The Health Halo Effect

After Hours with Dr Vincent and Stephen · Apr 25, 2026 · 46m

This week on After Hours, we unpacked something that quietly shapes almost every decision you make in the supermarket: the health halo effect. It’s the idea that a single “good” word on packaging, like plant-based, natural, or added vitamins, creates a perception that the entire product is healthy. In reality, that same product could still be high in sugar, salt, or heavily processed. As I shared, this isn’t accidental. Brands understand how our brains work. We’re busy, we’re time-poor, and we rely on shortcuts. So instead of reading the back label, we trust the front. And that’s where the…