155. Ecommerce Ads Attribution Is F*#ed. Understand This To Thrive.⁣⁣

Ecommerce Podcast w/ Will de Bruin · Apr 5, 2026 · 10m

If you’re running ads for your ecommerce brand and the numbers don’t seem to add up… you’re not imagining things.⁣⁣

⁣⁣

The reality is ads attribution is broken.⁣⁣

⁣⁣

Meta, Google, and other platforms all claim credit for the same sales, leaving founders confused about what’s actually working.⁣⁣

⁣⁣

In this podcast, I break down:⁣⁣

⁣⁣

✅ Why ecommerce ad attribution is so unreliable⁣⁣

✅ The common metric mistakes that lead to bad decisions⁣⁣

✅ How to measure performance properly so you can scale with confidence⁣⁣

⁣⁣

If you’re making decisions based on inaccurate data, you could be turning off…