From Vinyl Revivals to Glocalization: An Economic Perspective with Will Page
Will Page, author of Pivot and former chief economist at Spotify, talks about the dramatic increase in the global value of music – up to $45.5 billion, surpassing cinema. We discuss the rise of music exports from countries like Mexico and Columbia and the accompanying economic boost. We touch on the resurgence of vinyl, and the shift to CRM systems for direct artist-to-fan engagement. We've also got a quick run-down of the headlines of the week, and a PR Strategy that will have you running towards the danger.
Shoutouts:
How Vinyl Can Harness the Influence of Superfans
Pivotal Economics…
The skinny
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