Latest / Sales is NOT a Dirty Word
How to Interview and Hire the Right Salesperson
Sales hires are a different type of role than anything most business owners have hired before.
Unless an owner was previously in sales, it can be difficult to know what to look for.
And many times, confidence is confused for competence.
A history of impressive numbers appears to settle the question. Even arrogance can slip through as evidence that someone possesses the personality required to sell.
But what are those signals actually measuring?
A candidate may have an extraordinary track record and still be completely wrong for your business. Their results belong to a particular offer…
The skinny
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