Latest / Gym Business Coach Podcast
How Your Marketing Affects Your Retention
If your retention isn’t where it needs to be, your marketing might be to blame.
Most gym owners think their marketing is doing its job if it’s bringing in leads. But that’s only somewhat true because if you’re attracting the wrong people, your retention will suffer – no matter how great your service is.
In this episode, Tim and Randy talk about the trap of marketing strategies that focus on short-term results. They explain why challenge-based ads and “get-fit-quick” hooks might flood your gym with leads, but you’ll end up with a revolving door of clients who never stick around.
They also…
The skinny
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