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How to Make Marketing Finally Work for You with John Fitzpatrick
In this episode, I’m joined by John Fitzpatrick, the CEO and Co-Founder of Force Marketing—a company that’s quietly reshaping how some of the largest auto groups in automotive think about marketing, customer lifetime value, and fixed ops growth.
But here’s the twist: This isn’t just a business episode.
John shares how Force Marketing got its start, how buying a 30+ year-old company (GSM) changed their trajectory, and what most dealers are still missing when it comes to retention, fixed ops, and lifetime customer value.
We talk about:
How to use your DMS and CRM data more intelligently
The…
The skinny
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