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The End of Comfort as Hospitality's Goal - Jannes Sörensen

In this conversation, Jannes Sörensen, founder of Kepler Hotel Group and the Kepler International Hospitality Academy, shares a contrarian view of hospitality in an age of abundance with our innovation correspondent Matthias Huettebraeuker. Drawing on two decades leading some of the world’s finest hotels, Jannes shares why fulfillment for many often comes not from comfort, but from challenge, purpose, and intentional living.

Together, they discuss how luxury hospitality can evolve beyond pampering and abundance to help guests sustain meaningful routines, pursue well-being, and reconnect with…

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