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Visit Rwanda heads to Hollywood in sports tourism play
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Ben Cronin and Jonathan Rest start the ball rolling with a dive into tourism board sponsorship – and soft politics – in sport as Visit Rwanda crosses the Atlantic for the first time to seal deals with the NBA’s Clippers and the NFL’s Rams.
Matthew Glendinning joins in to discuss betting company Betano’s push into sponsorship in football – and whether its 11th hour regional sponsorships for the Fifa Club World Cup was such a “lose-lose” deal after all, in light of record…
The skinny
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