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671. Changes You Have to Make When Switching to an ABM Model

So, you’re gonna go for it, huh?

You’ve aimlessly chased those little guppies for too long now

Good for you! Why continue trying to corral little tiny leads when you could be putting your resources towards bigger clients you know will pay off?

We had the opportunity to discuss account-based models more with Account-Based Strategist and partner at Winning By Design, Shari Johnston. In this episode, we cover changes you need to make for an ABM, Women in Revenue, and more.

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