Latest / The Wellness in Hospitality Podcast
61. The Danger Of Designing Your Wellness Concept Around An Individual Service
What happens when you design your wellness concept around an individual service?
Today, I’m going to address the one of the most dangerous mistakes wellness and hospitality leaders make with their wellness concept, and in turn the design of their entire wellness facility.
That is: designing your wellness concept based on an individual service.
I see this happen time and again in the industry, and this is one of the reasons why we have wellness offerings that aren’t commercially sustainable in the long run.
So, how does this mistake show up in your business?
This is what I normally see:
1. The…
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