Latest / Founder Talk with Alex Sheridan
The Customer Experience Lessons Behind Tesla and BMW, with Frank Ziede
In this episode, I sit down with Frank Ziede, CEO of Common Ground Consulting, who’s trained global brands like Tesla, BMW, and Rolls-Royce on how to deliver world-class customer experiences. From his start in retail at 19 to becoming a trusted consultant for some of the world’s most prestigious companies, Frank reveals why the real differentiator isn’t the product, but rather it’s the people behind it.
We explore what it takes to create employees who live the brand, how to design experiences that feel personal and unforgettable, and why emotional intelligence is more valuable than ever in…
The skinny
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