Richard Branson in
- 13:52particular, that guy, I know they stay are tall.
- 13:55You know they stay are tall. Once the thing gets moving and
- 14:00he brings in a professional and it's like the professional is
- 14:02doing it. He's like, OK, boys, I'm off.
- 14:06And then he moves on to the next.
- 14:08But he has put a competent professional there.
- 14:14So once you're no longer personally required in the
- 14:19business, then you can now run along and then create your
- 14:22second company and then you are starting the whole process
- 14:27again. So that is how your favorite
- 14:31entrepreneurs have 34567 companies.
- 14:36That's how they do it. If you doubt me, like I said,
- 14:41just give me any name I give my phone number at the beginning or
- 14:44the end of every episode send it to me.
- 14:48Should be Google is free. I'll do my research.
- 14:51I'll come and I will tell you guys this is how the person did
- 14:54it. And you will find that usually
- 14:56it is this thing of step by Step, 1 by 1, by 1, by 1, one
- 15:01thing after another. Now let's examine the dynamics.
- 15:06Why can't this work? Why can't you sell for two
- 15:09businesses at the same time? Why can't you be a multi
- 15:12hyphenated build 2 business at the same time?
- 15:14Why? It's because there's some
- 15:16serious challenges. You know, it's physics.
- 15:19You only have one body, you only have one brain.
- 15:22You only have 10 fingers. You only have two hands.
- 15:24You only have two feet. It's just you.
- 15:27It's only you. You are limited by focus.
- 15:31You are limited by time. And then when you're trying to
- 15:34do two or three things at the same time, there's always
- 15:37conflict of interest. I repeat, it's just you.
- 15:41I know these New age people running around saying that
- 15:43you're infinite. You're not infinite.
- 15:45Nothing. Infinite means no boundaries.
- 15:48You got boundaries. Look at your body.
- 15:51It's one body. It's two hands, only two hands.
- 15:55We don't have 6 hands. We don't have 5 heads.
- 15:59You are not infinite. You are limited and that's not a
- 16:02problem. We can work within our the
- 16:05limits that we have, the limits of our nature.
- 16:08There's not a problem. So please, you should stop all
- 16:12these new age BS. So you're limited physically,
- 16:20your focus is limited, time management is going to be
- 16:25limited. There will be conflict of
- 16:27interest. Focus just means how much
- 16:30attention can you pay to something.
- 16:32And it's very simple. If you only have one body,
- 16:36there's a limit to how many things you can pay attention to.
- 16:37For those of us that have kids, you know, you understand what
- 16:40I'm saying. When is one child?
- 16:42No problem. When is 2?
- 16:44No, it's all right. When is 3 or more?
- 16:47I don't need stretch. One of my aunties had 7 When I
- 16:51stayed with her, I knew. I knew that seven children was
- 16:56not for me, that I can't handle 7.
- 17:01It's just simple physics. You are limited.
- 17:05You can't focus on too many things.
- 17:08Some of you will now say I'm a multitasker.
- 17:11There's no such thing as multitasking.
- 17:13What happens is actually called context switching.
- 17:15You're switching from one task to another.
- 17:17So like if you, if you're trying to catch 2 chickens, you're not
- 17:20chasing 2 chickens at the same time.
- 17:22You spend a few seconds chasing one chicken and then another
- 17:26couple of seconds chasing another chicken.
- 17:27That's how it works. It's called context switching.
- 17:30It's the same thing with the business.
- 17:31You're switching from one context to another.
- 17:33So it is not multitasking. Multitasking is a myth.
- 17:40And then focus unfortunately is limited because you know, is
- 17:44your brain and your central nervous system.
- 17:47You know, it's a very cerebral something.
- 17:49Willpower unfortunately, is limited.
- 17:51That is why people break. People break.
- 17:58You keep running at full speed and eventually you break down.
- 18:03It doesn't matter what the enterprise is.
- 18:05It doesn't matter what the the field is, whether it's a
- 18:07physical field or a mental or whatever.
- 18:09Eventually people break because focus is a limited quantity.
- 18:15Willpower is limited. Then time management, remember
- 18:19what we're doing is context switching, so we're jumping from
- 18:21one task to another. Unfortunately, there's a time
- 18:23lag that is involved. Some people have been doing some
- 18:26studies on this. You know, there seems to be
- 18:29figures that seem wild. Like I've heard that in some
- 18:35corporate settings in the West, some people have said it's 5
- 18:39minutes, some people have said it's 3, some people have said
- 18:41it's 12. But the idea is this, that let's
- 18:44say I'm working on an Excel spreadsheet and then I stop the
- 18:47Excel spreadsheet and then I move into my inbox to go and
- 18:51start cleaning e-mail. And then I want to now switch
- 18:53back to the Excel spreadsheet, There's an attention lag.
- 18:57So there's some people who say, and it's not much, it's only
- 19:00three minutes. Some people say 5 minutes, some
- 19:03people say 12 minutes, some people say 15 minutes.
- 19:05Now the exact amount of time is not important.
- 19:08The important thing is it turns out there actually is a lag.
- 19:11So for those people who are saying it's 3 minutes, imagine
- 19:14that you switch between 10 tasks in the course of your day and
- 19:21it's only a 3 minute lag. So 3 minutes times 10, that's
- 19:2430. That's how you lose 30 minutes
- 19:27of your day. That's the reason why for you
- 19:30multi hyphenate, multi creative, multi passionate, you know,
- 19:33whatever. That's precisely the reason why
- 19:35you start your day early at 9:00 and by 4:00 you be like Kai or
- 19:39more. I feel as if I didn't do
- 19:40anything today. That's precisely why time
- 19:45management issues. There's an attention lag when it
- 19:48comes to switching and because of that you're losing time.
- 19:52Small small small small small throughout the day.
- 19:54That's precisely the reason why it is 5:00 in the evening and
- 19:57you feel as if you haven't done anything.
- 20:01Then there's also conflict of interest.
- 20:03Sometimes you're drowning. 2 things for ex business to grow,
- 20:06sometimes why more suffer? How do you make the trade off?
- 20:11And then plus trying to figure out that trade off can be very,
- 20:13very mentally tasking. These are the simple reasons,
- 20:19right, why you can't be a professional salesperson and
- 20:23have two orgas. It cannot work or you can't
- 20:30style yourself as a multi hyphenate, multi creative, multi
- 20:33passionate, multi talented something something something
- 20:36and have 4 businesses at the same time.
- 20:38It just cannot work. It can't.
- 20:49You're diluting your focus. You're diluting your effort.
- 20:55Now let us pretend that multitasking is real.
- 20:59Unfortunately, the average person can only deal with one
- 21:02thing at the same time. To sell effectively, to promote
- 21:06a company effectively, it requires deep focus on a few
- 21:12things. The value proposition needs to
- 21:14be focused on one value proposition.
- 21:16The ideal customer, you're looking at 1:00 group of
- 21:21customers, the sales cycle, the sales process.
- 21:24You're trying to figure all of that out.
- 21:25For one thing, by the time you add a second business or a
- 21:29second product, you're now trying to focus on two things at
- 21:32the same time. You're trying to balance 2 value
- 21:35propositions in your head, two classes of ideal customers, two
- 21:39different sales processes, two different sales cycles.
- 21:45Even if you try, what will happen is you'll become average
- 21:49at two of them instead of being excellent at 1:00.
- 21:55Isn't that what Yoruba people say?
- 21:57Yoruba people say if you chase, I think, I think is it that if
- 21:59you chase three rabbits, you won't catch any then plus you're
- 22:07losing momentum. From a sales perspective, sales
- 22:09requires momentum. Momentum just means are we
- 22:12picking up pace. I called the guy today, The guy
- 22:15answered no problem. I sent him.
- 22:17We agreed on the meeting. Did I follow up on time?
- 22:20Are we, were we able to go for the meeting?
- 22:24You know, as we're moving Bah Bah Bah, movement sales requires
- 22:31momentum. When you're trying to do 2
- 22:33things at the same time, you will lose some momentum on
- 22:36Monday. You will agree for a meeting on
- 22:39Tuesday, but then for Tuesday you will now realize that for
- 22:42business #2. You didn't do anything on
- 22:44Monday. You say, let me try and quickly
- 22:46do something sharply for business #2.
- 22:49Then by the time you finish, like, oh, I'm late for this
- 22:51meeting, then you rush and then you lose 1 meet.
- 22:53You lose the meeting, loss of momentum set back in business
- 22:57#8. Then also when you're trying to
- 23:04sell, it helps if you are the expert at something.
- 23:10Customers expect you to be the the expert, even if truly you're
- 23:14the expert. By the time they realise that no
- 23:16more you have to hustle, they would just assume that your
- 23:21knowledge there is shallow. You seem less credible.
- 23:25Think about it. Let's go back to the guy who is
- 23:27trying to do solar installation. No problem.
- 23:30Two solar companies come, they pitch me, they give me their
- 23:33invoice. One, I know that solar is the
- 23:37only thing they do. The second guy, based on the
- 23:39website, I see that they're doing solar, they're doing car
- 23:42tracking, they're doing DSTV, they're doing laundry, they're
- 23:46doing. I can't remember the other one.
- 23:49Honestly speaking, who do you think?
- 23:52In fact, forget about me, Who will you be more inclined to go
- 23:55with? Two different companies in front
- 23:57of you, let's say their price is exactly the same.
- 23:59Company A solar, that is the only thing they do.
- 24:02Company B is doing solar installation, car security, DSTV
- 24:07installation, laundry services and two or three other things.
- 24:10Who will you pick? Time constraints are real.
- 24:18You know in Oibo land they talk about the 40 hour work week.
- 24:22You know, it's just a recognition of the fact that,
- 24:26you know, we have to sleep when there's five hours or 8 hours we
- 24:30have to sleep. So on average, everybody has 40
- 24:33hours that they have to work. You don't have more than the 40
- 24:35hours. So if you're trying to push 2
- 24:39sales carriers or if you're trying to push 2 businesses, it
- 24:43means that the average human being is struggling to be
- 24:46successful with 40 hours for one business.
- 24:48You, you now think you're superhuman and you're going to
- 24:52use 40 hours and squish 2 businesses inside, squish 2
- 24:58sales territories inside. You're going to learn 2
- 25:01products. You're going to manage 2 CRMS,
- 25:05You're going to manage two different calendars, all the
- 25:09paperwork, the invoice that you have to send, the phone calls
- 25:11that you have to make. You're going to double all of
- 25:13that without doubling the time. It's not as if you're doing this
- 25:17and magically you now have 80 hours a week to work.
- 25:20It's still the same 40 hours a week, man.
- 25:24This pressure is intense, which is why you should not be
- 25:28surprised. Those of you who reach out to
- 25:29me, that's the reason why you guys are tired and burnt out.
- 25:35You think that there's some magic thing I want to tell you
- 25:36that will help you improve your situation?
- 25:38Like I can't. There's no magic I can tell you
- 25:41that will make this thing happen.
- 25:43You have to choose. Take for instance this thing of
- 25:46meeting like I was talking to one of them, that's the one who
- 25:51sells laundry services, then HMO and then another thing this
- 25:58travel. You have to be on the move.
- 26:03Imagine how disconcerting it is to have an HMO meeting now, then
- 26:06be talking laundry in two hours and then talking something.
- 26:09I mean, but constantly on the move.
- 26:11That's the reason why you are tired and burnt out.
- 26:19Anyway, it's almost 30 minutes. Let me just cut this ranch
- 26:23short. The summary is this technically
- 26:27speaking, because some of you will say, excuse me, that I know
- 26:31somebody now, my cousin Chukwudi is doing it, my niece and get
- 26:35you, she's doing it, Yeah. So technically speaking, yes,
- 26:38you can work for two businesses. You can work for two companies.
- 26:41You can push 2 businesses technically speaking, but the
- 26:46reason why you are not succeeding at both and the
- 26:51reason why you are always tired and the reason why you're always
- 26:53burnt out, the reason why you're looking to someone like me
- 26:59because you think that this is silver bullet is something I'll
- 27:02tell you that will change your situation.
- 27:03The reason why you are in this mess is simply because, like I
- 27:07said, it's a matter of physics. It is just you.
- 27:09It's just one body. You don't have two bodies then
- 27:14is also the physics of time. Time is fixed.
- 27:17It's not as if you start the second company, you have 80
- 27:20hours and then the psychology of focus.
- 27:26Unfortunately, the best that will happen is that you become
- 27:29an average performer in both of them.
- 27:32What I'm just recommending is pick one and become a top
- 27:34performer in one. Which leads to the next
- 27:37question, which one should you pick?
- 27:39Since for me, I'm all about, look, let's be a top performer
- 27:42in one. Let's make plenty of money.
- 27:44Let's make plenty of traction. Let's make progress quick,
- 27:46quick, at least the quickest we can.
- 27:49My own recommendation has always been pick the one where you are
- 27:52already making the most traction, the most progress.
- 27:57Because if you already have been making progress between the two
- 28:003-4 that you're doing, but one seems to be working more than
- 28:04the others, believe you me, when you now cancel all the other
- 28:08ones and focus exclusively on this one, you'll see even more
- 28:11sweet progress. Luckily, one of the guys I'm
- 28:15talking to has decided that he's going to stop doing the car
- 28:17tracking. I was glad to hear that.
- 28:20And I said, why are you focusing on the laundry?
- 28:22He said, oh, because that's one way I'm making progress for
- 28:25laundry. I talk to people, they respond,
- 28:28perfect. So that's your solution.
- 28:34Please pick one. For those of you who are
- 28:39professional salespeople. You're trying to work for two
- 28:42orgas, Pick one. There's somebody that I know who
- 28:47does marketing or trying to run marketing for two different
- 28:50companies, not making progress in either of them.
- 28:54Pick one. You're trying to maximize your
- 28:58earning capacity is not like that.
- 29:01Pick one. Become a Don, deliver results,
- 29:04raise your prices instead of trying to do 2 at the same time.
- 29:11Pick one. If you love the idea of yourself
- 29:18as an infinite being who creates and renews themselves, you
- 29:24consider yourself a God in all these new age crap.
- 29:29You have infinite boundaries, you're in love with yourself as
- 29:32the multi creative, multi passionate, multi hyphenated,
- 29:35multi talented something something something.
- 29:38And if that's the case, then stop complaining now.
- 29:40Stop reaching out to people like me asking for a solution since
- 29:43you are an infinite being and you're a God and handle it
- 29:46yourself then and create this ultimate vision of power and
- 29:52prosperity and whatever that you're looking for.
- 29:56In fact, this new age thing. Anyway, let me stop here.
- 29:58Let me not go on a rant about New Age, especially since I know
- 30:03that some of you listening to this thing are New Age people.
- 30:07Yeah, I'm still looking for listeners, so let me not drive
- 30:09away the listeners I already have.
- 30:11So that's it. And that is all for today.
- 30:14Remember, if you'd love to connect, call, send me a text
- 30:17message or a WhatsApp message on 08064662140.
- 30:24And if you like these sorts of things, stay locked in, stay
- 30:28subscribed on Spotify, YouTube, Apple, or any player of your
- 30:31choice. Keep listening.
- 30:34There's over 1200 more resources in the timeline.
- 30:40I'll be in the feed that you're currently listening to.
- 30:44So keep listening. Write things down when you write
- 30:46it down, apply. When you apply.
- 30:49Let me know what works. Let me know what you're
- 30:50struggling with. Let me know what you disagree
- 30:52with. So that's it and that's all.
- 30:55I'll catch you guys some other time.