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Retail Roundup: Why Retailers Need to Think Like Content Creators in 2026 · Wisdom by WESA

• 0:00
  Foreign.
• 0:05
  You
• 0:05
  are
• 0:05
  listening
• 0:05
  to
• 0:06
  the
• 0:06
  Horse
• 0:06
  Radio
• 0:06
  Network,
• 0:07
  part
• 0:07
  of
• 0:07
  the
• 0:07
  Equine
• 0:08
  Network
• 0:08
  family.
• 0:10
  Well,
• 0:11
  hello
• 0:11
  everybody.
• 0:12
  Welcome
• 0:12
  back.
• 0:13
  It
• 0:13
  was
• 0:13
  so
• 0:13
  good
• 0:14
  to
• 0:14
  have
• 0:14
  you
• 0:14
  here
• 0:14
  at
• 0:14
  the
• 0:14
  WESA
• 0:15
  Retail
• 0:15
  Roundup.
• 0:16
  I
• 0:16
  am
• 0:16
  Glenn
• 0:16
  the
• 0:17
  Geek,
• 0:17
  founder
• 0:17
  of
• 0:17
  the
• 0:17
  Horse
• 0:17
  Radio
• 0:18
  Network
• 0:18
  and
• 0:18
  host
• 0:18
  of
• 0:18
  Horses
• 0:19
  in
• 0:19
  the
• 0:19
  Morning.
• 0:20
  We
• 0:20
  just
• 0:20
  had
• 0:21
  our
• 0:21
  15th
• 0:21
  anniversary
• 0:22
  on
• 0:22
  November
• 0:23
  1st,
• 0:23
  so
• 0:23
  we've
• 0:24
  done
• 0:24
  over
• 0:25
  four
• 0:25
  or
• 0:26
  almost
• 0:26
  4,000
• 0:26
  episodes
• 0:27
  now
• 0:27
  of
• 0:27
  that
• 0:28
  show.
• 0:28
  One
• 0:28
  of
• 0:28
  the
• 0:29
  longest
• 0:29
  running
• 0:29
  daily
• 0:29
  podcasts
• 0:30
  in
• 0:30
  the
• 0:30
  world,
• 0:30
  all
• 0:31
  about
• 0:31
  horses.
• 0:32
  And
• 0:32
  welcome
• 0:32
  to
• 0:32
  the
• 0:32
  Westa
• 0:33
  Retail
• 0:33
  Roundup.
• 0:34
  We're
• 0:34
  glad
• 0:34
  you're
• 0:34
  here
• 0:34
  again.
• 0:35
  We're
• 0:35
  your
• 0:35
  go
• 0:36
  to
• 0:36
  virtual
• 0:36
  hub
• 0:36
  for
• 0:37
  all
• 0:37
  things
• 0:37
  retail.
• 0:38
  We
• 0:39
  do
• 0:40
  panel
• 0:40
  discussions,
• 0:41
  we
• 0:41
  do
• 0:41
  webinars,
• 0:42
  we
• 0:43
  do
• 0:43
  sessions
• 0:43
  like
• 0:44
  today,
• 0:44
  where
• 0:44
  we
• 0:44
  have
• 0:45
  fantastic
• 0:45
  guests
• 0:46
  to
• 0:46
  help
• 0:47
  us
• 0:47
  out
• 0:47
  with
• 0:47
  how
• 0:48
  to
• 0:48
  do
• 0:48
  things
• 0:48
  better
• 0:49
  in
• 0:49
  our
• 0:49
  retail
• 0:49
  operation.
• 0:50
  Whether
• 0:51
  it's
• 0:51
  English
• 0:51
  or
• 0:51
  western
• 0:52
  or
• 0:52
  even
• 0:52
  whether
• 0:53
  you
• 0:53
  and
• 0:53
  sometimes
• 0:54
  you
• 0:54
  could
• 0:54
  be
• 0:55
  a
• 0:55
  manufacturer,
• 0:56
  things
• 0:56
  like
• 0:56
  that,
• 0:56
  this
• 0:56
  all
• 0:57
  applies
• 0:57
  to
• 0:57
  you
• 0:57
  as
• 0:58
  well.
• 0:58
  And
• 0:59
  it's
• 0:59
  only
• 0:59
  two
• 1:00
  months
• 1:00
  away
• 1:00
  now
• 1:00
  from
• 1:01
  Wesa
• 1:01
  actually
• 1:02
  in
• 1:02
  Dallas,
• 1:03
  so
• 1:03
  we're
• 1:03
  looking
• 1:03
  forward
• 1:03
  to
• 1:03
  that
• 1:04
  as
• 1:04
  well.
• 1:06
  Now,
• 1:06
  Amanda
• 1:07
  Harridan
• 1:07
  is
• 1:07
  here.
• 1:08
  She
• 1:08
  joins
• 1:08
  us
• 1:08
  to
• 1:08
  share
• 1:09
  how
• 1:09
  retailers
• 1:10
  can
• 1:10
  harness
• 1:10
  social
• 1:10
  media,
• 1:11
  storytelling,
• 1:11
  video
• 1:12
  trends,
• 1:12
  and
• 1:13
  creator
• 1:13
  style
• 1:14
  content
• 1:14
  strategies
• 1:15
  to
• 1:15
  grow
• 1:15
  visibility,
• 1:16
  to
• 1:16
  connect
• 1:17
  with
• 1:17
  customers,
• 1:17
  and
• 1:17
  to
• 1:18
  boost
• 1:18
  sales,
• 1:18
  which
• 1:18
  we
• 1:19
  all
• 1:19
  want,
• 1:19
  all
• 1:20
  without
• 1:20
  needing
• 1:20
  a
• 1:21
  full
• 1:21
  time
• 1:21
  marketing
• 1:21
  team.
• 1:22
  And
• 1:23
  that
• 1:23
  is
• 1:23
  something
• 1:23
  that,
• 1:24
  you
• 1:24
  know,
• 1:24
  this,
• 1:25
  this
• 1:25
  is
• 1:25
  a
• 1:25
  topic
• 1:26
  that
• 1:26
  we've
• 1:26
  covered
• 1:26
  here
• 1:27
  on
• 1:27
  the
• 1:27
  show
• 1:27
  before,
• 1:28
  but
• 1:28
  I
• 1:28
  feel
• 1:28
  like
• 1:29
  I
• 1:29
  learned
• 1:29
  something
• 1:30
  every
• 1:30
  time
• 1:30
  and
• 1:30
  if
• 1:31
  we
• 1:31
  can
• 1:31
  be
• 1:31
  more
• 1:31
  efficient
• 1:32
  at
• 1:32
  this,
• 1:33
  the
• 1:33
  better
• 1:33
  off
• 1:33
  we
• 1:33
  are
• 1:34
  because
• 1:34
  we
• 1:34
  all
• 1:34
  have
• 1:34
  other
• 1:34
  things
• 1:35
  to
• 1:35
  do
• 1:35
  and
• 1:35
  this
• 1:35
  is
• 1:35
  just
• 1:35
  one
• 1:36
  of
• 1:36
  our
• 1:36
  many
• 1:36
  jobs.
• 1:37
  Amanda
• 1:38
  is
• 1:38
  a
• 1:38
  western
• 1:39
  lifestyle
• 1:39
  content
• 1:39
  creator
• 1:40
  known
• 1:40
  for
• 1:40
  blending
• 1:41
  authentic
• 1:41
  storytelling
• 1:42
  with
• 1:42
  marketing
• 1:43
  instincts.
• 1:43
  Hey,
• 1:44
  Amanda.
• 1:45
  Hi.
• 1:45
  How
• 1:45
  are
• 1:46
  you?
• 1:46
  Good.
• 1:47
  So
• 1:47
  we
• 1:47
  just
• 1:47
  discovered
• 1:48
  you're
• 1:48
  in
• 1:48
  Georgia,
• 1:48
  right?
• 1:49
  Yeah.
• 1:49
  Yeah.
• 1:50
  When
• 1:50
  you
• 1:50
  said
• 1:50
  East
• 1:50
  Coast,
• 1:51
  I
• 1:51
  was
• 1:51
  like,
• 1:51
  maybe
• 1:51
  he's
• 1:52
  on
• 1:52
  the
• 1:52
  east
• 1:52
  coast
• 1:52
  too.
• 1:52
  Yes.
• 1:53
  Yeah.
• 1:53
  Right.
• 1:54
  I'm
• 1:54
  a
• 1:54
  Georgia
• 1:54
  gal.
• 1:55
  I'm
• 1:55
  four
• 1:55
  hours
• 1:55
  from
• 1:56
  you.
• 1:56
  Just
• 1:56
  down
• 1:56
  75.
• 1:58
  Yeah.
• 1:58
  Although
• 1:59
  you're
• 1:59
  in
• 1:59
  the
• 1:59
  north
• 2:00
  side
• 2:00
  of
• 2:00
  Atlanta,
• 2:01
  so
• 2:01
  it
• 2:01
  may
• 2:02
  be
• 2:02
  five
• 2:02
  or
• 2:02
  six
• 2:02
  hours,
• 2:02
  depending
• 2:03
  on
• 2:03
  traffic.
• 2:03
  Because
• 2:04
  honestly,
• 2:05
  depending
• 2:05
  on
• 2:05
  how
• 2:05
  many
• 2:06
  wrecks
• 2:06
  there
• 2:06
  are,
• 2:06
  if
• 2:07
  there's
• 2:07
  a
• 2:07
  game
• 2:07
  or
• 2:07
  a
• 2:07
  concert
• 2:08
  going
• 2:08
  on,
• 2:08
  you
• 2:08
  never
• 2:09
  know.
• 2:09
  Atlanta
• 2:10
  is
• 2:10
  a
• 2:10
  nightmare.
• 2:10
  I
• 2:11
  assume
• 2:11
  you're
• 2:11
  a
• 2:11
  horse
• 2:11
  girl.
• 2:12
  Yes,
• 2:13
  sir,
• 2:13
  I
• 2:13
  am
• 2:13
  born
• 2:14
  and
• 2:14
  born
• 2:14
  and
• 2:14
  raised.
• 2:15
  My
• 2:15
  dad
• 2:15
  was
• 2:15
  a
• 2:15
  bull
• 2:16
  rider
• 2:16
  and
• 2:17
  I,
• 2:17
  I
• 2:17
  remember
• 2:18
  going
• 2:19
  to
• 2:19
  the
• 2:19
  Alfredo
• 2:20
  rodeo
• 2:20
  when
• 2:20
  I
• 2:20
  was
• 2:20
  little
• 2:21
  and
• 2:21
  watching
• 2:22
  the
• 2:22
  girls
• 2:22
  and
• 2:22
  their
• 2:23
  colorful
• 2:23
  Rockies
• 2:24
  run
• 2:24
  in
• 2:24
  the
• 2:25
  pattern
• 2:25
  and
• 2:25
  I'd
• 2:25
  be
• 2:25
  like,
• 2:25
  I
• 2:25
  want
• 2:26
  to
• 2:26
  do
• 2:26
  that
• 2:26
  when
• 2:26
  I
• 2:26
  get
• 2:26
  older.
• 2:27
  My
• 2:27
  dad
• 2:27
  was
• 2:27
  like,
• 2:27
  I
• 2:28
  Don't
• 2:28
  know
• 2:28
  how
• 2:29
  I
• 2:29
  can
• 2:29
  get
• 2:29
  you
• 2:29
  to
• 2:29
  do
• 2:30
  that,
• 2:30
  but
• 2:31
  I
• 2:31
  had
• 2:31
  a
• 2:31
  good
• 2:31
  neighbor
• 2:32
  next
• 2:32
  door
• 2:33
  that
• 2:33
  had
• 2:33
  some
• 2:33
  extra
• 2:34
  barrel
• 2:34
  horses
• 2:34
  that
• 2:34
  his
• 2:35
  daughter
• 2:35
  said
• 2:35
  were
• 2:35
  too
• 2:35
  slow
• 2:36
  for
• 2:36
  her,
• 2:37
  and
• 2:37
  they
• 2:37
  were
• 2:38
  the
• 2:38
  best
• 2:39
  teacher
• 2:39
  you
• 2:39
  can
• 2:40
  get
• 2:40
  for
• 2:40
  a
• 2:40
  kid.
• 2:40
  Is.
• 2:41
  Is
• 2:41
  a
• 2:41
  good
• 2:41
  broke
• 2:42
  horse.
• 2:42
  And
• 2:43
  that's
• 2:44
  me
• 2:44
  barrel
• 2:44
  racing
• 2:44
  a
• 2:45
  couple
• 2:45
  of
• 2:45
  years
• 2:45
  ago.
• 2:45
  I've
• 2:45
  been
• 2:46
  doing
• 2:46
  it
• 2:46
  ever
• 2:46
  since,
• 2:47
  so
• 2:47
  a
• 2:47
  little
• 2:47
  over
• 2:49
  20
• 2:49
  years
• 2:49
  now.
• 2:50
  Well,
• 2:50
  that's
• 2:50
  fantastic.
• 2:51
  That's.
• 2:52
  That's
• 2:52
  really
• 2:52
  cool.
• 2:53
  So
• 2:54
  tell
• 2:54
  us
• 2:54
  about
• 2:55
  Neon
• 2:55
  Wrangler.
• 2:56
  So
• 2:56
  where
• 2:56
  did
• 2:56
  that
• 2:57
  come
• 2:57
  from?
• 2:59
  Okay,
• 2:59
  so
• 3:00
  it
• 3:00
  is
• 3:00
  kind
• 3:01
  of
• 3:01
  funny
• 3:01
  because
• 3:01
  I
• 3:01
  did
• 3:01
  used
• 3:02
  to
• 3:02
  wear,
• 3:02
  like,
• 3:02
  very
• 3:02
  neutral
• 3:03
  colors
• 3:03
  when
• 3:04
  I
• 3:04
  barrel
• 3:04
  race.
• 3:05
  But
• 3:05
  like
• 3:06
  I
• 3:06
  said,
• 3:06
  are
• 3:06
  you
• 3:07
  the
• 3:07
  only
• 3:07
  one?
• 3:09
  No.
• 3:10
  No.
• 3:11
  In
• 3:11
  a.
• 3:11
  In
• 3:11
  a
• 3:11
  sea
• 3:12
  of
• 3:12
  neutral.
• 3:12
  Be
• 3:12
  neon,
• 3:13
  is
• 3:13
  what
• 3:13
  I
• 3:13
  say,
• 3:13
  because
• 3:13
  there's
• 3:14
  not
• 3:14
  many
• 3:14
  people
• 3:14
  that
• 3:15
  unless
• 3:15
  you're
• 3:15
  like,
• 3:15
  five
• 3:16
  years
• 3:16
  old,
• 3:16
  you
• 3:16
  don't
• 3:16
  wear
• 3:16
  neon
• 3:17
  colors
• 3:17
  quite
• 3:17
  as
• 3:18
  much.
• 3:18
  But
• 3:19
  I
• 3:19
  did
• 3:20
  grow
• 3:20
  up
• 3:20
  in
• 3:20
  the
• 3:20
  90s,
• 3:20
  and
• 3:21
  I
• 3:21
  remembered
• 3:22
  that
• 3:23
  was
• 3:23
  my.
• 3:23
  I
• 3:23
  don't
• 3:23
  know,
• 3:23
  that
• 3:23
  was
• 3:24
  like,
• 3:24
  my.
• 3:24
  My
• 3:25
  favorite
• 3:25
  time
• 3:25
  was
• 3:26
  the
• 3:26
  90s
• 3:26
  and
• 3:26
  rodeos
• 3:27
  and
• 3:27
  those
• 3:27
  colorful
• 3:28
  shirts
• 3:29
  that
• 3:30
  everyone
• 3:30
  wore
• 3:30
  with
• 3:30
  the
• 3:30
  fun
• 3:31
  patterns
• 3:31
  and
• 3:31
  the
• 3:31
  colorful
• 3:32
  Rockies.
• 3:32
  Like,
• 3:33
  when
• 3:33
  I
• 3:33
  think
• 3:33
  of
• 3:33
  those
• 3:34
  rodeos
• 3:34
  my
• 3:34
  dad
• 3:35
  went
• 3:35
  to,
• 3:35
  like,
• 3:35
  that's
• 3:35
  what
• 3:36
  I
• 3:36
  remembered.
• 3:37
  So
• 3:38
  I
• 3:38
  used
• 3:38
  to
• 3:38
  just
• 3:39
  be
• 3:39
  a
• 3:39
  braille
• 3:39
  racer.
• 3:39
  I
• 3:40
  had
• 3:40
  no
• 3:40
  fashion
• 3:40
  sense.
• 3:40
  I
• 3:41
  mean,
• 3:41
  I'd
• 3:41
  wear
• 3:41
  basketball
• 3:42
  shorts
• 3:42
  and
• 3:42
  a
• 3:43
  big
• 3:43
  T
• 3:43
  shirt.
• 3:44
  And
• 3:44
  my
• 3:45
  husband's
• 3:45
  friend's
• 3:45
  nickname
• 3:46
  for
• 3:46
  me
• 3:46
  sometimes
• 3:46
  was
• 3:46
  butch
• 3:47
  because
• 3:47
  that's
• 3:47
  just
• 3:47
  how
• 3:48
  I
• 3:48
  dressed.
• 3:48
  Like,
• 3:49
  no
• 3:50
  fashion
• 3:50
  sense.
• 3:50
  And
• 3:51
  in
• 3:51
  2017,
• 3:52
  we
• 3:52
  went
• 3:52
  to
• 3:52
  the
• 3:52
  NFR
• 3:53
  for
• 3:53
  the
• 3:53
  first
• 3:53
  time,
• 3:54
  and
• 3:55
  one
• 3:55
  of
• 3:55
  my
• 3:55
  friends
• 3:55
  who
• 3:55
  was
• 3:56
  very
• 3:56
  fashionable
• 3:56
  was
• 3:57
  like,
• 3:57
  you
• 3:57
  know,
• 3:58
  you
• 3:58
  have
• 3:58
  to
• 3:58
  dress
• 3:58
  up
• 3:58
  for
• 3:58
  that,
• 3:59
  right?
• 3:59
  I
• 4:00
  was
• 4:00
  like.
• 4:01
  I
• 4:01
  was
• 4:01
  like,
• 4:01
  it's
• 4:01
  just
• 4:01
  a
• 4:01
  rodeo.
• 4:02
  Yeah,
• 4:03
  I'm
• 4:03
  gonna.
• 4:03
  I'm
• 4:03
  gonna
• 4:03
  wear
• 4:03
  my
• 4:03
  spur
• 4:04
  life
• 4:04
  shirts.
• 4:04
  And
• 4:05
  that's
• 4:05
  who
• 4:05
  I
• 4:05
  was
• 4:05
  going
• 4:05
  with.
• 4:06
  Just
• 4:06
  a
• 4:06
  rodeo.
• 4:07
  Yeah.
• 4:08
  Look,
• 4:08
  it's
• 4:08
  just
• 4:08
  a
• 4:08
  big.
• 4:09
  I
• 4:09
  know.
• 4:09
  I
• 4:09
  haven't
• 4:09
  been
• 4:09
  to
• 4:09
  any
• 4:10
  big
• 4:10
  road.
• 4:10
  You
• 4:10
  know,
• 4:10
  I've
• 4:10
  just
• 4:10
  been
• 4:11
  to
• 4:11
  stuff
• 4:11
  on
• 4:11
  the
• 4:11
  East
• 4:11
  Coast.
• 4:12
  I
• 4:12
  hadn't
• 4:12
  been
• 4:12
  to
• 4:12
  rodeo
• 4:13
  Houston
• 4:13
  or
• 4:13
  nothing
• 4:14
  like
• 4:14
  that
• 4:14
  at
• 4:14
  that.
• 4:14
  At
• 4:14
  this
• 4:15
  time.
• 4:15
  So
• 4:15
  I
• 4:15
  didn't
• 4:15
  know
• 4:15
  what
• 4:16
  a
• 4:16
  big
• 4:16
  rodeo
• 4:16
  was.
• 4:18
  She
• 4:18
  was
• 4:18
  like,
• 4:18
  no,
• 4:19
  you
• 4:19
  have.
• 4:19
  We
• 4:19
  have
• 4:20
  to
• 4:20
  pick
• 4:20
  out
• 4:20
  your
• 4:20
  outfit.
• 4:20
  So
• 4:21
  she
• 4:21
  came
• 4:21
  over
• 4:21
  and
• 4:21
  somehow
• 4:22
  helped
• 4:22
  me
• 4:22
  throw
• 4:23
  together
• 4:23
  10
• 4:23
  outfits,
• 4:23
  because
• 4:24
  we
• 4:24
  were
• 4:24
  there
• 4:24
  all
• 4:24
  10
• 4:24
  days.
• 4:25
  My
• 4:25
  first
• 4:26
  time
• 4:26
  going,
• 4:26
  which
• 4:26
  I
• 4:27
  don't.
• 4:27
  I
• 4:27
  don't
• 4:27
  recommend
• 4:28
  to
• 4:28
  anyone
• 4:28
  to
• 4:28
  not.
• 4:29
  That's
• 4:29
  jumping
• 4:29
  in
• 4:29
  the
• 4:30
  deep,
• 4:30
  deep
• 4:30
  end.
• 4:30
  That's.
• 4:31
  My
• 4:32
  friend
• 4:32
  was.
• 4:32
  One
• 4:33
  of
• 4:33
  my
• 4:33
  best
• 4:33
  friends,
• 4:33
  is
• 4:34
  a
• 4:34
  vendor.
• 4:34
  He
• 4:34
  owns
• 4:34
  Spur
• 4:35
  West
• 4:35
  These
• 4:35
  little
• 4:35
  buckle
• 4:36
  necklaces
• 4:36
  that
• 4:36
  you've
• 4:37
  probably
• 4:37
  seen.
• 4:37
  And,
• 4:38
  and
• 4:38
  he
• 4:38
  was
• 4:38
  selling
• 4:39
  T
• 4:39
  shirts
• 4:39
  at
• 4:39
  the
• 4:40
  time
• 4:40
  and
• 4:40
  he
• 4:40
  was
• 4:40
  going
• 4:40
  as
• 4:40
  a
• 4:41
  vendor
• 4:41
  and
• 4:41
  we
• 4:41
  were
• 4:42
  all
• 4:42
  going
• 4:42
  out
• 4:42
  there
• 4:42
  to
• 4:42
  help
• 4:43
  him.
• 4:43
  And
• 4:44
  we
• 4:45
  learned
• 4:45
  a
• 4:45
  lot
• 4:45
  that
• 4:45
  year.
• 4:48
  We
• 4:48
  learned
• 4:49
  a
• 4:49
  lot
• 4:49
  about
• 4:50
  being
• 4:50
  first
• 4:50
  time
• 4:51
  vendors,
• 4:51
  first
• 4:51
  time
• 4:51
  goers,
• 4:52
  first
• 4:53
  time
• 4:53
  in
• 4:53
  Vegas.
• 4:54
  It
• 4:54
  was,
• 4:55
  it
• 4:55
  was
• 4:55
  an
• 4:55
  experience.
• 4:56
  But
• 4:56
  any,
• 4:57
  I've
• 4:57
  kind
• 4:58
  of
• 4:58
  built
• 4:58
  on
• 4:59
  fashion
• 4:59
  ever
• 5:00
  since
• 5:00
  then.
• 5:00
  Like,
• 5:00
  I
• 5:01
  kind
• 5:01
  of
• 5:02
  saw
• 5:02
  a
• 5:03
  way
• 5:03
  into
• 5:03
  this
• 5:04
  industry
• 5:04
  that
• 5:04
  wasn't
• 5:05
  just
• 5:05
  barrel
• 5:05
  racing.
• 5:05
  It
• 5:06
  was
• 5:06
  like
• 5:06
  a
• 5:06
  new
• 5:06
  way
• 5:06
  for
• 5:07
  me
• 5:07
  to
• 5:07
  be
• 5:07
  involved
• 5:07
  in
• 5:07
  the
• 5:07
  western
• 5:08
  industry
• 5:08
  that
• 5:09
  wasn't
• 5:09
  just
• 5:10
  revolving
• 5:10
  around
• 5:10
  horses.
• 5:11
  And
• 5:12
  I've
• 5:12
  been
• 5:12
  every
• 5:13
  year
• 5:13
  since.
• 5:13
  This
• 5:13
  is
• 5:13
  my
• 5:13
  ninth
• 5:14
  year
• 5:14
  going
• 5:15
  in
• 5:16
  2020,
• 5:16
  when
• 5:17
  they
• 5:17
  had
• 5:17
  it
• 5:17
  in
• 5:17
  Texas.
• 5:19
  I
• 5:19
  was
• 5:19
  walking
• 5:20
  past
• 5:20
  the
• 5:20
  Neon
• 5:20
  Moon
• 5:21
  Saloon.
• 5:21
  And
• 5:21
  that
• 5:21
  was
• 5:22
  kind
• 5:22
  of
• 5:22
  back
• 5:22
  in
• 5:22
  the
• 5:22
  time
• 5:23
  when
• 5:23
  people
• 5:23
  were
• 5:23
  coming
• 5:24
  up
• 5:24
  with
• 5:24
  trendy
• 5:24
  Instagram
• 5:25
  names.
• 5:25
  Like
• 5:26
  West
• 5:26
  Desperado
• 5:27
  had
• 5:27
  one
• 5:27
  retro
• 5:28
  Amiga
• 5:29
  Green.
• 5:29
  All
• 5:29
  the
• 5:29
  girls,
• 5:30
  all
• 5:30
  the
• 5:30
  cool
• 5:30
  girls
• 5:31
  had
• 5:31
  cool
• 5:31
  names.
• 5:32
  And
• 5:32
  I
• 5:32
  text
• 5:33
  my
• 5:33
  friend
• 5:33
  that
• 5:33
  owns
• 5:34
  Spur
• 5:34
  west
• 5:35
  and
• 5:35
  I
• 5:35
  was
• 5:35
  like,
• 5:35
  I
• 5:35
  want
• 5:36
  a
• 5:36
  cool
• 5:36
  name.
• 5:36
  I
• 5:36
  said,
• 5:37
  help
• 5:37
  me.
• 5:37
  Come
• 5:38
  help
• 5:38
  me
• 5:38
  come
• 5:38
  up
• 5:38
  with
• 5:39
  something.
• 5:39
  I
• 5:39
  was
• 5:39
  like,
• 5:39
  I
• 5:39
  want
• 5:39
  to
• 5:39
  be
• 5:39
  one
• 5:40
  of
• 5:40
  these
• 5:40
  fashion
• 5:40
  girlies.
• 5:41
  I
• 5:41
  don't
• 5:41
  want
• 5:41
  to
• 5:41
  be
• 5:41
  just
• 5:41
  a
• 5:41
  barrel
• 5:41
  racing
• 5:42
  page
• 5:42
  anymore.
• 5:43
  And
• 5:44
  I
• 5:44
  was
• 5:44
  walking
• 5:44
  past,
• 5:44
  I
• 5:45
  said,
• 5:45
  I
• 5:45
  like
• 5:45
  the
• 5:45
  word
• 5:45
  neon.
• 5:46
  I
• 5:46
  like
• 5:46
  Neon
• 5:46
  Moon
• 5:46
  Saloon.
• 5:47
  I
• 5:47
  like
• 5:47
  something
• 5:47
  like
• 5:48
  that.
• 5:48
  And
• 5:48
  he
• 5:48
  was
• 5:48
  like,
• 5:49
  well,
• 5:49
  what
• 5:49
  about
• 5:49
  Neon
• 5:49
  Wrangler?
• 5:50
  And
• 5:50
  I
• 5:50
  was
• 5:50
  like,
• 5:50
  ooh,
• 5:51
  I
• 5:51
  like
• 5:52
  that.
• 5:53
  And
• 5:53
  so
• 5:53
  I
• 5:54
  changed
• 5:54
  my
• 5:54
  name
• 5:55
  and
• 5:55
  then
• 5:56
  I
• 5:56
  did
• 5:57
  a
• 5:57
  photo
• 5:57
  shoot
• 5:58
  as
• 5:58
  Bar.
• 5:58
  It
• 5:58
  was
• 5:58
  like
• 5:59
  when
• 5:59
  Barbie
• 5:59
  was
• 5:59
  coming
• 5:59
  out
• 6:00
  or
• 6:00
  something.
• 6:00
  And
• 6:01
  I
• 6:01
  did
• 6:01
  a
• 6:01
  photo
• 6:01
  shoot
• 6:02
  as
• 6:02
  Barbie
• 6:02
  and
• 6:02
  wore
• 6:02
  a
• 6:03
  wig,
• 6:03
  a
• 6:03
  pink
• 6:03
  wig.
• 6:04
  And
• 6:04
  then
• 6:04
  I
• 6:05
  was
• 6:05
  like,
• 6:05
  wait.
• 6:06
  I
• 6:06
  was
• 6:06
  like,
• 6:06
  if
• 6:06
  I'm
• 6:06
  the
• 6:06
  Neon
• 6:07
  Wrangler,
• 6:07
  I
• 6:07
  need
• 6:08
  to
• 6:08
  wear
• 6:08
  colorful
• 6:08
  stuff.
• 6:09
  Like
• 6:09
  that's
• 6:09
  a
• 6:10
  new
• 6:10
  way
• 6:10
  for
• 6:10
  me
• 6:10
  to
• 6:11
  hit
• 6:11
  the
• 6:11
  market
• 6:11
  right
• 6:11
  there.
• 6:12
  Not
• 6:12
  many
• 6:13
  people
• 6:13
  wear
• 6:14
  really
• 6:14
  bright,
• 6:15
  colorful
• 6:16
  stuff
• 6:16
  all
• 6:16
  the
• 6:16
  time.
• 6:17
  And
• 6:17
  it's
• 6:17
  just
• 6:17
  kind
• 6:18
  of
• 6:18
  escalated
• 6:18
  from
• 6:18
  there
• 6:19
  with
• 6:20
  the
• 6:20
  name
• 6:20
  and
• 6:21
  now
• 6:21
  the.
• 6:21
  Now
• 6:21
  the
• 6:21
  clothing.
• 6:22
  And
• 6:22
  obviously
• 6:22
  it
• 6:22
  works.
• 6:23
  You're
• 6:23
  here.
• 6:24
  It
• 6:25
  does.
• 6:25
  It
• 6:25
  made
• 6:25
  me.
• 6:26
  It
• 6:26
  made
• 6:26
  me.
• 6:26
  And
• 6:26
  I
• 6:26
  did
• 6:27
  always
• 6:27
  like
• 6:27
  to
• 6:27
  stand
• 6:27
  out.
• 6:28
  Even
• 6:28
  as
• 6:28
  a
• 6:28
  barrel
• 6:29
  racer.
• 6:29
  I
• 6:29
  would
• 6:29
  do
• 6:29
  quirky
• 6:30
  little
• 6:30
  things.
• 6:30
  Like
• 6:30
  I
• 6:31
  wore
• 6:31
  my
• 6:31
  belt
• 6:31
  buckle
• 6:32
  sideways
• 6:32
  on
• 6:32
  my
• 6:32
  hips
• 6:33
  sometimes
• 6:33
  or
• 6:34
  I
• 6:34
  hate
• 6:34
  to,
• 6:35
  I
• 6:35
  hate
• 6:35
  to
• 6:36
  admit
• 6:36
  this,
• 6:36
  but
• 6:37
  I
• 6:37
  would
• 6:37
  tuck
• 6:37
  my
• 6:38
  pants
• 6:38
  into
• 6:38
  my
• 6:39
  boots
• 6:39
  so
• 6:39
  you
• 6:39
  could
• 6:39
  see
• 6:39
  the
• 6:39
  tops
• 6:40
  of
• 6:40
  my
• 6:40
  boots.
• 6:40
  Like,
• 6:41
  not
• 6:42
  many
• 6:42
  people
• 6:42
  did
• 6:43
  stuff.
• 6:43
  I
• 6:43
  just
• 6:43
  wanted
• 6:43
  to
• 6:43
  do
• 6:44
  little
• 6:44
  things
• 6:44
  to
• 6:44
  stand
• 6:45
  out.
• 6:45
  So
• 6:46
  I
• 6:46
  guess
• 6:46
  it's
• 6:46
  kind
• 6:47
  of
• 6:47
  always
• 6:47
  been
• 6:47
  in
• 6:47
  me
• 6:47
  to,
• 6:48
  to
• 6:48
  be
• 6:48
  the
• 6:48
  one
• 6:48
  that
• 6:48
  likes
• 6:49
  to
• 6:49
  stand
• 6:49
  out.
• 6:49
  So
• 6:50
  what's
• 6:50
  the
• 6:50
  lesson
• 6:50
  there
• 6:50
  for
• 6:51
  retailers
• 6:51
  and
• 6:51
  their
• 6:51
  brands?
• 6:53
  Even
• 6:53
  if
• 6:53
  you
• 6:53
  got
• 6:53
  the
• 6:54
  same
• 6:54
  product,
• 6:54
  you
• 6:55
  can
• 6:55
  market
• 6:55
  it
• 6:55
  a
• 6:55
  little
• 6:56
  bit
• 6:56
  different
• 6:56
  by
• 6:57
  just
• 6:57
  changing
• 6:57
  up
• 6:58
  a
• 6:58
  little
• 6:58
  something
• 6:58
  or
• 6:59
  maybe
• 6:59
  changing
• 6:59
  up
• 6:59
  how
• 7:00
  you
• 7:00
  market
• 7:00
  it
• 7:00
  just
• 7:00
  to
• 7:00
  make
• 7:01
  it
• 7:01
  stand
• 7:02
  out.
• 7:02
  Because
• 7:02
  people
• 7:03
  remember
• 7:03
  things
• 7:03
  that
• 7:03
  stand
• 7:04
  out
• 7:04
  instead
• 7:04
  of
• 7:04
  blending
• 7:05
  in
• 7:05
  with
• 7:05
  the
• 7:05
  crowd.
• 7:07
  You
• 7:07
  start
• 7:07
  out
• 7:07
  your
• 7:08
  marketing
• 7:08
  one
• 7:08
  way.
• 7:08
  Let's
• 7:09
  say
• 7:09
  store's
• 7:09
  been
• 7:09
  open
• 7:10
  for
• 7:10
  a
• 7:10
  long
• 7:10
  time
• 7:10
  and
• 7:10
  they've
• 7:11
  done
• 7:11
  kind
• 7:11
  of
• 7:11
  their
• 7:11
  social
• 7:12
  media
• 7:12
  one
• 7:12
  way,
• 7:13
  and
• 7:14
  maybe
• 7:14
  it's
• 7:14
  been
• 7:15
  okay,
• 7:15
  right?
• 7:15
  It's
• 7:16
  not
• 7:16
  been
• 7:16
  super
• 7:16
  successful.
• 7:17
  It's
• 7:17
  just
• 7:17
  been
• 7:17
  okay.
• 7:18
  Can
• 7:18
  you
• 7:19
  go
• 7:19
  a
• 7:19
  whole
• 7:20
  different
• 7:20
  direction
• 7:20
  successfully?
• 7:23
  I
• 7:23
  think
• 7:23
  so.
• 7:24
  I
• 7:24
  think
• 7:24
  if
• 7:25
  you
• 7:26
  go
• 7:26
  and
• 7:27
  just
• 7:27
  really
• 7:28
  focus
• 7:28
  on
• 7:28
  building
• 7:29
  a
• 7:29
  connection
• 7:31
  with
• 7:31
  your.
• 7:31
  Your
• 7:32
  audience.
• 7:33
  Audience
• 7:34
  likes
• 7:34
  buying
• 7:35
  from
• 7:36
  personal
• 7:36
  connections.
• 7:37
  And,
• 7:37
  like,
• 7:37
  they.
• 7:37
  They
• 7:38
  want
• 7:38
  to
• 7:38
  feel
• 7:38
  like
• 7:38
  they're
• 7:38
  your
• 7:38
  friend.
• 7:39
  Like
• 7:39
  that.
• 7:40
  That's
• 7:40
  how.
• 7:40
  And
• 7:41
  I
• 7:41
  see
• 7:41
  this
• 7:41
  working
• 7:41
  well
• 7:41
  with
• 7:42
  businesses,
• 7:42
  not
• 7:42
  just
• 7:42
  creators,
• 7:43
  too.
• 7:43
  Like
• 7:43
  businesses
• 7:44
  that
• 7:44
  come
• 7:44
  on
• 7:44
  here
• 7:45
  and
• 7:45
  they
• 7:45
  act
• 7:45
  like
• 7:45
  they're
• 7:45
  the
• 7:46
  content
• 7:46
  creator
• 7:47
  and
• 7:47
  they
• 7:47
  put
• 7:47
  their.
• 7:48
  Their
• 7:48
  face
• 7:48
  with
• 7:48
  their
• 7:49
  brand.
• 7:49
  And
• 7:50
  people
• 7:50
  want
• 7:50
  to
• 7:50
  feel
• 7:50
  like
• 7:50
  they're
• 7:51
  buying
• 7:51
  from
• 7:51
  their
• 7:51
  friend,
• 7:51
  they're
• 7:52
  supporting
• 7:52
  their
• 7:52
  friend,
• 7:52
  they're
• 7:53
  showing
• 7:53
  up
• 7:53
  for
• 7:53
  their
• 7:53
  live
• 7:53
  sales
• 7:54
  and
• 7:55
  stuff
• 7:55
  like
• 7:55
  that.
• 7:55
  They
• 7:55
  just
• 7:56
  want
• 7:56
  to
• 7:56
  feel
• 7:56
  included.
• 7:57
  And
• 7:57
  I
• 7:57
  think
• 7:57
  if
• 7:58
  you
• 7:58
  totally
• 7:58
  rebranded
• 7:59
  yourself,
• 8:00
  as
• 8:00
  long
• 8:00
  as
• 8:00
  you
• 8:00
  did
• 8:00
  it
• 8:01
  the
• 8:01
  right
• 8:01
  way,
• 8:01
  you
• 8:01
  could.
• 8:02
  Yeah,
• 8:02
  I
• 8:03
  agree.
• 8:03
  I
• 8:03
  think
• 8:03
  they
• 8:03
  do.
• 8:04
  I
• 8:04
  think
• 8:04
  so,
• 8:04
  too.
• 8:05
  And
• 8:05
  by
• 8:05
  the
• 8:05
  way,
• 8:06
  that
• 8:06
  answer
• 8:06
  that
• 8:07
  you
• 8:07
  just
• 8:07
  gave
• 8:07
  is
• 8:08
  people,
• 8:08
  People
• 8:09
  want
• 8:09
  to
• 8:10
  want
• 8:10
  you
• 8:10
  to
• 8:10
  be
• 8:10
  their
• 8:11
  friend
• 8:12
  is
• 8:12
  the
• 8:12
  answer
• 8:13
  that
• 8:13
  we've
• 8:13
  gotten
• 8:13
  from
• 8:14
  most
• 8:14
  of
• 8:14
  the
• 8:14
  guests
• 8:14
  we've
• 8:15
  had
• 8:15
  on.
• 8:15
  On
• 8:15
  this
• 8:16
  show.
• 8:17
  And
• 8:17
  that.
• 8:17
  And
• 8:18
  it's
• 8:18
  so.
• 8:18
  And
• 8:18
  it's
• 8:18
  true.
• 8:19
  Even
• 8:19
  in
• 8:19
  podcasting
• 8:20
  and,
• 8:21
  you
• 8:21
  know,
• 8:21
  content
• 8:22
  creation,
• 8:22
  whether
• 8:22
  you're
• 8:23
  doing
• 8:23
  it
• 8:23
  for
• 8:23
  your
• 8:23
  store
• 8:24
  or
• 8:24
  for
• 8:24
  yourself
• 8:25
  or
• 8:25
  for
• 8:25
  a
• 8:26
  show
• 8:26
  or
• 8:26
  whatever
• 8:27
  you're
• 8:27
  doing
• 8:27
  it
• 8:27
  for,
• 8:28
  all
• 8:28
  has
• 8:28
  kind
• 8:29
  of
• 8:29
  the
• 8:29
  same
• 8:29
  rules.
• 8:30
  You
• 8:30
  know,
• 8:30
  our
• 8:31
  listeners
• 8:31
  on
• 8:31
  Horses
• 8:32
  in
• 8:32
  the
• 8:32
  Morning
• 8:33
  feel
• 8:33
  like
• 8:33
  we're
• 8:34
  their
• 8:34
  best
• 8:34
  friends.
• 8:35
  You
• 8:35
  know,
• 8:35
  we're
• 8:35
  in
• 8:36
  their
• 8:36
  ears
• 8:36
  every
• 8:36
  day.
• 8:38
  I
• 8:38
  may
• 8:38
  not
• 8:38
  know
• 8:39
  them,
• 8:39
  but
• 8:39
  I'm
• 8:39
  their
• 8:40
  best
• 8:40
  friend.
• 8:40
  And
• 8:41
  that's.
• 8:41
  That's
• 8:42
  true.
• 8:43
  You
• 8:43
  know,
• 8:43
  Tampa
• 8:44
  Airport
• 8:44
  does
• 8:45
  a
• 8:45
  tremendous
• 8:46
  job
• 8:46
  with
• 8:46
  their
• 8:46
  social
• 8:47
  media.
• 8:47
  They
• 8:48
  have
• 8:48
  the
• 8:48
  best
• 8:48
  social
• 8:48
  media
• 8:49
  because
• 8:50
  it's
• 8:50
  down
• 8:50
  to
• 8:50
  earth.
• 8:51
  It's
• 8:51
  entertaining.
• 8:52
  I
• 8:52
  feel
• 8:53
  like
• 8:53
  I
• 8:53
  know
• 8:53
  those
• 8:53
  people
• 8:54
  and
• 8:54
  could
• 8:54
  go
• 8:54
  to
• 8:54
  dinner
• 8:55
  and
• 8:55
  have
• 8:55
  a
• 8:55
  drink
• 8:55
  with
• 8:55
  them,
• 8:56
  and
• 8:57
  that's
• 8:58
  what
• 8:58
  you're
• 8:58
  looking
• 8:59
  for
• 9:00
  in
• 9:00
  your
• 9:00
  store.
• 9:00
  I
• 9:01
  don't
• 9:01
  care
• 9:01
  how
• 9:01
  big
• 9:01
  you
• 9:01
  are.
• 9:02
  Chewy
• 9:02
  has
• 9:03
  done
• 9:03
  a
• 9:03
  very
• 9:03
  good
• 9:03
  job
• 9:03
  of
• 9:04
  that,
• 9:04
  too.
• 9:05
  I've
• 9:05
  actually
• 9:05
  heard
• 9:05
  about
• 9:05
  Tampa
• 9:06
  Airport,
• 9:06
  too.
• 9:07
  Yeah.
• 9:08
  And,
• 9:08
  you
• 9:08
  know,
• 9:09
  not
• 9:09
  to
• 9:09
  pick
• 9:09
  one
• 9:09
  out.
• 9:10
  But
• 9:10
  Chewy's
• 9:10
  done
• 9:10
  a
• 9:11
  good
• 9:11
  job
• 9:11
  with
• 9:11
  that
• 9:11
  with
• 9:11
  their
• 9:11
  social
• 9:12
  media
• 9:12
  is
• 9:12
  being
• 9:12
  relatable
• 9:13
  and
• 9:13
  being
• 9:14
  friendly.
• 9:14
  You
• 9:15
  know,
• 9:15
  friendly
• 9:15
  is
• 9:15
  a
• 9:15
  good
• 9:16
  word,
• 9:16
  actually.
• 9:17
  Yeah,
• 9:18
  I
• 9:18
  totally
• 9:18
  agree.
• 9:18
  Yeah.
• 9:19
  So,
• 9:20
  and
• 9:20
  that's
• 9:20
  a
• 9:20
  good
• 9:21
  word
• 9:21
  in
• 9:21
  how
• 9:22
  your
• 9:22
  media
• 9:23
  comes
• 9:23
  across.
• 9:23
  Does
• 9:24
  it
• 9:24
  come
• 9:24
  across
• 9:24
  friendly
• 9:25
  or
• 9:25
  does
• 9:25
  it
• 9:25
  come
• 9:26
  across,
• 9:26
  I'm
• 9:27
  a
• 9:27
  business,
• 9:27
  I'm
• 9:27
  in
• 9:27
  business,
• 9:28
  I'm
• 9:28
  trying
• 9:28
  to
• 9:28
  sell
• 9:28
  you
• 9:29
  something.
• 9:29
  And
• 9:29
  I
• 9:30
  think
• 9:30
  that's
• 9:30
  a
• 9:30
  good
• 9:30
  lesson
• 9:31
  too.
• 9:31
  Right?
• 9:32
  Exactly.
• 9:33
  Yeah.
• 9:33
  I
• 9:34
  think
• 9:34
  you,
• 9:35
  you
• 9:35
  have
• 9:36
  to
• 9:36
  find
• 9:36
  a
• 9:36
  fine
• 9:36
  line
• 9:37
  on
• 9:37
  being
• 9:37
  friendly,
• 9:38
  but
• 9:38
  also
• 9:38
  cutting
• 9:39
  to
• 9:39
  the
• 9:39
  chase
• 9:39
  quickly.
• 9:41
  And
• 9:41
  it
• 9:41
  is
• 9:41
  such
• 9:42
  a
• 9:42
  fine
• 9:42
  line
• 9:42
  and
• 9:42
  you
• 9:43
  really
• 9:43
  have
• 9:43
  to,
• 9:43
  like,
• 9:44
  narrow
• 9:44
  it
• 9:44
  down
• 9:45
  and
• 9:45
  see
• 9:45
  what
• 9:45
  works
• 9:45
  for
• 9:45
  you.
• 9:46
  But
• 9:47
  you
• 9:47
  want
• 9:47
  to
• 9:48
  be
• 9:48
  friendly,
• 9:48
  but
• 9:48
  you
• 9:48
  don't
• 9:48
  want
• 9:48
  to
• 9:49
  come
• 9:49
  off
• 9:49
  too
• 9:49
  long
• 9:49
  winded
• 9:50
  at
• 9:50
  the
• 9:50
  beginning
• 9:50
  of
• 9:50
  videos.
• 9:51
  You
• 9:51
  kind
• 9:51
  of
• 9:51
  want
• 9:51
  to
• 9:52
  come
• 9:52
  off
• 9:52
  like
• 9:52
  you're
• 9:52
  in
• 9:52
  the
• 9:52
  middle
• 9:53
  of
• 9:53
  a
• 9:53
  conversation
• 9:53
  with
• 9:53
  the
• 9:54
  best
• 9:54
  friend,
• 9:54
  FaceTime
• 9:55
  type
• 9:55
  of
• 9:55
  situation
• 9:56
  and
• 9:56
  you're
• 9:56
  getting
• 9:56
  straight
• 9:57
  to
• 9:57
  the
• 9:57
  point
• 9:57
  with
• 9:57
  them.
• 9:58
  They
• 9:58
  want
• 9:58
  to
• 9:58
  feel
• 9:59
  like
• 9:59
  they're
• 9:59
  in
• 9:59
  conversation,
• 10:00
  but
• 10:00
  they
• 10:00
  want
• 10:00
  you
• 10:00
  to
• 10:00
  get
• 10:00
  to
• 10:00
  the
• 10:01
  point
• 10:01
  almost
• 10:01
  immediately.
• 10:02
  Like,
• 10:03
  it's,
• 10:03
  it's
• 10:04
  so
• 10:04
  tricky
• 10:04
  on
• 10:05
  how
• 10:05
  to
• 10:05
  actually
• 10:06
  gather
• 10:06
  someone's
• 10:07
  attention
• 10:07
  nowadays.
• 10:08
  But
• 10:09
  we
• 10:09
  want
• 10:09
  to,
• 10:09
  we
• 10:10
  don't
• 10:10
  want
• 10:10
  to
• 10:10
  feel
• 10:10
  like
• 10:10
  we're
• 10:10
  being
• 10:11
  sold
• 10:11
  to.
• 10:12
  We
• 10:13
  want
• 10:13
  to
• 10:13
  be
• 10:13
  able
• 10:13
  to
• 10:13
  stop
• 10:14
  scrolling
• 10:14
  with
• 10:14
  you
• 10:14
  telling
• 10:15
  us
• 10:15
  a
• 10:15
  relatable
• 10:15
  story
• 10:16
  or
• 10:16
  whatever
• 10:16
  it
• 10:16
  is.
• 10:16
  But
• 10:16
  we
• 10:17
  want
• 10:17
  you
• 10:17
  to
• 10:17
  get
• 10:17
  to
• 10:17
  the
• 10:17
  point
• 10:17
  quick.
• 10:18
  We
• 10:18
  don't
• 10:18
  want
• 10:18
  you
• 10:18
  to
• 10:18
  be
• 10:19
  too
• 10:19
  long
• 10:19
  winded
• 10:19
  with
• 10:20
  how
• 10:20
  you're
• 10:20
  talking.
• 10:21
  I
• 10:21
  noticed
• 10:21
  a
• 10:21
  lot
• 10:21
  of
• 10:22
  the
• 10:22
  very
• 10:22
  successful
• 10:23
  content
• 10:23
  creators
• 10:24
  now
• 10:24
  also
• 10:25
  have
• 10:25
  a
• 10:25
  catch
• 10:26
  line
• 10:27
  that
• 10:27
  they
• 10:27
  use
• 10:27
  at
• 10:27
  the
• 10:27
  beginning
• 10:28
  of
• 10:28
  every
• 10:28
  one
• 10:28
  of
• 10:28
  their
• 10:29
  videos.
• 10:29
  And
• 10:29
  it's
• 10:29
  one
• 10:29
  line.
• 10:30
  It's
• 10:30
  not
• 10:30
  a
• 10:30
  paragraph,
• 10:31
  it's
• 10:32
  not
• 10:32
  sentences,
• 10:33
  it's
• 10:33
  a
• 10:33
  couple
• 10:34
  of
• 10:34
  words
• 10:34
  or
• 10:34
  one
• 10:35
  line.
• 10:35
  And
• 10:36
  I
• 10:37
  find
• 10:37
  myself
• 10:38
  going,
• 10:38
  okay,
• 10:38
  I
• 10:38
  need
• 10:39
  to
• 10:39
  hang
• 10:39
  around
• 10:39
  for
• 10:39
  this
• 10:39
  because
• 10:40
  I've
• 10:40
  heard
• 10:40
  that
• 10:40
  line
• 10:40
  before
• 10:41
  and
• 10:41
  I
• 10:41
  liked
• 10:41
  what
• 10:41
  came
• 10:42
  next.
• 10:42
  It's
• 10:42
  the
• 10:42
  power
• 10:43
  of
• 10:43
  association
• 10:43
  there.
• 10:45
  That
• 10:45
  one
• 10:45
  line
• 10:46
  is
• 10:46
  what
• 10:46
  got,
• 10:46
  what
• 10:47
  got
• 10:47
  my
• 10:47
  attention.
• 10:48
  And
• 10:49
  I
• 10:49
  remembered
• 10:49
  the
• 10:50
  second
• 10:50
  time
• 10:50
  I
• 10:50
  saw
• 10:51
  them
• 10:51
  pop
• 10:51
  up,
• 10:51
  okay,
• 10:52
  I
• 10:52
  need
• 10:52
  to
• 10:52
  hang
• 10:53
  around
• 10:53
  for
• 10:53
  what's
• 10:53
  after.
• 10:55
  I
• 10:55
  totally
• 10:55
  agree.
• 10:56
  Some
• 10:56
  of
• 10:56
  the
• 10:56
  most
• 10:57
  popular
• 10:57
  people,
• 10:57
  they
• 10:58
  do
• 10:58
  have
• 10:58
  that,
• 10:58
  like,
• 10:58
  catchphrase
• 10:59
  they
• 10:59
  say
• 10:59
  at
• 10:59
  the
• 10:59
  very
• 11:00
  beginning.
• 11:00
  I
• 11:01
  haven't
• 11:01
  been
• 11:01
  able
• 11:01
  to
• 11:02
  come
• 11:02
  up
• 11:02
  with
• 11:02
  one
• 11:02
  yet.
• 11:02
  I
• 11:03
  wish
• 11:03
  I
• 11:03
  could.
• 11:04
  But
• 11:04
  some
• 11:04
  ways,
• 11:04
  like
• 11:04
  if
• 11:05
  you
• 11:05
  can't
• 11:05
  come
• 11:05
  up
• 11:05
  with
• 11:05
  one
• 11:06
  or
• 11:06
  think
• 11:06
  of
• 11:06
  something
• 11:06
  you
• 11:07
  need
• 11:07
  to
• 11:07
  say
• 11:07
  is
• 11:07
  you
• 11:07
  could
• 11:08
  just
• 11:08
  like
• 11:08
  label
• 11:08
  a
• 11:09
  series
• 11:09
  and
• 11:10
  have
• 11:10
  like
• 11:10
  a
• 11:10
  series.
• 11:10
  It
• 11:11
  doesn't
• 11:11
  have
• 11:11
  to
• 11:11
  be
• 11:11
  every
• 11:11
  video
• 11:11
  you're
• 11:12
  Doing
• 11:12
  like
• 11:12
  this,
• 11:12
  you
• 11:13
  call
• 11:13
  it
• 11:13
  a
• 11:13
  series.
• 11:13
  Maybe
• 11:14
  you
• 11:14
  post
• 11:14
  one
• 11:14
  a
• 11:14
  week
• 11:15
  or
• 11:15
  two
• 11:15
  a
• 11:15
  week.
• 11:16
  And
• 11:16
  you
• 11:16
  could
• 11:16
  call
• 11:17
  it
• 11:17
  like
• 11:19
  Cowgirl
• 11:19
  Tuesdays,
• 11:20
  like,
• 11:20
  or
• 11:20
  Get
• 11:21
  Dressed
• 11:21
  With
• 11:21
  Me
• 11:22
  Tuesdays
• 11:22
  or,
• 11:22
  you
• 11:22
  know,
• 11:22
  whatever.
• 11:23
  Catch
• 11:24
  your
• 11:24
  name
• 11:24
  than
• 11:24
  that.
• 11:25
  But
• 11:25
  like
• 11:25
  something
• 11:25
  that
• 11:25
  kind
• 11:26
  of
• 11:26
  like
• 11:26
  goes
• 11:26
  together,
• 11:27
  just
• 11:27
  whatever
• 11:27
  you
• 11:28
  can
• 11:28
  think
• 11:28
  of
• 11:28
  where
• 11:29
  at
• 11:29
  least
• 11:29
  they'll
• 11:30
  recognize
• 11:30
  that
• 11:31
  on
• 11:31
  your
• 11:31
  page
• 11:31
  once
• 11:32
  or
• 11:32
  twice
• 11:32
  a
• 11:32
  week.
• 11:32
  Versus
• 11:33
  you
• 11:33
  can't
• 11:34
  come
• 11:34
  up
• 11:34
  with
• 11:34
  the
• 11:34
  same
• 11:34
  catchphrase
• 11:35
  to
• 11:35
  say
• 11:36
  every
• 11:36
  single
• 11:36
  video.
• 11:37
  That
• 11:37
  becomes
• 11:38
  your
• 11:38
  catchphrase,
• 11:38
  though.
• 11:39
  You
• 11:39
  know,
• 11:39
  we
• 11:40
  do
• 11:40
  segments
• 11:40
  in
• 11:40
  the
• 11:41
  show
• 11:41
  that
• 11:41
  we
• 11:41
  do
• 11:41
  every
• 11:42
  week
• 11:42
  and
• 11:42
  people
• 11:43
  know
• 11:43
  those
• 11:43
  segments
• 11:44
  by
• 11:44
  the
• 11:44
  title
• 11:44
  of
• 11:45
  the
• 11:45
  segment
• 11:45
  and
• 11:45
  they
• 11:45
  know
• 11:46
  what's
• 11:46
  coming
• 11:46
  when
• 11:46
  they
• 11:46
  hear
• 11:47
  the
• 11:47
  segment.
• 11:48
  So
• 11:48
  if
• 11:48
  you
• 11:48
  do,
• 11:49
  you
• 11:49
  know,
• 11:49
  Colorful
• 11:50
  Thursday,
• 11:50
  I
• 11:51
  don't
• 11:51
  care
• 11:51
  if
• 11:51
  it
• 11:51
  is
• 11:51
  the
• 11:52
  most
• 11:52
  clever
• 11:52
  name
• 11:52
  in
• 11:52
  the
• 11:52
  world.
• 11:53
  Right.
• 11:53
  If
• 11:53
  you
• 11:54
  do
• 11:54
  Colorful
• 11:54
  Thursday,
• 11:55
  people
• 11:55
  are
• 11:55
  going
• 11:55
  to
• 11:55
  go,
• 11:55
  okay,
• 11:56
  I
• 11:56
  liked
• 11:56
  Colorful
• 11:57
  Thursday
• 11:57
  the
• 11:57
  last
• 11:58
  time.
• 11:59
  I
• 11:59
  got
• 11:59
  to
• 11:59
  hang
• 12:00
  around
• 12:00
  for
• 12:00
  it
• 12:00
  again
• 12:00
  this
• 12:01
  time.
• 12:01
  Yep,
• 12:02
  it's
• 12:03
  all
• 12:03
  association.
• 12:03
  And
• 12:05
  I
• 12:05
  can't
• 12:06
  agree
• 12:06
  with
• 12:06
  you
• 12:06
  more
• 12:06
  about
• 12:07
  the
• 12:07
  titles,
• 12:07
  you
• 12:07
  know,
• 12:08
  and
• 12:08
  about
• 12:08
  coming
• 12:08
  up
• 12:08
  with.
• 12:09
  We
• 12:09
  call
• 12:09
  them
• 12:09
  segments
• 12:10
  in
• 12:10
  our
• 12:10
  shows,
• 12:11
  but
• 12:11
  coming
• 12:11
  up
• 12:11
  with
• 12:11
  the
• 12:12
  names
• 12:12
  for
• 12:12
  the
• 12:12
  segments,
• 12:13
  it
• 12:13
  gives
• 12:13
  them
• 12:13
  something
• 12:13
  to
• 12:14
  relate
• 12:14
  to
• 12:14
  and
• 12:14
  to
• 12:14
  look
• 12:15
  forward
• 12:15
  to.
• 12:15
  Yep.
• 12:16
  We
• 12:16
  call
• 12:16
  them
• 12:16
  series
• 12:18
  online
• 12:18
  and
• 12:19
  you
• 12:19
  can
• 12:20
  do
• 12:20
  whatever
• 12:21
  you
• 12:21
  want
• 12:21
  with
• 12:21
  it.
• 12:21
  There's
• 12:22
  so
• 12:22
  many
• 12:22
  different
• 12:22
  series.
• 12:23
  You
• 12:23
  could
• 12:23
  do
• 12:23
  a
• 12:23
  different
• 12:23
  series
• 12:24
  every
• 12:24
  single
• 12:24
  day
• 12:25
  and
• 12:26
  draw
• 12:27
  a
• 12:27
  new
• 12:27
  audience
• 12:27
  for
• 12:28
  every
• 12:28
  single
• 12:28
  different
• 12:28
  little
• 12:28
  thing
• 12:29
  you're
• 12:29
  doing.
• 12:29
  Or
• 12:29
  maybe
• 12:29
  an
• 12:29
  audience
• 12:30
  likes
• 12:30
  every
• 12:30
  series
• 12:31
  you're
• 12:31
  doing.
• 12:32
  But
• 12:33
  now
• 12:33
  you.
• 12:34
  You
• 12:34
  ended
• 12:34
  up
• 12:34
  on
• 12:34
  being
• 12:35
  Tick
• 12:36
  Tocks,
• 12:36
  your
• 12:37
  big
• 12:37
  place,
• 12:37
  right?
• 12:37
  Your
• 12:38
  favorite.
• 12:38
  Instagram
• 12:39
  is
• 12:39
  actually
• 12:39
  my
• 12:40
  place.
• 12:40
  Okay.
• 12:41
  Yeah,
• 12:41
  Tick
• 12:41
  Tock
• 12:42
  did
• 12:42
  grow
• 12:42
  faster
• 12:43
  for
• 12:43
  me,
• 12:44
  but
• 12:44
  then
• 12:44
  I
• 12:44
  focus
• 12:45
  more
• 12:45
  on
• 12:45
  Instagram,
• 12:46
  so.
• 12:46
  So
• 12:47
  why
• 12:47
  Instagram?
• 12:48
  Did
• 12:48
  you
• 12:48
  find
• 12:48
  more
• 12:48
  of
• 12:49
  your
• 12:49
  people
• 12:49
  there?
• 12:51
  I
• 12:51
  think
• 12:51
  I
• 12:52
  like,
• 12:52
  I
• 12:52
  do
• 12:52
  like
• 12:53
  video,
• 12:54
  but
• 12:54
  I
• 12:55
  think
• 12:55
  I
• 12:55
  like
• 12:55
  picture
• 12:56
  content
• 12:56
  a
• 12:57
  little
• 12:57
  more.
• 12:57
  I
• 12:57
  like
• 12:58
  really
• 12:58
  taking
• 12:59
  the
• 12:59
  aspect
• 12:59
  and
• 13:00
  I
• 13:00
  don't
• 13:00
  just
• 13:00
  go
• 13:00
  out
• 13:00
  and
• 13:00
  take
• 13:00
  pictures.
• 13:01
  Like
• 13:01
  usually
• 13:01
  I
• 13:01
  come
• 13:01
  up
• 13:02
  with
• 13:02
  like
• 13:02
  a
• 13:02
  whole
• 13:03
  concept
• 13:03
  for
• 13:04
  my,
• 13:04
  my
• 13:04
  post.
• 13:05
  Like
• 13:05
  the
• 13:06
  music
• 13:06
  will
• 13:06
  go
• 13:06
  with
• 13:06
  the
• 13:07
  caption
• 13:07
  and,
• 13:08
  and
• 13:08
  what
• 13:08
  I
• 13:08
  in
• 13:09
  the
• 13:09
  pictures
• 13:09
  and
• 13:09
  I'll
• 13:09
  do
• 13:09
  like
• 13:09
  carousel
• 13:10
  posts
• 13:10
  that
• 13:10
  it's
• 13:11
  kind
• 13:11
  of
• 13:11
  like
• 13:11
  a
• 13:11
  little
• 13:11
  like
• 13:12
  photo
• 13:12
  shoot
• 13:12
  that
• 13:13
  all
• 13:13
  ties
• 13:13
  together.
• 13:14
  That's
• 13:14
  truly
• 13:15
  what
• 13:15
  I
• 13:15
  like
• 13:15
  doing.
• 13:16
  And
• 13:16
  when
• 13:16
  I
• 13:16
  get
• 13:16
  a
• 13:16
  good
• 13:17
  idea,
• 13:17
  like
• 13:17
  that's
• 13:17
  what
• 13:17
  I
• 13:17
  run
• 13:18
  with
• 13:18
  is
• 13:19
  building
• 13:19
  these
• 13:19
  little
• 13:19
  photo
• 13:20
  shoots.
• 13:21
  Video
• 13:21
  form
• 13:22
  content
• 13:22
  was
• 13:22
  just
• 13:22
  something
• 13:23
  I
• 13:24
  was
• 13:24
  doing
• 13:24
  for
• 13:24
  fun
• 13:25
  back
• 13:25
  in
• 13:25
  the
• 13:25
  day
• 13:26
  when
• 13:26
  it
• 13:26
  first
• 13:26
  started
• 13:27
  and
• 13:28
  realized
• 13:28
  that
• 13:28
  not
• 13:28
  a
• 13:28
  lot
• 13:29
  of
• 13:29
  other
• 13:29
  the
• 13:29
  content
• 13:29
  creators
• 13:30
  were
• 13:30
  at
• 13:30
  first
• 13:31
  and
• 13:31
  that's
• 13:31
  how
• 13:31
  I
• 13:31
  Jumped
• 13:32
  on
• 13:32
  it
• 13:32
  pretty
• 13:32
  quick.
• 13:33
  I
• 13:33
  never
• 13:34
  did
• 13:34
  much
• 13:34
  storytelling
• 13:35
  and
• 13:35
  now
• 13:35
  I'm
• 13:35
  getting
• 13:36
  more
• 13:36
  into
• 13:36
  that
• 13:37
  with
• 13:37
  barrel
• 13:37
  racing
• 13:38
  vlogs
• 13:38
  and
• 13:39
  stuff
• 13:39
  like
• 13:39
  that
• 13:39
  on
• 13:40
  my
• 13:40
  other.
• 13:41
  My
• 13:41
  other
• 13:41
  Tick
• 13:41
  Tock
• 13:42
  page
• 13:42
  that
• 13:42
  I
• 13:42
  have
• 13:42
  just
• 13:42
  for
• 13:42
  barrel
• 13:43
  racing.
• 13:45
  But
• 13:46
  nowadays
• 13:46
  I
• 13:46
  just
• 13:46
  kind
• 13:47
  of
• 13:47
  do
• 13:47
  like
• 13:48
  get
• 13:48
  styled
• 13:48
  with
• 13:48
  me
• 13:49
  videos
• 13:49
  and.
• 13:50
  And
• 13:50
  a
• 13:50
  little
• 13:51
  more
• 13:51
  talking
• 13:51
  some
• 13:52
  unboxings.
• 13:52
  Unboxings,
• 13:54
  I
• 13:54
  think
• 13:54
  are
• 13:54
  getting
• 13:54
  a
• 13:55
  little
• 13:55
  bit
• 13:55
  dated,
• 13:55
  in
• 13:55
  my
• 13:56
  opinion.
• 13:56
  But
• 13:57
  people
• 13:57
  still
• 13:57
  love
• 13:58
  to,
• 13:58
  like
• 13:58
  your
• 13:58
  core
• 13:59
  audience
• 13:59
  still
• 13:59
  loves
• 14:00
  to
• 14:00
  watch
• 14:00
  them.
• 14:00
  They
• 14:01
  love
• 14:01
  to
• 14:01
  watch
• 14:01
  what
• 14:01
  you
• 14:01
  get
• 14:01
  and
• 14:02
  see
• 14:02
  what
• 14:02
  new
• 14:02
  stuff
• 14:02
  you're
• 14:03
  bringing
• 14:03
  in.
• 14:04
  I
• 14:04
  do
• 14:04
  know
• 14:04
  a
• 14:04
  couple
• 14:04
  of
• 14:04
  retailers
• 14:05
  that
• 14:05
  do
• 14:05
  unboxings
• 14:06
  and
• 14:06
  do
• 14:06
  very
• 14:06
  well
• 14:07
  because
• 14:07
  they're
• 14:08
  unboxing
• 14:08
  large
• 14:08
  boxes
• 14:09
  of
• 14:09
  stuff
• 14:09
  they're
• 14:10
  getting
• 14:10
  in
• 14:10
  for
• 14:10
  the
• 14:10
  store
• 14:11
  because
• 14:11
  so
• 14:12
  then
• 14:12
  it's
• 14:12
  a
• 14:12
  little
• 14:12
  bit
• 14:12
  different.
• 14:13
  Right?
• 14:13
  And
• 14:13
  I
• 14:14
  think
• 14:14
  that's
• 14:14
  a
• 14:14
  great
• 14:14
  idea
• 14:14
  for
• 14:15
  a
• 14:15
  store
• 14:15
  to
• 14:15
  do
• 14:15
  because
• 14:16
  the
• 14:16
  people
• 14:16
  want
• 14:17
  to
• 14:17
  see
• 14:17
  the
• 14:17
  newest
• 14:17
  product
• 14:18
  you're
• 14:18
  bringing
• 14:18
  in.
• 14:19
  Your
• 14:19
  core
• 14:19
  audience
• 14:20
  is
• 14:20
  going
• 14:20
  to
• 14:20
  want
• 14:20
  to
• 14:20
  see
• 14:20
  that.
• 14:21
  Now,
• 14:21
  someone
• 14:21
  that
• 14:22
  doesn't
• 14:22
  already
• 14:22
  follow
• 14:22
  you
• 14:22
  may
• 14:23
  scroll
• 14:23
  past
• 14:23
  it,
• 14:23
  but
• 14:24
  that's
• 14:24
  where
• 14:24
  you
• 14:24
  build
• 14:24
  a
• 14:25
  connection
• 14:25
  with
• 14:25
  the
• 14:25
  people
• 14:25
  that
• 14:25
  already
• 14:26
  do
• 14:26
  follow
• 14:26
  you.
• 14:27
  The
• 14:27
  ones
• 14:27
  that
• 14:28
  I've
• 14:28
  seen
• 14:28
  do
• 14:28
  it
• 14:28
  very
• 14:29
  well
• 14:29
  are
• 14:29
  doing
• 14:30
  it
• 14:30
  in
• 14:30
  a
• 14:30
  way.
• 14:31
  So
• 14:31
  they
• 14:31
  do
• 14:31
  the
• 14:31
  unboxing,
• 14:32
  but
• 14:32
  during
• 14:33
  the
• 14:33
  unboxing,
• 14:33
  they
• 14:34
  already
• 14:34
  have
• 14:34
  it
• 14:34
  set
• 14:35
  up
• 14:35
  that
• 14:36
  somebody
• 14:36
  has
• 14:36
  the
• 14:36
  outfit
• 14:37
  on.
• 14:37
  One
• 14:37
  of
• 14:37
  their
• 14:37
  employees
• 14:38
  has
• 14:38
  the
• 14:38
  outfit
• 14:39
  on.
• 14:39
  So
• 14:39
  after
• 14:39
  they
• 14:39
  do
• 14:40
  the
• 14:40
  unboxing,
• 14:40
  the
• 14:40
  employee
• 14:41
  comes
• 14:41
  in
• 14:41
  and,
• 14:41
  you
• 14:41
  know,
• 14:41
  they
• 14:42
  do
• 14:42
  it
• 14:42
  in
• 14:42
  a
• 14:42
  very
• 14:42
  funny
• 14:42
  way
• 14:43
  too.
• 14:43
  So,
• 14:44
  I
• 14:44
  mean,
• 14:44
  that's
• 14:44
  perfect.
• 14:45
  You
• 14:45
  can
• 14:45
  look
• 14:45
  at
• 14:45
  stuff
• 14:46
  in
• 14:46
  a
• 14:46
  bag,
• 14:46
  right,
• 14:46
  that's
• 14:47
  ready
• 14:47
  to
• 14:47
  hang
• 14:47
  up
• 14:47
  on
• 14:47
  the
• 14:48
  wall.
• 14:48
  But
• 14:48
  that's
• 14:49
  not
• 14:49
  as
• 14:49
  exciting
• 14:49
  as
• 14:50
  seeing
• 14:50
  it,
• 14:50
  right.
• 14:50
  And
• 14:51
  seeing
• 14:51
  it
• 14:51
  on
• 14:51
  something.
• 14:53
  So
• 14:53
  they
• 14:53
  do
• 14:53
  have
• 14:53
  it
• 14:53
  kind
• 14:54
  of
• 14:54
  set
• 14:54
  up
• 14:54
  that
• 14:54
  way.
• 14:55
  And
• 14:55
  the
• 14:55
  one
• 14:56
  even
• 14:56
  had
• 14:56
  a
• 14:56
  horse
• 14:57
  at
• 14:57
  the
• 14:57
  barn
• 14:57
  with
• 14:57
  the
• 14:57
  blanket
• 14:58
  already
• 14:58
  on,
• 14:58
  you
• 14:59
  know,
• 14:59
  and.
• 15:00
  And
• 15:00
  the
• 15:00
  horse
• 15:01
  was
• 15:01
  not
• 15:01
  cooperating,
• 15:02
  which
• 15:02
  made
• 15:02
  it
• 15:02
  even
• 15:03
  funnier,
• 15:03
  you
• 15:03
  know,
• 15:04
  so.
• 15:04
  So
• 15:05
  you
• 15:05
  know
• 15:05
  it.
• 15:06
  And
• 15:06
  again,
• 15:06
  it's
• 15:06
  what
• 15:06
  we've
• 15:07
  said
• 15:07
  in
• 15:07
  the
• 15:07
  past,
• 15:07
  and
• 15:07
  you've
• 15:08
  learned
• 15:08
  this
• 15:08
  too,
• 15:08
  I'm
• 15:08
  sure,
• 15:09
  is
• 15:09
  that
• 15:10
  it
• 15:10
  doesn't
• 15:11
  have
• 15:11
  to
• 15:11
  be
• 15:11
  perfect.
• 15:12
  Matter
• 15:12
  of
• 15:12
  fact,
• 15:12
  if
• 15:12
  it's
• 15:12
  not
• 15:13
  perfect,
• 15:13
  it's
• 15:13
  probably
• 15:14
  a
• 15:14
  little
• 15:14
  better.
• 15:15
  Honestly.
• 15:15
  Consistency
• 15:16
  is
• 15:16
  key.
• 15:17
  So
• 15:18
  let's
• 15:18
  get
• 15:18
  back.
• 15:18
  We
• 15:19
  haven't
• 15:19
  talked
• 15:19
  a
• 15:19
  lot
• 15:19
  about
• 15:20
  doing
• 15:20
  the
• 15:20
  slideshows,
• 15:21
  which,
• 15:21
  by
• 15:21
  the
• 15:21
  way,
• 15:22
  are
• 15:22
  a
• 15:22
  video.
• 15:23
  It's
• 15:23
  just
• 15:24
  not
• 15:24
  you
• 15:24
  talking
• 15:24
  in
• 15:25
  a
• 15:25
  video.
• 15:25
  It's
• 15:25
  not
• 15:25
  you
• 15:26
  in
• 15:26
  front
• 15:26
  of
• 15:26
  the
• 15:26
  camera
• 15:27
  doing
• 15:27
  a
• 15:27
  selfie
• 15:27
  video.
• 15:28
  Right?
• 15:29
  But
• 15:29
  it
• 15:29
  is
• 15:29
  a
• 15:30
  video.
• 15:30
  It's
• 15:31
  video.
• 15:31
  You
• 15:32
  know,
• 15:32
  you're
• 15:32
  showing
• 15:32
  a
• 15:32
  series
• 15:33
  of
• 15:33
  pictures
• 15:33
  with
• 15:33
  music.
• 15:34
  It's
• 15:34
  video.
• 15:34
  Yeah.
• 15:35
  So
• 15:35
  let's
• 15:35
  get
• 15:35
  back
• 15:35
  to
• 15:36
  that
• 15:36
  because
• 15:36
  there's
• 15:36
  a
• 15:36
  lot
• 15:36
  of
• 15:36
  our
• 15:36
  retailers
• 15:37
  that
• 15:37
  not
• 15:37
  be
• 15:38
  comfortable
• 15:38
  in
• 15:38
  front
• 15:38
  of
• 15:38
  the
• 15:39
  camera
• 15:39
  at
• 15:39
  all.
• 15:40
  That's
• 15:40
  just
• 15:40
  not
• 15:40
  something
• 15:41
  they're
• 15:41
  ever
• 15:41
  going
• 15:41
  to
• 15:41
  do.
• 15:42
  Have
• 15:42
  you
• 15:42
  found
• 15:43
  that
• 15:43
  these
• 15:43
  are
• 15:44
  still
• 15:44
  effective
• 15:44
  on
• 15:45
  a
• 15:45
  place
• 15:45
  like
• 15:45
  Instagram?
• 15:46
  Yeah,
• 15:47
  Carousel
• 15:47
  posts,
• 15:48
  I
• 15:48
  think
• 15:48
  they're
• 15:48
  still
• 15:49
  very
• 15:49
  effective.
• 15:50
  They
• 15:51
  still
• 15:51
  perform
• 15:51
  very
• 15:52
  consistently.
• 15:54
  Now,
• 15:55
  I
• 15:55
  say
• 15:55
  they
• 15:55
  perform
• 15:56
  well
• 15:56
  with
• 15:57
  your
• 15:57
  audience.
• 15:57
  I
• 15:57
  don't
• 15:58
  think
• 15:58
  they're
• 15:58
  drawing
• 15:58
  in
• 15:58
  a
• 15:59
  whole
• 15:59
  lot
• 15:59
  of
• 15:59
  new
• 16:00
  people
• 16:00
  to
• 16:01
  your
• 16:01
  page
• 16:01
  right
• 16:01
  now.
• 16:01
  If
• 16:01
  you're
• 16:02
  wanting
• 16:02
  to
• 16:02
  get
• 16:02
  new
• 16:02
  eyes
• 16:02
  on
• 16:02
  your
• 16:03
  page,
• 16:03
  trial
• 16:04
  reels
• 16:04
  and
• 16:04
  reels
• 16:05
  in
• 16:05
  general
• 16:05
  are
• 16:06
  the
• 16:06
  way
• 16:06
  to
• 16:06
  get
• 16:07
  new
• 16:07
  audiences
• 16:07
  to
• 16:08
  your
• 16:08
  page,
• 16:08
  but
• 16:09
  they're
• 16:09
  being
• 16:09
  shown
• 16:10
  to
• 16:10
  your
• 16:10
  followers
• 16:11
  very
• 16:11
  well.
• 16:11
  And
• 16:11
  that's,
• 16:12
  that's
• 16:12
  how
• 16:12
  you
• 16:13
  built,
• 16:13
  like,
• 16:13
  build
• 16:13
  a
• 16:13
  real
• 16:14
  audience
• 16:14
  that
• 16:14
  trusts
• 16:15
  you
• 16:15
  and
• 16:15
  will
• 16:15
  buy
• 16:16
  product
• 16:16
  from
• 16:16
  what
• 16:16
  you
• 16:17
  post
• 16:17
  and
• 16:18
  support
• 16:18
  and
• 16:19
  comment
• 16:19
  on
• 16:19
  your
• 16:19
  stuff
• 16:20
  and
• 16:20
  then
• 16:20
  go
• 16:20
  like
• 16:21
  the
• 16:21
  brands
• 16:21
  that
• 16:21
  you've
• 16:22
  tagged
• 16:22
  and,
• 16:22
  you
• 16:22
  know,
• 16:22
  follow
• 16:23
  them.
• 16:23
  I
• 16:23
  mean,
• 16:24
  to
• 16:24
  me,
• 16:25
  it's
• 16:25
  more
• 16:25
  important
• 16:26
  to
• 16:26
  have
• 16:26
  an
• 16:26
  engaged
• 16:27
  audience
• 16:28
  than
• 16:28
  to
• 16:28
  have
• 16:28
  a
• 16:29
  high
• 16:29
  amount
• 16:29
  of
• 16:29
  followers.
• 16:31
  I
• 16:31
  totally
• 16:31
  agree.
• 16:33
  I'm
• 16:33
  lucky
• 16:34
  to
• 16:34
  have
• 16:34
  what
• 16:34
  I
• 16:34
  have,
• 16:34
  but
• 16:35
  I
• 16:35
  would
• 16:35
  much
• 16:35
  rather
• 16:36
  have
• 16:36
  an
• 16:36
  engaged
• 16:36
  audience
• 16:37
  that
• 16:38
  really
• 16:39
  supports
• 16:39
  what
• 16:39
  I
• 16:40
  do
• 16:40
  and
• 16:40
  likes
• 16:40
  what
• 16:40
  I
• 16:41
  do.
• 16:41
  Totally
• 16:41
  agree.
• 16:42
  I
• 16:42
  mean,
• 16:42
  we
• 16:42
  don't
• 16:42
  have
• 16:43
  the
• 16:43
  biggest
• 16:43
  podcast
• 16:43
  audience
• 16:44
  in
• 16:44
  the
• 16:44
  world,
• 16:44
  but
• 16:44
  our
• 16:45
  latest
• 16:45
  survey,
• 16:45
  90%
• 16:46
  of
• 16:46
  them
• 16:46
  bought
• 16:47
  a
• 16:47
  product
• 16:47
  we
• 16:47
  recommended
• 16:48
  from
• 16:48
  a
• 16:48
  sponsor
• 16:48
  in
• 16:48
  the
• 16:49
  last
• 16:49
  year.
• 16:50
  That's
• 16:50
  awesome.
• 16:50
  That's
• 16:51
  what
• 16:51
  you
• 16:51
  need.
• 16:51
  That's
• 16:51
  what
• 16:51
  you
• 16:52
  want,
• 16:52
  right?
• 16:52
  It
• 16:52
  doesn't
• 16:52
  matter
• 16:53
  if
• 16:53
  it's
• 16:53
  10
• 16:53
  million,
• 16:54
  you
• 16:54
  know,
• 16:55
  if
• 16:55
  you
• 16:55
  have
• 16:56
  a
• 16:56
  thousand.
• 16:56
  But
• 16:56
  90%
• 16:57
  are
• 16:57
  going
• 16:57
  to
• 16:57
  buy
• 16:57
  something
• 16:58
  because
• 16:59
  they
• 16:59
  trust
• 16:59
  you.
• 17:00
  That's
• 17:00
  what
• 17:00
  you
• 17:01
  need.
• 17:01
  And
• 17:01
  it's
• 17:01
  the
• 17:01
  same
• 17:01
  with
• 17:02
  retailers
• 17:02
  doing
• 17:02
  this.
• 17:03
  So
• 17:03
  we
• 17:03
  talk
• 17:04
  about
• 17:04
  you
• 17:04
  and
• 17:04
  I
• 17:04
  talk
• 17:04
  about
• 17:05
  storytelling,
• 17:05
  and
• 17:06
  we
• 17:06
  know
• 17:06
  that's,
• 17:07
  you
• 17:07
  know,
• 17:07
  that's
• 17:08
  the
• 17:08
  lifeblood
• 17:09
  of
• 17:10
  social
• 17:10
  media.
• 17:11
  Even
• 17:12
  all
• 17:12
  the
• 17:13
  social
• 17:13
  media
• 17:13
  people
• 17:13
  who
• 17:14
  are
• 17:14
  successful
• 17:14
  are
• 17:14
  telling
• 17:15
  a
• 17:15
  story.
• 17:15
  You
• 17:15
  may
• 17:15
  not
• 17:15
  like
• 17:16
  the
• 17:16
  story,
• 17:16
  you
• 17:17
  may
• 17:17
  not
• 17:17
  be
• 17:17
  interested
• 17:17
  in
• 17:18
  that
• 17:18
  particular
• 17:18
  story,
• 17:19
  but
• 17:19
  they're
• 17:19
  all
• 17:19
  telling
• 17:20
  a
• 17:20
  story.
• 17:20
  And
• 17:20
  I'm
• 17:21
  an
• 17:21
  improv
• 17:21
  performer,
• 17:22
  so
• 17:22
  stories
• 17:22
  are
• 17:22
  my
• 17:23
  life.
• 17:23
  But
• 17:24
  how
• 17:24
  do
• 17:24
  you
• 17:25
  build
• 17:25
  a
• 17:25
  story
• 17:25
  when
• 17:25
  you're
• 17:26
  a
• 17:26
  retailer?
• 17:27
  Give
• 17:27
  them
• 17:27
  some
• 17:27
  examples
• 17:28
  of
• 17:28
  something
• 17:28
  they
• 17:28
  could
• 17:29
  do.
• 17:30
  I
• 17:31
  think
• 17:31
  just
• 17:31
  showing
• 17:32
  your
• 17:32
  daily
• 17:32
  life
• 17:33
  is
• 17:33
  a
• 17:34
  good
• 17:34
  way,
• 17:34
  like,
• 17:34
  as
• 17:35
  a
• 17:35
  retailer
• 17:35
  is
• 17:35
  a
• 17:36
  good
• 17:36
  way
• 17:36
  to
• 17:36
  build
• 17:36
  a
• 17:36
  story.
• 17:36
  Because
• 17:37
  there's
• 17:37
  people
• 17:37
  like
• 17:37
  me
• 17:37
  who
• 17:38
  have
• 17:38
  no
• 17:38
  idea
• 17:38
  what
• 17:39
  it's
• 17:39
  like
• 17:39
  to
• 17:39
  run
• 17:40
  a
• 17:40
  small
• 17:40
  business
• 17:41
  that
• 17:42
  I'd
• 17:42
  love
• 17:42
  to
• 17:43
  sit
• 17:43
  here
• 17:43
  and
• 17:43
  just
• 17:44
  Watch
• 17:44
  a
• 17:44
  video
• 17:44
  and
• 17:44
  you
• 17:45
  don't
• 17:45
  even
• 17:45
  have
• 17:45
  to
• 17:45
  be
• 17:45
  talking
• 17:45
  to
• 17:46
  the
• 17:46
  camera.
• 17:46
  You
• 17:46
  can
• 17:46
  be
• 17:46
  doing
• 17:46
  a
• 17:47
  voiceover
• 17:47
  if
• 17:47
  you
• 17:47
  want
• 17:48
  of
• 17:48
  an
• 17:49
  action
• 17:49
  of
• 17:49
  me
• 17:49
  just
• 17:50
  watching
• 17:50
  you
• 17:50
  get
• 17:51
  your
• 17:51
  new
• 17:51
  product
• 17:51
  in,
• 17:52
  unbox
• 17:52
  it,
• 17:53
  unpackage
• 17:53
  it,
• 17:54
  put
• 17:54
  it
• 17:54
  away
• 17:55
  and
• 17:55
  then
• 17:55
  maybe
• 17:56
  pack
• 17:56
  an
• 17:56
  order.
• 17:56
  Show
• 17:57
  us
• 17:57
  how
• 17:57
  you
• 17:57
  pack
• 17:57
  your
• 17:57
  little
• 17:58
  packaging
• 17:58
  all
• 17:58
  cute
• 17:59
  while
• 17:59
  you're
• 17:59
  talking
• 17:59
  about
• 18:00
  it
• 18:00
  or
• 18:00
  telling
• 18:00
  us
• 18:00
  a
• 18:01
  story.
• 18:02
  There,
• 18:02
  there's
• 18:02
  many
• 18:02
  ways
• 18:03
  that
• 18:03
  you
• 18:03
  can
• 18:03
  do
• 18:03
  that.
• 18:03
  And
• 18:04
  then
• 18:04
  you
• 18:04
  can
• 18:04
  use
• 18:05
  the
• 18:05
  same
• 18:05
  clips
• 18:06
  and
• 18:06
  just
• 18:06
  tell
• 18:06
  a
• 18:06
  different
• 18:07
  story
• 18:07
  and
• 18:07
  reorganize
• 18:08
  those
• 18:08
  same.
• 18:09
  If
• 18:09
  you
• 18:09
  don't
• 18:09
  want
• 18:09
  to
• 18:09
  record
• 18:09
  a
• 18:10
  lot,
• 18:11
  batch,
• 18:11
  record
• 18:11
  a
• 18:11
  bunch
• 18:12
  of
• 18:12
  clips,
• 18:13
  edit
• 18:13
  them
• 18:13
  in
• 18:13
  different
• 18:13
  ways
• 18:14
  and
• 18:14
  then
• 18:14
  just
• 18:14
  tell
• 18:14
  different
• 18:15
  stories
• 18:15
  you're
• 18:16
  about.
• 18:16
  You're
• 18:16
  creating
• 18:17
  your
• 18:17
  own
• 18:17
  B
• 18:17
  roll,
• 18:17
  right?
• 18:18
  Yeah,
• 18:20
  literally.
• 18:20
  That's
• 18:21
  all
• 18:21
  you
• 18:21
  have
• 18:21
  to
• 18:21
  do.
• 18:21
  Put
• 18:21
  it
• 18:21
  into
• 18:22
  cap
• 18:22
  cut
• 18:22
  or
• 18:23
  TikTok
• 18:24
  and
• 18:24
  hit
• 18:24
  the
• 18:24
  auto
• 18:25
  generate
• 18:25
  and
• 18:25
  let
• 18:25
  it,
• 18:26
  you
• 18:26
  know,
• 18:26
  batch
• 18:26
  create
• 18:27
  it
• 18:27
  for
• 18:27
  you.
• 18:27
  I
• 18:27
  was
• 18:27
  going
• 18:28
  to
• 18:28
  ask
• 18:28
  you.
• 18:28
  What,
• 18:28
  what.
• 18:29
  So
• 18:29
  somebody
• 18:29
  that's
• 18:30
  getting
• 18:30
  brand
• 18:30
  new
• 18:31
  into
• 18:31
  creating
• 18:32
  slideshows
• 18:32
  or
• 18:33
  whatever,
• 18:33
  they're
• 18:33
  doing
• 18:33
  videos,
• 18:34
  what
• 18:34
  would
• 18:34
  you
• 18:35
  recommend
• 18:35
  software
• 18:35
  wise?
• 18:36
  Just
• 18:36
  doing
• 18:36
  it
• 18:36
  right
• 18:36
  in
• 18:37
  TikToks
• 18:37
  or
• 18:37
  right
• 18:37
  in
• 18:38
  Instagrams
• 18:38
  or.
• 18:39
  That
• 18:39
  is
• 18:40
  probably
• 18:40
  the
• 18:40
  easiest
• 18:41
  way
• 18:41
  in
• 18:41
  my
• 18:41
  opinion.
• 18:42
  Like
• 18:42
  I
• 18:42
  got
• 18:43
  really
• 18:43
  comfortable
• 18:43
  with
• 18:44
  editing
• 18:44
  in
• 18:44
  TikTok
• 18:45
  and
• 18:45
  I
• 18:45
  almost
• 18:45
  edit
• 18:46
  everything
• 18:46
  in
• 18:46
  TikTok
• 18:47
  or
• 18:48
  Cap
• 18:48
  Cut.
• 18:48
  They
• 18:48
  have
• 18:49
  made
• 18:49
  TikTok
• 18:49
  better
• 18:49
  too,
• 18:50
  haven't
• 18:50
  they?
• 18:50
  It's
• 18:50
  gotten
• 18:51
  better
• 18:51
  recently.
• 18:51
  TikTok
• 18:52
  to
• 18:52
  me
• 18:52
  has
• 18:52
  always
• 18:53
  been
• 18:53
  better
• 18:53
  than
• 18:53
  Instagra.
• 18:54
  Instagram
• 18:55
  was
• 18:55
  kind
• 18:55
  of.
• 18:55
  There
• 18:56
  was
• 18:56
  a.
• 18:56
  There
• 18:57
  was
• 18:57
  this
• 18:57
  time
• 18:58
  around
• 18:59
  2022
• 19:01
  and
• 19:01
  2023
• 19:02
  where
• 19:02
  Instagram
• 19:02
  was
• 19:02
  kind
• 19:02
  of
• 19:03
  hard
• 19:03
  to
• 19:03
  use
• 19:04
  to
• 19:04
  edit
• 19:04
  wise.
• 19:05
  Like
• 19:05
  it
• 19:05
  was
• 19:05
  hard
• 19:05
  to
• 19:05
  like
• 19:06
  sync
• 19:06
  up
• 19:06
  your
• 19:06
  mouth
• 19:06
  with
• 19:07
  the
• 19:07
  words
• 19:07
  and
• 19:08
  I
• 19:08
  got
• 19:08
  frustrated
• 19:08
  so
• 19:08
  I
• 19:09
  just
• 19:09
  went
• 19:09
  straight
• 19:09
  to
• 19:09
  Tick
• 19:09
  tock.
• 19:10
  And
• 19:11
  you
• 19:11
  can
• 19:11
  use
• 19:11
  Cap
• 19:11
  Cut,
• 19:12
  which
• 19:12
  Cap
• 19:12
  Cut
• 19:12
  is
• 19:13
  owned
• 19:13
  by
• 19:13
  TikTok.
• 19:14
  So
• 19:14
  it's
• 19:14
  very
• 19:15
  similar.
• 19:15
  It's
• 19:15
  just
• 19:16
  a
• 19:16
  little
• 19:16
  easier
• 19:16
  to
• 19:16
  edit
• 19:17
  like
• 19:17
  long
• 19:17
  form
• 19:17
  videos
• 19:18
  and
• 19:18
  shrink
• 19:19
  them
• 19:19
  down.
• 19:20
  Make
• 19:20
  things
• 19:20
  you
• 19:20
  already
• 19:21
  have
• 19:21
  in
• 19:21
  your
• 19:21
  camera
• 19:21
  roll.
• 19:22
  It's
• 19:22
  easier
• 19:22
  on
• 19:22
  Cap
• 19:22
  Cut,
• 19:23
  but
• 19:23
  it
• 19:23
  transfers.
• 19:24
  It's
• 19:24
  like
• 19:24
  edits
• 19:25
  for
• 19:25
  Instagram.
• 19:26
  It
• 19:26
  transfers
• 19:26
  right
• 19:27
  into
• 19:27
  TikTok.
• 19:28
  And
• 19:28
  they
• 19:29
  don't
• 19:29
  need
• 19:29
  professional
• 19:29
  cameras
• 19:30
  to
• 19:30
  do
• 19:30
  this.
• 19:30
  Use
• 19:30
  your
• 19:30
  phone
• 19:31
  for
• 19:32
  what
• 19:32
  we're
• 19:32
  doing.
• 19:32
  Use
• 19:32
  your
• 19:33
  phone.
• 19:33
  You
• 19:34
  can
• 19:34
  use
• 19:34
  your
• 19:34
  phone.
• 19:34
  It's
• 19:35
  better
• 19:35
  than
• 19:35
  most
• 19:35
  of
• 19:35
  the
• 19:35
  cameras
• 19:36
  we
• 19:36
  ever
• 19:36
  bought
• 19:36
  in
• 19:36
  our
• 19:36
  lives
• 19:37
  anyway.
• 19:37
  I
• 19:37
  mean
• 19:37
  if
• 19:38
  you're
• 19:38
  a
• 19:38
  professional,
• 19:38
  maybe,
• 19:39
  but
• 19:39
  you
• 19:40
  know,
• 19:40
  you
• 19:41
  don't
• 19:41
  need
• 19:41
  it.
• 19:41
  This
• 19:42
  is
• 19:42
  all
• 19:42
  you
• 19:42
  need.
• 19:42
  And
• 19:43
  then
• 19:43
  just
• 19:43
  to
• 19:43
  clean
• 19:43
  the,
• 19:44
  clean
• 19:44
  the
• 19:44
  lens
• 19:44
  off.
• 19:45
  Glad
• 19:45
  you
• 19:45
  said
• 19:45
  that.
• 19:46
  I
• 19:46
  watched
• 19:46
  One
• 19:46
  the
• 19:47
  other
• 19:47
  day
• 19:47
  that
• 19:47
  did
• 19:47
  have
• 19:48
  a
• 19:48
  big
• 19:48
  smudge
• 19:48
  on
• 19:48
  the.
• 19:49
  That's
• 19:49
  my
• 19:49
  biggest
• 19:50
  tip.
• 19:50
  It's
• 19:50
  just
• 19:50
  clean,
• 19:50
  just
• 19:51
  make
• 19:51
  sure,
• 19:51
  clean
• 19:51
  the
• 19:51
  lens
• 19:53
  and
• 19:53
  do
• 19:53
  your
• 19:54
  video.
• 19:55
  And
• 19:55
  now
• 19:55
  I
• 19:56
  have
• 19:56
  like
• 19:56
  a
• 19:56
  13.
• 19:57
  So
• 19:57
  if
• 19:57
  you've
• 19:57
  got
• 19:57
  one
• 19:58
  of
• 19:58
  the
• 19:58
  new
• 19:58
  phones.
• 19:58
  Oh
• 19:58
  yeah,
• 19:59
  you're
• 19:59
  good.
• 20:00
  There
• 20:00
  you
• 20:00
  go.
• 20:00
  I
• 20:00
  mean,
• 20:00
  that's
• 20:01
  not
• 20:01
  even
• 20:01
  close
• 20:02
  to
• 20:02
  the
• 20:02
  most
• 20:02
  modern
• 20:03
  one.
• 20:03
  And
• 20:04
  up
• 20:04
  until
• 20:04
  recently,
• 20:05
  this
• 20:05
  is
• 20:05
  all
• 20:05
  I
• 20:05
  used
• 20:06
  for
• 20:06
  my
• 20:06
  content,
• 20:06
  was
• 20:06
  my
• 20:07
  phone.
• 20:07
  I
• 20:08
  didn't
• 20:08
  have
• 20:08
  a
• 20:08
  camera
• 20:08
  and
• 20:09
  I
• 20:09
  still
• 20:09
  don't
• 20:09
  have
• 20:09
  a
• 20:09
  professional
• 20:10
  camera.
• 20:10
  I
• 20:10
  just
• 20:10
  got
• 20:10
  one
• 20:11
  of
• 20:11
  Those
• 20:11
  little
• 20:11
  Canon
• 20:11
  G7X
• 20:13
  digital,
• 20:14
  fancy
• 20:14
  digital
• 20:14
  ones
• 20:15
  that
• 20:15
  I
• 20:15
  can
• 20:15
  take
• 20:15
  with
• 20:16
  me
• 20:16
  to
• 20:16
  things.
• 20:16
  I
• 20:17
  have
• 20:17
  a
• 20:17
  professional
• 20:17
  one
• 20:18
  right
• 20:18
  over
• 20:18
  there.
• 20:19
  Hasn't
• 20:20
  been
• 20:20
  out
• 20:20
  of
• 20:20
  the
• 20:20
  bag
• 20:20
  in
• 20:20
  two
• 20:20
  years.
• 20:21
  I
• 20:21
  mean,
• 20:21
  it's
• 20:22
  because
• 20:22
  I
• 20:22
  got
• 20:22
  my
• 20:22
  phone,
• 20:23
  need
• 20:23
  it
• 20:23
  for
• 20:24
  now.
• 20:24
  I
• 20:25
  will
• 20:25
  say
• 20:25
  there's
• 20:25
  a
• 20:26
  program
• 20:26
  if
• 20:26
  you
• 20:26
  want
• 20:26
  to
• 20:26
  write
• 20:26
  this
• 20:27
  down,
• 20:27
  everybody,
• 20:27
  if
• 20:27
  you're
• 20:27
  getting
• 20:28
  a
• 20:28
  little
• 20:28
  more
• 20:28
  advanced
• 20:28
  in
• 20:29
  editing,
• 20:30
  I
• 20:30
  use
• 20:30
  a
• 20:31
  program
• 20:31
  called
• 20:31
  wondershare.
• 20:33
  It's
• 20:33
  not
• 20:33
  a
• 20:33
  very
• 20:34
  well
• 20:34
  known
• 20:35
  one,
• 20:35
  but
• 20:35
  it
• 20:35
  is.
• 20:36
  I
• 20:36
  learned
• 20:37
  it
• 20:37
  in
• 20:37
  literally
• 20:38
  an
• 20:38
  hour
• 20:38
  to
• 20:39
  edit
• 20:39
  video.
• 20:39
  I
• 20:39
  have
• 20:40
  done
• 20:40
  a
• 20:40
  million.
• 20:41
  I've
• 20:41
  probably
• 20:41
  done
• 20:42
  10,000
• 20:42
  audio
• 20:43
  edits
• 20:43
  because
• 20:43
  of
• 20:43
  the
• 20:43
  podcast,
• 20:44
  but
• 20:44
  I
• 20:45
  don't
• 20:45
  do
• 20:45
  video.
• 20:45
  And
• 20:46
  that
• 20:46
  one
• 20:46
  was
• 20:46
  so
• 20:47
  easy
• 20:47
  to
• 20:47
  do
• 20:47
  video.
• 20:49
  So
• 20:49
  we
• 20:49
  have
• 20:49
  a
• 20:49
  six
• 20:50
  hour
• 20:50
  live
• 20:50
  event
• 20:50
  we
• 20:50
  do
• 20:51
  every
• 20:51
  year
• 20:51
  at
• 20:51
  Christmas
• 20:52
  and
• 20:52
  we
• 20:52
  have
• 20:53
  20,
• 20:53
  30
• 20:54
  videos
• 20:54
  that
• 20:54
  we
• 20:54
  have
• 20:54
  to
• 20:55
  edit
• 20:55
  for
• 20:55
  that.
• 20:55
  And
• 20:55
  we
• 20:55
  use
• 20:56
  wondershare
• 20:56
  for
• 20:57
  that.
• 20:57
  And
• 20:57
  it's
• 20:58
  not
• 20:58
  expensive
• 20:58
  either.
• 20:59
  So
• 20:59
  if
• 20:59
  you're,
• 20:59
  if
• 20:59
  you're
• 21:00
  looking
• 21:00
  for
• 21:00
  something
• 21:00
  that's
• 21:00
  a
• 21:01
  little
• 21:01
  more
• 21:01
  advanced
• 21:01
  but
• 21:01
  easy
• 21:02
  to
• 21:02
  learn
• 21:02
  and
• 21:02
  doesn't
• 21:02
  cost
• 21:03
  much,
• 21:03
  I
• 21:04
  recommend
• 21:04
  wondershare.
• 21:05
  I'm
• 21:05
  always
• 21:06
  looking
• 21:06
  for
• 21:06
  an
• 21:07
  easier
• 21:07
  way
• 21:07
  to
• 21:07
  edit
• 21:08
  videos.
• 21:08
  I
• 21:08
  think
• 21:09
  everyone
• 21:09
  is.
• 21:10
  It's
• 21:10
  just
• 21:10
  the
• 21:10
  one.
• 21:11
  And
• 21:11
  you
• 21:11
  can
• 21:11
  separate
• 21:11
  the
• 21:12
  sound
• 21:12
  and
• 21:12
  level
• 21:13
  the
• 21:13
  sound
• 21:13
  separately
• 21:14
  if
• 21:14
  you
• 21:14
  want,
• 21:14
  and
• 21:14
  then
• 21:14
  just
• 21:14
  plunk
• 21:15
  it
• 21:15
  back
• 21:15
  in
• 21:15
  and
• 21:15
  it
• 21:15
  doesn't
• 21:15
  get
• 21:15
  all
• 21:16
  messed
• 21:16
  up.
• 21:17
  It
• 21:17
  just
• 21:17
  was
• 21:17
  the.
• 21:18
  If
• 21:18
  I
• 21:18
  could
• 21:18
  do
• 21:19
  it,
• 21:19
  anybody
• 21:19
  can
• 21:19
  figure
• 21:20
  that
• 21:20
  out
• 21:20
  because
• 21:20
  I
• 21:20
  am
• 21:20
  not
• 21:21
  a
• 21:21
  video
• 21:21
  editor.
• 21:22
  Sometimes
• 21:22
  it
• 21:23
  is
• 21:23
  so
• 21:23
  hard
• 21:23
  like
• 21:24
  to,
• 21:24
  like
• 21:24
  you're
• 21:24
  trying
• 21:25
  to
• 21:25
  get
• 21:25
  a
• 21:25
  voiceover
• 21:25
  to
• 21:26
  line
• 21:26
  up
• 21:26
  just
• 21:26
  right
• 21:26
  and
• 21:27
  it's
• 21:27
  gotten
• 21:27
  all
• 21:27
  funky
• 21:28
  and
• 21:28
  messed
• 21:28
  up
• 21:28
  and
• 21:29
  it
• 21:29
  can
• 21:30
  be
• 21:30
  very
• 21:30
  frustrating.
• 21:31
  I
• 21:31
  think
• 21:31
  this
• 21:31
  one,
• 21:32
  I
• 21:32
  think
• 21:32
  if
• 21:32
  you
• 21:32
  give
• 21:32
  it
• 21:33
  a
• 21:33
  try
• 21:33
  and
• 21:34
  you
• 21:34
  know
• 21:34
  a
• 21:34
  little
• 21:35
  bit,
• 21:35
  I
• 21:35
  would.
• 21:35
  You
• 21:35
  probably
• 21:36
  have
• 21:36
  to
• 21:36
  know
• 21:36
  a
• 21:36
  little
• 21:36
  bit.
• 21:36
  But
• 21:37
  there
• 21:37
  are
• 21:37
  some
• 21:37
  videos
• 21:38
  on
• 21:38
  how
• 21:38
  to
• 21:38
  use
• 21:38
  it
• 21:38
  and
• 21:39
  in
• 21:39
  an
• 21:39
  hour
• 21:39
  I
• 21:39
  watched
• 21:40
  those
• 21:40
  videos
• 21:40
  and
• 21:40
  I
• 21:40
  was
• 21:40
  using
• 21:41
  it.
• 21:41
  So
• 21:42
  that's
• 21:42
  one
• 21:42
  I
• 21:42
  do
• 21:43
  recommend.
• 21:44
  So
• 21:44
  what
• 21:44
  do
• 21:44
  you
• 21:44
  see?
• 21:45
  We're
• 21:45
  coming
• 21:45
  into
• 21:45
  the
• 21:45
  holidays.
• 21:46
  You've
• 21:46
  been
• 21:46
  now
• 21:47
  to
• 21:47
  Las
• 21:48
  Vegas
• 21:48
  for
• 21:48
  how
• 21:48
  many
• 21:49
  years
• 21:49
  at
• 21:49
  Christmas?
• 21:50
  This,
• 21:50
  this
• 21:50
  is
• 21:50
  my
• 21:51
  ninth
• 21:51
  year.
• 21:51
  Okay,
• 21:52
  going
• 21:52
  straight.
• 21:54
  What's
• 21:54
  going
• 21:54
  to
• 21:54
  work
• 21:54
  in
• 21:55
  social
• 21:55
  media
• 21:55
  this
• 21:56
  year?
• 21:58
  This
• 21:58
  year
• 21:58
  I'm
• 21:58
  taking
• 21:58
  a
• 21:59
  little
• 21:59
  different
• 21:59
  approach
• 22:00
  because
• 22:01
  it
• 22:01
  can.
• 22:02
  I
• 22:02
  swear
• 22:02
  the
• 22:02
  days
• 22:02
  in
• 22:03
  Vegas
• 22:03
  are
• 22:03
  twice,
• 22:04
  are
• 22:04
  two
• 22:04
  times
• 22:04
  speed.
• 22:05
  They
• 22:05
  go
• 22:05
  by
• 22:06
  so
• 22:06
  fast.
• 22:07
  Everything
• 22:07
  in
• 22:08
  Vegas
• 22:08
  goes
• 22:08
  fast.
• 22:10
  It
• 22:10
  does.
• 22:10
  I
• 22:11
  don't
• 22:11
  know
• 22:11
  if
• 22:11
  it's
• 22:11
  the
• 22:11
  time
• 22:11
  difference.
• 22:12
  I
• 22:12
  think
• 22:12
  it's
• 22:12
  the
• 22:13
  dinging
• 22:13
  in
• 22:13
  our
• 22:14
  ears
• 22:14
  the
• 22:14
  whole
• 22:14
  time.
• 22:15
  I
• 22:15
  think
• 22:15
  there's.
• 22:15
  That's
• 22:16
  what
• 22:16
  does
• 22:17
  is.
• 22:18
  But
• 22:18
  I
• 22:18
  mean
• 22:18
  your
• 22:19
  days
• 22:19
  can
• 22:19
  really
• 22:19
  slip
• 22:20
  by.
• 22:20
  And
• 22:20
  with
• 22:20
  me
• 22:21
  being
• 22:21
  a
• 22:21
  content
• 22:21
  creator
• 22:22
  in
• 22:22
  fashion,
• 22:23
  strictly
• 22:23
  I
• 22:23
  wear
• 22:23
  two
• 22:24
  outfits
• 22:24
  a
• 22:24
  day
• 22:24
  and
• 22:24
  I.
• 22:25
  Those
• 22:26
  two
• 22:26
  outfitted
• 22:26
  outfits
• 22:27
  a
• 22:27
  day
• 22:27
  are
• 22:27
  brand
• 22:28
  deals
• 22:29
  so
• 22:29
  I
• 22:29
  have
• 22:29
  to
• 22:29
  get
• 22:29
  good
• 22:29
  pictures
• 22:30
  of
• 22:30
  them.
• 22:31
  Sometimes
• 22:31
  I
• 22:31
  find
• 22:32
  myself
• 22:32
  it's
• 22:32
  12
• 22:32
  o'
• 22:33
  clock
• 22:33
  at
• 22:33
  night,
• 22:33
  Vegas
• 22:34
  time,
• 22:34
  which
• 22:34
  is
• 22:34
  3,
• 22:35
  which
• 22:35
  is
• 22:35
  3am
• 22:35
  Georgia
• 22:36
  time,
• 22:36
  in
• 22:36
  case
• 22:36
  y'
• 22:37
  all
• 22:37
  didn't
• 22:37
  know.
• 22:37
  And
• 22:38
  I
• 22:38
  haven't
• 22:39
  gotten
• 22:39
  my
• 22:39
  outfit
• 22:40
  pictures
• 22:40
  yet.
• 22:40
  And
• 22:40
  you
• 22:40
  just
• 22:40
  kind
• 22:40
  of
• 22:40
  take
• 22:41
  them
• 22:42
  where
• 22:42
  you
• 22:42
  can
• 22:42
  and
• 22:43
  wherever.
• 22:43
  Well,
• 22:44
  this
• 22:44
  year
• 22:44
  I'm
• 22:44
  going
• 22:44
  to
• 22:44
  go
• 22:45
  out
• 22:45
  two
• 22:45
  days
• 22:45
  early
• 22:46
  and
• 22:46
  I'm
• 22:47
  going
• 22:47
  to
• 22:47
  pre
• 22:47
  shoot
• 22:47
  some
• 22:47
  of
• 22:48
  my
• 22:48
  outfits
• 22:48
  and
• 22:49
  pick
• 22:49
  ideal
• 22:50
  locations
• 22:50
  and
• 22:52
  make
• 22:52
  sure
• 22:52
  the
• 22:52
  pictures
• 22:53
  are
• 22:53
  pretty
• 22:53
  and
• 22:53
  are
• 22:54
  already
• 22:54
  in
• 22:55
  my
• 22:55
  drafts
• 22:56
  so
• 22:56
  that
• 22:56
  all
• 22:56
  I
• 22:56
  have
• 22:56
  to
• 22:57
  do
• 22:57
  is
• 22:57
  add
• 22:58
  some
• 22:58
  day
• 22:58
  of
• 22:58
  pictures
• 22:59
  and
• 22:59
  hit
• 22:59
  post.
• 23:00
  That
• 23:00
  way
• 23:00
  I
• 23:00
  can
• 23:00
  like
• 23:01
  actually
• 23:01
  enjoy
• 23:01
  my
• 23:02
  experience
• 23:02
  this
• 23:03
  year
• 23:03
  instead
• 23:04
  of
• 23:04
  being
• 23:04
  at
• 23:04
  a,
• 23:04
  at
• 23:04
  a
• 23:05
  party
• 23:05
  and
• 23:06
  like
• 23:07
  try
• 23:07
  not
• 23:07
  to
• 23:07
  be
• 23:07
  rude
• 23:08
  to
• 23:08
  look
• 23:08
  at
• 23:08
  my
• 23:08
  phone.
• 23:09
  But
• 23:09
  also
• 23:09
  like
• 23:09
  just
• 23:09
  being
• 23:10
  worried
• 23:10
  because
• 23:10
  I
• 23:10
  haven't
• 23:10
  got
• 23:11
  my
• 23:11
  post
• 23:11
  up
• 23:11
  yet
• 23:11
  and
• 23:12
  now
• 23:12
  it's
• 23:12
  12am
• 23:12
  Georgia
• 23:13
  time.
• 23:14
  We've
• 23:14
  all
• 23:14
  been
• 23:14
  here.
• 23:17
  There's
• 23:17
  nothing.
• 23:17
  And
• 23:17
  I
• 23:17
  think
• 23:18
  that's
• 23:18
  what
• 23:18
  makes
• 23:18
  it
• 23:18
  so
• 23:18
  stressful
• 23:19
  is
• 23:19
  like,
• 23:19
  literally
• 23:19
  I'm
• 23:20
  just
• 23:20
  like,
• 23:20
  I'm
• 23:20
  wanting
• 23:20
  to
• 23:20
  be
• 23:20
  present
• 23:21
  in
• 23:21
  the
• 23:21
  moment,
• 23:21
  but
• 23:21
  also
• 23:22
  I'm
• 23:22
  just
• 23:22
  so
• 23:22
  looking
• 23:23
  at
• 23:23
  my
• 23:23
  phone,
• 23:23
  worried
• 23:24
  about
• 23:24
  like
• 23:24
  posting
• 23:25
  the
• 23:25
  content.
• 23:25
  And
• 23:25
  now
• 23:25
  I'm
• 23:26
  behind
• 23:26
  and
• 23:26
  I
• 23:27
  haven't
• 23:27
  posted
• 23:27
  yesterday's
• 23:28
  content
• 23:28
  yet,
• 23:29
  you
• 23:30
  know,
• 23:30
  and.
• 23:30
  It'S
• 23:30
  interesting
• 23:30
  because
• 23:31
  a
• 23:31
  lot
• 23:31
  of
• 23:31
  people
• 23:31
  probably
• 23:31
  look
• 23:32
  at
• 23:32
  content
• 23:32
  creators
• 23:33
  and
• 23:33
  go,
• 23:33
  oh,
• 23:33
  that's
• 23:33
  you
• 23:34
  know,
• 23:34
  a
• 23:34
  cushy
• 23:35
  thing.
• 23:35
  And
• 23:35
  they
• 23:35
  get
• 23:35
  to
• 23:35
  do
• 23:36
  all
• 23:36
  this
• 23:36
  fun
• 23:36
  stuff.
• 23:36
  What
• 23:36
  they
• 23:37
  don't
• 23:37
  realize
• 23:37
  is
• 23:38
  while
• 23:38
  we're
• 23:38
  doing
• 23:38
  all
• 23:38
  that
• 23:39
  fun
• 23:39
  stuff
• 23:39
  all
• 23:39
  day
• 23:40
  long,
• 23:40
  all
• 23:40
  we're
• 23:40
  thinking
• 23:40
  about
• 23:41
  is
• 23:41
  the
• 23:41
  video.
• 23:42
  Absolutely.
• 23:43
  Or
• 23:43
  the
• 23:43
  audio
• 23:44
  or
• 23:44
  whatever
• 23:44
  it
• 23:44
  is.
• 23:45
  All
• 23:45
  we're
• 23:45
  thinking
• 23:45
  about
• 23:46
  is
• 23:46
  our
• 23:46
  next
• 23:46
  post.
• 23:47
  You're
• 23:48
  literally,
• 23:48
  you're
• 23:49
  just
• 23:49
  there,
• 23:49
  you're
• 23:49
  working
• 23:49
  24
• 23:50
  7.
• 23:50
  There's
• 23:51
  times
• 23:51
  when
• 23:51
  I
• 23:51
  come
• 23:51
  to
• 23:51
  Wesa
• 23:52
  specifically,
• 23:53
  I
• 23:53
  come
• 23:53
  with
• 23:53
  my
• 23:53
  friend
• 23:53
  Bri
• 23:54
  and
• 23:55
  we
• 23:55
  wake
• 23:55
  up
• 23:56
  and
• 23:56
  we're
• 23:56
  editing
• 23:57
  what
• 23:57
  we
• 23:57
  did
• 23:57
  yesterday
• 23:58
  and
• 23:58
  we're
• 23:58
  trying
• 23:58
  to
• 23:58
  get
• 23:58
  it
• 23:58
  posted.
• 23:59
  We
• 23:59
  go
• 23:59
  straight
• 24:00
  to
• 24:00
  Westa
• 24:00
  to
• 24:00
  create
• 24:00
  more
• 24:01
  content.
• 24:01
  We
• 24:01
  eat,
• 24:02
  we
• 24:02
  come
• 24:02
  home,
• 24:02
  we're
• 24:03
  editing.
• 24:03
  Like
• 24:04
  we
• 24:04
  wake
• 24:04
  up
• 24:04
  editing,
• 24:05
  we
• 24:05
  go
• 24:05
  to
• 24:05
  bed
• 24:05
  editing.
• 24:06
  We
• 24:07
  are
• 24:07
  doing
• 24:07
  our
• 24:08
  little
• 24:08
  like,
• 24:08
  showroom
• 24:09
  visits
• 24:09
  and
• 24:09
  seeing
• 24:10
  the
• 24:10
  brands
• 24:10
  in
• 24:10
  between
• 24:11
  and
• 24:11
  sitting
• 24:12
  down,
• 24:12
  trying
• 24:12
  to
• 24:12
  give
• 24:12
  ourselves
• 24:13
  a
• 24:13
  10
• 24:13
  minute
• 24:14
  window
• 24:14
  in
• 24:14
  between
• 24:14
  to
• 24:14
  edit
• 24:15
  and
• 24:15
  post.
• 24:16
  We're
• 24:16
  working
• 24:17
  from
• 24:17
  sun
• 24:17
  up
• 24:17
  to
• 24:17
  sundown
• 24:18
  at
• 24:18
  every
• 24:18
  event
• 24:18
  we
• 24:18
  go
• 24:19
  to.
• 24:19
  I've
• 24:20
  hosted
• 24:20
  almost
• 24:20
  5,000
• 24:21
  episodes
• 24:21
  of
• 24:21
  podcasts
• 24:22
  now.
• 24:22
  And
• 24:23
  what
• 24:23
  the
• 24:24
  thing
• 24:24
  I
• 24:24
  always
• 24:24
  say
• 24:24
  is,
• 24:24
  this
• 24:25
  is
• 24:25
  the
• 24:25
  fun
• 24:25
  part.
• 24:25
  Everything
• 24:26
  else
• 24:26
  is
• 24:26
  work.
• 24:27
  It's
• 24:27
  a
• 24:28
  job.
• 24:28
  Everything
• 24:28
  else
• 24:29
  is
• 24:29
  work
• 24:30
  that
• 24:30
  we
• 24:30
  have
• 24:30
  to
• 24:30
  do.
• 24:31
  This
• 24:31
  is
• 24:31
  the
• 24:31
  fun
• 24:31
  part
• 24:32
  right
• 24:32
  here.
• 24:33
  You
• 24:33
  know,
• 24:33
  this
• 24:33
  is
• 24:34
  the
• 24:34
  part
• 24:34
  we
• 24:34
  look
• 24:34
  forward
• 24:35
  to.
• 24:35
  That
• 24:35
  you
• 24:35
  look
• 24:35
  forward
• 24:36
  to
• 24:36
  is
• 24:36
  the
• 24:36
  creation
• 24:36
  part.
• 24:38
  But
• 24:38
  then
• 24:38
  everything
• 24:39
  else
• 24:39
  has
• 24:39
  to
• 24:39
  get
• 24:39
  done
• 24:39
  or
• 24:40
  nobody
• 24:40
  sees
• 24:40
  the
• 24:40
  creation.
• 24:41
  Literally.
• 24:41
  If
• 24:42
  I
• 24:42
  could
• 24:42
  hire
• 24:42
  someone
• 24:42
  to
• 24:43
  do
• 24:43
  all
• 24:43
  my
• 24:43
  editing,
• 24:44
  all
• 24:44
  my
• 24:44
  video
• 24:45
  editing,
• 24:45
  but
• 24:46
  then
• 24:46
  be
• 24:46
  like
• 24:46
  part
• 24:46
  of
• 24:46
  my
• 24:46
  mind
• 24:47
  and
• 24:47
  get
• 24:47
  it
• 24:47
  done
• 24:47
  the
• 24:47
  way
• 24:47
  I
• 24:48
  want
• 24:48
  it
• 24:48
  done,
• 24:48
  I
• 24:49
  would
• 24:49
  in
• 24:49
  a
• 24:49
  heartbeat.
• 24:50
  Because
• 24:51
  that
• 24:51
  is
• 24:51
  the
• 24:51
  hard
• 24:51
  part
• 24:52
  is
• 24:52
  the
• 24:52
  editing.
• 24:52
  And
• 24:53
  that's
• 24:53
  the
• 24:53
  other
• 24:53
  part
• 24:53
  about
• 24:54
  content
• 24:54
  creators
• 24:54
  is
• 24:55
  we're
• 24:55
  control
• 24:55
  freaks.
• 24:56
  So
• 24:56
  that
• 24:56
  doesn't
• 24:57
  help
• 24:57
  us.
• 24:57
  Actually,
• 24:59
  it's
• 24:59
  not
• 24:59
  a
• 24:59
  plus.
• 25:01
  I
• 25:01
  need,
• 25:01
  I
• 25:01
  need
• 25:02
  like
• 25:02
  an
• 25:02
  AI
• 25:02
  app
• 25:02
  where
• 25:03
  I
• 25:03
  can
• 25:03
  just
• 25:03
  like
• 25:03
  put,
• 25:03
  put
• 25:04
  some,
• 25:04
  some
• 25:04
  clips.
• 25:05
  Oh,
• 25:05
  we're
• 25:05
  close
• 25:05
  to
• 25:05
  that.
• 25:07
  It's
• 25:07
  got
• 25:07
  to
• 25:07
  be
• 25:07
  right
• 25:08
  around
• 25:08
  the
• 25:08
  corner.
• 25:08
  Yeah,
• 25:08
  we're
• 25:08
  close
• 25:09
  to
• 25:09
  that.
• 25:09
  I
• 25:10
  just
• 25:10
  don't
• 25:10
  know
• 25:10
  the
• 25:10
  name
• 25:10
  of
• 25:10
  one
• 25:10
  yet.
• 25:11
  I've
• 25:11
  been,
• 25:11
  I've
• 25:11
  looked,
• 25:12
  I'm
• 25:12
  going
• 25:12
  to
• 25:12
  be
• 25:12
  replaced
• 25:13
  by
• 25:13
  an
• 25:13
  AI
• 25:13
  voice
• 25:14
  soon.
• 25:14
  I
• 25:14
  think
• 25:15
  that
• 25:16
  we're
• 25:16
  all
• 25:16
  going
• 25:17
  to.
• 25:17
  Be
• 25:17
  replaced
• 25:17
  by
• 25:17
  AI
• 25:18
  soon.
• 25:18
  And
• 25:18
  I'm
• 25:18
  just
• 25:18
  waiting
• 25:19
  for
• 25:19
  the
• 25:19
  day
• 25:19
  I
• 25:19
  get
• 25:19
  scammed
• 25:20
  by
• 25:20
  AI
• 25:20
  because.
• 25:21
  Yeah,
• 25:21
  but
• 25:21
  they're
• 25:21
  not
• 25:21
  going
• 25:21
  to
• 25:21
  look
• 25:22
  at.
• 25:22
  AI
• 25:22
  is
• 25:22
  not
• 25:22
  going
• 25:23
  to
• 25:23
  look
• 25:23
  as
• 25:23
  good
• 25:23
  in
• 25:23
  the
• 25:23
  outfits.
• 25:24
  They're
• 25:24
  just
• 25:24
  not.
• 25:24
  I
• 25:25
  don't,
• 25:25
  I
• 25:25
  mean,
• 25:26
  never
• 25:26
  say
• 25:26
  never
• 25:27
  because
• 25:28
  sometimes
• 25:28
  I
• 25:29
  catch
• 25:29
  myself
• 25:29
  on
• 25:29
  like,
• 25:30
  like,
• 25:30
  is
• 25:30
  that
• 25:30
  AI?
• 25:31
  I
• 25:31
  know,
• 25:32
  I
• 25:32
  know.
• 25:32
  It
• 25:33
  is
• 25:33
  true.
• 25:33
  I
• 25:34
  think
• 25:34
  in
• 25:34
  our
• 25:34
  world
• 25:35
  it's
• 25:35
  going
• 25:35
  to
• 25:35
  be
• 25:35
  a
• 25:36
  little
• 25:36
  slower
• 25:37
  in
• 25:37
  our
• 25:37
  world
• 25:38
  to.
• 25:38
  Although
• 25:38
  it's
• 25:39
  catching
• 25:39
  on
• 25:39
  now
• 25:40
  I
• 25:40
  know.
• 25:40
  Everything'S
• 25:41
  a
• 25:41
  little
• 25:41
  slower
• 25:41
  in
• 25:41
  the
• 25:41
  Western
• 25:42
  industry.
• 25:42
  Yeah,
• 25:43
  I
• 25:43
  just
• 25:44
  say
• 25:44
  the
• 25:44
  horse
• 25:44
  industry.
• 25:44
  Not
• 25:45
  even
• 25:45
  just
• 25:45
  Western.
• 25:45
  Western
• 25:46
  and
• 25:46
  English.
• 25:47
  Yeah,
• 25:47
  it's
• 25:48
  both.
• 25:49
  So
• 25:49
  we're
• 25:49
  coming.
• 25:50
  I
• 25:50
  want
• 25:50
  to
• 25:50
  get
• 25:50
  back
• 25:51
  to
• 25:51
  what
• 25:51
  you
• 25:51
  said
• 25:51
  about
• 25:52
  doing
• 25:53
  photo
• 25:53
  shoots
• 25:53
  and
• 25:53
  things
• 25:54
  outside,
• 25:54
  even
• 25:55
  outside
• 25:55
  of
• 25:55
  your
• 25:55
  store
• 25:57
  for
• 25:57
  the
• 25:57
  holidays.
• 25:58
  But
• 25:58
  do
• 25:58
  Them
• 25:58
  now.
• 25:59
  You
• 25:59
  know,
• 26:00
  actually
• 26:00
  you
• 26:00
  should
• 26:01
  have
• 26:01
  done
• 26:01
  them
• 26:01
  about
• 26:01
  four
• 26:01
  weeks
• 26:02
  ago.
• 26:02
  Oh
• 26:03
  yeah,
• 26:03
  yeah.
• 26:03
  But
• 26:04
  we're,
• 26:04
  we're
• 26:05
  doing
• 26:05
  pre
• 26:05
  NFR
• 26:06
  photo
• 26:06
  shoots.
• 26:07
  I
• 26:07
  did
• 26:07
  one
• 26:07
  last
• 26:08
  week
• 26:08
  in
• 26:08
  Arizona.
• 26:09
  I'm
• 26:09
  leaving
• 26:09
  Wednesday.
• 26:10
  Going
• 26:10
  to
• 26:10
  do
• 26:10
  more
• 26:10
  pre
• 26:11
  NFR
• 26:11
  photo
• 26:12
  shoots.
• 26:12
  So
• 26:12
  brands
• 26:12
  can
• 26:13
  use
• 26:13
  this
• 26:13
  content
• 26:14
  either
• 26:14
  while
• 26:14
  we
• 26:14
  were
• 26:15
  at
• 26:15
  NFR
• 26:15
  to
• 26:16
  push
• 26:16
  their
• 26:16
  product
• 26:16
  or
• 26:16
  right
• 26:17
  before,
• 26:17
  you
• 26:18
  know
• 26:18
  that.
• 26:18
  Black
• 26:18
  Friday.
• 26:19
  Yep.
• 26:19
  And
• 26:20
  with
• 26:20
  retailers
• 26:21
  you're
• 26:21
  going
• 26:22
  to
• 26:22
  get
• 26:22
  busy
• 26:22
  in
• 26:22
  another
• 26:23
  week
• 26:23
  and
• 26:23
  it's
• 26:23
  just
• 26:24
  going
• 26:24
  to
• 26:24
  be
• 26:24
  non
• 26:24
  stop
• 26:24
  and
• 26:24
  you're
• 26:25
  not
• 26:25
  going
• 26:25
  to
• 26:25
  have
• 26:25
  time
• 26:25
  to
• 26:25
  think
• 26:26
  about
• 26:26
  it.
• 26:26
  That's
• 26:26
  why
• 26:26
  I'm
• 26:27
  encouraging.
• 26:27
  Get
• 26:27
  that
• 26:27
  B
• 26:28
  roll,
• 26:28
  get
• 26:28
  those
• 26:28
  pictures,
• 26:29
  get
• 26:29
  those
• 26:29
  photo
• 26:29
  photos
• 26:30
  done
• 26:30
  now.
• 26:30
  If
• 26:30
  you
• 26:30
  have
• 26:30
  the
• 26:30
  product
• 26:31
  in,
• 26:31
  sometimes
• 26:32
  you
• 26:32
  don't,
• 26:32
  that's
• 26:32
  a
• 26:32
  negative.
• 26:33
  If
• 26:33
  the
• 26:33
  product's
• 26:34
  coming
• 26:34
  in
• 26:34
  late,
• 26:34
  you
• 26:34
  don't
• 26:35
  have
• 26:35
  anything
• 26:35
  to
• 26:35
  do
• 26:35
  about
• 26:35
  it.
• 26:35
  But
• 26:36
  get
• 26:36
  what
• 26:37
  you
• 26:37
  can
• 26:37
  done
• 26:38
  now
• 26:38
  and
• 26:39
  you
• 26:39
  can
• 26:39
  do
• 26:39
  the
• 26:39
  videos
• 26:40
  now
• 26:40
  and
• 26:41
  use
• 26:41
  them
• 26:41
  later.
• 26:42
  The
• 26:42
  more
• 26:42
  of
• 26:43
  that
• 26:43
  you
• 26:43
  can
• 26:43
  get
• 26:43
  done
• 26:43
  in
• 26:43
  the
• 26:44
  next
• 26:44
  two
• 26:44
  weeks,
• 26:44
  the
• 26:44
  better
• 26:45
  off
• 26:45
  you
• 26:45
  are.
• 26:46
  Yep.
• 26:46
  Yeah.
• 26:47
  And
• 26:47
  if
• 26:47
  you
• 26:47
  have
• 26:47
  somebody
• 26:48
  that's
• 26:48
  a
• 26:48
  half,
• 26:48
  you
• 26:48
  know,
• 26:49
  an
• 26:49
  employee
• 26:49
  that's
• 26:49
  a
• 26:49
  half
• 26:50
  decent
• 26:50
  photographer
• 26:50
  with
• 26:51
  their
• 26:51
  phone,
• 26:51
  you
• 26:51
  know,
• 26:52
  who,
• 26:52
  who
• 26:52
  can
• 26:53
  figure
• 26:53
  out
• 26:53
  light
• 26:53
  a
• 26:53
  little
• 26:54
  bit
• 26:54
  and,
• 26:54
  and
• 26:55
  just
• 26:55
  has
• 26:55
  a
• 26:55
  good
• 26:55
  eye,
• 26:56
  get
• 26:56
  them
• 26:56
  to
• 26:56
  take
• 26:56
  the
• 26:56
  picture.
• 26:57
  You
• 26:57
  don't
• 26:57
  if
• 26:58
  you
• 26:58
  don't
• 26:58
  get
• 26:58
  it.
• 26:58
  Get
• 26:59
  a
• 26:59
  tripod
• 26:59
  if
• 26:59
  you
• 27:00
  don't.
• 27:00
  It's
• 27:00
  just,
• 27:00
  it's
• 27:01
  just
• 27:01
  me
• 27:01
  and
• 27:01
  my
• 27:01
  wobbly
• 27:02
  tripod
• 27:02
  against
• 27:02
  the
• 27:02
  world
• 27:03
  out
• 27:03
  here.
• 27:05
  You
• 27:05
  have
• 27:05
  no
• 27:06
  idea.
• 27:06
  Trying
• 27:06
  to
• 27:07
  get.
• 27:07
  And
• 27:07
  it,
• 27:07
  it
• 27:08
  would
• 27:08
  be
• 27:08
  different
• 27:08
  if
• 27:08
  we
• 27:09
  were
• 27:09
  like
• 27:09
  mainstream
• 27:09
  creators
• 27:10
  in
• 27:10
  the
• 27:10
  city
• 27:10
  on
• 27:11
  pavement.
• 27:11
  No,
• 27:11
  I'm
• 27:12
  out
• 27:12
  here
• 27:12
  in
• 27:12
  the
• 27:12
  pasture
• 27:13
  on
• 27:13
  unlevel
• 27:13
  ground.
• 27:13
  Your
• 27:14
  tripod
• 27:14
  sitting
• 27:14
  like
• 27:14
  this,
• 27:16
  trying
• 27:16
  to.
• 27:16
  Get
• 27:16
  that
• 27:16
  thing
• 27:17
  to
• 27:17
  stand
• 27:17
  up
• 27:17
  straight.
• 27:18
  Not
• 27:18
  fall
• 27:18
  over,
• 27:19
  trying
• 27:19
  to
• 27:19
  find
• 27:19
  a
• 27:20
  rock
• 27:20
  to
• 27:20
  put
• 27:20
  under
• 27:20
  it.
• 27:22
  You
• 27:22
  have
• 27:22
  no
• 27:22
  idea.
• 27:22
  We've
• 27:23
  all
• 27:23
  done
• 27:23
  that.
• 27:24
  That's
• 27:24
  the
• 27:24
  most
• 27:24
  frustrating
• 27:25
  part
• 27:25
  of
• 27:25
  the
• 27:25
  job,
• 27:26
  I
• 27:26
  swear
• 27:26
  is
• 27:26
  just
• 27:27
  trying
• 27:27
  to
• 27:27
  get
• 27:27
  the
• 27:27
  tripod
• 27:27
  to
• 27:28
  stand
• 27:28
  up
• 27:28
  straigh
• 27:29
  and
• 27:29
  not
• 27:29
  fall
• 27:29
  over
• 27:30
  in
• 27:30
  the
• 27:30
  wind.
• 27:31
  You
• 27:32
  know
• 27:32
  you're
• 27:32
  a
• 27:33
  horse
• 27:33
  person,
• 27:33
  you
• 27:34
  know
• 27:34
  you're
• 27:34
  a
• 27:34
  creator
• 27:34
  in
• 27:35
  the
• 27:35
  horse
• 27:35
  world.
• 27:35
  When
• 27:35
  your
• 27:36
  tripod
• 27:36
  is
• 27:36
  one
• 27:37
  foot
• 27:37
  is
• 27:37
  sitting
• 27:37
  on
• 27:38
  a
• 27:38
  pile
• 27:38
  of
• 27:38
  horse
• 27:38
  poop
• 27:39
  and
• 27:39
  that's
• 27:39
  what's
• 27:40
  holding
• 27:40
  it
• 27:40
  up
• 27:40
  level.
• 27:41
  I'm
• 27:41
  not
• 27:41
  gonna
• 27:42
  lie,
• 27:42
  I
• 27:42
  have
• 27:42
  done
• 27:43
  that
• 27:43
  before.
• 27:45
  When,
• 27:46
  when
• 27:46
  you're
• 27:47
  frustrated
• 27:47
  and
• 27:47
  it's
• 27:48
  hot
• 27:48
  outside
• 27:48
  and
• 27:49
  you're
• 27:49
  tired,
• 27:49
  you're
• 27:49
  already
• 27:49
  sweating
• 27:50
  in
• 27:50
  the
• 27:50
  outfit
• 27:51
  and
• 27:51
  it's,
• 27:52
  and
• 27:52
  it's,
• 27:52
  it's
• 27:53
  daytime
• 27:53
  outside
• 27:53
  so
• 27:53
  you
• 27:53
  can
• 27:54
  barely
• 27:54
  see
• 27:54
  your
• 27:54
  phone
• 27:54
  screen,
• 27:55
  it's
• 27:55
  already
• 27:55
  getting
• 27:55
  Dimmer
• 27:56
  for
• 27:56
  some
• 27:56
  reason
• 27:57
  by
• 27:57
  the
• 27:57
  minute
• 27:57
  it
• 27:58
  and
• 27:58
  you
• 27:58
  can
• 27:58
  barely
• 27:59
  see
• 27:59
  it
• 27:59
  and
• 27:59
  you're
• 27:59
  just
• 28:00
  like,
• 28:00
  I'll
• 28:00
  use
• 28:01
  anything,
• 28:01
  anything.
• 28:02
  You're
• 28:02
  really
• 28:03
  selling
• 28:03
  it.
• 28:03
  Being
• 28:04
  a
• 28:04
  creator
• 28:04
  here,
• 28:05
  if
• 28:06
  I
• 28:06
  wish.
• 28:06
  Sometimes
• 28:06
  I
• 28:07
  wish
• 28:07
  I
• 28:07
  had
• 28:07
  two
• 28:07
  phones,
• 28:08
  one
• 28:08
  so
• 28:08
  I
• 28:08
  could
• 28:08
  record
• 28:09
  myself
• 28:09
  just
• 28:10
  doing
• 28:10
  the
• 28:10
  things
• 28:10
  I
• 28:10
  have
• 28:11
  to
• 28:11
  do
• 28:11
  to
• 28:11
  capture
• 28:11
  the
• 28:11
  content
• 28:12
  and
• 28:12
  to
• 28:12
  the
• 28:12
  one
• 28:13
  to
• 28:13
  capture
• 28:13
  the
• 28:13
  content.
• 28:13
  That
• 28:14
  would
• 28:14
  be
• 28:14
  a
• 28:14
  good
• 28:14
  vlog,
• 28:15
  actually.
• 28:15
  I
• 28:16
  know.
• 28:16
  I
• 28:16
  mean
• 28:16
  that's
• 28:17
  a
• 28:17
  write
• 28:17
  off.
• 28:17
  I
• 28:17
  need
• 28:17
  to
• 28:17
  just
• 28:18
  get
• 28:18
  another.
• 28:18
  Yeah,
• 28:18
  you
• 28:18
  need
• 28:19
  to
• 28:19
  do
• 28:19
  that.
• 28:19
  You
• 28:19
  definitely
• 28:20
  need
• 28:20
  to
• 28:20
  do
• 28:20
  that.
• 28:21
  So
• 28:21
  if
• 28:21
  you
• 28:22
  were
• 28:22
  running
• 28:22
  out
• 28:22
  of
• 28:22
  time,
• 28:23
  what
• 28:23
  can
• 28:24
  you.
• 28:24
  What
• 28:24
  do
• 28:24
  you
• 28:24
  want
• 28:25
  to
• 28:25
  leave
• 28:25
  retailers
• 28:25
  with
• 28:26
  as
• 28:26
  we're
• 28:26
  going
• 28:26
  into
• 28:26
  this
• 28:27
  holiday
• 28:27
  season
• 28:27
  as
• 28:28
  it
• 28:28
  involves
• 28:28
  storytelling
• 28:29
  or
• 28:29
  video
• 28:30
  or
• 28:30
  what,
• 28:31
  you
• 28:31
  know,
• 28:32
  slideshows,
• 28:33
  whatever
• 28:33
  it
• 28:33
  is.
• 28:35
  I'm
• 28:36
  going
• 28:36
  to
• 28:36
  leave
• 28:36
  you
• 28:36
  with
• 28:36
  a
• 28:36
  tip
• 28:37
  about
• 28:37
  the
• 28:37
  two
• 28:37
  types
• 28:38
  of
• 28:38
  videos
• 28:38
  and
• 28:39
  that
• 28:39
  short
• 28:39
  form
• 28:39
  video
• 28:40
  and
• 28:40
  long
• 28:40
  form
• 28:40
  video.
• 28:41
  And
• 28:41
  they're
• 28:41
  both
• 28:41
  very
• 28:42
  important
• 28:42
  to
• 28:42
  do.
• 28:43
  I
• 28:43
  think,
• 28:43
  I
• 28:43
  don't
• 28:43
  think
• 28:43
  you
• 28:44
  should
• 28:44
  focus
• 28:44
  on
• 28:45
  one
• 28:45
  more
• 28:45
  than
• 28:45
  the
• 28:45
  other
• 28:46
  or
• 28:46
  solely
• 28:47
  on
• 28:47
  one
• 28:47
  and
• 28:48
  not
• 28:48
  the
• 28:48
  other.
• 28:48
  I
• 28:48
  think
• 28:49
  short
• 28:49
  form
• 28:49
  video.
• 28:49
  And
• 28:50
  when
• 28:50
  I
• 28:50
  say
• 28:50
  short
• 28:50
  form
• 28:51
  video,
• 28:51
  I
• 28:51
  mean
• 28:52
  5
• 28:52
  to
• 28:52
  7
• 28:52
  seconds
• 28:53
  tops.
• 28:54
  I
• 28:54
  just
• 28:54
  posted
• 28:54
  a
• 28:54
  5
• 28:55
  second
• 28:55
  video
• 28:55
  last
• 28:56
  night
• 28:57
  as
• 28:57
  a
• 28:57
  trial
• 28:57
  reel.
• 28:58
  Really
• 28:59
  short.
• 29:00
  Oh
• 29:00
  yeah,
• 29:01
  it's
• 29:01
  on
• 29:01
  my
• 29:01
  Facebook,
• 29:02
  it's
• 29:02
  on
• 29:02
  my
• 29:02
  trial
• 29:02
  reel
• 29:03
  Instagram
• 29:03
  and
• 29:03
  it's
• 29:03
  on
• 29:04
  Tick
• 29:04
  Tock
• 29:04
  on
• 29:05
  Tick
• 29:05
  on
• 29:05
  Instagram.
• 29:06
  And
• 29:06
  Facebook
• 29:06
  is
• 29:07
  already
• 29:07
  at.
• 29:07
  I
• 29:07
  woke
• 29:08
  up,
• 29:08
  it
• 29:08
  was
• 29:08
  at
• 29:08
  30
• 29:09
  000.
• 29:09
  Okay,
• 29:10
  so
• 29:10
  give
• 29:10
  us
• 29:10
  an
• 29:11
  example
• 29:11
  of
• 29:11
  what
• 29:12
  a
• 29:12
  five
• 29:12
  second
• 29:12
  video
• 29:13
  included
• 29:14
  last
• 29:14
  night.
• 29:14
  What
• 29:14
  did
• 29:14
  it
• 29:14
  include?
• 29:15
  It's
• 29:16
  a
• 29:16
  video
• 29:16
  of
• 29:16
  me
• 29:16
  leg
• 29:16
  lifting
• 29:17
  around
• 29:17
  a
• 29:17
  barrel
• 29:18
  and
• 29:18
  it's
• 29:18
  a
• 29:18
  pretty
• 29:18
  extreme
• 29:19
  leg
• 29:19
  lift.
• 29:19
  So
• 29:20
  it's
• 29:20
  something
• 29:20
  that's
• 29:20
  very
• 29:20
  eye
• 29:21
  catching.
• 29:21
  So
• 29:21
  either
• 29:21
  your
• 29:22
  video
• 29:22
  needs
• 29:22
  to
• 29:22
  be
• 29:23
  very
• 29:23
  eye
• 29:23
  catching,
• 29:24
  something
• 29:24
  that
• 29:24
  they're
• 29:24
  going
• 29:24
  to
• 29:24
  want
• 29:24
  to
• 29:25
  watch
• 29:25
  more
• 29:26
  than
• 29:26
  once.
• 29:26
  Like
• 29:26
  you
• 29:26
  want
• 29:27
  the
• 29:27
  people
• 29:27
  to
• 29:27
  watch
• 29:27
  it
• 29:27
  as
• 29:28
  many
• 29:28
  times
• 29:28
  as
• 29:28
  you
• 29:28
  can,
• 29:28
  like.
• 29:29
  And
• 29:29
  if
• 29:29
  it's
• 29:29
  five
• 29:29
  seconds,
• 29:29
  they're
• 29:30
  going
• 29:30
  to
• 29:30
  sit
• 29:30
  there
• 29:30
  and
• 29:30
  kind
• 29:30
  of
• 29:30
  watch
• 29:30
  it
• 29:31
  about
• 29:31
  three
• 29:31
  or
• 29:31
  four
• 29:31
  times.
• 29:33
  Or
• 29:33
  it's
• 29:33
  got
• 29:33
  to
• 29:33
  have
• 29:33
  really
• 29:34
  engaging
• 29:34
  text
• 29:35
  on
• 29:35
  the
• 29:35
  screen.
• 29:36
  Something
• 29:36
  that
• 29:37
  like
• 29:37
  bonus
• 29:38
  points
• 29:38
  if
• 29:38
  you
• 29:38
  can
• 29:38
  start
• 29:38
  a
• 29:38
  fight
• 29:39
  in
• 29:39
  your
• 29:39
  comment
• 29:39
  section
• 29:40
  between
• 29:40
  people,
• 29:41
  you
• 29:41
  know,
• 29:42
  be
• 29:42
  a
• 29:42
  little
• 29:42
  controversial.
• 29:43
  I
• 29:43
  don't
• 29:43
  like
• 29:43
  fighting
• 29:44
  with
• 29:44
  them,
• 29:44
  but
• 29:44
  if
• 29:44
  they
• 29:44
  want
• 29:45
  to
• 29:45
  fight
• 29:45
  on
• 29:45
  their
• 29:45
  own
• 29:45
  in
• 29:45
  the
• 29:46
  comment
• 29:46
  section,
• 29:47
  there's
• 29:48
  nothing,
• 29:48
  there's
• 29:48
  nothing
• 29:48
  I
• 29:49
  can
• 29:49
  do
• 29:49
  there.
• 29:49
  But
• 29:49
  I
• 29:49
  mean
• 29:50
  you
• 29:50
  got
• 29:51
  to
• 29:51
  do
• 29:51
  what
• 29:51
  you
• 29:51
  got
• 29:51
  to
• 29:51
  do.
• 29:51
  It
• 29:51
  gets
• 29:52
  you
• 29:52
  the
• 29:52
  engagement.
• 29:53
  So
• 29:53
  that
• 29:53
  is
• 29:53
  the
• 29:53
  quickest
• 29:54
  way
• 29:54
  to
• 29:54
  build
• 29:54
  an
• 29:54
  audience.
• 29:55
  Short
• 29:55
  form
• 29:56
  videos
• 29:56
  is
• 29:56
  how
• 29:56
  to
• 29:56
  get
• 29:57
  your
• 29:57
  page
• 29:57
  in
• 29:57
  Front
• 29:57
  of
• 29:57
  new
• 29:58
  people.
• 29:58
  Okay.
• 30:00
  Long
• 30:00
  form
• 30:00
  videos.
• 30:01
  While
• 30:01
  they
• 30:01
  not,
• 30:02
  they
• 30:02
  might
• 30:02
  not
• 30:03
  perform
• 30:03
  as
• 30:03
  well
• 30:03
  as
• 30:04
  short
• 30:04
  form
• 30:04
  videos,
• 30:04
  I
• 30:05
  think
• 30:05
  they're
• 30:05
  still
• 30:05
  very
• 30:06
  important
• 30:06
  to
• 30:06
  have
• 30:07
  because
• 30:07
  that's
• 30:07
  how
• 30:07
  you
• 30:08
  build
• 30:08
  a
• 30:08
  connection
• 30:08
  with
• 30:09
  your
• 30:09
  existing
• 30:09
  audience.
• 30:10
  That's
• 30:10
  how
• 30:10
  they
• 30:11
  get
• 30:11
  to
• 30:11
  know
• 30:11
  you,
• 30:11
  get
• 30:12
  to
• 30:12
  know
• 30:12
  you
• 30:12
  on
• 30:12
  a
• 30:12
  personal
• 30:13
  level.
• 30:13
  See
• 30:13
  what
• 30:13
  your
• 30:13
  daily
• 30:14
  life
• 30:14
  is
• 30:14
  like.
• 30:15
  See
• 30:15
  what
• 30:15
  products
• 30:16
  you
• 30:16
  use
• 30:16
  in
• 30:17
  your
• 30:17
  daily
• 30:17
  life.
• 30:17
  So
• 30:17
  like
• 30:18
  as
• 30:18
  a
• 30:18
  brand,
• 30:19
  if
• 30:19
  you
• 30:19
  send
• 30:19
  me
• 30:19
  a
• 30:19
  product
• 30:20
  which
• 30:21
  I'll
• 30:21
  use.
• 30:21
  Hey,
• 30:21
  chicks,
• 30:22
  for
• 30:22
  instance,
• 30:22
  with
• 30:22
  their
• 30:23
  hay
• 30:23
  nets,
• 30:23
  they've
• 30:24
  sent
• 30:24
  me
• 30:24
  a
• 30:24
  hay
• 30:24
  net.
• 30:25
  I
• 30:25
  did
• 30:25
  a
• 30:25
  short
• 30:25
  form
• 30:26
  video
• 30:26
  of
• 30:26
  it.
• 30:26
  It's
• 30:27
  gotten
• 30:28
  over
• 30:28
  5
• 30:28
  million
• 30:29
  views
• 30:30
  across
• 30:30
  platforms.
• 30:31
  That
• 30:31
  did
• 30:32
  very
• 30:32
  well.
• 30:32
  That
• 30:33
  performed
• 30:33
  very
• 30:33
  well.
• 30:33
  Is
• 30:34
  your
• 30:34
  horse
• 30:34
  destroying
• 30:35
  it
• 30:35
  or
• 30:35
  what
• 30:35
  was
• 30:35
  your
• 30:35
  horse
• 30:36
  doing
• 30:36
  to
• 30:36
  it?
• 30:37
  It's
• 30:38
  literally
• 30:38
  me
• 30:38
  just
• 30:38
  putting
• 30:39
  hay
• 30:39
  in
• 30:39
  it
• 30:39
  and
• 30:39
  closing
• 30:40
  it
• 30:41
  is
• 30:41
  all
• 30:42
  it
• 30:42
  is.
• 30:42
  And
• 30:42
  I
• 30:42
  have
• 30:42
  on
• 30:43
  the
• 30:43
  screen
• 30:43
  it
• 30:43
  says
• 30:45
  people
• 30:45
  don't
• 30:45
  like
• 30:45
  to
• 30:45
  use
• 30:45
  hay
• 30:46
  bags
• 30:46
  because
• 30:46
  they
• 30:46
  can
• 30:46
  be
• 30:46
  kind
• 30:47
  of.
• 30:47
  Well,
• 30:47
  that's
• 30:47
  a
• 30:47
  horse
• 30:47
  husband's
• 30:48
  nightmare.
• 30:48
  Hay
• 30:49
  bag.
• 30:49
  Yeah.
• 30:49
  And
• 30:50
  this
• 30:50
  is,
• 30:50
  it's
• 30:50
  like
• 30:50
  a
• 30:50
  hay
• 30:51
  feeder.
• 30:51
  So
• 30:51
  it
• 30:51
  comes
• 30:51
  down
• 30:52
  and
• 30:52
  you
• 30:52
  shove
• 30:52
  it
• 30:52
  with
• 30:52
  hay.
• 30:53
  And
• 30:53
  it
• 30:53
  is
• 30:53
  easy.
• 30:54
  Really
• 30:54
  easy.
• 30:54
  Yeah,
• 30:55
  it's
• 30:55
  the
• 30:55
  free,
• 30:55
  it's
• 30:55
  the
• 30:56
  free
• 30:56
  up
• 30:56
  feeder.
• 30:57
  Yep,
• 30:57
  it
• 30:57
  is
• 30:57
  easy.
• 30:58
  Sorry,
• 30:58
  my
• 30:58
  throat.
• 30:59
  It's
• 30:59
  very,
• 30:59
  it's
• 30:59
  very
• 30:59
  easy
• 31:00
  to
• 31:00
  use.
• 31:00
  And
• 31:00
  I,
• 31:00
  I
• 31:01
  think
• 31:01
  I
• 31:01
  just
• 31:01
  said
• 31:01
  something
• 31:02
  like,
• 31:03
  oh,
• 31:03
  I
• 31:03
  don't,
• 31:04
  I
• 31:04
  don't
• 31:04
  like
• 31:04
  a
• 31:04
  little
• 31:04
  girl.
• 31:05
  I
• 31:05
  don't
• 31:05
  like
• 31:05
  using
• 31:05
  hay
• 31:06
  nets
• 31:06
  because
• 31:06
  they're
• 31:06
  hard
• 31:06
  to
• 31:07
  fill
• 31:07
  is
• 31:07
  all
• 31:07
  I
• 31:07
  put
• 31:08
  on
• 31:08
  the
• 31:08
  screen.
• 31:08
  And
• 31:08
  it,
• 31:09
  because
• 31:10
  everybody
• 31:10
  that
• 31:10
  has
• 31:11
  a
• 31:11
  horse
• 31:11
  can
• 31:11
  relate
• 31:11
  to
• 31:11
  that
• 31:12
  happening.
• 31:12
  Yeah.
• 31:13
  And
• 31:13
  it
• 31:13
  also
• 31:13
  started
• 31:14
  an
• 31:14
  argument
• 31:14
  in
• 31:14
  the
• 31:14
  comments
• 31:15
  section.
• 31:15
  People
• 31:15
  saying,
• 31:16
  you
• 31:16
  know,
• 31:16
  people
• 31:16
  arguing
• 31:17
  with
• 31:17
  each
• 31:17
  other
• 31:17
  about
• 31:17
  why
• 31:18
  they
• 31:18
  like
• 31:18
  hey
• 31:18
  nuts.
• 31:18
  Why
• 31:18
  they
• 31:18
  don't
• 31:19
  like
• 31:19
  hey
• 31:19
  nuts.
• 31:19
  Why
• 31:19
  my
• 31:19
  hay
• 31:20
  nets
• 31:20
  too
• 31:20
  low.
• 31:21
  Why
• 31:21
  is
• 31:21
  too
• 31:21
  high?
• 31:22
  Okay.
• 31:23
  I,
• 31:23
  I,
• 31:24
  I,
• 31:24
  if
• 31:24
  you're
• 31:24
  arguing
• 31:25
  for
• 31:25
  hay
• 31:25
  nets,
• 31:26
  I
• 31:26
  don't,
• 31:26
  I,
• 31:26
  I
• 31:27
  have
• 31:27
  trouble.
• 31:27
  Them
• 31:28
  just
• 31:29
  my
• 31:30
  what
• 31:30
  we
• 31:30
  use
• 31:30
  them,
• 31:31
  but
• 31:31
  I'm
• 31:31
  not,
• 31:31
  I
• 31:32
  don't
• 31:32
  like
• 31:33
  them
• 31:33
  at
• 31:33
  all.
• 31:33
  As
• 31:33
  a
• 31:33
  horse
• 31:34
  husband,
• 31:34
  you
• 31:34
  know,
• 31:35
  I.
• 31:36
  Use
• 31:36
  them
• 31:36
  every
• 31:36
  day,
• 31:36
  but
• 31:37
  I
• 31:37
  use
• 31:37
  those
• 31:37
  free
• 31:37
  up
• 31:37
  feeders
• 31:38
  every
• 31:38
  single
• 31:38
  day.
• 31:39
  I
• 31:39
  can
• 31:39
  do
• 31:39
  that.
• 31:40
  Yeah,
• 31:41
  I
• 31:41
  just,
• 31:41
  I
• 31:42
  just
• 31:42
  ordered
• 31:42
  a
• 31:42
  new
• 31:42
  one
• 31:43
  and
• 31:43
  ordered.
• 31:44
  They
• 31:44
  like
• 31:44
  redid
• 31:45
  their
• 31:45
  locks
• 31:45
  so
• 31:46
  they
• 31:46
  lock
• 31:46
  a
• 31:46
  little
• 31:46
  easier.
• 31:47
  I
• 31:47
  reordered
• 31:47
  like
• 31:47
  new
• 31:48
  locks
• 31:48
  for
• 31:48
  all
• 31:48
  my
• 31:48
  old
• 31:49
  ones
• 31:49
  just
• 31:49
  because
• 31:49
  even
• 31:50
  like
• 31:51
  the,
• 31:51
  just
• 31:52
  being
• 31:52
  able
• 31:52
  to
• 31:52
  close
• 31:52
  it
• 31:52
  and
• 31:53
  do
• 31:53
  this
• 31:53
  instead
• 31:53
  of
• 31:53
  like
• 31:54
  closing
• 31:54
  it
• 31:54
  and
• 31:54
  like
• 31:54
  helping
• 31:55
  it.
• 31:55
  You're
• 31:56
  married,
• 31:56
  right?
• 31:56
  Didn't
• 31:57
  you
• 31:57
  tell
• 31:57
  me
• 31:57
  you're
• 31:57
  married?
• 31:58
  Get
• 31:58
  your
• 31:58
  husband
• 31:58
  to
• 31:59
  do
• 31:59
  it
• 31:59
  next
• 31:59
  time.
• 31:59
  That's
• 31:59
  your
• 32:00
  Short
• 32:00
  video.
• 32:00
  And
• 32:00
  the,
• 32:01
  the
• 32:01
  line
• 32:01
  is,
• 32:02
  even
• 32:02
  horse
• 32:02
  husbands
• 32:03
  can
• 32:03
  do
• 32:03
  it.
• 32:04
  Writing
• 32:04
  this
• 32:04
  down
• 32:05
  right
• 32:05
  now.
• 32:05
  Because
• 32:05
  I
• 32:05
  literally
• 32:06
  just
• 32:06
  ordered.
• 32:06
  That's
• 32:07
  brilliant.
• 32:09
  I
• 32:09
  get
• 32:09
  a
• 32:09
  commission
• 32:09
  on
• 32:10
  that
• 32:10
  one.
• 32:10
  Okay.
• 32:11
  Yeah,
• 32:11
  yeah.
• 32:11
  I'm
• 32:11
  gonna,
• 32:11
  I'm
• 32:12
  gonna
• 32:12
  come
• 32:12
  to
• 32:12
  you
• 32:12
  for
• 32:12
  ideas.
• 32:14
  I
• 32:14
  need
• 32:14
  to
• 32:14
  start
• 32:14
  doing
• 32:15
  these.
• 32:15
  What's
• 32:15
  wrong
• 32:15
  with
• 32:16
  me?
• 32:17
  You
• 32:17
  could
• 32:18
  be
• 32:18
  a
• 32:18
  content
• 32:18
  creator,
• 32:18
  Glenn.
• 32:19
  I
• 32:19
  kind
• 32:19
  of
• 32:20
  am.
• 32:20
  But
• 32:20
  long
• 32:21
  form,
• 32:21
  we
• 32:21
  do
• 32:22
  an
• 32:22
  hour,
• 32:23
  so
• 32:23
  we're
• 32:23
  real
• 32:23
  long
• 32:23
  form.
• 32:24
  Yeah,
• 32:25
  literally.
• 32:26
  But
• 32:27
  long
• 32:27
  form
• 32:27
  videos
• 32:28
  is
• 32:28
  going
• 32:28
  to
• 32:28
  be
• 32:29
  how
• 32:29
  you're
• 32:29
  going
• 32:29
  to
• 32:29
  build
• 32:29
  a
• 32:29
  relationship.
• 32:30
  But
• 32:30
  your
• 32:31
  video
• 32:31
  there,
• 32:31
  that
• 32:32
  got
• 32:32
  all
• 32:32
  the
• 32:32
  views.
• 32:32
  It
• 32:33
  just
• 32:33
  goes
• 32:33
  to
• 32:33
  show,
• 32:33
  it
• 32:34
  doesn't
• 32:34
  have
• 32:34
  to
• 32:34
  be
• 32:34
  anything
• 32:35
  fancy.
• 32:35
  It
• 32:36
  was
• 32:36
  simple.
• 32:36
  Throw
• 32:37
  hey
• 32:37
  and
• 32:37
  hey
• 32:37
  net
• 32:37
  and
• 32:37
  shut
• 32:37
  it.
• 32:38
  Literally.
• 32:39
  That's
• 32:40
  the
• 32:40
  quickest
• 32:40
  way.
• 32:40
  And
• 32:41
  then
• 32:41
  you
• 32:41
  don't
• 32:41
  have
• 32:41
  to
• 32:41
  worry
• 32:41
  about
• 32:42
  editing
• 32:43
  a
• 32:43
  10
• 32:43
  minute
• 32:43
  long
• 32:43
  video.
• 32:44
  But
• 32:44
  I'm
• 32:44
  gonna
• 32:45
  say,
• 32:45
  like,
• 32:45
  it's
• 32:45
  still
• 32:45
  good
• 32:46
  to
• 32:46
  do
• 32:46
  that
• 32:46
  because
• 32:46
  that's
• 32:47
  how
• 32:47
  you're
• 32:47
  going
• 32:47
  to
• 32:47
  keep
• 32:47
  the
• 32:47
  people
• 32:47
  that
• 32:48
  came
• 32:48
  to
• 32:48
  your
• 32:48
  page.
• 32:49
  Yeah.
• 32:49
  Interested
• 32:50
  in
• 32:50
  your
• 32:50
  page.
• 32:51
  That's
• 32:51
  how
• 32:51
  you
• 32:51
  become
• 32:52
  their
• 32:52
  friend.
• 32:53
  Exactly.
• 32:54
  And
• 32:54
  you,
• 32:54
  you
• 32:54
  don't
• 32:55
  just
• 32:55
  sit
• 32:55
  there
• 32:55
  and
• 32:55
  talk
• 32:55
  about
• 32:55
  your
• 32:56
  product
• 32:56
  for
• 32:56
  10
• 32:56
  minutes
• 32:57
  to
• 32:57
  them
• 32:57
  holding
• 32:58
  it
• 32:58
  up,
• 32:58
  saying,
• 32:59
  here,
• 32:59
  buy,
• 32:59
  buy
• 32:59
  this
• 33:00
  pencil.
• 33:00
  I
• 33:00
  love
• 33:00
  this
• 33:00
  pencil.
• 33:01
  You
• 33:01
  do
• 33:02
  stuff
• 33:02
  in
• 33:02
  your
• 33:02
  video
• 33:03
  and
• 33:03
  you,
• 33:03
  you
• 33:03
  use
• 33:04
  your
• 33:04
  pencil
• 33:04
  just
• 33:04
  nonchalantly
• 33:05
  and
• 33:06
  you
• 33:06
  use
• 33:06
  this
• 33:06
  pencil
• 33:07
  every,
• 33:07
  every
• 33:07
  time
• 33:08
  you're
• 33:08
  doing
• 33:09
  a
• 33:09
  video.
• 33:09
  And
• 33:10
  sometimes
• 33:10
  you
• 33:10
  might
• 33:10
  talk
• 33:11
  about
• 33:11
  it
• 33:11
  a
• 33:11
  little
• 33:11
  bit
• 33:11
  here
• 33:12
  and
• 33:12
  there,
• 33:12
  but
• 33:12
  people
• 33:12
  are
• 33:13
  going
• 33:13
  to
• 33:13
  see
• 33:13
  you
• 33:13
  using,
• 33:14
  using
• 33:14
  this
• 33:14
  in
• 33:14
  all
• 33:14
  your
• 33:15
  videos
• 33:15
  and
• 33:15
  wondering
• 33:15
  what
• 33:16
  it
• 33:16
  is
• 33:16
  and
• 33:16
  why.
• 33:16
  And
• 33:17
  then
• 33:17
  it.
• 33:18
  That's
• 33:18
  how
• 33:18
  you
• 33:18
  draw
• 33:18
  attention
• 33:19
  to
• 33:19
  the
• 33:19
  product
• 33:19
  you're
• 33:20
  trying
• 33:20
  to
• 33:20
  sell
• 33:21
  without
• 33:21
  being
• 33:21
  salesy.
• 33:22
  Right.
• 33:23
  Well,
• 33:23
  Amanda,
• 33:24
  you've
• 33:24
  been
• 33:24
  great.
• 33:24
  This
• 33:25
  has
• 33:25
  been
• 33:25
  a
• 33:25
  lot
• 33:25
  of
• 33:25
  fun.
• 33:26
  I
• 33:27
  appreciate
• 33:27
  you
• 33:27
  being
• 33:27
  here.
• 33:28
  You
• 33:28
  will
• 33:28
  be
• 33:28
  at
• 33:28
  WESA
• 33:29
  in
• 33:29
  January.
• 33:30
  You're
• 33:30
  going
• 33:30
  to
• 33:30
  be
• 33:30
  there,
• 33:31
  Most
• 33:31
  likely.
• 33:32
  I've
• 33:32
  been
• 33:33
  at
• 33:33
  almost
• 33:33
  everyone
• 33:34
  for
• 33:34
  the
• 33:34
  past
• 33:34
  three
• 33:34
  years
• 33:35
  that
• 33:35
  I
• 33:35
  don't
• 33:35
  have
• 33:35
  any
• 33:35
  plans
• 33:36
  not
• 33:36
  to
• 33:36
  be.
• 33:36
  Okay.
• 33:37
  I
• 33:37
  gotta
• 33:37
  get
• 33:37
  past
• 33:37
  NFR
• 33:38
  first.
• 33:39
  No,
• 33:39
  I
• 33:40
  know.
• 33:40
  I
• 33:40
  gotta
• 33:40
  survive
• 33:40
  Vegas.
• 33:42
  Well,
• 33:42
  good
• 33:42
  luck
• 33:42
  at
• 33:43
  Vegas
• 33:43
  this
• 33:43
  year.
• 33:44
  Sounds
• 33:45
  like
• 33:45
  you're
• 33:45
  going
• 33:45
  in
• 33:45
  more
• 33:45
  prepared,
• 33:46
  so
• 33:46
  it
• 33:46
  should
• 33:46
  be
• 33:46
  a
• 33:47
  little
• 33:47
  less
• 33:47
  stressful
• 33:47
  than
• 33:48
  after
• 33:48
  nine
• 33:49
  years.
• 33:49
  I
• 33:49
  hope
• 33:49
  I
• 33:49
  can
• 33:50
  survive
• 33:50
  it.
• 33:50
  But
• 33:52
  we
• 33:52
  all
• 33:52
  say
• 33:52
  that
• 33:52
  every
• 33:53
  time
• 33:53
  we
• 33:53
  do
• 33:53
  big
• 33:53
  events
• 33:54
  and
• 33:54
  every
• 33:54
  time
• 33:54
  we're
• 33:55
  in
• 33:55
  the
• 33:55
  middle
• 33:55
  of
• 33:55
  the
• 33:55
  big
• 33:55
  event,
• 33:56
  we
• 33:56
  go,
• 33:56
  I'm
• 33:56
  going
• 33:57
  to
• 33:57
  do
• 33:57
  better
• 33:57
  next
• 33:57
  year.
• 33:57
  And
• 33:58
  we
• 33:58
  never
• 33:58
  do.
• 33:59
  Every
• 34:00
  single
• 34:00
  time
• 34:00
  I'm
• 34:01
  like,
• 34:01
  I'm
• 34:01
  going
• 34:01
  to
• 34:01
  do.
• 34:01
  I
• 34:01
  have.
• 34:01
  But
• 34:02
  this
• 34:02
  year
• 34:02
  I
• 34:02
  hired
• 34:02
  an
• 34:02
  assistant.
• 34:03
  I'm
• 34:04
  doing
• 34:04
  pictures
• 34:05
  before
• 34:05
  it
• 34:05
  even
• 34:05
  starts.
• 34:06
  I'm
• 34:06
  like,
• 34:06
  I
• 34:07
  am.
• 34:07
  You're
• 34:07
  ready?
• 34:08
  I'm
• 34:08
  like,
• 34:08
  I
• 34:09
  am
• 34:09
  determined.
• 34:09
  I
• 34:09
  am
• 34:10
  starting
• 34:10
  to
• 34:10
  take
• 34:10
  vitamins
• 34:11
  now
• 34:11
  so
• 34:12
  I
• 34:12
  don't
• 34:12
  get
• 34:12
  sick.
• 34:13
  There
• 34:13
  you
• 34:14
  go.
• 34:15
  All
• 34:15
  right.
• 34:15
  Well,
• 34:15
  thank
• 34:15
  you,
• 34:16
  everybody,
• 34:16
  for
• 34:16
  joining
• 34:17
  us.
• 34:17
  We
• 34:17
  really
• 34:17
  appreciate
• 34:18
  it.
• 34:18
  Amanda,
• 34:18
  where
• 34:18
  can
• 34:19
  they
• 34:19
  find
• 34:19
  you?
• 34:20
  You
• 34:20
  can
• 34:20
  find
• 34:20
  me
• 34:21
  on
• 34:21
  TikTok,
• 34:22
  YouTube,
• 34:22
  Instagram
• 34:23
  as
• 34:23
  neon
• 34:24
  Wrangler,
• 34:24
  or
• 34:25
  if
• 34:25
  you
• 34:25
  want
• 34:25
  to
• 34:25
  check
• 34:26
  out
• 34:26
  my
• 34:26
  barrel
• 34:27
  racing
• 34:27
  page.
• 34:27
  It's
• 34:28
  called
• 34:28
  Only
• 34:28
  Cans,
• 34:29
  and
• 34:29
  that
• 34:29
  is
• 34:29
  only
• 34:30
  on
• 34:30
  TikTok
• 34:30
  right
• 34:30
  now.
• 34:31
  I
• 34:31
  like
• 34:31
  that.
• 34:32
  Again.
• 34:33
  So
• 34:33
  I
• 34:34
  watch
• 34:34
  pictures.
• 34:36
  I
• 34:36
  watch
• 34:37
  a
• 34:37
  creator
• 34:37
  whose
• 34:38
  name
• 34:38
  is
• 34:38
  Only
• 34:38
  Pans.
• 34:39
  You
• 34:39
  probably
• 34:39
  run
• 34:39
  into
• 34:40
  her.
• 34:41
  She
• 34:41
  does
• 34:42
  cooking.
• 34:43
  Beautiful.
• 34:44
  See,
• 34:44
  I
• 34:45
  love
• 34:45
  it.
• 34:45
  Yeah.
• 34:45
  See?
• 34:46
  But
• 34:46
  it
• 34:46
  gets
• 34:46
  my
• 34:47
  attention
• 34:47
  every
• 34:47
  time,
• 34:48
  you
• 34:48
  know?
• 34:48
  And
• 34:49
  we're
• 34:49
  Only
• 34:49
  Cans.
• 34:50
  Yeah,
• 34:50
  it's
• 34:50
  perfect.
• 34:51
  I
• 34:51
  love
• 34:51
  that.
• 34:52
  So
• 34:52
  thank
• 34:52
  you
• 34:52
  for
• 34:53
  joining
• 34:53
  us
• 34:53
  for
• 34:53
  today's
• 34:54
  WESA
• 34:54
  retail
• 34:55
  roundup.
• 34:56
  Of
• 34:56
  course.
• 34:56
  We
• 34:56
  have
• 34:56
  a
• 34:57
  WESA
• 34:57
  trade
• 34:57
  show
• 34:58
  coming
• 34:58
  up
• 34:58
  in
• 34:58
  January.
• 34:59
  You're
• 34:59
  going
• 34:59
  to
• 34:59
  want
• 34:59
  to
• 34:59
  get
• 35:00
  signed
• 35:00
  up.
• 35:00
  Now
• 35:01
  head
• 35:01
  over
• 35:01
  to
• 35:01
  wesatradeshow.com
• 35:03
  for
• 35:03
  all
• 35:03
  the
• 35:03
  details
• 35:04
  on
• 35:04
  everything.
• 35:05
  We'll
• 35:05
  have
• 35:05
  another
• 35:06
  retail
• 35:06
  roundup
• 35:07
  released
• 35:07
  for
• 35:08
  you
• 35:08
  next
• 35:08
  week.
• 35:08
  I
• 35:08
  think
• 35:09
  we're
• 35:09
  doing
• 35:09
  ones
• 35:10
  the
• 35:10
  next
• 35:10
  two
• 35:10
  weeks
• 35:10
  and
• 35:11
  then
• 35:11
  we'll
• 35:11
  have
• 35:11
  a
• 35:11
  little
• 35:11
  break
• 35:12
  because
• 35:12
  you're
• 35:12
  all
• 35:12
  going
• 35:12
  to
• 35:13
  be
• 35:13
  kind
• 35:13
  of
• 35:13
  busy
• 35:14
  for
• 35:14
  the
• 35:14
  holidays
• 35:15
  selling
• 35:15
  stuff,
• 35:15
  we
• 35:15
  hope.
• 35:17
  And
• 35:17
  then
• 35:18
  we'll
• 35:18
  be
• 35:18
  back.
• 35:18
  We'll
• 35:19
  hopefully
• 35:19
  be
• 35:19
  seeing
• 35:20
  you,
• 35:20
  a
• 35:20
  bunch
• 35:20
  of
• 35:20
  you
• 35:21
  in
• 35:21
  January
• 35:22
  at.
• 35:22
  At
• 35:22
  the
• 35:23
  trade
• 35:23
  show.
• 35:24
  And
• 35:24
  thank
• 35:25
  you
• 35:25
  to
• 35:25
  Sophia
• 35:25
  for
• 35:26
  putting
• 35:26
  all
• 35:26
  of
• 35:26
  this
• 35:26
  together
• 35:27
  from
• 35:27
  wesa.
• 35:27
  We
• 35:28
  appreciate
• 35:28
  her
• 35:28
  a
• 35:29
  lot.
• 35:29
  She's
• 35:29
  here
• 35:29
  listening,
• 35:30
  so
• 35:30
  I
• 35:30
  thought
• 35:30
  I'd
• 35:30
  give
• 35:30
  her
• 35:30
  a
• 35:31
  thank
• 35:31
  you
• 35:31
  today.
• 35:31
  Thank
• 35:31
  you,
• 35:31
  Sophia.
• 35:32
  All
• 35:32
  your
• 35:32
  help
• 35:33
  and
• 35:33
  doing
• 35:33
  everything.
• 35:33
  You're
• 35:34
  terrific.
• 35:35
  And
• 35:35
  we'll
• 35:36
  talk
• 35:36
  to
• 35:36
  you
• 35:36
  all
• 35:36
  next
• 35:36
  week.
• 35:37
  See
• 35:37
  you,
• 35:37
  Amanda.