A Lawsuit Drained Kevin Roy's Bank... Then He Built A 7-Fig SEO Empire - #04

Legends of Scale · May 20, 2026 · 34m

Today we chat with Kevin Roy. Founder and CEO of Green Banana SEO.

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0:00 Meet Kevin Roy

0:18 Starting from Craigslist (The Early Days of Green Banana)

1:55 The "Favorite Rock Band" Hiring Filter

3:20 The One Trait Kevin Refuses to Hire Without

4:50 Using AI to Forecast Your Next Hire

8:18 "Inches Away from Going Out of Business"

10:07 2.5 Years of Just Gym and Work

15:33 Why Relationships Beat Results (Client Retention Secret)

24:26 The Retention…