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Can Charging MORE Actually Help You Serve Customers BETTER?
Can charging MORE actually help you serve your customers BETTER?
If your goal is genuinely to help people, it can feel uncomfortable asking them for money. Shouldn’t you charge as little as possible? Should you give more away for free? And when does “premium pricing” stop being about better service and become an excuse to simply charge more?
In Episode 46 of the Unstoppable Empire Podcast, Dallas tackles the uncomfortable relationship between pricing, profit, customer value, and mission.
You’ll discover why underpricing can actually damage the customer experience, how healthy profit can fund…
The skinny
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