Latest / The Real Estate Agent Playbook / Why You Should Be Honest About Using AI as a Realtor

Transcript

Why You Should Be Honest About Using AI as a Realtor · The Real Estate Agent Playbook

• 0:00
  AI will not replace real estate agents
• 0:02
  in the near future however
• 0:04
  agents who utilize AI to guard their time
• 0:08
  and get back to having more opportunity
• 0:12
  to have authentic
• 0:13
  human connection will absolutely leave those AI
• 0:18
  haters in the dust
• 0:19
  we're gonna talk about how I am using
• 0:21
  this to absolutely
• 0:23
  catapult my business
• 0:26
  into having amazing conversations with clients
• 0:29
  right here
• 0:30
  right now and leading with I am an AI powered agent
• 0:35
  let's go
• 0:41
  what's up guys
• 0:41
  I am Jeremy Kane with the real estate agent playbook
• 0:44
  really excited for this one
• 0:46
  and I'm gonna be the first to tell you
• 0:49
  if you are looking for you know
• 0:51
  AI tutorials and all of that
• 0:53
  this is not the place
• 0:54
  I am just talking from a general concept
• 0:57
  if you are looking for that
• 0:58
  look over to my partner Adam Gillespie
• 1:01
  he offers an absolutely amazing set of AI
• 1:04
  training in it to all the agents who partner with us
• 1:07
  so if you're interested in that
• 1:09
  definitely book a call below
• 1:10
  mention that you are interested in AI
• 1:12
  and Adam Gillespie will make that connection
• 1:15
  and we can partner together
• 1:17
  all right so now let's kind of dive in to all of this
• 1:21
  while you're here like comment subscribe
• 1:24
  we go into all things real estate
• 1:27
  the organic practices that I have used to sell
• 1:30
  500 homes in the last 12 years
• 1:33
  and grow a business to 200 agents
• 1:35
  that I can coach and train for absolutely free
• 1:38
  but let's talk about AI and when it first came out
• 1:41
  I was the first to say I don't know
• 1:44
  like it could replace us
• 1:45
  we're feeding it all our knowledge
• 1:47
  and you know yes
• 1:48
  certainly for some instances it may right
• 1:52
  there's always disruptors in our industry
• 1:54
  in fact
• 1:54
  the company I work for happens to be a disruptor
• 1:57
  that doesn't mean that all the other brokerages
• 1:59
  have disappeared
• 2:00
  and this is the only opportunity to have a brokerage
• 2:03
  but it definitely disrupts it
• 2:06
  and there's so many companies out there that are
• 2:09
  you know in this arms race to get AI
• 2:12
  to have automation and get to agentic AI
• 2:14
  to do all of these things that yes
• 2:18
  there are some changes there are some disruptors yes
• 2:21
  will AI be able to help certain home buyers
• 2:25
  and home sellers do it without having the agent
• 2:28
  yes but it's not gonna be for everyone
• 2:30
  in fact you can tell in a perfect poll
• 2:33
  asking real estate agents who
• 2:36
  you know embraces AI
• 2:38
  who uses AI who's scared of AI
• 2:40
  who's absolutely against AI
• 2:42
  and it would be across the board
• 2:43
  well I'm gonna tell you
• 2:44
  the population is very similar
• 2:46
  if there's somebody that's absolutely against AI
• 2:49
  and they hate everything that it's doing and
• 2:51
  you know it's making us dumber and all the things
• 2:53
  they're probably not gonna use AI
• 2:55
  in order to buy or sell real estate OK
• 2:58
  if there's
• 2:59
  you know somebody that's
• 3:01
  you know dabbling in it
• 3:02
  certainly maybe but they're gonna dabble in it
• 3:05
  they're gonna see if they like it
• 3:06
  but they might retreat to that humanistic need
• 3:09
  and then there's people that absolutely love it
• 3:12
  use it for everything those might
• 3:14
  be the people that are equipped to utilize it
• 3:16
  and prompt it appropriately
• 3:18
  to help them with certain situations
• 3:20
  totally okay
• 3:22
  that's awesome that's our industry
• 3:25
  there's been that from day one
• 3:27
  people that feel like they're comfortable
• 3:28
  could always put a sign in the yard for sale by owner
• 3:31
  sell their house not have to pay a real estate agent
• 3:34
  hopefully get what it's worth
• 3:35
  and do all the things great
• 3:37
  that's been a part of our industry since day one
• 3:41
  and I'm here to tell you that AI is no different
• 3:44
  however if you aren't using it to guard your time right
• 3:48
  there's so much that has gone into this
• 3:50
  in an illegalistic society
• 3:52
  you know
• 3:53
  HOA documents and title commitments and you know
• 3:56
  tax liens
• 3:57
  and all the things that sometimes we have to look into
• 3:59
  and research having AI
• 4:02
  break those down has been a game changer for me right
• 4:05
  and so I want people to first recognize that it's not
• 4:10
  you know a tool that's in place to replace us however
• 4:14
  it is a tool to give us some of our time back right
• 4:17
  we are better agents when we have our downtime
• 4:19
  when we have our rest time
• 4:21
  when we have that family time
• 4:22
  AI might be the tool that
• 4:24
  if you learn to use it at the smallest level
• 4:26
  could change the game for you
• 4:29
  so some agents are fearing that AI will replace you
• 4:32
  some consumers are saying AI will replace you
• 4:35
  the truth is it's not replacing you
• 4:37
  it's just going to help
• 4:39
  replace some of the tedious tasks
• 4:41
  the automated things that we do
• 4:43
  like the back of our hand
• 4:45
  and give us some of our time back to actually connect
• 4:47
  and serve and listen and slow down to our clients
• 4:51
  that is going to be a business boom right
• 4:55
  the ability to slow down and spend more time
• 4:58
  and listen more is exactly what our high
• 5:02
  you know
• 5:02
  distraction high society needs as real estate agents
• 5:06
  helping people with one of the biggest
• 5:08
  or the biggest purchase or sale of their lifetime
• 5:12
  we need to slow down and we need to have
• 5:14
  the true implementation of our expertise
• 5:17
  which can only happen by listening first
• 5:21
  the next is lead generation
• 5:22
  lead generation is such a major piece of our industry
• 5:26
  right we have to grow
• 5:28
  you know we have to have all of this stuff right
• 5:31
  we have to have the touches
• 5:33
  and we have to have the mailers
• 5:34
  and we have to do all of these things
• 5:35
  so that we are staying top of mind to our clients
• 5:38
  if we are those people we need to step back
• 5:41
  and make sure that the touches
• 5:43
  can be as automated as possible
• 5:45
  they don't have to all be automated
• 5:47
  but you know a simple
• 5:49
  you know run through of a campaign
• 5:52
  of how to keep in touch with
• 5:53
  somebody who bought a house in the last year
• 5:55
  somebody who sold a house in the last year
• 5:57
  somebody who you know
• 5:59
  started to look but got scared of interest rates
• 6:01
  the more that we can automate
• 6:04
  the exact touch by giving AI
• 6:06
  the information it needs for that
• 6:08
  you know specific Avatar
• 6:09
  how do they like to be communicated with
• 6:11
  all these things
• 6:12
  we can plug this in and we can create a task list
• 6:16
  a campaign that maybe
• 6:18
  it's not just all automated emails
• 6:20
  I think that's the biggest misconception
• 6:22
  when it comes to Crms and staying in touch
• 6:24
  is it's all automated it's just drip campaign emails
• 6:27
  well yes
• 6:28
  there may be some drip campaign
• 6:29
  educational emails that are included
• 6:31
  but is there a text is there an automated text
• 6:34
  is there a personal text needed right
• 6:36
  you can build these campaigns out so it reminds you
• 6:38
  hey send a text to
• 6:40
  you know JoJo
• 6:41
  it's you know
• 6:43
  whatever it is something special happened on this day
• 6:45
  send a text to her and just
• 6:47
  you know tell her you're thinking of her right
• 6:49
  whatever that looks like these campaigns
• 6:52
  not necessarily as drip campaigns
• 6:54
  but campaigns for you to reach and target
• 6:56
  can be created using AI
• 6:59
  plugged into a CRM in which you can manage your day
• 7:02
  and you can stay on top of every single relationship
• 7:05
  that you enter into that database
• 7:07
  one thing AI will not have for a long time
• 7:10
  even when there's robots walking around
• 7:12
  doing our dishes is the ability to have the human touch
• 7:16
  and so you say OK
• 7:17
  so what's that mean that means AI is bad
• 7:19
  humans are good no
• 7:21
  the ability to automate some of the tasks
• 7:24
  automate some of the touches
• 7:26
  so that you are top of mind are
• 7:28
  is absolutely huge and we have to understand that
• 7:31
  people don't hire realtors because of auto generated
• 7:35
  emails they hire Realtors because they trust Realtors
• 7:38
  because they have that connection
• 7:40
  they know that you have done this hundreds of times
• 7:43
  and they have done it a handful of times
• 7:45
  if at all in their lifetime
• 7:47
  they know it's an important step in the process
• 7:50
  say what you will about all the AI
• 7:53
  and all the time savings and all of that
• 7:55
  but I will tell you on my AI journey
• 7:58
  it's taken me a long time to be efficient at it right
• 8:01
  so if you're starting now
• 8:02
  and you're struggling with efficiency
• 8:04
  keep going keep finding what it means to you right
• 8:08
  it helps me organize my thoughts
• 8:11
  it helps me you know
• 8:12
  write emails it helps me create content ideas
• 8:16
  it helps me do a lot of things
• 8:18
  but this is me I'm not a robot
• 8:20
  I am part of you know
• 8:23
  the flesh and a human delivering this content to you
• 8:26
  yes did AI organize it
• 8:28
  my ideas take it and say
• 8:29
  this is kind of the order of the operation yes
• 8:32
  it helped me do that so
• 8:34
  it takes the things that I'm not necessarily good at
• 8:36
  I tell people all the time
• 8:37
  I like words not numbers and makes it easier
• 8:41
  what a crazy concept
• 8:43
  that if we can use computers and technology to makes
• 8:46
  take something that we don't love doing
• 8:48
  or we're not necessarily good at and help
• 8:50
  you know streamline it
• 8:52
  so that we can deliver it in a better way
• 8:54
  so that we can show up for our clients
• 8:56
  more human than ever and more present than ever
• 9:00
  because we don't have this ongoing
• 9:01
  thing of these nagging issues
• 9:03
  that we don't like to deal with
• 9:05
  going on in our head then it's a win
• 9:07
  let's go with that so here's what I suggest to you
• 9:11
  it's 100% your choice
• 9:14
  whether you're going to embrace this or not
• 9:17
  but when you embrace it
• 9:19
  include it in that listing presentation
• 9:21
  you've refined over and over and over again
• 9:23
  and say hey Mister Seller
• 9:25
  I use AI to find a target
• 9:28
  you know Avatar of somebody who's gonna buy your home
• 9:31
  and then I have it help me create a marketing plan
• 9:34
  directed towards that most likely Avatar
• 9:36
  who's gonna buy your home
• 9:38
  and we are going to you know
• 9:40
  if it's you know a 3 bed
• 9:42
  two bath first time home buyer kind of scenario
• 9:45
  we're gonna have all kinds of stuff on the lifestyle
• 9:47
  of the small family that's just getting started
• 9:49
  we're gonna talk about you know
• 9:51
  incentives for low down payment
• 9:53
  first time home buyers whatever that looks like
• 9:56
  we're going to do that right
• 9:57
  we're gonna build this marketing campaign
• 9:59
  specifically for someone who's gonna buy that house
• 10:02
  so what I'm gonna do is I'm gonna plug this in
• 10:03
  I'm gonna plug in everything I know about the house
• 10:06
  what updates you've done
• 10:07
  and we're gonna build a marketing plan together
• 10:09
  using technology and then it's going to give me ideas
• 10:13
  things that I haven't even said
• 10:15
  you know right here
• 10:16
  and we're gonna build that
• 10:17
  so that's what I use AI for
• 10:19
  I also use AI to you know
• 10:21
  decipher what I get
• 10:23
  the inspection objection from the buyer
• 10:25
  I'm gonna plug that in there and I'm gonna say okay
• 10:27
  what's this look like
• 10:28
  give me the general cost of all these things
• 10:30
  give me some phone numbers for
• 10:32
  you know people
• 10:32
  contractors that have worked on this for me in the past
• 10:36
  right because all of that is part of my AI
• 10:38
  assistant that I have built
• 10:40
  and so it's just leveraging my time so I can say okay
• 10:43
  here's this I'm gonna go to this appointment
• 10:45
  I have this information on the inspection
• 10:48
  here's what you know
• 10:49
  the general costs are let's talk about this
• 10:51
  why don't you talk about it with your spouse
• 10:53
  and then we can
• 10:54
  come together and create an inspection resolution
• 10:56
  oh by the way
• 10:57
  it's already written
• 10:58
  the inspection resolution based on these things
• 11:00
  which ones do we wanna change
• 11:02
  which ones do we wanna delete
• 11:03
  boom we're copy and paste and we're ready to go
• 11:05
  so the ability to talk to your clients and say hey yes
• 11:09
  I use AI I use AI to
• 11:11
  you know
• 11:11
  assess the situation to market your home better to uh
• 11:15
  make my processes more efficient
• 11:17
  so that we can make better decisions to move forward
• 11:20
  fluid you know
• 11:22
  and easy and go go with it right
• 11:25
  our goal is to get to the end of the road
• 11:27
  if we're utilizing these tools as assistance
• 11:30
  in your process it's 100% okay
• 11:33
  is the AI gonna present the paperwork to you
• 11:35
  is the AI gonna present the contract
• 11:37
  absolutely not is the AI gonna call the lender
• 11:40
  no I'm still doing all those things
• 11:42
  I'm gonna vet those out I'm gonna do my due diligence
• 11:44
  but this is going to you know
• 11:46
  make sure that there's nothing else that we're missing
• 11:50
  or it's going to better your experience
• 11:52
  so being upfront and honest on the use of it
• 11:55
  is actually a pro versus con
• 11:58
  and explaining how you're going to use it right
• 12:01
  one of the coolest things
• 12:02
  and one of my aha moments with AI
• 12:05
  someone walked into an open house right
• 12:08
  and she you know
• 12:09
  I was the listing agent I knew
• 12:11
  you know about the HOA was a detached HOA
• 12:14
  she's like hey
• 12:14
  I really need to know everything about the gardening
• 12:17
  rules in the HOA
• 12:17
  do you know well
• 12:19
  of course not did I read every covenant
• 12:21
  no have I read all the bylaws
• 12:22
  no I found the documents
• 12:24
  I plugged them into a program called Notebook LM
• 12:27
  they went upstairs and I said okay
• 12:29
  here's this I need you to just focus on this
• 12:32
  cause notebook LM didn't go outside of
• 12:35
  you know what I had uploaded at the time
• 12:37
  now I think you can but you still can stay within it
• 12:40
  and I just said
• 12:41
  I need to know everything about gardening
• 12:42
  the rules regulations
• 12:44
  time of year everything that is in this about gardening
• 12:47
  by the time they toured the upstairs
• 12:48
  they came down and I had a bullet point
• 12:50
  outline list
• 12:51
  of all the things that mentioned gardening right
• 12:54
  turns out she could garden pretty much everywhere
• 12:56
  but her front yard um
• 12:58
  you know completely
• 12:59
  and so it was pretty cool
• 13:00
  so those are the practical uses that yes right
• 13:04
  is somebody gonna be mad at me
• 13:05
  is the seller gonna be mad
• 13:06
  cause I don't know every single
• 13:07
  you know odd ins and out of their HOA documents no
• 13:12
  but if I can find the answer
• 13:13
  when a potential buyer asks a question within seconds
• 13:16
  that's a benefit to them right
• 13:18
  that's service that's me serving the buyer
• 13:20
  in order to procure an offer
• 13:21
  to get to the seller to get to the finish line
• 13:24
  and that's the difference with AI
• 13:27
  so here's the real risk right
• 13:29
  the CEO of my company Leo Pereira
• 13:31
  said recently that within 18 months
• 13:34
  and it's been about two months since he said it
• 13:36
  agents who do not utilize AI and learn it
• 13:39
  and learn the tech could be obsolete
• 13:42
  this is an incredible stat
• 13:45
  or prediction coming from somebody
• 13:47
  who's been the top real estate agent in the world
• 13:50
  now he's you know
• 13:51
  the CEO of the largest
• 13:53
  independent brokerage in the world
• 13:55
  and he is saying that we have to utilize
• 13:57
  we have to adapt these tools if it's going to work
• 14:01
  because our jobs have become so detail oriented
• 14:04
  and we have to do all of these things
• 14:05
  and now all of a sudden
• 14:06
  we have to be an influencer on social media
• 14:09
  and we have to continue with the mail campaigns
• 14:11
  we have to run these open houses
• 14:13
  and then we have to be omnipresent with our clients
• 14:15
  and we have to be present with our clients
• 14:17
  all of that right
• 14:19
  to say that AI
• 14:21
  has come at a great time for us as agents
• 14:23
  for us as business owners
• 14:25
  to embrace it and go from there
• 14:27
  it's not going to replace you
• 14:28
  however the fear of AI or the
• 14:32
  you know complete refusal to buy in
• 14:34
  to learn it to use it at the smallest level
• 14:37
  very well could be the end of the career
• 14:40
  that I don't want to see be ended right
• 14:43
  so if you have any questions
• 14:44
  if you need a crash course
• 14:46
  I'm very basic like I said
• 14:47
  I have partners that are extremely detailed
• 14:50
  so matter where you fall book a call with me
• 14:53
  I would be happy to chat with you
• 14:55
  if it's about partnering if it's just about
• 14:57
  you know general questions
• 14:58
  please book a call with the links below
• 15:00
  and we will jam out about it
• 15:02
  and we will help you understand to get on the train
• 15:05
  for just one way you can use it
• 15:07
  and just one way for you to get a little bit more time
• 15:10
  back with the people you love
• 15:11
  instead of you know
• 15:13
  doing that task that is bringing you down
• 15:15
  causing you all that stress
• 15:16
  I hope you enjoyed this one
• 15:18
  please please look into this
• 15:21
  let's have a conversation and I'll see you next time
• 15:23
  bye bye